Ratna Chor - Graphic Design Portfolio

2024

graphic design portfolio.

by Ratna Chor

branding. social media. package design. layout design.

Hi, my name is Ratna and this is my portfolio.

Rathana ‘Ratna’ Chor about me.

home address.

A graphic designer based in Sydney who relishes the idea that all design should be thought-provoking and fully functioning while serving it’s true intentions. I aim to create a strong storytelling concept through design strategy and identity whether it’s for work or for the giggles.

42 Junction Street Cabramatta, NSW 2166

born.

contact me.

15th August 2023 Male

phone email linkedin

0468 957 372 rathana.chor12@gmail.com www.linkedin.com/in/rathana-chor-432b80ba/

work history.

Ozdent Pty Ltd. Graphic Designer

2016 - Present

Digital Design Marketing: • Create and develop promotional brochures, catalogues, tradeshow artworks and web design within deadlines as required.

• Contribute content for social media campaigns.

• Design product packaging and labels, including relabelling of products.

• Creatively produce new ideas and concepts as new products are added to the Ozdent offering.

• ​​Develop design briefs by gathering information and data through research.

• Run Eblast promotions in consultation with dental and pharmacy departments, marketing consultants and General Manager.

• Ensure all projects and artwork are filed and organised according to the company quality assurance system.

Print Production: • Operate in-house digital printer and guillotine, managing print productions of leaflets, brochures, catalogues etc.

• Maintaining print production and stock control on printing equipment inventories.

• Check that barcodes are up to date and functional for QA purposes for every new product.

education.

skills & tools.

SAE Creative Media Institute: Bachelor Design (Graphics) Academy Xi: Certificate User Experience Design Elevate

2014 - 2019

Communication & Teamwork: • Liaison with printing companies and service providers to ensure marketing materials are delivered on time.

• Liaise with dealer clients and outside agencies via telephone and email to organise printing and production of artworks.

• Work closely with other team members on project work as required across the company.

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe After Effect, Adobe Premiere, Adobe XD, Microsoft Office, Html, Mailchimp

2020

awards.

hobbies.

Campus Best Major Project In Any Higher Education Program

• • • •

references. name role phone

Yeeta Vo Operations Manager 0434 053 420

Playing with sports e.g. basketball, golf, tennis Travelling, hanging out at bars and cafes Playing online games Making cocktails

name role phone

Jill Tayler Head Of Dental And Education 0400 219 146

graphic design portfolio.

check out some of my work...

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IDEM Singapore.

Conference Design

Ozdent Pharmacy Retail Catalogue.

Layout Design

GO2 dentagenie.

Visual Rebranding and Advertising

Spill The Beans.

Personal Work

Iko Finger Toothbrush.

Advertising

Mymeal app.

UX Design

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Mguard Facemask.

Package Design

pages. 34 - 37

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IDEM Singapore.

Conference Design

about the work.

International Dental Exhibition and Meeting ‘IDEM’ Singapore is making its way into the Asian-Pacific market by storm, providing a central meeting point for dental companies and buyers to market their products whilst exploring partnerships.

I was tasked to promote Ozdent’s leading products in dental consisting of exhibition banners, stands and leaflets. Since the language barrier between was strong, the design relied on strong visual imagery with a bold, corporate look delivering a strong message of pain relief and the solution to tooth decay.

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Conference Booth.

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Information Flyers.

Conference Banners.

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GO2 Dentagenie.

Visual Rebranding & Advertising

overview.

GO2 Dentagenie is a revolutionary brand committed to transforming oral care practices in Australia by providing sustainable and ecofriendly products. This project involves rebranding and promoting GO2’s interdental range through a comprehensive transmedia storytelling strategy.

challenge.

Our biggest challenge was to promote the brand’s core values of Earth Lovin’ Oral Care differentiating itself in the oral care market while competing against other well-known competitors such as Piksters. Our marketing material include EDM to help launch the brand and tile ads to be used on social media and featured on websites. Leaflets are designed for pharmacy reps across Australia.

design.

We decided to stray away from the typical clinical design by using a series of vibrant colours and typeface to help bring out GO2’s innovative ‘Earth Lovin’ style.

result.

GO2 Dentagenie successfully positioned itself as the sustainable and eco-friendly alternative in the oral care market, establishing a niche for itself and the launch in prominent retailers like Coles and Woolworths.

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Fact Sheets.

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Email Signature Banners.

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SHOP NOW!

