play with heart
R AW I WA N [ S O M ] AT S AWAT H A N A P H A I S A N
play with heart
R AW I WA N [ S O M ] AT S AWAT H A N A P H A I S A N
© 2 0 1 4 R AW I WA N ‘ S O M ’ AT S AWAT H A N A P H A I S A N
All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Rawiwan ‘Som’ Atsawathanaphaisan. All respective work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions. R AW I WA N ‘ S O M ’ AT S AWAT H A N A P H A I S A N w w w. r a w i w a n s o m d e s i g n . c o m rawiwansomdesign @ gmail.com 41 5 97 1 8 45 3
00 play with heart { R awiwan ‘Som’ Atsawathanaphaisan } A musician works through the medium of sound, while a g raphic desig ner works through the medium of sight and touch. Both play with their hearts, using their memory and emotions to create and communicate.
“ Love what you do and do what you love. Don’t listen to anyone else who tells you not to do it. You do what you want, what you love. Imag ination should be the center of your life.” —R A Y B R A D B U R Y
Play With Heart is the phrase I thought was the best to describe my desig n methods, because the ideas of learning, practicing and experimenting with desig n over and over in the past few years has allowed me to do desig n quickly without memorizing. My desig n contains two very different ideas coming from hand-made art and g raphic desig n. They are different st yles, but they both can be combined to create one-of-a-kind pieces.
00 Table of Contents { Selected Works }
A St ole n Mome nt of Sr e t s i s - PAG E 8 -
Hoppi n g D ow n t he Tr a i l - PAG E 2 2 -
A Ta s t e O f Gr e e n - PAG E 3 8 -
H a n g Tw e e t s S ome w he r e - PAG E 5 4 -
Ev e r yd a y i s a Hol id a y - PAG E 6 6 -
O n l y Ta k e s a Mome nt - PAG E 76 -
O ne We e k i n T h a i l a nd - PAG E 1 0 6 -
B e y ond T he A i r l i ne - PAG E 1 1 8 -
Sh a k e n Not St i r r e d - PAG E 1 3 4 -
M f a T he s i s - PAG E 1 4 6 -
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 8
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
01 A Stolen Moment of Sretsis { Print, Typography } Mission Create a fashion magazine focusing on experimental t ypog raphy. Create interesting spreads that ref lect the nature of the fashion articles and try things that have not been seen before in editorial spreads. The magazine should be beautiful and a display creative use of t ypog raphy.
“ The essence of the brand revolves around femininity and playfulness, with a sense of sophistication and sometimes adventurous.” —S R E T S I S S I S T E R S
streng th, youth, energ y and enthusiasm. The magazine will be a mix of fashion and art. I did a lot of research, looking at many magazines that were published in the United States and in Asia. I decided to desig n a large format magazine that was clean and uncluttered. I wanted to create an enjoyable experience for the reader, as well as enhance the subject matter with beautiful t ypog raphy. Using color and t ype, I created a personalit y at the beginning of each article that carried into the following spreads. My target audience would be those who are looking for sources of inspiration in fashion, art and t ypog raphy. Tit le U & M E M AG A Z I N E
Course T YPE EXPERIMENTS
Inst r uctor CHERI GREY
Te r m : SPRING 2011
Color Pa let te
PAGE / 9
Solution I created a fashion magazine called U & Me. It gives an impression of
PAGE / 10 MFA PORTFOLIO
P L AY W I T H H E A R T
DESIGNER
R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 11
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE
TYPE EXPERIMENTS
DATE
SPRING 2011
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 12
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 13
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 14
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 15
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 16
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 17
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 18
PROJECT
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COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 19
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 20
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 21
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 22
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
02 Hopping Down The Trail { Packaging } Mission To create a new game or redesig n an old one. This is a traditional board game, not a computer game, although we could take a computer game and translate it into a board game. All parts and components were to be desig ned and made by us or an outsourcing company.
