The Baby Show Preview Guide NEC 2018

18-20 May 2018

NEC Birmingham

Show Guide Show Offers & Competitions

Huge savings to be made check out the special show offers on pages 26-28

Full Exhibitor List & Floorplan Pages 2 & 5

The Baby Show Stage with

Advice from sleep expert Lucy Shrimpton, birth expert Milli Hill and breastfeeding specialist Clare Byam-Cook

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417516_BSN09_Floorplan_Showguide_297x210mm_2018_v2.pdf

Floorplan

1

08/05/2018

17:12

A20

18-20 May 2018

C2

NEC Birmingham

C9 C14 C13

C8 C10 D10 D12

• First Aid is located in the Organiser’s Office • Make sure you head over to the One To-One With The Experts at stand A70 to have a private consultation with a baby-care expert

F1

C28 C32

D20

D22 D23

D30 D34

E10

E20

E30

F10

F20

F30

G20

G30

H20

H32

Buggy Testing Track

G10

G11

Antenatal & Postnatal Classes

G2 H10

J1 Organiser’s Office

J10

Tommee Tippee Collection Point Press Office

• Fun for the little ones at the Drive & Go With Peg Perego on G90 Seating

K1

Changing Area

4 thebabyshow.co.uk

D24

C

G1

• Don’t forget to visit The Baby Show Stage with MadeForMums on E90 • Don’t miss out on FREE baby first aid sessions at British Red Cross Academy on H35

C23 C26

Main Entrance

• Free baby food courtesy of Aldi Mamia at the Tommee Tippee Feeding Area at stand J20 • Too many bags? Take advantage of Emma’s Diary Shop & Drop and Collect

By Car services at stand B100

D13

C22 C24

J20

Feeding Area With Food Courtesy Of

H

2

Floorplan

A60

Toliets Lounge

A50

B61 B60

C29 C30

D36

C39 C40 C41 C42

C52 C50

D40 D41 D44 D43

D50 D51

E46

E48

E50

E45

E47

C53 C54 C51 C55 D52 D53

D54

A71

A70 A90 One to One with the Experts

B100

Collect-by-Car and Shop & Drop

B80 B62

C100

C60 C62 C64 C63 C65

C70

Seating

D62 D61 D60 D63

E60

E63

C82 C80

E70

E72

E62

D80 D82

D90

E80

G89

Seating Book Signings

E73 G91

E90

The Baby Show Stage With

F40

Central CafĂŠ

F44

F60

F62

F80

F70

F61

F69

F72 F74

F65

F71 F75

F73 F77 F81

F66 F67

F82

F88 F89

F84

F93 F92

F87

F85 F83 F86

F90 F91 F94 G90 G84

G40

G44

G50

G60 G62

G70

G71

G63

G80

G77

G82

Drive and Go with

G83

Seating

G41

H35

G61

G64 G65 G67 G68 G69

H50

G76 G72

G78 G73 G75

G85 G87

G86 G88

H90

Royal Wedding Public Viewing First Aid Learning Academy

Brought to you by

Floorplan sponsored by

The promise of a clean soother, anytime, anywhere www.milton-tm.com

Use biocides safely. Always read the label and product information before use.

thebabyshow.co.uk 5

Little BIRTHSTONES VISIT STAND F20 TO FIND YOUR LITTLE GEM 6 thebabyshow.co.uk

Exhibitor A to Z H

A Aldi Mamia H10 Amazonas G78

B BabaBing!

Baby Planet Bambalino Bambizi Bambo Nature Beaming Baby Bébécar (UK) Bees Knees Biovault Family Bobux Books & Pieces Britax Römer British Red Cross Bsensible BShirt

D60 A20 C30 G89 D20 D24 E45 F91 G82 F85 C60 G44 G41 C14 F74

C Campbell Books D90 CARiFiT D40 Cats Protection F84 Cells 4 Life G60 Chamomile Baby D63 Cheeky Wipes G76 Chicco E30 childcare.co.uk F94 Click Heat F67 Close F82 Cloud and Cuckoo D62 Constantin Creative Photography F62 Costco F92 CuddleDry B80 Cuddles Collection F60 CYBEX E70

D dearbump Dr Brown’s Dunham McCarthy

C39 G63 D82

E Enchanted Interiors

F87

G73 D23 D36 C29 D41 F61 F77 B60

G Gousto Guide Dogs Gummee

G62 C10 F69 E72 F1

I I Am Denim iCandy World INTIMINA

C51 A50, A60 G77

J JellyRolls Kidswear JOEL The Complete Package Joie

C26 C63 E50

K KeriKit C41 Kiddy Children’s Products UK E62 Kidolphin E46

L Lidl E80 Lilith Loves Henry C62 Little Angel Navigator C9 Little Knights Paint G61

M MadeForMums MAM Mama Designs Ltd Massage The Senses Medela UK Melobaby MerryGoRoundUK Milton - Baby Sterilising Morrck mothercare Motherlylove Mr Mole Blankets Mum and You Mumba Bras Mummy and Little Me My Buggy Buddy My Little Duckling My Precious Creations

F10 F40 G64 D30 F80 D12 C65 G80 D34 H90 G67 D51 F88 D43 G86 G69 C23 C13

N

F Fill n Squeeze Fletcher and Mils for aisha Frame My Name FreeRider Funky Giraffe Fur Coat No Nappies Future Health Biobank

O

Haakaa Hand & Lock Harry & Rose Hello Fresh Hybrid Stroller

F90 C82 G88

Natural Birthing Company Skincare for Mamas C64 Naturana F81 NCT G1 Nibbling Teething Jewellery and Accessories G72 Nom Nom Kids F72 Norfolk House Nursery D44 Nourisil™ MD Scar Gel D80 Nûby™ F20 Nuna E48 Nursery Pillows D52 Nurofen for Children FeverSmart Temperature Monitor C42

