Little Bird Box Graphic Design MFA Thesis Rawiwan Atsawathanaphaisan
Little bird BOX
Little Bird Box Part of a Graphic Design MFA Thesis Project Written, illustrated & designed: Rawiwan Atsawathanaphaisan Department Director: Phil Hamlett Advisor: Carolina de Bartolo Book size: 8"×10" Typeface: Bree and Proxima Nova Soft Software: Adobe Creative Cloud Printing & binding: Chum’s Design & Print Address: 500 Beale Street, No.409 San Francisco, CA 94015 Email: rawiwansomdesign@gmail.com Phone: 415 971 8453 Little Bird Box © 2014 Rawiwan Atsawathanaphaisan All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Rawiwan Atsawathanaphaisan. All respective work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions.
Contents 08
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Background The origins of little Bird Box 12
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Research Opportunity gap Finding monthly subscription service Target audiences 32
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Design explorations Research and brainstorming Visual inspiration Sketching and practicing Logo development 52
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Design Solutions Typography system Brand identity Color palette Little Bird Box’s guide book Seasonal subscription box Instructions guideline
“My mission is to teac 8–12 years to learn a hair and nail habits, how to practice good about prevention and the development of li that ensure good hea —Robin, the founder of Little Bird Box
ch tween girls age about healthy skin, so they will learn d skin care. It’s all d encouraging ifelong habits althy skin.�
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What is Little Bird Box? Little Bird Box is fun subscription service that encourages tween girls to learn about healthy skin, hair and nails. Little Bird Box wants to make it fun, easy and delightful for children to spend time building and creating together with parents. Each season we send our subscribers educational materials that aim to educate tweens along with spa fun, pampering tips and treatments, hair styling tips and tricks and DIY natural beauty recipes. It will be a nice surprise for children each season when the boxes arrive at their door.
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Background The origins of Little Bird Box
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Background I grew up in Bangkok, Thailand. I remember the day in fifth grade I learned beauty secrets from my grandmother, who made scrubs, masks and conditioners using ingredients indigenous to the country, like turmeric, raw honey, tamarind, and tropical fruits. She was an alchemist and would make her own creams in the kitchen using traditional beauty knowledge. As the oldest of three girls, I had plenty of girl talk while I was growing up. I was the first of us to develop, which means my sisters came to me with lots of questions. We talked about everything from taking care of our skin to shaving our legs. One day, my mother told me that when she was my age she treated breakouts by baking in the sun and using the strongest drugstore formulas. She was convinced they would heal her skin faster. She was so wrong. My grandmother molded me into a person with an interest in natural beauty. I routinely enjoy being with my grandmother in her kitchen. I remember that every weekend she would do a facial mask, foot scrub and body scrub for me and my sisters. That’s why I want to devote myself to a thesis to teach tween girls about the skin they are in. I want to guide them to start taking care of their skin. It’s all about prevention and starting young.
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Research Problem becomes opportunity
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“
Dermatologists say t lasting damage happ why when it comes to all about prevention —Ellen Marmur, MD, simple skin beauty
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that up to 80% of pens by age 18. That's o healthy skin, it's and starting young.�
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Opportunity gap The more research I did, the more I realized that there is a need for better designed and aesthetically pleasing education materials on care for skin, hair and nails. There was a lack of that in the books, posters and websites that I came across. The materials out there were text heavy and hard to read. I decided that my thesis would be the opposite of these things; Little Bird Box would provide fun facts, friendly, visually appealing and easy-tounderstand educational materials on skin, hair and nails. I felt that creating a visually appealing educational system would help tween girls want to build a good habit of taking care of their skin, hair and nails. Whether they are feeling ready for puberty or a little unsure of what’s happening inside them, this project is here to help tween girls along the way. We’ll talk about all the changes they can expect and how to deal with them. Whether they want to know how to deal with acne or sunburn, I’ll help them get to the bottom of things and explore common rumors and myths. I also answer questions from real girls about how to handle their skin, hair and nails. Your body is an amazing thing, and understanding how it works will help you be healthy and happy.
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Finding monthly subscription service I found inspiration in monthly subscription boxes of beauty products, jewelry, clothing, games, baby products, food, household items, books and crafts. Most of their business was focused on sending handpicked product samples every month, customized just for customers’ needs. I found that this idea of monthly subscription boxes is interesting to me, but there are no other companies focused on natural beauty for tween girls. I started focusing my idea on making an adorable package filled with fun facts, quizzes, supplies and instructions for DIY natural beauty products that tween girls can make on their own or with their parents. Tween girls will love starting good habits of taking care of their skin, hair and nails. We deliver to their doorstep seasonally. And so the process began.
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Target audiences I first began with a broad audience, but later narrowed it to a specific group of people. My target audience is tween girls between eight to twelve years old. My audience also extends to anyone who takes care of tween girls, including parents and nannies. I wanted to focus on parents and children who live in the United States, and who have the time to enjoy an educational book together. I thought this would be a good audience because parents want to make healthy decisions for their children, and they want their children to make healthy decisions as well.
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Design Explorations Ideas made visible
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Research and brainstorming When I started this project, I had little knowledge about children. To solve this, I read children’s picture books, articles on the skin, hair and nails, websites, and skin guidebooks by dermatologists. The more research I did, the more I realized I needed to expand my topic from just an article or text book to something more appealing to children. Once I decided that all of my deliveries would include a children’s book, I started researching successful children’s books to get more inspiration for my visual style.
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Visual inspiration From almost the beginning of this project, I was inspired by children’s books and illustrations. I thought that illustrations would complement my project well. I came across some children’s visual guidebooks that were visually awesome, and knew that a similar stylistic approach would work well with my thesis. Mike Lowery and Julia Rothman were huge illustration influences. I love Julia Rothman’s playful characters and cheerful use of color. I have always admired Mike Lowery’s clean and simple sketches.
