Ben Eoin Marina Study 2009-10

FINAL REPORT

Cape Breton Marina Study (2009) for

Enterprise Cape Breton Corporation January 6, 2010

MRA

MRA Market Research Associates Ltd. P.O. Box 34097 Scotia Square Halifax, NS Canada, B3J 3S1 Tel: (902) 425-1320 Fax: (902) 425-1325 E-mail: MRA@hfx.andara.com Website: www.MarketResearchAssociates.com

January 6, 2010 Gerard McPhee Development Officer Enterprise Cape Breton Corporation PO 1750, 70 Crescent Street Sydney, NS Canada B1P 6T7 E-mail gerard.mcphee@ecbc-secb.gc.ca Telephone 902-564-7870, 800-705-3926 Cellular 902-304-0496 Facsimile 902-564-3825 Dear Mr. McPhee, Re: 2009 Cape Breton Marina Study MRA is pleased to provide this report on the potential to further develop the recreational boating resources in Cape Breton.

In brief, it appears exciting to us that Cape Breton has much to offer boaters, and that major markets are not yet aware of it. The report outlines a sustainable development approach to marketing these very attractive Cape Breton Island boating products.

I trust the proposal meets with your approval. clarification, please do not hesitate to call.

Yours truly,

Robin Rodger, MBA, CMC President, MRA

If you require any further information or

TABLE OF CONTENTS (Titles may be abridged)

EXECUTIVE SUMMARY 1.0

INTRODUCTION ......................................................................................................................... 1 Objectives ...................................................................................................................................... 1 Scope.............................................................................................................................................. 2

2.0

OVERVIEW OF RECREATIONAL BOATING RESOURCES.................................................. 3 Marinas and Boat Clubs................................................................................................................. 3

3.0

OVERVIEW OF THE ECONOMIC POTENTIAL OF BOATING ............................................. 20 Boating as an Economic Engine .................................................................................................... 20 Lake Champlain Model.................................................................................................................. 23

4.0

OVER VIEW OF RECREATIONAL BOATING TRENDS ........................................................ 26 United States Boating Market........................................................................................................ 26 Canadian Boating Market .............................................................................................................. 28 Charter Boat, Tour Boat and Paddle Boat Markets ....................................................................... 29

5.0

ANALYSIS OF BRAS D’OR LAKES RECREATIONAL BOATING POTENTIAL ............... 31 Summary of Previous Findings...................................................................................................... 31 Changes Since 2002....................................................................................................................... 33 Capacity Analysis .......................................................................................................................... 35 Sustainability Analysis................................................................................................................... 38 Competitive Analysis..................................................................................................................... 39

6.0

SWOT ANALYSIS ....................................................................................................................... 43 Strengths ........................................................................................................................................ 43 Weaknesses .................................................................................................................................... 43 Threats ........................................................................................................................................... 43 Opportunities ................................................................................................................................. 44 Summary ........................................................................................................................................ 44

7.0

KEY RECOMMENDATIONS...................................................................................................... 45 General........................................................................................................................................... 45 Infrastructure.................................................................................................................................. 45 Promotion....................................................................................................................................... 46

8.0

RECOMMENDATIONS FOR MARKET AND PROMOTION PLAN....................................... 47 Background.................................................................................................................................... 47 Objectives ..................................................................................................................................... 47 Promotion Plan .............................................................................................................................. 50 Budget............................................................................................................................................ 53 Timelines ....................................................................................................................................... 57