Once Upon A Time Textiles D10 Orkids Boutique F73

P

Peg Perego E20 Penny Price Aromatherapy C52 Peppermint G11, G30, G20, H32 Photography for Little people D61 PODDLE POD® C54 Pom Pom Baby D50 PoorlyBoo F66 Pourty B61 Pregnacare G71 Private Midwives E63 Project Baby Box D54 Prosafe Kids C8

R

Rainbow Designs Recaro Child Safety Redsbaby Rockit Rocker Roma Prams

S

Shnuggle Silk-Skin SkipHop Snugglebundl Stokke Stuck On You Sweet Dreamers

C28 F75 F70 F1 E47

D13 G85 F44 C32 F30, G40 B62 G75

T

The Cotton Nappy Company C55 The Daddy Bag C22 The Gro Company F65 The Littlest of Things G68 The Milky Tee Company C53 The Neptune Nauticals Swimwear F83 The Pud Store C40 Tommee Tippee H20 Tumble Tots (UK) F89 Tutti Bambini G50

U

UK Homeware University of Warwick UPPAbaby

G65 C24 E60

V

Venicci C2 Venture Photography F93 Volvo Cars E10, G70 Vybra Solutions G87

W

WaterWipes Whisbear

Z

Zellie Zippy

G10 C50

F71 D53 thebabyshow.co.uk 5

Advertorial

SEE US AT STAND E30

6 thebabyshow.co.uk

Welcome

Hello!

On behalf of The Baby Show team and our Headline Sponsor MadeForMums, welcome to The Baby Show, NEC Birmingham.

T

The Baby Show with MadeForMums is the biggest shopping destination for new and expectant parents, giving you the unrivalled choice of products under one roof. With over 200 exhibitors with 1000s of products the show is the best place to compare, try and buy everything you need and at the best price possible.

As well as having the leading brands, we’ve brought together some of the best boutique brands to help you discover irresistible items you simply won’t find on the high street. No day at the show is complete without a

visit to The Baby Show Stage with MadeForMums with a jam-packed timetable of expert speakers, fashion shows and invaluable baby first aid skills by British Red Cross.

What’s more, the following free facilities are available to make sure you have a hassle-free and enjoyable day out.

Tommee Tippee Feeding Area with a quiet feeding section and complimentary food

We hope you enjoy your day at the show and good luck for the journey ahead!

Best wishes,

Susanne Rauberger Show Manager & The Baby Show Team

The Aldi Mamia Baby Changing Area with complimentary nappies and wipes Drive & Go with Peg Perego Also don’t forget to make use of Emma’s Diary free Shop & Drop and Collect-by-Car services. With all the fantastic offers available, your hands will quickly fill up and this is the perfect place to lighten the load.

Simply drop off any purchases you make throughout the day and collect them when you’re ready to leave.

CONTENTS 02 Floorplan

17

05 Exhibitor A-Z

22 One-to-One With The Experts

07 Welcome 09 Sponsors & Partners 12 Show Highlights

Meet The Baby Show Team

The Baby Show Stage

26 Show Offers & Competitions 32

NCT Classes

Dan Nwaokolo

Russell Rule

Sales Team

Portfolio Director

Sales Manager

020 7384 8125

Susanne Rauberger

Matthew Evans

Marketing Team

Show Manager

Senior Sales Executive

020 7384 8141

Claire Smith

Lisa Unsworth

Operations Team

Marketing Manager

Operations Manager

020 7834 7828

Emma Coffey

Emma Trollope-Bellew

Marketing Communications Manager

Operations Assistant

Lily West

Published by Project Baby Ltd Guide designed by Project Baby Ltd Tel: 07957 294 061 Email: natasha@project-baby.co.uk Web: project-baby.co.uk The details contained in this show guide are based on information supplied by the respective companies and were considered correct at the time of going to press.

Neither the event organisers nor the publisher accepts responsibility for any errors, omissions or claims made in this guide or at the exhibition.

The Baby Show is organised by:

Clarion Events, Fulham Green, Bedford House, 69-79 Fulham, High St, SW6 3JW

Marketing Assistant

thebabyshow.co.uk 7

VISIT STAND F10

EXCLUSIVE

goody bags ine

az Mag

Only available at The Baby Show

£5

worth over

£30

Products and value correct at time of going to press

8 thebabyshow.co.uk

Sponsors & Partners

Thank you to our Headline Sponsor

Thank you to our Sponsors & Partners for their support of the show

Official Charity:

Show Guide Partner:

thebabyshow.co.uk 9

2000+ rigorously-tested product reviews

You’ve probably seen us at the top of Google

Fun and frank pregnancy emails

Helping mums make confident choices

Headline sponsor

Friendliest parenting forum on the planet* *we think so anyway Over 200 recipes

We measure your baby’s size in carbs!

Free weaning app

Come and join us at madeformums.com The UK’s #1 website for parenting product reviews /madeformums 10 thebabyshow.co.uk

@madeformums

@madeformums

COMPETITION

WIN the Joie chrome™ dlx travel system RRP

£650 Combining both stylish design and practical features, the deluxe chrome™ dlx is master multi-tasker, offering total versatility.

Entering is quick and easy – simply head to www.madeformums.com/competitions The prize bundle includes the i-Level infant carrier plus carrycot. Closing date for entries is 11.59pm 17 June, 2018.