2024 L AN

flossers created to thoroughly clean the space between teeth known as the interproximal space. Effective cleaning of this area protects against periodontal disease such as cavities, bad breath, gum disease by removing food debris and plaque (which in turn reduces adult tooth loss by 70%).

SHOP NOW!

SHOP NOW & CHECK OUT OUR WHOLE RANGE AT

D

ASE

B

GO2 DENTAGENIE?

L AN

T

WHAT’S GREAT ABOUT

P

WWW.DENTAGENIE.COM.AU

GO2 Dentagenie provides a wide range of interdental toothbrushes and flossers created to thoroughly clean the space between teeth known as the interproximal space. Effective cleaning of this area protects against

OR FOLLOW US FOR MORE UPDATE!

periodontal disease such as cavities, bad breath, gum disease by removing food debris and plaque (which in turn reduces adult tooth loss by 70%).

Copyright © 2019, All rights reserved.

Our mailing address is: sales@ozdent.com

Want to change how you receive these emails?

You can update your preferences or unsubscribe from this list.

Facebook Banner.

SHOP NOW & CHECK OUT OUR WHOLE RANGE AT

WWW.DENTAGENIE.COM.AU

OR FOLLOW US FOR MORE UPDATE!

Copyright © 2019, All rights reserved.

Our mailing address is: sales@ozdent.com

Want to change how you receive these emails?

You can update your preferences or unsubscribe from this list.

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D

B

ASE

GO2 Dentagenie provides a wide range of interdental toothbrushes and

Eblast Promotion.

T

WHAT’S GREAT ABOUT

GO2 DENTAGENIE?

P

graphic design portfolio.

2024

graphic design portfolio.

Instagram & Pharmacy Tile Ads.

Link:

https://www.youtube.com/watch?v=2RtWY4d943U

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graphic design portfolio.

03

iko Finger Toothbrush.

Advertising

overview.

Iko is Australia’s first fluoride releasing finger toothbrush made to clean your teeth without the use of water or toothpaste. There are other finger brushes, predominantly in the kids’ space but nothing that releases fluoride giving full cleaning and protection.

Our aim is to create a fluoride releasing toothbrush that makes brushing more convenient; whether you’re at school, work or on the go traveling.

That being said, I was tasked to develop marketing material such as posters, banners, ads and pharmacy detail aids for sales reps.

Ranging of colours used for different functions and people of all ages.

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Detail Aids.

Pharmacy Order Forms.

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graphic design portfolio.

Clip Strips & Web banners.

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2024

04

Ozdent Pharmacy Retail Catalogue Layout Design

overview.

Ozdent pharmacy catalogue revolutionises pharmaceutical product visibility in Ozdent’s pharmacy division, targeting dental professionals, pharmacy retailers, and sales representatives. The goal is to introduce and market new products efficiently to Australian retailers, enhancing the accessibility, familiarity and appeal of the catalogue and products.

I’ve

seamlessly

blended

clinical

precision

‘pharmacy-friendly’

aesthetics. The clean, minimalist layout ensures an efficient and userfriendly experience for pharmacists and healthcare professionals. The choice of colours had to convey a sense of professionalism, cleanliness and trust while catering to each product.

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Catalogue Layout Design.

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Spill The Beans.

Personal Project

overview.

Spill The Beans is a new brand design that is more than just a coffee shop. While the term “spill the beans” means to disclose information that is meant to be kept secret, the concept revolves around coffee creating a comforting atmosphere in a conversational context or social setting.

challenge.

The brand identity needed to convey its concept through bold and minimalistic aesthetic while differentiating with other coffee shops.

design.

The brand’s identity is characterised by bold, easy-to-read typography, and an orange monochromatic colour palette that invites customers to relax and socialise. The bold and modern font adds a touch of sophistication while the colours evoke a sense of feel-athome comfort and warmth. A visual series of coffee cups tripping over and spilling coffee are used consistently across the brand.

These illustrations are strategically placed on packaging, menu, and promotional materials, creating a cohesive visual language that reinforces the brand’s concept.

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Logo (Main)

Logo (Alternative)

Colours

Typeface

Subheading

CMYK: 0, 84, 81, 0

Illustrations.

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WHITE

EXTENDA

Body Paragraph 1

Roboto Mono Medium

Body Paragraph 2

Roboto Mono Regular

Icons.

2024

graphic design portfolio.

Brand Identity.

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myMeal App. UX Design

overview.

Mymeal is a step-by-step meal planning cookbook in the form of an app providing ideal meals catered for people with dietary restriction.

problem statement.

