saqarTvelos eleqtronuli mTavrobis ganviTarebis marketinguli strategia
is sfero warmoadgens. kavkasiis qveynebisaTvis (amowurvadi resursebis pirobebSi) sasicocxlo mniSvnelobis resursia eleqtronuli komunikaciebis bazari, informaciuli sazogadoeba, ICT, internet-aplikaciebi da kontenti, radgan igi warmodgenilia TviTregeneraciis unariTa da kumulatiuri sargeblianobiT. amrigad, regionis mravalwaxnagovani problemebisa da gamowvevebis gadaWrisaTvis aucilebelia cifruli resursebis warmoCena, romlis potenciali, kavkasiis regionis qveynebs gaaCnia (SemdgomSi regioni). aseve, kavkasiis geopolitikur faqtorebze cifruli Rirebulebebis rolisa da gavlenis gansazRvra.
2.6.2.
eleqtronul kavkasiaSi mimdinare tendenciebi
kavkasiis regionis qveynebis urTierTobebSi mravali winaaRmdegobrivi sakiTxia. problemebis daregulirebis meqanizmad ganixileba qveynebs Soris mWidro TanamSromloba, diskusia, komunikacia, integracia da sxva. praqtikulad problemebis mogvarebis mza recepti kvleva-Ziebis sagania. kiTxvaze, SesaZlebelia Tu ara saerTod mogvardes problemebi da kavkasia harmoniul WrilSi vixiloT, turbulenturi `politikuri resursebis~ fonze, pasuxebi an bundovani da zogadia, an warmodgenilia regionis sociumis problemebis fragmentuli daregulirebis SesaZleblobiT. mas Semdgom, rac kavkasiis regionSi daiwyo teqnologiuri, ekonomikuri, socialuri da politikuri cvlilebebi (90-iani wlebis Semdgom), regionSi formirebuli iqna sicocxlisunariani web-sivrce, informaciuli sazogadoeba; safuZveli Caeyara eleqtronuli mTavrobis
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