Competition open to UK residents aged 18+ only. For full Terms & Conditions visit bit.ly/1JAwaId

Stand F10

Come and try out the

BUGGY TESTING TRACK thebabyshow.co.uk 11

Show Highlights

Aldi Mamia Baby Changing Area Aldi’s Mamia Baby Changing Area has been created with your baby in mind. The area offers a clean, safe and comfortable space that ensures that you and your little one have a pleasant experience at the show. Aldi will be providing award-winning Mamia nappies and wipes free of charge, so if you haven’t tried them before, now is your chance!

Free Shop & Drop and Collect-By-Car Services We know how exciting it can be getting prepared for little one’s arrival. The Baby Show will give you lots of ideas and great bargains too. But do you really want to be traipsing your shopping from stand to stand? Let Emma’s Diary take the strain and look after your bargains whilst you enjoy the rest of your day.

Visit Stand B100 to drop off your shopping for FREE or use the Collect-By-Car service.

Baby Café Baby Café, the friendly network of breastfeeding drop-ins, is popping up at The Baby Show. First baby, later baby or new baby…

You’re more than welcome to drop by. Because at every Baby Café you’ll find a breastfeeding specialist on hand, ready to help with any breast or combination feeding questions or problems you might have.

Even if you are pregnant, you are welcome to drop by to explore tips and techniques.

Baby Cafés are a chilled out place to hang out with other breastfeeding mums. Come and see us at the A71 lounge area.

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Tommee Tippee Feeding Area The Tommee Tippee Feeding Area on Stand J20 provides a simple solution to feeding your baby at The Baby Show. You’ll find a quiet breastfeeding and bottle feeding area with comfy seating, plus kitchen space with microwaves, bottle warmers, bibs, spoons and complimentary baby food brought to you by Aldi Mamia. Make sure you visit Tommee Tippee on Stand H20 where you’ll find their latest products and demonstrations!

Show Highlights

Royal Wedding Screening Brought to you exclusively by award winning brand CYBEX, we are thrilled to announce a very special screening of Prince Harry and Meghan Markle’s Royal Wedding, live at The Baby Show this 19th May. Join us to celebrate this once in a lifetime moment in history at our dedicated Royal Wedding Public Viewing area.

Drive & Go with Peg Perego

A picket fenced enclosed area, where children can experience the adventure of Peg Perego’s world leading battery ride-on toys. Children can let their With all imaginations run wild, children welcome, playing farmer aboard we promise lots a lifelike personal tractor of fun down at the or digger.

Peg Perego farm!

CYBEX Fashion Show Brought to you by award winning brand CYBEX, be sure to catch one of the fashion shows featuring an impressive range of car seats, pushchairs, baby carriers. Discover a showcase of the new Cherubs collection by Jeremy Scott, creative director of Moschino, and the beautiful embroidery of the latest CYBEX fashion collection: Koi Crystallised. CYBEX’s collections allow eclectic individuals to express themselves through products that match their lifestyle and truly reflect who they are. From the award-winning lie-flat Cloud Q car seat, to the all-terrain Priam pushchair and stylish ergonomic Yema baby carrier, CYBEX unite the latest in innovation and technology with sublime attention to detail.

Joie Central Café Joie will show their fantastic range of award winning baby gear products at this year’s show.

Exhibiting at the show is Joie's simply timeless new luxury label, signature – a sophisticated new car seat and pushchair selection. You will also see the i-Level™ 0+ lie flat infant carrier, extended rear facing car seats such as every stage fx™ 0+/1/2/3, the lightweight pact™ & pact lite™ stroller and much more. You will also have the opportunity to try out their range of highchairs, when you take a break at the Joie Central Café.

Stand G90

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COME AND SEE OUR LATEST COLLECTIONS OF CAR SEATS, PUSHCHAIRS, CARRIERS AND FURNITURE! SPEAK TO OUR EXPERTS AT STAND E70

14 thebabyshow.co.uk

Show Highlights

British Red Cross First Aid Academy The British Red Cross will be at The Baby Show again offering invaluable first aid advice and tips for all new and expectant parents. Sign up for a free, 30 minute baby first aid taster session, and learn how to help a baby who is choking, has a burn, has a fever or is having a febrile seizure. Places are limited so be sure to visit Stand G41 to book your free place at the First Aid Academy, and learn simple skills to give you the confidence to help in a first aid emergency.

FRIDAY

SATURDAY

SUNDAY

10.30am – 11.00am (main stage)

10.00am – 10.30am (main stage)

10.30am – 11.00am (main stage)

11.00am – 11.30am

11.00am – 11.30am

11.00am – 11.30am

12.00pm – 12.30pm

1.00pm – 1.30pm

12.00pm – 12.30pm

1.00pm – 1.30pm

2.00pm – 2.30pm

1.00pm – 1.30pm

2.00pm – 2.30pm

2.30pm – 3.00pm (main stage)

2.00pm – 2.30pm

3.00pm – 3.30pm

3.00pm – 3.30pm

3.00pm – 3.30pm

4.00pm – 4.30pm

4.00pm – 4.30pm

4.00pm – 4.30pm

Book Signings FRIDAY - 2.15pm Annabel Karmel Toddler Meal Planner

SATURDAY - 2.00pm The Sleep Nanny® The Sleep Nanny SystemTM

SATURDAY - 3.45pm SUNDAY - 3.30pm Milli Hill The Positive Birth Book

Useful Show Information Lost Children will be taken to the Organiser’s Office. If you have lost a child please alert security staff.

Toilets are located in the show hall and the Piazza.

Cash Points are located outside the hall in the Piazza.

WiFi is available for free all around the venue.

