8 PROVEN STRATEGIES RANDY SCHRUM USES TO BUILD BRAND AUTHORITY
1. START WITH A CLEAR MESSAGE
FIGURE OUT WHAT THEY DO, WHO THEY HELP, AND WHY IT MATTERS.
WHEN YOUR MESSAGE IS CLEAR, PEOPLE UNDERSTAND YOU FASTER —AND TRUST YOU MORE.
2. SHARE HELPFUL INFORMATION
INSTEAD OF JUST PROMOTING YOUR SERVICE, RANDY ENCOURAGES SHARING USEFUL TIPS, IDEAS, OR ADVICE. IT COULD BE A BLOG POST, A SHORT VIDEO, OR EVEN A HELPFUL COMMENT ONLINE. THIS SHOWS PEOPLE THAT YOU CARE ABOUT HELPING THEM—NOT JUST SELLING TO THEM.
3. LET YOUR CLIENTS SPEAK FOR YOU
RANDY KNOWS THAT PEOPLE BELIEVE OTHER PEOPLE MORE THAN ADS. SO HE HELPS BUSINESSES GATHER REAL TESTIMONIALS AND STORIES FROM HAPPY CLIENTS. SHARING REAL RESULTS BUILDS REAL TRUST.
4. SHOW THE PERSON BEHIND THE BRAND
PEOPLE ARE CURIOUS ABOUT A COMPANY'S HUMAN SIDE.
RANDY HELPS ENTREPRENEURS OPEN UP AND SHARE THEIR PERSONAL JOURNEY, VALUES, AND WHY THEY DO WHAT THEY DO. THAT PERSONAL CONNECTION MAKES A BIG DIFFERENCE.
5. WORK WITH OTHERS
RANDY BELIEVES IN TEAMING UP WITH OTHER TRUSTED VOICES—LIKE PODCAST HOSTS, GUEST WRITERS, OR EVENT SPEAKERS. THESE PARTNERSHIPS HELP YOU REACH MORE PEOPLE AND GROW FASTER THROUGH SHARED TRUST.
6. BE CONSISTENT EVERYWHERE
RANDY MAKES SURE THAT A BRAND LOOKS AND SOUNDS
THE SAME ACROSS ALL PLATFORMS—SOCIAL MEDIA, WEBSITES, EMAILS, AND MORE. THIS WAY, THE BRAND
FEELS SOLID AND DEPENDABLE WHEREVER PEOPLE FIND IT.
7. TELL STORIES THAT MATTER
RANDY PROMOTES STORYTELLING OVER ENUMERATING FEATURES OR SERVICES. HE HELPS BRANDS SHARE REAL STORIES OF HOW THEY’VE HELPED PEOPLE. THESE STORIES ARE MORE MEMORABLE AND
8. TEACH WHAT YOU KNOW
LASTLY, RANDY BELIEVES THAT TEACHING BUILDS AUTHORITY.
SHARING YOUR KNOWLEDGE SHOWS PEOPLE THAT YOU’RE SKILLED, EXPERIENCED, AND GENEROUS. IT COULD BE THROUGH A CLASS, BLOG, VIDEO, OR EVEN A CONVERSATION.
THANK YOU
