I’m a passionate designer with a strong foundation in both graphic and web design. My experience spans from crafting compelling visual identities to executing high-performing digital campaigns. With a collaborative mindset and sharp attention to detail, I thrive in cross-functional teams where thoughtful design translates into real-world impact.
I’ve collaborated closely with Aparium Hotel Group—a boutique hotel operator celebrated for transforming historic spaces into locally inspired, design-forward destinations. With a portfolio that includes properties like Crossroads Hotel, Hotel Haya, and others across the U.S., each property reflects its own personality while staying true to Aparium’s “Hotels Done Differently” philosophy. The creative challenge was to craft tailored design solutions that honored each property’s unique aesthetic and location, while maintaining overall brand cohesion. I created a range of visually engaging assets, including social media campaigns, custom Instagram stories, fact and capacity sheets, and print menus—each designed to elevate the guest experience and drive engagement. One highlight includes a social campaign for Crossroads Hotel that contributed to its win in six categories at The Pitch Awards. From concept to execution, every deliverable was crafted to reflect the character and narrative of each hotel, bringing Aparium’s distinctive hospitality vision to life.
brand rooted in sustainability, clean ingredients, and cruelty-free practices. From the start, I helped shape and defi ne the brand’s visual identity—developing a presentation that articulated its vision and long-term potential. As the brand launched and grew, my focus shifted to crafting email marketing campaigns and promotions that reflected LolaVie’s refined, minimalist aesthetic while driving engagement. I expanded into product photography, blending clean, editorial styling with purposeful composition to showcase the natural beauty and quality of each product. The result was a cohesive and elevated brand experience across every touchpoint.
I contribute to the creative strategy and design execution for Verizon’s value brands—Straight Talk, Total Wireless, Tracfone, Simple Mobile, SafeLink, and Walmart Family Mobile. The focus is on performance-driven retention marketing, delivering targeted campaigns and cohesive brand experiences across digital and print channels. In addition to ongoing work with Tracfone and Verizon, I’ve also supported collaborations with major brands like Disney and Walmart to create compelling, consumerfocused creative. By blending data-informed insights with bold storytelling, I help brands connect with their audiences and drive measurable impact. Managing six distinct sub-brands presents unique challenges—each with its own voice, tone, and visual identity. Some offer more creative flexibility, while others operate within tighter brand guidelines.
Big Brothers Big Sisters of Broward County is a nonprofit organization dedicated to fostering one-to-one mentoring relationships that empower and inspire local youth. Through programs like Community-Based Mentoring, School to Work, and Bigs in Blue/Bigs with Badges, the organization connects children with positive role models to build confidence, academic success, and a brighter future.
We collaborated with Big Brothers Big Sisters of Broward County on a wide range of design projects, including event flyers, web banners, social media graphics, email marketing, and various other digital and print assets. Some projects required strict adherence to brand guidelines, while others—especially event collaborations—allowed for more creative freedom tailored to the occasion.
Casa Playa offers a vibrant dining experience that fuses bold Latin American flavors with fresh, coastal ingredients—set against the sun-soaked, scenic backdrop of Fort Lauderdale Beach. Our collaboration began with building a distinctive brand identity that captured the essence of Casa Playa’s upscale yet laid-back ambiance. From designing the logo that welcomes guests at the entrance to crafting elegant, functional menus and eye-catching marketing collateral, every detail was thoughtfully executed to reflect the restaurant’s beach-chic personality. We focused on clean, modern typography, earthy palettes and coastalinspired textures to create a cohesive visual system that seamlessly ties together the food, space, and brand. This holistic approach elevated the overall guest experience, positioning Casa Playa as a must-visit culinary destination with a refined coastal identity.
raquelgabayb@gmail.com