“ Oh! Ouch! Oh, dear me and a potato pancake! Oh, I believe I stepped on a tack! Sammie Littletail must have left it there! How careless of him!” —U N C L E W I G G I L Y L O N G E A R S
game called ‘‘The New Adventures of the Uncle Wiggily”. The board game materials are made out of wood, and needle felt. In the game, Uncle Wiggily is on the way to the cit y and his worst nightmare happens. His car breaks down. He decides to walk in an unknown forest and hopes to get help from somebody. Unfortunately, he discovers that he is lost and cannot find his way out of the forest. He comes cross many strange animals with unusual behaviors. Uncle Wiggily needs help from us. We must help him escape from this bizarre forest. We need to f ind for him a safe way out before it is too late. Be the f irst player to get Uncle Wiggily out of the forest. Tit le U N C L E W I G G I LY ’ S B OA R D G A M E
Course PAC K AG E D E S I G N 3
Inst r uctor CHRISTINE GEORGE
Te r m : FA L L 2 0 1 2
Color Pa let te
PAGE / 23
Solution I chose to redesig n the Uncle Wiggily board game to a new board
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 24
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
THE NEW
E V D OF
N T UR ES
A
PROJECT
THE
U NC L E W IG G ILY
PAGE / 25
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 26
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
PAGE / 27
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 28
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
PAGE / 29
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 30
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
PAGE / 31
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 32
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
PAGE / 33
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 34
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
PAGE / 35
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 36
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 3
DATE FA L L 2 01 2
PAGE / 37
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 38
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
03 A Taste of Green { Packaging } Mission To create a new delicatessen which will include a new brand image, labels, and packaging. The packaging includes rubs, spices, tools, condiments, takeout containers, sandwich wraps, and bags. Sustainable materials will be used whenever possible to reduce packaging waste.
“ Nothing will benef it health and increase the chances for survival of life on earth as the evolution to a vegetarian diet.” —A L B E R T E I N S T E I N
food products and items for people who are vegetarian and also people who are ready to try something different. Plantivore is a food company strongly based on supporting and promoting the consumption of organic vegetarian food that is delicious. I wanted this delicatessen to have a very fresh, energetic and welcoming ambience to draw people from all walks of life. Plantivore is a concept based on exploring vegetarian dishes made from best ing redients of the season and the local farmers and g rowers. The widely varied vegetarian menu aims to provide organic options for meat eaters, vegetarians and vegans alike. Tit le P L A N T I VO R E D E L I C AT E S S E N
Course PAC K AG E D E S I G N 2
Inst r uctor T H O M A S M C N U LT Y
Te r m : SPRING 2012
Color Pa let te
PAGE / 39
Solution This project is based on creating a source for vegetarian delicatessen
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 40
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 41
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 42
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 43
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 44
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 45
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
l ntiv re Vegetarian Delicatessen
PAGE / 46
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 47
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 48
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 49
PAGE / 50 MFA PORTFOLIO
P L AY W I T H H E A R T
DESIGNER
R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 51
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE
PACK AGE DESIGN 2
DATE
SPRING 2012
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 52
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 53
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 54
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
04 Hang Tweets Somewhere { Packaging } Mission To create a birdhouse that is made entirely out of recycled materials. The size, shape and look are completely open for desig n exploration. I was also responsible for creating a brand image, product name, and target buyer.
“ Small birds throw seeds out of the feeder; large birds pick them up off the g round, but the squirrels try to muscle in.” —L I L I A N J A C K S O N B R A U N
unique in house decoration products and to give the consumers complete satisfaction in every eco-friendly product they purchase. I decided to do my birdhouse on a concept based on home decoration and interior sculptural desig n. Desig ning sustainable birdhouses was about exploring the ideas of being environmentally friendly and making products out of recyclable material. I wanted to appeal to a niche market of people that were interested in recyclable materials and would want to decorate their house with similar products. The birdhouse was made completely out of doilies. The doily represents something that is easily neglected in today’s world and also something easily available. I would like to spread the message of sustainabilit y with informative yet unique packaging for my brand Starling Stationette. Tit le S TA R L I N G S TAT I O N E T T E ’ S B I R D H O U S E
Course PAC K AG E D E S I G N 2
Inst r uctor T H O M A S M C N U LT Y
Te r m : SPRING 2012
Color Pa let te
PAGE / 55
Solution This project is about creating something artistically different and
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 56
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 57
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 58
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
STA R LING STATIONET TE BIRDHOUSE
PAGE / 59
PAGE / 60 MFA PORTFOLIO
P L AY W I T H H E A R T
DESIGNER
R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 61
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE
PACK AGE DESIGN 2
DATE
SPRING 2012
MF L IAT Y WE IATRH M F A PPoOr R t fTo F l iO o LPILOA YP W H H T HEART
D eEl S AW NI W ‘ SA O S TASW AATTHHA N AAPPHH S e cI tGeNd EWRo rRkAs W o fI W RA N M ‘ S’O A M ’T A AW AN AA I S IASNA N
PAGE / 62
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 63
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 64
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE PACK AGE DESIGN 2
DATE S P R I N G 2 01 2
PAGE / 65
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 66
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
05 Everyday is a Holiday { Print, Typography } Mission Create a twelve-month calendar with a specif ic theme that carries on throughout each month. The calendar can be any size or format. Be sure to experiment with t ypog raphy, color and materials. The calendar should be a desig n artifact and not the t ypical calendar seen in most stores.
