BOOKLET

NEWYORK INVESTMENT HUB

Florida A&M University | Professor Ana Orosco | ARCH6259 | Rashad Cole | Fall 2023

TABLE OF CONTENTS

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01

02

C • LARGE SCALE MAP I • VICINITY T MAP Y • CONTEXT

S • SITE SEI LECTION • ZONING & T CODE E

C A S E

N A R A T I V E

S E L E C T I O N

S T U D I E S

SECTION • POPULATION INVESTMENT RESEARCH

03

04

• CASE STUDIES

P • PROGRAM OUTLINE R • ADJACENO CY STUDY G R A M S T U D Y

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PAGE 3

CHAPTER 1

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LARGE SCALE MA

Large Scale Map

HIGH LINE

THE AMERICAN STOCK EXCHANGE BUILDING

NEW YORK STOCK EXCHANGE

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VER

EMPIRE STATE BUILDING

EAST RI

R

HUDSO N RIVE

H

U

D

SO N

RI

VE

R

NEW YORK HIGH LINE

AP

In this large scale map, I think it is important to provide context and explain the relationship between The American Stock Exchange Building and the High Line. The High Line and the American Stock Exchange Building is no further than a 3 mile commute. According to Google Maps, you can travel from location to location in 12 minutes by car and 15 minutes by bike. I would like to propose a new Stock Exchange or Trading & Investing Hub within New York City. If you take a look at The American Stock Exchange Building, its very unappealing. The High Line is a perfect location to develop a program for a new Trading and Investing Hub. This hub will be a place where new traders can come to learn from experienced and savy investors while soaking in knowledge while navigating a beautiful built environment.

CENTRAL PARK

THE AMERICAN STOCK EXCHANGE BUILDING

N PAGE 6

V

VICINITY MAP STOCK MARKET LIVE

NEW YORK LIVE TRADING ACADEMY

COME LEARN FOREX

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THE FOREIGN EXCHANGE TRADING ACADAMEMY

P

The American Dream is the ideal by which equality of opportunity is available to any American, allowing the highest aspirations and goals to be achieved. This notion was the catalyst which sparked my chosen theme for this project. There are very few oppurtunities to actually reach the pinnacle of finanical freedom, but i believe learning how to invest properly in stocks and the Foreign Exchange Market, these instruments could be the vehicle to success. In this vicinity map, I chose to highlight all the local stock and forex businesses/ schools that provides education of on investing as a service. These points of interest relate directly to my theme and will serve as the core of the new Investment Hub of New York.

NYC OPTIONS AND FOREX TRADING CENTER

THE FOREX TRADING ACADEMY BERK TRADE AND BUSINESS SCHOOL

THE AMERICAN STOCK EXCHANGE BUILDING TRADING FLOOR

N

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CONTEXT

The intent of this vicinity section is to illustrate the scale in relation to adjacent buildings surrounding The High Line. It provides important context and scale to the built environment.

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T SECTION

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The intent of this vicinity section is illustrate the scale in relation to pedestrians and street level objects. Its important to understand how pedestrians will fit and interact in immediate and intimate spaces.

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VICINITY

SECTION

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VVVVVVVVV

U.S. STOCK O

BY SUBG SUCCESSFUL TRADER PERCENTAGE

Being a succesful investor or trader is a very elusive accomplishment to obtain. The hardest skill to master in trading is psychology.

It’s very easy to buy a stock or cryptocurrency, but its extremely difficult to endure temporary loses, or endure the climb to optimal profit. Mastering psycology while trading is similar to building a callas while weight training, but worth the discomfort.

The Percentage of the population that owns stocks relative to their income is a very interesting anaylitic. The wealthier population owns stock at a much higher clip than the population with mid to low income.

With stocks being easily obtainable to all economic and social classes, this highlights a gap in knowledge and exposure to investment oppurtunities.

