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A Bright Future
a cut in demand for printed products has had little effect on the packaging industry. In the words of Robert, Neubauer, In countless ways technology has cut us from experiencing life through our sense. But the package is a reassuring exception. It is physical and encourages contact. Because of its image, color and recognition value, it plays an essential role in all advertising media while being, in itself, the most immediate media. With the demise of mass magazines and the consequent decrease in print advertising there is now an even greater dependence than ever on the package to tell the product's story.10
PERSONALITY PROFILE BIDEMI BEECROFT: BURNING WITH A PASSION
Bidemi Beecroft is passionate about digital package printing technology. Through Technology Global Services Ltd where he is the Executive Director, Bidemi is leaving no stone unturned in making digital package printing reach every nook and cranny of Nigeria. This technology, which Technology Global Services is pioneering on the platform of Xeikon is a digital full color package printing with a wealth of significant benefits. Unlike before when package production was an expensive investment in terms of time and money, digital package printing offers economical production to meet the needs of shorter run lengths, customized production and just-in-time productions.