SUNDAY - 1.15pm Anna Williamson Breaking Mum And Dad

thebabyshow.co.uk 15

Advertorial Feature

Introducing Perfect Prep Day & Night Keep lights and sound low With Perfect Prep Day and Night, you don’t risk waking the whole house preparing those night time bottles. Its gently glowing night light means you can see exactly what to do, even when you want to keep the lights low.

No more cold sweats over those 3am feeds as even the most bleary-eyed parent can prepare the perfect bottle. A clear, easy to use digital display tells you what to do next.

You can also turn down the volume on the beeps that signal each step of the process, so there’s no fear that you’ll wake the household as you prepare to satisfy baby’s hunger pangs.

H

ow can you take the stress out of night-time feeds?

Introducing Perfect Prep Day and Night.

Getting enough sleep can be a challenge for any parent.

Hungry babies don’t like waiting for a feed and will make their feelings known in the only way they can.

Those early morning feeds where you’re trying to keep quiet as you juggle baby and get the bottle to the perfect temperature can be a real stress test.

The dream machine for perfect bottle prep

Practical and stylish

The new Perfect Prep Day and Night from Tommee Tippee is designed to make preparing bottles easier for parents, any time of day or night.

Not only does it deliver the perfect bottle at the perfect temperature in just two minutes flat, it’s also sleep friendly, with special features that make night time feeding a dream.

Perfect Prep Day and Night comes in a choice of four different colours, perfect for the most stylish of homes. It’s compact and practical, so it won’t look out of place in your kitchen.

Perfect Prep Day and Night is specially designed to give parents peace of mind, knowing that baby's bottle will be perfect any time of day or night. It’s so easy, you could do it in your sleep… or near enough.

How does it work?

Perfect Prep Day and Night makes bottle prep simple.

Just chose the size of your bottle, add the formula and the machine does the rest.

It dispenses the correct volume of water, using a built-in filter to remove any impurities, combined with an initial hot shot that kills any bacteria in the formula. That means you can have a body temperature bottle ready for baby in two minutes. It’s ten times faster than boiling a kettle and waiting for it to cool down.

16 thebabyshow.co.uk

Why body temperature?

Warming baby milk to body temperature helps create a more relaxed and natural experience and it’s kinder on tiny tummies too.

Visit Tommee Tippee at stand H20 for product demos and great offers.

The Baby Show Stage with

Our stage hosts expert talks and fashion shows throughout the day. No need to book, just grab a seat!

FRIDAY 10.30am Baby First Aid

Annabel Karmel MBE Annabel is the UK's No.1 children’s cookery author, best-selling international author, and the mother of all feeding experts with 41 books…and counting. She is a leading expert on devising delicious, nutritious meals for babies, children and families.

British Red Cross

11.00am MadeForMums Best Buys Magda Ibrahim

Clare Byam-Cook 11.30am Maternity & Baby

Fashion Show

Qualified nurse and former midwife Clare Byam-Cook is the UK’s leading celebrity breastfeeding expert with clients including Izzy & Harry Judd, Kate Winslet and Geri (Halliwell) Horner. Her books include What To Expect When You're Breast-feeding... And What If You Can't?

12.00pm Breastfeeding: How It Works … And What To Do If It Goes Wrong

Clare Byam-Cook

12.45pm Mama Stories with Jamelia 1.30pm Essential Guide to Feeding Your Baby Annabel Karmel

2.15pm

Fashion Show

2.45pm Baby Sleep – How To Survive The Early Weeks Andrea Grace

3.30pm Common Childbirth Concerns And How To Solve Them

Lesley Gilchrist

Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, health visitor, author of Andrea Grace’s Gentle Sleep Solutions and mum of four.

N.B Timetable correct at time of print.

Jamelia Hailing from Birmingham, Jamelia is a multi-award winning music artist, TV presenter, actress, model and mother to three daughters, Téja, Tiani and baby True.

Lesley Gilchrist Lesley is a registered, practising midwife as well as joint brand founder of My Expert Midwife. She is an expert in birth trauma and is a registered hypnobirthing teacher. thebabyshow.co.uk 17

The Baby Show Stage with

SATURDAY 10.00am Baby First Aid British Red Cross

10.30am MadeForMums Best Buys

Lucy Shrimpton, The Sleep Nanny® Lucy Shrimpton AKA The Sleep Nanny® is a world renowned child sleep expert who has helped to put an end to sleepless nights for parents and children all around the world. She is author of The Sleep Nanny System™.

Hazelann Williams

11.00am Maternity & Baby Fashion Show

Milli Hill 11.30am Harry & Meghan Royal Wedding Screening brought to you by

Milli is the founder of Positive Birth Movement (PBM), author of The Positive Birth Book, and writes for various publications about birth, breastfeeding and motherhood including being a columnist for Telegraph Women.

1.15pm Sleeping Soundly How To Get The Best From Your Baby's Sleep

The Sleep Nanny® Lucy Shrimpton

2.00pm

Fashion Show

Sioned Hilton Sioned Hilton (IBCLC, RGN, RSCN, HV) is a lactation consultant with expert advice on expressing breastmilk and initiating and building milk supply. Sioned is Medela UK's lactation consultant.

2.30pm Baby First Aid British Red Cross

3.00pm How To Approach Birth With Positivity And Confidence

Milli Hill

3.45pm Breastfeeding: Everything You Need To Know

Sioned Hilton N.B Timetable correct at time of print.

18 thebabyshow.co.uk

Hazelann Williams / Magda Ibrahim Reviews Editor and Contributing Editor at MadeForMums.com, the UK’s biggest and best parenting reviews site, Hazelann and Magda take us through some of the best buys at the show.

Tania Cheney An experienced British Red Cross trainer, Tania will take you through some life-saving first aid skills including what to do if your baby is choking, burned or having a febrile seizure.

