Marketing strategy for the development of e government of georgia

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provaiderebisa da internet-momsaxurebis speqtri. rac Seexeba saqarTvelos danarCeni 7 regionis internet-garemos, igi SeiZleba daxasiaTdes, rogorc: arakonkurentunari bazari, sadac segmetebis/raionebis eqskluziuri flobaa gavrcelebuli, SeferxebiT muSaobs satelefono sadgurebi, mouwesrigebelia sakabelo meurneoba, dausabuTebelia gaTiSvebi, SezRudvebia internetkavSirSi, dabalia internet-momxmarebelTa dakmayofileba da loialoba. aRniSnuli problemebi eleqtronuli biznesis (aseve, eleqtronuli mTavrobis) ganviTarebas mniSvnelovanad aferxebs; kvlevam cxadyo, rom saqarTvelos internet-bazarze, respondentebSi, popularobiT sargeblobs informaciuli, saganmanaTleblo, onlain turistuli, finansuri momsaxureba. aseve internet-momxmarebelebi aqtiurad moixmaren saZiebo sistemebs, onlain TamaSebs, onlain aplikaciebs, eleqtronul birJasa da momsaxurebis sxva saxeebs; internet-bazris kvlevis safuZvelze dadginda, rom samomxmareblo qcevasa da motivaciaze gavlenas axdens momsaxurebis miRebis xelsayreloba, dabali fasi, momsaxurebis farTo speqtri, Ziebis mcire dro. sazogadoeba gansakuTrebul yuradRebas im internet-kompaniebze amaxvilebs, romelic momxmareblis saWiroebebzea orientirebuli, gaaCniaT efeqturi sainformacio da anonimurobis dacvis politika, moqnili faswarmoqmnis politika; moxmareblebTan swrafi interaqtiuli kavSiri; saqarTvelos sazogadoebis mier onlain media Sefasebulia, rogorc obieqturi, xarisxiani, zus-

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