LIST OF TABLES (Titles may be abridged) TABLE 1 - Estimated Total of Public Slips and Moorings in Baddeck Harbour......................... 4 TABLE 2 - Canadian Recreational Boating 2006 Economic Impact ........................................... 21 TABLE 3 - Lake Champlain Near Shore Recreational Facilities ................................................. 23 TABLE 4 - Origin of Two-way Traffic at St. Peter’s Canal......................................................... 35 TABLE 5 - Country Origin of Pleasure Boat Traffic .................................................................. 35 TABLE 6 - Detailed Origin of Pleasure Boat Traffic ................................................................... 36 TABLE 7 - Estimated Supply of Berths in the Bras d’Or Lakes .................................................. 37 TABLE 8 - Proposed New Recreational Infrastructure Projects .................................................. 39 TABLE 9 - Comparative Marina Pricing...................................................................................... 39 TABLE 10- St. Peters Marina Summary Income and Expense Statement .................................... 40 TABLE 11- Bras d’Or Lakes Marketing and Promotion Plan....................................................... 54 LIST OF FIGURES (Titles may be abridged) FIGURE 1 - Map of Cape Breton Island Showing Cruising Region........................................... 3 FIGURE 2 - Aerial View of Baddeck.......................................................................................... 5 FIGURE 3 - Recreational Boating Resources in Baddeck........................................................... 5 FIGURE 4 - Recreational Boating as an Economic Engine ........................................................ 20 FIGURE 5 - One-day Boating Traffic on Lake Champlain 1992................................................ 24 FIGURE 6 - One-day Sailboat Traffic on Lake Champlain 1992 ............................................... 24 FIGURE 7 - One-day Power Boat Traffic on Lake Champlain 1992.......................................... 25 FIGURE 8 - US Boat Sales By Year ........................................................................................... 26 FIGURE 9 - US Boating Highlights ............................................................................................ 27 FIGURE 10 - Canadian Boat Registrations (Sales) ..................................................................... 28 FIGURE 11 – Economic Development Model - Subsidies to Companies in the Same Sector ..... 41 FIGURE 11 – Guide to Government Funding of NFP Marinas and Boatyards ............................ 42

APPENDICES

APPENDIX 1 – Marina Facilities Detailed Information APPENDIX 2 – Pleasure Boating Statistics and Economic Impact APPENDIX 3 – Lake Champlain Information APPENDIX 4 – National Marine Manufacturers Association (NMMA) Statistics APPENDIX 5 – Lake Champlain Charter Boat Information APPENDIX 6 – Paddle Sports Demographic Statistics APPENDIX 7 – Letters of Interest: Charter Boating in Cape Breton – Susie St-Onge/ NavTours APPENDIX 8 – St. Peters Canal Statistics APPENDIX 9 – Sample Guide to Evaluating NFP Marinas and Boatyards

Letters of Interest and/or Concern APPENDIX 10 – Island Resources Limited [Baddeck Marina/Dundee Marina] APPENDIX 11 – Cape Breton Boat Yard APPENDIX 12 – St. Peter’s Marina APPENDIX 13 – Northern Yacht Club APPENDIX 14 – Mi'kmaq Rights Initiative

EXECUTIVE SUMMARY MRA conducted a study on the capacity of the Bras d’Or Lakes to function as a pleasure craft destination. The study, in part, updates a previous study conducted by MRA in 2001 for DIMA and ECBC (and reported in the Cape Breton Marina Study 2002).

In the present study, MRA updated information on the supply of facilities and services (infrastructure) in the Bras d’Or Lakes (the Lakes) since 2001 and assessed the impact of various economic and market changes since that time. As documented in the objectives, the study focused on the Lakes, which were viewed as a “magnet” for tourism and economic development, while out-lying regions and coastal ports were considered more in terms of their supporting roles.

Both infrastructure needs and market development were viewed in several contexts: •

The Bras d’Or Lakes as a home base for recreational boating throughout the entire Atlantic Region.

•

The need for pleasure boating development in all parts of the Lakes to meets the needs of local communities, but also to enhance the richness of experience for boaters in the Lakes generally.

•

The need to protect and support the viability of existing commercial enterprises that support community economic development efforts funded by government.

The economic development potential of the pleasure boating sector was investigated, along with recent boating trends in the US and Canada. Potential opportunities were related in the context of the recreational boating economic impact that has occurred in Lake Champlain Basin in the US. This information assisted in the analysis of the recreational boating potential of the Bras d’Or Lakes.