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Sketching and practicing I love to draw and always carry a sketchbook with me. This thesis helped me strengthen my skills in illustration. In the beginning, I did not know what kind of style I wanted. Later, when I figured out the style I wanted, what I drew on paper and put into the computer did not look good. To solve this, I just practiced different styles of drawing, and when I created something I liked, I tried to make it better. It was a repetitive process of exploring and practicing until I found a style that worked well with my project.
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Logo development Wanting my logo to pair well with the overall aesthetic of my thesis, I decided to work on my logo after I determined the visual style and specific content of my project. While developing the logo, I knew I wanted to keep it simple, yet also reflect the character of Robin from my thesis topic. Robin is the main character who teaches readers about the skin they are in. She is there to guide them to start taking care of their skin.
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Design Solutions Little Bird Box takes shape
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Typography system Proxima Nova Soft
C 3
R 99
M 3
G 99
Y 0
B 104
K 73
Regular
C 1
R 172
ABCDEFGHIJKLMNOPQRSTUVWXYZ
M 1
G 174
Y 0
B 178
abcdefghijklmnopqrstuvwxyz
K 36
0123456789
C 0
R 227
Bold
M 7
G 211
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Y 19
B 186
abcdefghijklmnopqrstuvwxyz 0123456789 Bree
K 12 C 60
R 91
M 0
G 196
Y 30
B 191
K 0
Regular
C 0
R 255
ABCDEFGHIJKLMNOPQRSTUVWXYZ
M 70
G 194
Y 50
B 14
abcdefghijklmnopqrstuvwxyz
K 0
0123456789 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
C 0
R 243
M 25
G 113
Y 100
B 109
K 0
0123456789
Little bird BOX
Safe & Natural Tween Girl Beauty
X
Little bird BOX
X
X X
Main logo (without tagline)
Alternate logo (include tagline)
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X
X
X
X
X
Little bird
X
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BOX
2.5X
2.5X
Safe & Natural Tween Girl Beauty
C h a p te r D e s ig n s o lut i o n s
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Color palette Color is utilized within the Little Bird Box brand to keep everything consistent throughout. Color is assigned to specific categories and is utilized within the packaging and educational material. The various shades of blue are used to promote healthy skin The various shades of pink are used to promote healthy hair The various shades of Yellow are used to promote healthy nails
C 38
R 155
C 0
R 247
C
0
R 255
M 0
G 215
M 39
G 174
M 16
G 212
Y 17
B 215
Y 15
B 181
Y 80
B 79
K
K
0
C 60
R 91
C 0
R 243
C 0
R 255
M 0
G 196
M 70
G 113
M 25
G 194
Y 30
B 191
Y 50
B 109
Y 100
B 14
C 86
R 0
M 1
G 175
Y 41
B 170
K
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C 0
R 241
C 0
R 255
M 79
G 93
M 22
G 200
Y 56
B 96
Y 91
B 47
K 0
K 0
0
Little bird
K 0
K 0
K 0
BOX
K 0
0
Little bird BOX
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Little bird BOX
Little bird BOX
Safe & Natural Tween Girl Beauty
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Little Bird Box’s guide book Robin’s beauty guide for girls is a tween’s guidebook to safe & natural care for skin, hair and nails. Included is information on how to deal with acne, sun burn, and how to care for skin from head to toe. Find ideas for taking care of your body and pampering yourself with potions you can make at home. Your skin, hair and nails will thank you! The book is meant to be fun to read and look at, but also educational. It is heavily visual, so it works as a guide that parents and tweens can quickly reference or look through when they have time. This book can be used as a tool for parents to educate their children about skin they are in!
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Hello! my name is Robin I’m the founder of Little Bird Box for tween girls. My mother named me Robin after her favorite bird. The love of beauty runs deep in my family. One day, my mother told me that when she was my age she treated breakouts by baking in the sun and using the strongest drugstore formulas. She was convinced they would heal her skin faster. She was so wrong. That’s why I wrote this book to teach you about the skin you are in. Let me guide you to start taking care of your skin. It’s all about prevention and starting now. Follow me to learn fun facts, quizzes and things to make and do.
xxx Robin
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Seasonal subscription box One of Little Bird Box’s main goals is to teach tween girls to learn about healthy skin, hair and nail habits, so they will learn how to practice good skin care and avoid the consequences of pimples, greasy hair, sunburn etc. Little Bird Box is encouraging tween girls to learn about healthy skin, hair and nails. We are working with dermatologists to focus on maintaining the health of their skin. Each season we send our subscribers educational materials that aim to educate tweens along with fun facts, answers to common questions, spa fun, pampering tips and treatments, hair styling tips and tricks and DIY beauty recipes. Parents can help them. It will be a nice surprise each time the boxes arrive at their door.
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Instructions guideline The guideline provides a list of natural beauty ingredients and stuff, which are place on the containers that already measure inside the box. Tween girls can quickly learn simple recipes for making their own masks to use during an at home facial–informative and educational.
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Acknowledgements Family and friends Thank you Mum and Dad who have always believed in me and enabled my studies here. Special thanks to my sisters Nan And Noey for help in completing this Thesis. I love you all. To the amazing people I have met and fellow classmates that have affected my creative process in a very positive way. Thank you for putting up with my breakdowns and for helping me survive all my deadlines by being supportive.
Instructors To all my brilliant instructors who have helped me get to where I am today. Thank you for your constant guidance and encouragement during my studies: Phil Hamlett, Mary Scott, and Carolina de Bartolo.
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