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5%

95%

1.0

PERCENTAGE BY INCOME

0.8

0.6

0.4

84%

63%

0.2

29%

0.0

100K+

40K-99K

39K-LESS

OWNERSHIP GROUP This graph also highlights a correlation between education level and stock ownership. 82 percent of post graduate students own stocks while only 41 percent of Highshool graduates own stock.

PERCENTAGE BY EDUCATION LEVEL

POSTGRADUATE

82%

BACHELORS DEGREE

78%

SOME COLLEGE

63%

HIGHSCHOOL OR LESS 0.0

0.8

The results of this graph makes logical sense as ownership of stocks increase with age and exposure.

41% 0.2

0.4

0.6

0.8

1.0

PERCENTAGE BY AGE

0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0

18-29

30-49

50-64

65+ PAGE 14

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CHAPTER 2

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SITE SEL

fggf

NYC OPTIONS AND FOREX TRADING CENTER

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N

10th Ave .

LECTION SUN SOLSTICE

VIEWS FROM SITE

CLOSEST BUS STOPS IN AREA

E

S

18th Ave.

W

10th Ave.

18t h

Ave.

N

CLOSEST SUBWAY STATIONS IN AREA

N

N PAGE 18

V

ZONING A

NEW YORK HIGHLINE

WEST CHELSEA DISTRICT

C64 ZONING/ COMMERCIAL

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AND CODE My site is located on 10th ave. at the 17th and 18th intersections. The zoning districts my site adheres to is zoning districts C6-4 and WCH. The lot number is 17 in the Manhattan Borough 1. A 15 foot setback at base level is required on the west side of The High Line. A 15 foot setback is also required at street lines. There is no setback requirement for buildings between The High Line and 10th ave, but there are other WCH zoning regulations that must be in compliance. The base FAR for C6-4 according to the WCH is 6.5. The Inclusionary Housing Bonus allows the FAR to be a maximum of 12. Per Chapter 3 of the 2018 IBC, my classification and building use will fall under Assembly, Educational, and possibly business. The Tenth Avenue Building Frontages is required for 25% of each building to not exceed 45 feet in height. The other 75% of the 10th ave. frontage can be maximum building height per applicable regulations.

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CHAPTER 3

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CASE ST NEW YORK STOCK EXCHANGE

THE NEW YORK STOCK EXCHANGE HAS A VERY OPEN FLOOR PLAN WHERE BUILDING OCUPANTS CAN MOVE FREELY. I LOVE THE SET UP OF DOZENS OF FLOATING SCREENS WHICH GIVES OPPURTUNITIES TO WATCH KEEP UP WITH THE FLUID MARKET AND NEWS EVENTS. THE INVESTING IS ABOUT COMMUNITY AND INTERACTION, WHICH I FEEL IS CAPTURED WELL IN THIS SPACE. PAGE 23

TUDIES ATLASSIAN HEADQUATERS

THE ATLASSIAN HEADQUARTERS FEELS LIKE THE PERFECT MARRIAGE BETWEEN TECHNOLOGY AND NATURE WHICH IS THE ESSENSE I WOULD FEEL IS APPROPRIATE FOR THE HIGH LINE AND AN INVESTING HUB. MY CHOSEN IS DIRECTLY BELOW THE HIGHLINE WHICH SUGGEST OPPURTUNITIES TO PROJECT STRUCTURE OVER EXISTING HIGH LINE.

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LOWES TECH HUB

CASE ST

THE LOWES NEW TECHNOLOGY HUB IS A 23 STORY, 357,000 S.F. MIXED USE BUILDING LOCATED IN CHARLOTTE NC. THE BUILDING WILL SUPPORT 2,000 TECHNOLOGY PROFESSIONALS WITH 20,000 S.F. OF RETAIL SPACE ON THE GROUND LEVEL. THIS BUILDING WAS BUILT IN 2021 AND COST LOWES 889/S.F. TO BUILD. PAGE 25

TUDIES

NEW JERSEY INNOVATION AND TECH HUB

THE NEW JERSEY INNOVATION AND TECHNOLOGY HUB WILL BE A 12-STORY 560,000 S.F. BUILDING. IT’S PROJECTED TO COST 665 MILLION TO BUILD. THE BUILDING WILL BE COMPRISED OF 3 MAIN SPACE TYPES; INNOVATION HUB, RESEARCH , AND MEDICAL

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CHAPTER 4

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v

PROGRAM Lobby/Entrance………………………………………………… 4,000 s.f.