Overall, the study determined that excess pleasure boating capacity presently exists in the Lakes; however, it varies by region and can be strained by special events. Commercial marinas, in particular, consider that business is below optimal demand levels for slip space and winter storage. This is particularly true of Dundee Marina, and to a lesser extent, in Baddeck. However, the St. Peter’s Marina is experiencing significant growth and is planning for expansion of slip and storage space.

Despite marinas in Baddeck reporting excess capacity throughout most of the summer, the MRA analysis suggests it would not take a lot of new boats to exceed the present supply of berths (slips and moorings) in the Harbour and storage is already tight at Baddeck Marina. However, for different reasons, the commercial operators in Baddeck (i.e., Cape Breton Boat Yard [CBBY] and Baddeck Marina), are not presently inclined towards welcoming any expansion of facilities in the Lakes.

In the case of the Cape Breton Boat Yard (CBBY), it is MRA’s view that the company has seen a dwindling of its traditional US boater clientele and management is somewhat concerned about the future of operations under existing market conditions. This is partly due to some market erosion resulting from the recent economic downturn, but also concern about the aging of some of the present clientele, with no obvious replacements.

Island Resources Ltd. (IRL), which owns Baddeck Marina and Dundee Marina, faces other circumstances. Although the Baddeck Marina is quite busy, the Dundee Marina is not. Hence, management is somewhat reluctant to welcome any new enterprises on the Lakes that would impact its present storage, maintenance, repair and other core businesses.

In terms of infrastructure needs, or plans, in these two marina operations (i.e., CBBY and IRL) both are quite modest. Baddeck Marina would like to expand its storage space in Baddeck to improve efficiencies, while CBBY has some minor dredging needs and building upgrades that are not pressing. Both, however, would welcome marketing assistance.

MRA undertook a competitive analysis that recognized Not-For-Profit (NFP) organizations (yacht clubs, etc.) in their roles of supporting community economic development. However, the study found that subsidizing companies that directly compete with the private sector may be dysfunctional to overall economic development and the consultants have produced a guide that may help identify productive NFP ventures.

Charter boating in the Bras d’Or Lakes accounted for 45% of US boater market demand in the survey conducted by MRA in 2001. This large segment of demand is presently not well-served in the Bras d’Or Lakes. Hence, charter boat market activity and suppliers in Lake Champlain and Quebec were investigated in the present study and a quote for professional charter boat development services was obtained. The charter consultant plans mostly on developing a registry using boats already available in the Bras d’Or Lakes. However, it appears at least one other boat may be available from Quebec (NavTours).

The primary capacity-related problem was identified as a lack of markets. That is, a lack of boats in the Bras d’Or Lakes affects key performance indicators: economies of scale, lack of price competition (except from NFPs), lack of qualified technicians, lack of planning and needed investment (marginal operations; e.g., insufficient propane outlets, lack of sufficient dock power, etc.).

A SWOT analysis produced a number of recommendations concerning infrastructure improvements and potential marketing opportunities. A detailed market and promotion plan for the Lakes, with a budget and initial timelines, has been projected for three years.

1.0

INTRODUCTION

Purpose of Study The overall objective of the study was to identify the strengths and weaknesses of Cape Breton’s recreational boating resources and make recommendations to develop Cape Breton Island’s recreational boating in global markets. Specifically, the study was meant to update information gained in an earlier report1 and build on that information. This included: 1) An inventory of facilities and resources that cater to recreational boating in the region (updating information supplied in the 2002 report).

2) A situational analysis of all relevant supply and demand factors that affect the recreational boating sector on Cape Breton Island/Mulgrave.

3) A SWOT analysis that included analysis of any potentially-competitive impacts resulting from new facilities or resources.

4) A detailed marketing plan that will include a detailed promotion budget and schedule.