The Baby Show Stage with

SUNDAY 10.30am Baby First Aid British Red Cross Amy Childs Amy Childs rose to fame after appearing in TOWIE and is now a model, fashion designer and entrepreneur with her own collection of baby products in collaboration with Roma Prams.

11.00am MadeForMums Best Buys Hazelann Williams

11.30am Maternity & Baby Fashion Show 12.00pm Gentle Sleep Solutions Chireal Shallow

Anna Williamson Anna Williamson is a TV presenter, radio broadcaster, life coach, counsellor, master NLP practitioner and author of the bestselling books Breaking Mad and Breaking Mum and Dad.

12.45pm Looking After Mum & Dad: Parenting & Mental Wellbeing Anna Williamson, Chireal Shallow, Susie Boone &

Lesley Gilchrist

1.15pm Baby of The Year Photo Competition

Chireal Shallow Psychologist and psychotherapist, Chireal Shallow is the founder of Baby Sleep Clinic and author of The Gentle Sleep Solution.

1.30pm Mama Stories with Amy Childs

2.15pm

Fashion Show

2.45pm How To Approach Birth

Susie Boone Susie is Editorial Director for MadeForMums, the UK’s biggest parenting reviews site, and for premium parenting title Junior. She recently won an industry award of Online Editor of the Year.

With Positivity And Confidence

Milli Hill

3.30pm Breastfeeding: Everything You Need To Know

Sioned Hilton

N.B Timetable correct at time of print.

thebabyshow.co.uk 19

From the organisers of The Baby Show

17 -18 Nov 2018 ExCeL London 24 - 25 Nov 2018 NEC Birmingham

Tickets Coming Soon Peacheyboo

babytotoddlerevents.co.uk

A one-stop-shop for everything parents need for their babies and toddlers • Prams & pushchairs • Buggies & strollers • Nursery furniture & furnishings • Toys • Clothing • Feeding equipment • Car seats • Travel • Healthcare & wellbeing • Books • Gifts • Bathing & changing Accessories • Carriers • Safety & security • Maternity • Outdoor play equipment • and much, much more...

20 thebabyshow.co.uk

JIVE 2 Platinum Luxurious beginnings

Redsbaby prams and pushchairs combine modern design with sophisticated, practical and innovative features.

Available to buy exclusively online, our award winning Redsbaby Collection is thoughtfully designed to meet the needs of growing families. Whether you’re welcoming your first or you’re a practised parent, we’re with you, for the journey.

thebabyshow.co.uk 21

One-To-One With The Experts

One-to-One with the Experts Get a free personal consultation offering support, information and advice at the Oneto-One with the Experts area. Experts will be on hand throughout the show to answer your pregnancy and parenting questions and put your mind at ease.

Topics covered include birth, breastfeeding, bottle

feeding, sleep, routines, maternal health, weaning, teething, colic, skincare, development and more.

You can book a 15 minute appointment on the day of your visit at the booking desk on Stand A70. Appointments are on a first-come, first-serve basis so head there early to avoid disappointment.

FRIDAY

SUNDAY

10.40am - 12.00pm

10.40am - 12.40pm

Isabelle Karimov, NCT Counsellor

Jane Mason, Midwife

12.00pm - 2.00pm

12.40pm - 2.40pm

Andrea Grace, Sleep Consultant

Toni Lewendon, NCT Counsellor

2.00pm - 4.00pm

2.40pm - 4.40pm

Jane Mason, Midwife

Chireal Shallow, Sleep Consultant

4.00pm - 5.00pm

N.B Timetable correct at time of print.

Sioned Hilton, Lactation Consultant

SATURDAY

Book an Appointment

10.40am - 12.00pm

You can book a 15 minute appointment on the day of your visit at the booking in desk on stand A70.

Vicki Kidd, NCT Counsellor

1.20pm - 3.20pm Jane Mason, Midwife

3.20pm - 5.00pm Lucy Shrimpton, Sleep Consultant

4.00pm - 5.00pm Sioned Hilton, Lactation Consultant N.B Timetable correct at time of print.

22 thebabyshow.co.uk

Appointments are on a first-come, first-serve basis so head there early to avoid disappointment.

One-to-One with the Experts

Lucy Shrimpton

Jane Mason

Lucy Shrimpton AKA The Sleep Nanny® is a world renowned child sleep expert who has helped to put an end to sleepless nights for parents and children all around the world. She is author of The Sleep Nanny System™.

Jane is both a practicing Midwife and the Managing Director of Natural Birthing Company, one of the most recognised and award-winning pregnancy businesses in the UK.

Sioned Hilton (IBCLC, RGN, RSCN, HV) Sioned is Medela UK’s lactation consultant with expert advice on expressing breastmilk and initiating and building milk supply.

Toni Lewendon Since Toni trained and qualified with NCT in 2009, and with the experience of her own baby, she’s supported thousands of new parents with feeding their beautiful babies. As well as being highly experienced, she is also passionate about her role: “I am here to support mums and their partners – however they decide to feed their babies – from milk through to solid foods. I know it’s not always easy, but I feel strongly that mums need to be really listened to, without judgment and with kindness.”

Vikki Kidd Andrea Grace Andrea is one of the UK’s leading baby and child sleep specialists, a health visitor and author of Andrea Grace’s Gentle Sleep Solutions.

Vikki has been a feeding specialist since she trained with NCT 10 years ago. Before that, she was a qualified midwife, so she understands what’s important to new parents – and their babies. She’s very familiar with both the joys and challenges that breastfeeding can bring. And even though she’s helped more mums than she can remember, she knows a happy mum and a healthy baby are the most important things to focus on.