Office Spaces…………………………………………………….2,000 s.f.

Public Restrooms………………………………………………..10,000s.f.

Co-Lab Spaces…………………………………………………..8,000 s.f.

Conference rooms……………………………………………….2,000 s.f.

Public Lecture Hall……………………………………………...2,500 s.f.

Trading Floor……………………………………………………10,000 s.f.

Mechanical room………………………………………………..1,400 s.f.

Integrated Garden……………………………………………….3,000 s.f.

Restaurant……………………………………………………….2,500 s.f.

Rentable Office Space…………………………………………...50,000 s.f.

Elevator Stair Core………………………………………………1,500 s.f.

Storage Space…………………………………………………….1,000 s.f.

Library/Research………………………………………………...6,000 s.f.

Outdoor Work Spaces…………………………………………...2,500 s.f.

A. Building Cost: 128,900 s.f. @ $1000 per s.f.

B. Fixed Equipment: $10,312,000 C. Site Developement: $19,335,000 D. Acquistion Demolition E. Movable Equipment: $10,312,000 F. Professional fees: $12,890,000 G. Contingencies: $12,890,000 H. Admin.: $1,289,000 Total Budget: $67,028,000 PAGE 29

OUTLINE

LOWES TECH HUB

NEW JERSEY INNOVATION AND TECH HUB

I CHOSE THE LOWES TEC H HUB AND THE NEW JERSEY INNOVATION AND TECH HUB DUE TO THE SIMILARTIES IN PROGRAM. MY PROGRAM OUTLINE AND COST PER SQUARE FOOT WAS DERIVED BY TAKING AN AVERAGE OF COST PER SQUARE FOOT FOR BOTH BUILDINGS. LOWES TECH HUB COST 889/ S.F. WHILE THE NEW JERSEY INNOVATION AND TECH HUB COST 1,187/S.F. PAGE 30

PROGRAM A DIAGR RENTABLE OFFICE SPACE OUTDOOR WORKSPACE

INTEGRATED GARDEN

COLAB SPACE

PUBLIC LECTURE HALL

TRADING FLOOR

ENTRACE/ LOBBY

RESTAURAUNT

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INTEGRATED GARDEN

ADJACENCY RAMS ENTRANCE OFFICE SPACES PUBLIC RESTROOMS

PRIMARY ADJACENCY SECONDARY ADJACENCY UNDESIRED ADJACENCY

CO-LAB SPACE CONFERANCE ROOM PUBLIC LECTURE HALL TRADING FLOOR MECHANICAL ROOM INTERGRATED GARDEN RESTAURANT RENTABLE OFFICE

PROGRAM SPECIFIC TRADING FLOOR EQUIPMENT

CIRCULATION CORES STORAGE SPACE LIBRARY/RESEARCH

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OUTDOOR WORK SPACE PAGE 32

SOURCES https://www.nyc.gov/assets/planning/download/pdf/plans/west-chelsea/westchelsea.pdf https://www.nyc.gov/site/planning/zoning/ districts-tools/c6.page https://zr.planning.nyc.gov/article-iii/chapter-3#33-42 https://codes.iccsafe.org/content/IBC2018P6/ chapter-3-occupancy-classification-and-use https://architectureau.com/articles/worldstallest-hybrid-timber-tower-to-be-built-insydney/ https://www.tapinto.net/towns/new-brunswick/sections/development/articles/plansfor-first-phase-of-much-anticipated-hub-approved-by-new-brunswick-planning-board https://corporate.lowes.com/newsroom/stories/inside-lowes/tech-transformation-lowes-chooses-charlotte-global-technology-center PAGE 33

https://www.nyse.com/history-of-nyse https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx

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