Scope of Work

1

•

Profile the existing recreational marina product on Cape Breton Island as it relates to pleasure cruising.

•

Determine the current services offered by local marinas that cater to the recreational boat market, especially those boats that come from outside the region (i.e., overnight and summer dockage, maximum vessel size, boat launching and haul-out ramps, boat and/or motor rentals, pump-out situation, winterizing and winter storage, washrooms & showers, fuel, supply and accessory stores, water and ice, water taxi, telephone, groceries, snack bars, laundry, repairs to wood and fiberglass boats and engines, and emergency services).

•

Examine current boat ownership trends and determine if marinas are currently providing services on Cape Breton Island conducive to these trends.

•

Determine the sustainability of marinas (i.e., moorage, revenue sources).

•

Determine if the marina “product" on Cape Breton Island can be packaged and sold to recreational boaters in Canada and the US and Europe.

2002 Cape Breton Marina Study, conducted by MRA for DIMA and ECBC

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•

Identify the potential market for pleasure cruising, taking into consideration both resident tourists and visiting boaters.

•

Provide a detailed account of moorage rates, occupancy rates and the size of waiting lists for moorage on Cape Breton Island.

•

Assess and advise on what is required to enhance Cape Breton's position as a “pleasure cruise” destination - what is Cape Breton’s current state of readiness and what may be needed to improve Cape Breton's position (infrastructure upgrades/new development; charts, maps, cruising guides, travel packages)?

•

Detail current collateral amenities and those that are necessary to build a pleasure cruising destination (i.e., restaurants, shopping, golf, entertainment, etc.).

•

Profile the current regulatory environment for marinas and environmental issues that affect marina-based operations.

•

Estimate of the number of destination boaters that are attracted to Cape Breton now and the amount that could be attracted with an enhanced marina product.

Profile where they come from, how long they stay, the activities they are interested in, traffic patterns, market trends, visitor comments, etc.

•

Develop a detailed marketing plan to attract new boaters.

It should be noted that in some important respects, the present study is a departure from the previous 2002 study: 1) The study is focused on the Bras d’Or Lakes, and only peripherally on other marinas and boat yards, etc. that lie outside of the Bras d’Or Lake system.

2) Updates information in the 2002 report, but builds on this information (i.e., it is not a repeat of the last study).

3) The potential for future economic development is the key consideration in adding new recreational boating infrastructure.

4) An analysis of competitive impacts is a key requirement for future investment.

5) A revised market plan is a key element of the present study.

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2.0

OVERVIEW OF RECREATIONAL BOATING RESOURCES

Cruising Cape Breton Figure 1 (below) provides an overview of the recreational boating potential on Cape Breton Island. The two Bras d’Or Lakes are often referred to as the “Little Lake” or “Great Bras d’Or” (where Baddeck is located) and the “Big Lake” or the “Bras d’Or Lake” (where St. Peters is located). In this report, these are both just referred to as “the Lakes.”

Large centers, such as Sydney and North Sydney, lie outside of the lake system proper; however, these locations represent a staging area for many recreational boats and cruise ships that visit in the summertime. Boats also enter the Lakes through the St. Peter’s Canal. Several other population centers on the Lakes, such as Whycocomagh, Grand Narrows and particularly, Dundee, also supply recreational boating resources.

Figure 1 – Cape Breton Island Showing Cruising Region

Key:

The Bras d’Or Lakes System and Cruising Region Source: Map from Nova Scotia Department of Tourism and Culture; adapted by MRA

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Baddeck Harbour Baddeck Harbour is the most popular cruising destination in the Bras d’Or Lakes and a terminal for cruise ships that visit the Lakes from time to time. The Village of Baddeck is also one of two major population centers on “the Lakes” (the other being St. Peters).

Visitors are attracted to upscale museums, restaurants, accommodations, shopping areas, entertainment and variety of services. Baddeck also hosts a major sailing regatta each year. The village has two commercial marinas, a yacht club, public wharf and several boat rental and touring operations. In summary, it is a major centre for recreational boating facilities and services (See Table 1 below and Figure 2, over).