Isabelle Karimov

Chireal Shallow Psychologist and psychotherapist Chireal Shallow is the founder of Baby Sleep Clinic and author of The Gentle Sleep Solution.

Isabelle is as passionate as she is experienced when it comes to supporting new parents on life’s most amazing journey. As well as raising her own two children, over the past nine years Isabelle has worked with over 1,500 new families, supporting them through pregnancy, birth and the early months of parenting. She is a qualified NCT Breastfeeding Counselor and specialist in the move from milk to solid foods.

thebabyshow.co.uk 23

Advertorial Feature

feeling overwhelmed?

Born in 1961, mothercare has been a favourite of mums and dads for over 50 years.

W

e've been there through the changing times, from the introduction of disposable nappies – to the emergence of the modern day working mum. And of course the digital revolution has changed the way parents seek advice and share experiences forever. What hasn't changed is our attitude. We're proud to help, support and inspire mums and dads as you take on the most magical, and important job you can do.

For expert help and advice, visit our stand, pop into any one of our stores nationwide or visit us online at mothercare.com to check out our new advice section. Here you'll find helpful tips on what you really need to pack in your hospital bag, a maternity bra buying guide, pregnancy week by week, and so much more! Plus, don't forget to sign up to 'my mothercare' for money 24 thebabyshow.co.uk

off vouchers, sale previews, invitations to local events and more tips, ideas and inspiration.

We know that preparing for a baby can sometimes be a daunting experience with so much to think about and plan for. That's why we offer a free personal shopping service in all our stores. This is available to book in-store, online or on our stand today. You'll be able to spend quality time in one of our stores, with an expert advisor who can guide you through everything you'll need, and help you decide on the things that are right for you.

Head over to mothercare's stand H90 to check out the latest products, talk to a friendly member of the team or to book a free personal shop in your local store.

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Special Offers & Competitions

Exclusive Show Offers, Competitions & Freebies!

We know buying for your baby can be expensive, so we’ve put together a selection of some of the best offers and savings available at the show so you can make your baby budget stretch a little bit further, plus competitions and freebies to take advantage of!

BRITAX ROMER

BEAMING BABY Stand D24 Sample Pack ONLY £0.99 - 2 individually wrapped Bio-Degradable Nappies + 3 free bonuses, a sachet of Organic Wipes, a Baby Expert Report on Washable and Eco-Disposable Nappies

BOOKS & PIECES Stand C60 3 for £10 on a wide range of books + Win a bundle of books worth over £25, when you sign up at stand C60

BRITAX RÖMER Stand G44 Britax HOLIDAY - RRP £120 - Show Price £99 Britax Römer BABY-SAFE i-SIZE infant carrier & flexible ISOFIX base - RRP £345 - Show Price £250 including free of charge adapters

BRITISH RED CROSS Stand G41 Discount on gift cards for First Aid For Baby and Child courses.

BSHIRT Stand F74 10% off RRP

CARIFIT Stand D40 50% off the usual CARiFiT ViRTUAL online membership at the very special price of £44.50

26 thebabyshow.co.uk

CHAMOMILE BABY Stand D63 20% off all Chamomile Baby garments during The Baby Show

CHICCO Stand E30 4-in-1 Baby Hug - £160 saving you £40 Next2Me Crib in Dove Grey - £114 saving you £65 Next2Me Dream crib in Delicacy - £159 saving you £70 Next2Me bundle which includes Next2Me in Circles and a set of FREE fitted sheets - £159 saving you £50 Next2Me Dream bundle which includes the Next2Me Dream in Graphite and a set of FREE fitted sheets - £199 saving you £50 All You Need Bundle which includes the Urban Plus travel system, Next2Me Dream side sleeping crib with fitted bed sheets and mattress cover, Polly Magic Relax highchair, Boppy pillow and more! £599.99 - saving you over £260

CHILDCARE.CO.UK Stand F94 Special discount of 20% on our gold membership

Special Offers & Competitions HAND & LOCK CARIFIT

Stand C10 Buy an item for monogramming and recieve free monogramming on any other item you have purchased at the show

KERIKIT Stand C41 20% off the full KeriKit collection

MAM Stand F40 FREE MAM 130ml Anti Colic Self Sterilising bottle & Start 0-2m SOOTHER worth £7.99 30% off NEW MAM 2in1 Single Electric Breast Pump show price £90 normal RRP £130

CONSTANTIN CREATIVE PHOTOGRAPHY Stand F62

MAMA DESIGNS Stand G64 Up to 30% off all Mama Designs products

Complimentary baby sessions during the show

DEARBUMP Stand C39 Show box price £30 (RRP £36 + 3.99 P+P)

ENCHANTED INTERIORS Stand F87

MILTON - BABY STERILISING Stand G80 £1.00 only for all Milton core range of sterilising products Milton Solo Steriliser - Reduced from £10.99 to £8 Milton Sterilising Unit - Reduced from £14.99 to £10 Milton Combi Steriliser - Reduced from £24.99 to £15

15% discount off all nursery wall decal orders placed at the show

FLETCHER AND MILS Stand D23

FREERIDER

10% off all standard Fletcher & Mils products at The Baby Show with coupon code BABY1

FOR AISHA Stand D36 Any 3 meals for £5 across the full range - stage 2, 3 and their NEW award-winning stage 4

FREERIDER Stand D41 10% off all FreeRider's range during The Baby Show

GUMMEE Stand G88 Gummee mitts, RRP £8.99 - Show Offer £5 Gummee glove, RRP £13.99 - Show Offer £13 Gummee glove Plus, RRP £16.99 - Show Offer £15 Gummee Link N Teethe RRP £14.99 - Show Offer £12 Gummee Molar Mallet, RRP £11.99 - Show Offer £10 Gummee Happy Hands Mouthing glove, RRP £22.99 - Show Offer £18 thebabyshow.co.uk 27

