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A Bright Future
strategy. Graphic design incorporates the work of illustrators, photographers and copy writers into one package that is more powerful than the sum of its individual parts. However, graphic designers are increasingly being asked to become more than just visual artists. Many now perform the work of information architects, web developers, writers and multimedia specialists as part of their creative studies. The term graphic design can also refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images, or words to create a visual presentation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result of an intended idea. Graphic design often refers to both the process by which the communication is created and the products (design) which are generated. Common uses of graphic include the following; magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other art work; plus organized text and pure design elements such as shapes and colors which unify the page. Composition is one of the most important features of graphic design especially when 2 using pre-existing materials or diverse elements. When you understand that graphic design help people process information quickly, you will understand the power behind this profit generation tool. The purpose of graphic design is to communicate a message quickly and effectively from start to finish. Effective graphic communication will work for your bottom line every time and with this understanding you should view graphic communication as an investment not an expense. When done right, graphic communication will make your communication more effective. It has a synergistic impact on your marketing message. The total impact is greater than the 3 sum of its parts. Graphics and its Relationship with Other Fields of Business It is an established fact that graphic communication in our present world is indispensable. It is also important to note that graphics today,