Table 1 Estimated Total Number of Public Use Moorings and Slips in Baddeck Harbour Slips Baddeck Harbour

Moorings NA

72

Est. 15

N/A

Baddeck Marine (marina)

16

12

Cape Breton Boatyard (marina)

25

7

4

3

(Guests) Est. 5

N/A

Est. 65

Est. 94

Baddeck Wharf

Bras d’Or Yacht Club Inverary Inn Total Source: MRA

Baddeck Harbour was originally subdivided into 111 mooring spaces sized 100' x 100' with a maximum of 20% of the spaces designated for commercial use. Commercial sites are rented or leased by the permit holder, usually a marina. Recreational sites are sold for $75 per year and can only be used by the permit holder, who is also responsible for the placement of moorings. (A few of the mooring sites were also assigned to nearby landowners.)

Since the initial allocation of mooring sites, changes have been made to the harbour grid to allow for safer and more efficient operations resulting in a reduction of mooring sites to 94 (see Figure 3, over). There is presently a waiting list of 20 people for Baddeck Harbour recreational moorings stretching back to October, 2008. However, many of these moorings appear to be unused much of the time. Moreover, the two Baddeck marinas report an average of 12 commercial moorings available per night throughout the season; except for Regatta Week (first full week of August). This is considered quite adequate; however, it obviously would not take a lot more boats before facilities could be overwhelmed.

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Figure 2 – Aerial View of Baddeck Harbour

Source: Bell Bay Golf Course

Figure 3 – Illustration of Recreational Boating Resources in Baddeck

Keys: Commercial Marinas

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Public Wharf

Boat Rentals/Tours

Yacht Club

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Baddeck Marine (Island Resources Limited)

Above: Red Building (centre) is Baddeck Marine (Source: IRL)

Island Resources Limited (IRL) owns and operates two of the three commercial marinas in the Bras d’Or Lakes; i.e., Baddeck Marine (marina) in Baddeck and Dundee Marine (marina) in Dundee. The company has been active since about 1973 and is reported to have approximately 15 shareholders with two of the original shareholders still holding the majority of shares.

Baddeck Marine is centrally located on the waterfront in the village of Baddeck, near the public wharf and the Bras d’Or Yacht Club (located on the far side of the public wharf).

It offers a full range of services, including wharfage, moorings, a yacht store, repair shop, fuel dock, laundry facilities, showers, wireless internet, etc. (For a fuller description of operations and services, see Appendix 1).

Dundee Marine (Island Resources Limited)

(Source: IRL)

The Dundee Marina, located in West Bay on the larger of the Bras d’Or Lakes, is also a full service marina with nearby resort accommodations and a golf course. It is a day’s sail from Baddeck, but handles Baddeck Marine’s overflow. However, there is limited shopping for provisions in the immediate area. The history of the facility goes back to the mid-1970s when the Cape Breton Development Corporation (DEVCO) - the forerunner of the Enterprise Cape Breton Corporation (ECBC) decided to locate a marina and resort at Dundee to facilitate tourism development in that part of the Lakes. (At the same time, the St. Peters Marina was also developed by DEVCO. In the period of 1985-1990,

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DEVCO divested itself of these tourism products and IRL eventually became the owner of the Dundee marina.)

Present IRL management has operated the two facilities for approximately 20 years. Full marine services at both the Baddeck Marina and Dundee Marina include certified service mechanics, electricians, and carpenters. The company has the only computerized engine diagnostic software and hardware tools on the Lakes. Storage, repair and maintenance are shared between Baddeck and Dundee, but conducted in both locations. However, Dundee provides the larger storage area, including inside storage not available in Baddeck. IRL also carries a substantial parts and supply inventory and sells boats and engines.