“ The leaves fall, the wind blows, and the farm country slowly changes from the summer cottons into its winter woods.” —H E N R Y B E S T O N
history, I started desig ning this calendar. Each month displayed different favorite things, along with a description. Thailand is a very mystical and, at the same time, very pleasureable. It has a deep history, culture and tradition with beautiful visual sites that make each place unique. In this calendar the audience will f ind the most interesting places and things to do when traveling through this piece of heaven on earth. I used materials including gold leaf, watercolor and wire binding. Tit le T Y P O G R A P H Y C A L E N DA R
Course T YPE EXPERIMENTS
Inst r uctor CHERI GREY
Te r m : SPRING 2011
Color Pa let te
PAGE / 67
Solution I created “twelve things in Thai calendar.” After researching Thai
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 68
PROJECT
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COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 69
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 70
PROJECT
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COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 71
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 72
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 73
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAG E / 74
PROJECT
0 1 2 3 4 5 6 7 8 9 10
COURSE TYPE EXPERIMENTS
DATE S P R I N G 2 01 1
PAGE / 75
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 76
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
06 Only Takes a Moment { Print, Identity, Packaging } Mission Desig n a film festival honoring the f ilms of a selected director. I wanted to find a common thread that runs through all the f ilms of a director and creates deliverables based on that thread. These deliverables would include a poster, catalog book, DV D booklet, tickets, and other promotional materials.
“ The joy of life comes from our encounters with new experiences, and hence there is no g reater joy than to have an endlessly chang ing horizon, for each day to have a new and different sun.” —C H R I S T O P H E R M C C A N D L E S S
Film Festival is dedicated to Sof ia Coppola, the writer, screenwriter and director. She is known for artistic movies like Lost in Translation and Somewhere. This annual festival started in 2005 and would take place every year after. The common thread for 2012 is “Alienated and insecure people looking for direction in life have brief encounters that change their life forever.” I created deliverables that ref lected the subject of encounters, including a catalog book, luggage, advertisement, DV D packaging, DV D booklet, tickets, soundtrack, posters, a f lying logo, schedule, business card, letterhead and envelope. Tit le S O F I A C O P P O L A F I L M F E S T I VA L
Course I N T E G R AT E D C O M M U N I C AT I O N S
Inst r uctor C H R I S TO P H E R M O R L A N
Te r m : FA L L 2 0 1 1
Color Pa let te
PAGE / 77
Solution I chose Sofia Coppola as my director for this project. The Coppola
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 78
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 79
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 80
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 81
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 82
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 83
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 84
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 85
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 86
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 87
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 88
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 89
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 90
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 91
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
IT ONLY TAKES A MOMENT IN THE FILMS OF SOFIA COPPOLA
PAGE / 92
SHOR T T I ME L O NG S TO R Y
M FA P O R T F O L I O P L AY W I T H H E A R T
MAY 14–17 2012
Somewhere
Marie Antoinet te
w w w.shor t timelongstor y.com
Golden Gate Park San Francisco, CA
De Young Museum
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
PAGE / 93
Lost In Translation
0 1 2 3 4 5 6 7 8 9 10
The Virgin Suicides
PROJECT DATE FA L L 2 01 1
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 94
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 95
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 96
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
PAGE / 97
M FA P O R T F O L I O P L AY W I T H H E A R T
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N
PAGE / 98
PROJECT
0 1 2 3 4 5 6 7 8 9 10
CO U R S E I N T EG R AT E D C O M M U N I C AT I O N S
DATE FA L L 2 01 1
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07 One Week in Thailand { Print, Typography } Mission Generate a book about the future. This is based on the chap book created in the previous assig nment. This future should not be hundreds of years away, however think about the immediate future, within your own lifetime, no more than 10 to 20 years from now.