Special Offers & Competitions MORRCK

SWEET DREAMERS

Stand D34

Stand G75 Get £5 off ewan Deluxe. Has an intelligent smartCRY sensor and removable pod, meaning ewan can be washed keeping him clean and healthy

Up to 20% off all Morrck products and extra discount for Tamba members

MY LITTLE DUCKLING Stand C23 WIN a beautiful Matching Gift Set of Hat, Bib, Mittens and Baby Grow for the total value of £42

NOM NOM KIDS

THE DADDY BAG Stand C22 Usually £44 in stores and online, but find it at the show for £35

Stand F72

THE GRO COMPANY

3 for 2 on all 4 packs of pouches and snack bag Mix and match Weaning starter kits in an exclusive drawstring bag for just £17 - Contains 10 reusable pouches, spare caps, a semi-permanent pen

Stand F65

NOURISIL™ MD SCAR GEL Stand D80

The Newborn Bundle RRP £170 - Show Price £99.

Plus other multi-buy offers such as 2 for £40 and 2 for £45

TUMBLE TOTS Stand F89

RRP £28 - Show Price £20

Prize draw for 1 of 3 Tumble Tots annual memberships and co-ordination bundle

NÛBY

ZIPPY

Stand F20

Stand D53

Newborn essentials - Save up to HALF PRICE! Including the Ultimate Digital Electric Breast Pump, easy latch anti colic bottles and sterilisers

Award-winning bandana bibs - 2 for £5 Muslin squares - 3 for £10 (RRP£14) Bamboo swaddles - 2x large silky swaddles for £15 (RRP £20) New baby set - 3 piece babygrow/hat/muslin unisex set for £15 (RRP £20) Swim trainer baby swim aid - £17 each or 2 for £30 (RRP £20)

ORKIDS BOUTIQUE Stand F73 Win a £50 voucher. A draw will take place daily at the end of The Baby Show

PREGNACARE Stand G71 40% or more off retail prices during the show

SWEET DREAMERS

RECARO CHILD SAFETY Stand F75 Various bundle offers which include a travel system and car seat all together in one package

REDSBABY Stand F70 Purchase a METRO2 or JIVE2 or JIVE2 PLATINUM at The Baby Show, and receive a complimentary gift with purchase valued at up to £130

STOKKE Stands F30 & G40 Bring your Tripp Trapp® backrest to our stand and we will engrave it for you free of charge while you wait 28 thebabyshow.co.uk

Terms & Conditions apply to some offers please visit individual stands for details.

Mini Portable Soother Steriliser Cleans and sterilises dummies on the go Easy to use, the Mini sterilises in just 15 minutes‌ perfect for when you’re out and about!

Prepare the solution

Insert the soother into sponge

Screw the top on

Wait 15 minutes

Stays sterile for 24 hours

germ magnet

germ free Find Milton at Stand

G80

www.milton-tm.com Use biocides safely and always read the instructions carefully on the label. Soother not included.

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Advertorial Feature

Introducing the Bugaboo Fox Over almost 20 years since Dutch mobility brand Bugaboo revolutionised the pushchair market it has continued to innovate with industry-leading concepts, and its latest pushchair model – the Bugaboo Fox - which will be available globally from March 2018 is set to raise the bar in smart product design for parents and their children yet further.

T

The exceptional intelligence in its design makes the Bugaboo Fox the ideal pushchair for parents who want to maintain their lifestyle once they have children. Whether it’s travelling, socialising, shopping or simply being outdoors, the Bugaboo Fox allows parents to keep saying ‘YES!’ to the things they love.

The Bugaboo Fox also takes Bugaboo’s philosophy of designing and engineering long-lasting pushchairs to a completely new level.

The most comfortable stroll The Bugaboo Fox offers the most stable ride on all surfaces thanks to the advanced all-wheel suspension, while the new central joint means a smooth, bumpfree ride for the child. The child can sleep peacefully thanks to the ergonomic design that also features supportive pillow-top padding for added comfort factor. For the parent, pushing 30 thebabyshow.co.uk

and steering feels effortless: navigating corners, busy streets and tight spaces becomes a breeze. It’s time to say ‘YES!’ to spontaneous coffee dates and weekends away.

Strong and sturdy, yet ultralight & compact The Bugaboo Fox is made of strong materials, but is ultralight for easy lifting and carrying. If parents need to bundle their pushchair into the car or carry it up the stairs, it’s easier than ever thanks to the one-piece fold and self-standing design.

And for cupboard-friendly storage at home there’s the surprisingly small super-compact fold.

Can I still keep the city apartment? ‘YES!’ Designed to last When designing the Bugaboo Fox, Bugaboo split the structural parts of the pushchair from the parts that experience more wear and tear. This approach makes it simple for parents to service or maintain their Bugaboo Fox, by easily refreshing or replacing parts. The integral parts (like the chassis) are made with durability and longevity in mind, while replaceable parts are made from recycled materials or materials that can be recycled after use.

Bugaboo have made conscious choices about the materials they use. An example of this is the Bugaboo Fox fabrics, where the core colour range is made from 92 recycled PET bottles.

the new Bugaboo Fox

Mix and match Parents can create a pushchair that suits their style with mix and match options. Bugaboo offers a wide choice of colours and fabrics from the Core, Premium and Signature Collection, as well as a choice of grips and wheel caps. When there’s a new season (or a new baby), parents can easily remove and replace their fabrics to refresh their Bugaboo Fox and create a whole new look.