Discussions with Island Resources management indicate that there was 25% decline in business in the 2008-09 period and lay-offs occurred. However, there was an unexpected increase in business for the 2009-10 period (i.e., number of boats in storage increased by 25%) and there is a belief that there were more visiting boats in 2009 than the previous year. (Pleasure boat traffic was up about 10% in 2008 over 2007 at the St. Peter’s Canal.)

The main business problem that IRL reported was “unfair competition” from Not-ForProfit (NFP) organizations, particularly from the St. Peters Marina, but possibly also yacht clubs. Moreover, they also had lost boats at Dundee to a privately-owned wharf located next to the marina that was offering lower-priced slip fees. It was not known whether this operation was a registered business.

In terms of competition from St. Peters Marina, IRL management understood that this marina was requesting ECBC funding assistance for a new boat travel-lift. Management initially indicated it would be satisfied with such an arrangement as long as the same grant funding was made available to them.

IRL management was also aware of a proposed new yacht club at Ben Eoin (see below).

Again, management initially indicated it would be satisfied as long as the same grant funding was made available to them. Moreover, there was agreement that a yacht club development at Ben Eoin could potentially be beneficial by bringing more boats into the Lakes.

IRL management later qualified their initial comments about new Not-For-Profit (NFP) marina/boatyard developments on the Lakes, underlining their concerns that these operations could threaten the viability of commercial enterprises; particularly in core business activities such as storage and repair (see letters in Appendix 10).

In terms of improvements to their own facilities, the primary infrastructure improvement IRL is seeking is land for more storage space in Baddeck. Currently they have to store boats in Dundee that use Baddeck as a home port. Specifically, they are eyeing a piece of property across Highway 105 in Baddeck. This would be a short trailer run (1 km. to 2 km) from the marina. Also a need to increase dock power (100 amps – large boats).

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Other general infrastructure problems that are affecting business, or are of concern, were noted as follows: 1) 2) 3) 4) 5) 6) 7)

a lack of “well-rounded” marine technicians, lack of a nearby marine propane supplier in Baddeck and Dundee, need for more pump-outs, holding tanks and electric toilets on the Lakes, need for a new edition of the Cruise Cape Breton Book, concern about increased property taxes in Baddeck, need for more promotional assistance, need for “BioSphere” designation on the Lakes.

IRL has been paying the full cost of promotional visits to New England and Upper Canadian boat shows since the early 1990s, which has helped bring new business to both the company and the region. (For example, the Newport Boat Show usually generates about 3 boats that stay for a year or longer. The company advertises the entire Atlantic Region as a boating destination, with Baddeck Marine as homeport.) The company presently has about 10 US boats in storage, along with 5 other boats from out-of-province and 3 others from the mainland. The rest (about 50%) are local.

Cape Breton Boatyard

Source: MRA (collage print)

The Cape Breton Boatyard Ltd. (CBBY) owns and operates a boat storage facility with 25 commercial marina finger slips that incorporates approximately 600 feet of continuous waterfront on the western side of Baddeck’s Harbour. (The owner considers it “the longest and best shorefront footage in Baddeck – ideal for a boatyard.”)

The boatyard is located about 0.5 mi. from Baddeck’s public wharf. CBBY offers mechanical, electrical and boat finishing services. Its strength appears to be in general yacht maintenance that includes electrical, mechanical, woodworking services and boat repairs and storage. The owner, Henry Fuller, considers that his current stored boats are of “the highest profile and quality in Nova Scotia.”

The company uses a marine railway with a capacity of 30-tons to haul and move boats to an inside storage shed. Boats with short keels that are not easily hauled on the railway are hauled and launched with a hydraulic crane engaged for that purpose when required. The

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yard offers inside spar storage using a Lunenburg Foundry hand-operated winch to remove and step spars up to 70-feet in length.

In 1992, the infrastructure was put in place for the use of a travel lift. However, the owner feels the expense of a new travel lift would be unjustified and unaffordable without at least 40 good-size boats to haul and store – something that he believes would be true for all commercial operations that do major boat maintenance on a year-around basis. (The average annual bill for storage and maintenance at the CBBY is about $15,000.) For the same reasons, the potential of using an electric winch is only a little more appealing.

