We’ve taken our message to the streets; Literally. We’re debunking the myth that lamb is only for special occasions or big wall ets. Lamb is special, there’s no doubt about that, but the occasion doesn’t have to be. There is nothing like the gorgeous smell of roasting lamb or the addictive taste of juicy lamb kebabs. Lamb is for everyday and for all people. It’s a core ingredient celebrated by many cuisines; it’s a food that brings people together. It can be used in a dish that is elegantly simple or in a riot of flavours where it definitely holds its own.