Dietary restrictions have always been in society and exist for many reasons such as health problems, allergies, religious practices, ideological views and even certain diets. It can be very stressful what meal to cook for you or your family and even more so when these restrictions are in play.

the solution.

The solution was to create a service that selectively filters food based on their restriction with features enabling diet plan customisation, simple cooking instructions and meal recipes, custom bookmarking page for favourite meals and the opinion to add and share your very own meal.

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logo.

typeface.

Avenir Medium

Avenir Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789

0123456789

wireframe.

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Password

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Dietary Requirement Set up Back

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Date Of Birth

Enter Your Weight

Enter Your Height

dd/mm/yyyy

00 kg

00 cm

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Foods To Avoid

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Octopus

Veal

Mollusc

Poultry

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Fruits & Veges

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Check out your favourite meal

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Here are your recipes Meal Recipe

Time | Calories

Meal Recipe

Meal Recipe

0.0

Time | Calories

Time | Calories | Servings Meal Recipe

Description

Time | Calories

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ingredients

- Lorem ipsum dolor sit amet

- Consectetuer adipiscing - Nonummy nibh euismod tincidunt

1 tsp 3 tsp

x2

Tomato

x2

Lettuce

x1

Olive Oil

15 mL or less

Salt

x1 teaspoon

Pepper

x1 teaspoon

Lemon

x1

Cucumber

x1 20 mL (To Glaze)

Meal Recipe Time | Calories

0.5

1

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Here are some cool selections

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Popular

New

Recent

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Email

jonathan.doe@gmail.com

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Home Address

10 Lorem Ipsum St. Marrickville, Sydney NSW, 2204 Australia

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Meal Recipe

Meal Recipe

Meal Recipe

Time | Calories | Servings

Time | Calories | Servings

All Set?

www.facebook.com/jonathandoe/ Instagram

Yes

www.instagram.com/jonathandoe/ Payment Method

PayPal / Credit Card

Popular

New

Recent

Meal Recipe

Meal Recipe

Meal Recipe

Time | Calories | Servings

Time | Calories | Servings

4. Laoreet dolore magna aliquam erat volutpat.

Recipe List

Time | Calories | Servings

Facebook

1. Lorem ipsum dolor sit amet,

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0412 345 678

Save

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Camera

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Phone Number

2. Consectetuer adipiscing elit, sed diam 3. Nonummy nibh euismod tincidunt ut

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search

Preparation

Recipe List

All Please select

Age: 27

Chicken Thigh or Breasts

Honey Mustard

5 pieces 12 mL

- La dolore magna aliquam

Jonathan Doe

Servings

Meal Recipe

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search

All Please select

Bread, Rice, etc.

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Fish Shellfish

Beef

Pregant

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Seafood

FODMAP

Others

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Red Meat

Lamb Red Meat

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Pork

Dairy and lactose free

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Gluten and coeliac free

Female

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Account information

Main Page

Time | Calories | Servings

2024

graphic design portfolio.

colour palette.

TEAL

CMYK: 47, 38, 38, 2 RGB: 142, 144, 145

ASH GREEN

CMYK: 55, 41, 38, 5 RGB: 123, 134, 140

BLACK

WHITE

RGB: 35, 31, 32

RGB: 255, 255, 255

CMYK: 0, 0, 0, 100

CMYK: 0, 0, 0, 0

app layout.

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graphic design portfolio.

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MGuard Facemask.

Package Design

overview.

The objective was to design new packaging for one of Ozdent’s main brands of medical facemasks. Targeting healthcare professionals and oral practitioners, the design had to stand out among competitors whilst maintaining a clinical look. Therefore, we opted for a design with shades of grey and applied a metallic coating on the label to complement the use of colours.

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graphic design portfolio.

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logo.

typeface.

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Heading 01 (29 pt)

Heading 02 (29 pt)

Body (8 pt, 12 pt)

Avenir Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Avenir Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Barlow Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

2024

graphic design portfolio.

colour palette.

GREY PANTONE 877C CMYK: 47, 38, 38, 2 RGB: 142, 144, 145

SLATE GREY PANTONE 430C CMYK: 55, 41, 38, 5 RGB: 123, 134, 140

WHITE CMYK: 0, 0, 0, 0 RGB: 255, 255, 255

layout.

xxxxxxxx

xxxxxx

xxxx/xx/xx

70204-INNER/3

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graphic design portfolio.

let’s get in touch!

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graphic design portfolio.

2024

thank you.

graphic design portfolio by Ratna Chor.

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