Making parents’ lives easier The Bugaboo Fox has a host of features designed to make parents’ lives easier. The seat is positioned at an optimal height, perfect for lifting the child in and out of the pushchair, while the foot brake can be applied with a simple, shoe-friendly clicking action. There’s a large, easily accessible under seat basket so parents can bring along everything they need, and integrated attachments points so they can simply click on accessories like the Bugaboo Cup Holder.

Get ready to say ‘YES!’ with the Bugaboo Fox.

Advertisment Features

What’s the best thing about being a mum?

We won’t try and compete with baby cuddles, that newborn smell (if we could only bottle it!), or those first giggles, but up there on the list of great moments is finding the right products that do exactly what you need.

Whether it’s bath products that only require one hand to use, 100% biodegradable wipes or a little treat for yourself, everything Mum & You makes started off with one question: ‘What would make my life easier?’

We’re confident you’ll love our products and what we stand for, but we’re sure you’ll love a discount too! Enjoy 20% off your first order with us using the code below.

@mumandyou

Use code:

M&Y20 at checkout *applies to the first month of subscriptions only.

* 20% off your first order! thebabyshow.co.uk 31

Official Charity: NCT

NCT Antenatal & Postnatal Classes Prepare for birth and early parenthood by joining one of our show-exclusive 45 minute classes, led by specialist NCT practitioners.

Daily Timetable 11am, 1pm or 3pm The new parent survival guide to practical baby care Essentials of practical baby care, such as carrying, bathing and nappy changing your baby.

11am or 2pm Your labour and pain management techniques Come and learn practical tools and techniques to help mum work with her body in the most effective way during labour.

12pm (excl Sat) or 2pm Classes are based on their popular NCT Signature antenatal and NCT Essentials antenatal courses, and their early days courses and workshops.

your baby’s arrival. The classes cover everything from pain management techniques to breastfeeding and how to bathe your baby to calming.

Every session is jam-packed with vital information and practical tips to help you and your partner prepare for birth and the first few weeks after

Spaces are limited, so be sure to book your slot early by visiting Stand G1. Class places are just £12.

NCT is here to support you through the vital First 1,000 Days of being a parent – from getting pregnant until your baby’s second birthday.

Alongside trusted, impartial information and friendly local networks, we provide answers and support, both practical and emotional – when it matters most. We’re also the campaigning voice for parents, on the issues that matter most. Visit them on Stand G1.

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A step-by-step guide to breastfeeding Practical tips to get breastfeeding off to a good start, plus where to get further support if it’s needed.

12pm, 1pm or 3pm The expectant parent survival guide to sleep, crying and calming Learn how to put your baby to bed safely, along with techniques for calming your crying baby. Understand your baby’s needs and how they communicate their likes and dislikes through how they behave.

have it all with the new bugaboo fox

say ‘YES!’ to exhibitions

the new bugaboo fox is here to help you say ‘YES!’ to all the things you love to do visit bugaboo.com/fox to find out how © copyright Bugaboo International BV

thebabyshow.co.uk 33

Great news!

Now what?

Get ready for the birth of your baby and make new friends Why do mums-to-be choose to do an NCT antenatal course?

Because research shows that after doing an NCT course, 91% said they felt more confident about making labour, birth and early parenting decisions.

NCT courses are good for dads and partners too.

Almost 95% of those who attended said they were more confident about caring for and feeding their baby.

Come and find out how we can help you. Visit:

des881

www.nct.org.uk/babyshow 34 thebabyshow.co.uk

Shop The Ad

Our photoshoot featured products from:

thebabyshow.co.uk 35

36 thebabyshow.co.uk

Stokke® Xplory® Designed by: Bjørn Refsum/Hilde Angelfoss, Design development in cooperation with K8 Industridesign AS, Product development in cooperation with Bård Eker Industrial Design AS

H E I G H T A D J U S TA B L E TO B R I N G YO U R BA B Y C LO S E R TO YO U S TO K K E ® X P LO RY ® The ultimate expression of our brand philosophy, every inch of our signature stroller is designed to bring your baby close for bonding and connection. With pioneering height adjustability, Stokke® Xplory® raises your child higher, promoting interaction while you explore the world together.

stokke.com

thebabyshow.co.uk 37

19-21 October 2018

19-21 October 2018

Olympia London

Everything You Need For Everything Need For Bump, BabyYou & You

Bump, Baby & You

Olympia London

Ticke ts ComTiicket ng s SoCoonmin g

Soon

Exclusive Offers Leading & Boutique Brands Expert Advice

Tickets Coming Soon Exclusive Offers Leading & Boutique Brands Expert Advice thebabyshow.co.uk

Tickets Coming Soon thebabyshow.co.uk

Official Charity

Official Charity

J417561_BSO03_Baby_London_300x230_2018_V2.indd 1

38 thebabyshow.co.uk

09/05/2018 15:57

Exhibitor Profiles

per box

Each box is valued betwee n £80 Stand - £10C31 0

Go Online & Subscribe Enjoy a monthly box of goodies for yourself and baby delivered straight to your door.

www.projectbabybox.com

STAND D54

thebabyshow.co.uk 39

Find Milton at Stand

G80

Protecting what’s precious everyday You won’t believe how easy it is!

• Sterilises in just 15 minutes • Simply use cold water from the tap with one Milton Tablet or cap of Fluid • Everything stays sterile in the Milton solution for 24 hours • When you take an item out of the solution, the rest remains sterile and ready to use at a moment’s notice • No need to rinse!

• Use for all baby feeding utensils such as baby bottles, dummies, teething rings and breastfeeding equipment • The No 1 travelling method

www.milton-tm.com Use biocides safely. Always read the label and product information before use.

40 thebabyshow.co.uk