“ Certainly, travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living.” —M I R I A M B E A R D
ing Thaila nd in the winters of 2039 a nd w rites a dia r y of his traveling experience. In his book he collected severa l maps, contact details from dif ferent people, la ng uage tips, a r tifacts, specia l photos, currency, food he ate at cer tain places, accommodation details of the places he stayed, his traveling tickets, currency notes, etc. This book is specif ica lly desig ned for the people who a re traveling to Thaila nd in the nea r f ut ure a nd for those who have a lready been there not too long ago a nd wa nt to have something as a memorabilia. He wa nts to sha re his persona l thoughts a nd see what you, as a reader think of this book. This is John’s persona l contribution to travelers a nd to the world. Tit le T R AV E L S I N T H A I L A N D 2 0 3 9
Course T YPE SYSTEMS
Inst r uctor B R E N DA N C A L L A H A N
Te r m : SPRING 2010
Color Pa let te
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Solution This dia r y is based on a n A merica n tourist, John Smith who is v isit-
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CO U R S E N AT U R E O F I D E N T I T Y
DATE FA L L 2 01 2
08 Beyond The Airline { Print, Identity } Mission We took a defunct brand and recreated it to thrive in today’s world. In researching the history of the brand, we needed to f ind its original essence, then create a new identit y and comprehensive brand experience, remaining true to the heart of the brand and broadening its reach and appeal. We set out to make it a success once again.
“ We don’t live through life only by our own experiences, we live through life with other people’s experience as a reference too.” —N I K E T H A D D E U S
thing extra out of their lives. Pan Am will nurture and pamper its travelers with the options that interest them during their trip. It will not only take them to places of unlimited peace and serenit y but take them on the most adventurous and thrilling of all experiences that they will remember for a life time. The brand will be divided into six sub-brands to precisely serve its travelers’ interests and needs. Pan Am wants to share its experience with thousands of people who want to discover the world, explore places, go to exotic corners of the earth and, along the way, f ind their inner self by mixing with people. Tit le PA N A M R E B R A N D
Course N AT U R E O F I D E N T I T Y
Inst r uctor HUNTER WIMMER
Te r m : FA L L 2 0 1 2
Color Pa let te
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Solution The New Pan Am will target an audience who is looking for some-
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CO U R S E N AT U R E O F I D E N T I T Y
DATE FA L L 2 01 2
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CO U R S E N AT U R E O F I D E N T I T Y
DATE FA L L 2 01 2
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DATE FA L L 2 01 2
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DATE FA L L 2 01 2
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DATE FA L L 2 01 2
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09 Shaken Not Stirred { Packaging } Mission Choose either beer, wine or your choice of alcohol. Be highly creative, plan on rub downs and pop display. Even desig n a new bottle shape if you want. You’ll need to make it yourself, or out source it. Remember, this is your portfolio and opportunit y to be really creative. Except to all options, directions, and changes to this format.
“ Wisdom doesn’t automatically come with old age. Nothing does - except wrinkles. It’s true, some wines improve with age.” —A B I G A I L VA N B U R E N
tunate places in the whole of Italy. It was summer time in Irpinia in 1962 when this small town was hit by an earthquake that brought down almost the entire region including the winery and its cellar tunnel. Only a few bottles survived. The brand I am launching is called 6.2 Mag nitude. It is a range of wines honoring the wines that were lost in an earthquake and 50 yrs later were brought in the open in 2012. These wine still taste and feel unique and few of the wine in good condition even after this long. My concept is to create a new wine that will represent sophistication, st yle and more so, honoring the history of a winery that was devastated. Targeted at the wine collectors, antique wine collectors and some high prof ile wine shops around the world, this will be marketed in a “Limited Edition” wine bottle. Tit le 6 . 2 M AG N I T U D E W I N E
Course PAC K AG E D E S I G N 3
Inst r uctor CHRISTINE GEORGE
Te r m : FA L L 2 0 1 2
Color Pa let te
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Solution Pietro Badoglio di Rosso Wines was located in one of the most unfor-
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MAGNITUDE
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COURSE MFA THESIS
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0 10 Healthy Skin, Start Young { Mfa Thesis } Mission The MFA thesis requires choosing a topic then creating a solution through research and brainstorming. This is all done through the medium of g raphic desig n. My task was to know the proposed topic backward and forward then develop an aesthetic and intelligent concept and comprehensive solution in the semesters that followed.
“ Dermatolog ists say that up to 80% of lasting damage happens by age 18. That’s why when it comes to healthy skin, it’s all about prevention and starting young.”
Solution I present Little Bird Box. It is a fun subscription service that encourages tween girls to learn about healthy skin, hair and nails. Little Bird Box wants to make it fun, easy and delightful for children to spend time building and creating together with parents. Each season we send our subscribers educational materials that aim to educate tweens along with spa fun, pampering tips and treatments, hair st yling tips and tricks and DIY natural beaut y recipes. It will be a nice surprise for children each season when the boxes arrive at their door. My aim is to teach tween girls age 8-12 years about healthy skin, hair and nail habits, so they will learn how to practice good skin care. It’s all about prevention and encouraging the development of lifelong habits that ensure good healthy skin. Tit le L I T T L E B I R D B OX
Course M FA T H E S I S
Inst r uctors PHIL HAMLETT C A R O L I N A D E B A R TO LO
Te r m : SPRING 2014
Color Pa let te
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—E L L E N M A R M U R , M D , S I M P L E S K I N B E A U T Y
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Safe & Natural Tween Girl Beauty
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Little bird
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What is Little Bird Box? tween girls to learn about healthy skin, hair and nails. Little Bird Box wants to make it fun, easy and delightful for children to spend time building and creating together with parents. Each season we send our subscribers educational materials that aim to educate tweens along with spa fun, pampering tips and treatments, hair styling tips and tricks and DIY natural beauty recipes. It will be a nice surprise for children each season when the boxes arrive at their door.
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Little Bird Box is fun subscription service that encourages
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Hello! my name is Robin I’m the founder of Little Bird Box for tween girls. My mother named me Robin after her favorite bird. The love of beauty runs deep in my family. One day, my mother told me that when she was my age she treated breakouts by baking in the sun and using the strongest drugstore was so wrong. That’s why I wrote this book to teach you about the skin you are in. Let me guide you to start taking care of your skin. It’s all about prevention and starting now. Follow me to learn fun facts, quizzes and things to make and do.
xxx Robin
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formulas. She was convinced they would heal her skin faster. She
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THANKS WITH ALL MY HEART
DATE FA L L 2 013
Thanks With All My Heart { My deepest gratitude } To all my brilliant instructors who have helped me get to where I am today. Thank you for your constant g uidance and encouragement during my studies: Phil Hamlett, Mary scott, Hunter Wimmer, Michael Sainato, Cheri Grey, Christine George, Thomas Mcnult y, Christopher Morlan, Brendan Callahan, Ariel Grey and Bob Slote.
“ Learn everything you can, anytime you can, from anyone you can, there will always come a time when you will be g rateful you did. ” —S A R A H C A L D W E L L
To my family: Thank you Mum andDad who have always believed in me and enabled my studies here. Special thanks to my sisters Nan And Noey for help in completing this portfolio. I love you all. To the amazing people I have met and fellow classmates that have affected breakdowns and for helping me survive all my deadlines by being supportive.
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my creative process in a very positive way. Thank you for putting up with my
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Course PORTFOLIO SEMINAR
Inst r uctor M A R Y S C OT T
S c h o ol AC A D E M Y O F A R T U N I V E R S I T Y
Book t it le P L AY W I T H H E A R T
Book size 8 . 5 x 11 . 5"
Printing THE GIANT HORSE, SOUTH SAN FR ANCISCO
Paper FINCH FINE ID, 100LB TEXT
Binder y T H E K E Y B I N D E R Y, S A N F R A N C I S C O
Sof t wa re A D O B E C R E AT I V E C LO U D
Ph o t o g r a ph y R AW I WA N " S O M " AT S AWAT H A N A P H A I S A N
T y pefaces G OT H E M , M E R C U R Y A N D A D O B E G A R A M O N D P R O
D E S I G N E R R AW I WA N ‘ S O M ’ ATS AWAT H A N A P H A I S A N