In general, CBBY’s owner believes “the economies of scale” of smaller operations dictate his present scale of facilities and service, which he notes is debt-free. (The CBBY currently has 12 US boats and about 5 local boats in storage.) Mr. Fuller applies this same logic to investment generally in the Lakes. He believes, for example, that a proposed new travel lift and storage facility in St. Peters would represent unsupportable debt if not subsidized. He states that CBBY itself would not add fuel pumps, a marine retail store or an outboard motor service center (all currently offered by Baddeck Marine) for the same reason; i.e., the market is too small to support it. (For additional comments, see Appendix 11.)

CBBY management also questions whether the proposed Ben Eoin Marina (see below) would add any new boats to the Lakes that are not already visiting here. Moreover, from an environmental standpoint, management is concerned about the use of possible wetlands for boat storage and wharfage development at that location.

In terms of its present plans, the CBBY boatyard is now undertaking a minor face lift.

Plans are to paint buildings, fix wharfs, gravel parking lots with a crushed stone, and other minor maintenance that will provide some cosmetic uplifting, but not a total face lift. There are no present plans for significant capital injection as the owner’s position is that “tying up monies when future liquidity is potentially doubtful is unwarranted.” If money was made available, the company would put it into building upgrades and dredging that would open up some additional wharf space; but management believes this is not a priority at the present time.

CBBY currently owns two boats that it can make available for charter; a classic 46-foot classic wooden yawl (White Mist) and Silver Lining, a Gulfstar Custom 40 fiberglass sloop. However, one of these, the White Mist, would only be chartered to an exclusive audience known to the owner.

As Mr. Fuller has recently had some changes in his personal life, there was discussion of a succession plan for CBBY. Mr. Fuller notes that waterfront building costs and tax assessments in Baddeck are high and he doubts that anyone could make a go of a new marina complex. “I paid $90,000 for the yard in 1976. Buildings and wharves now in place would be expensive to build from scratch. Both require on-going maintenance. I don’t know how someone could purchase this facility and make a justifiable return if it required significant debt financing, given the current market.”

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However, there was no indication that Mr. Fuller intends to vacate his business in the short term. His market has traditionally relied on US boaters, many of whom he has been closely involved with over the years, including members of the Cruising Club of America (CCA) and the Ocean Cruising Club (OCC). Mr. Fuller admits that, outside of word-ofmouth, he has not pursued marketing or promotion activities. He believes word-of-mouth is the best promotion.

Further, although the CBBY presently has no website and no obvious advertising of boat repair work or charter services, Mr. Fuller expects to rectify that situation shortly.

Management also cautiously supports new marketing efforts that may come out of this report, although “attending boat shows has never been in the CBBY budget.”

Mr. Fuller is particularly concerned about the age profile of many current US boaters in the Lakes, many of whom have no obvious replacements. He notes that younger generations often have less time for boating (also a finding in MRA’s research). He states that there has been a significant decline in sail boat traffic traveling to the Bras d’Or Lakes after the Marblehead to Halifax race for this reason. There have also been fewer cruises to the Lakes by the CCA in recent years; however, a CCA cruise is reported as being planned for Cape Breton in 2012.

[Note: Mr. Fuller is past-board chairman and a director for 19 years representing Victoria County in the local CBDC; i.e., The Northside Economic Development Assistance Corporation (NEDAC). He is also a founding member of the Bras d’Or Stewardship Society and the longest serving board member of The Nova Scotia Nature Trust.]

Additional Boating Resources in Baddeck Harbour

View of Public Wharf taken from Baddeck Marine (Source: MRA)

While slip space is often at a premium in Baddeck, there is usually space available at the public wharf or at the Cape Breton Boat Yard (see below). The large public wharf has space for approximately about 15 good-sized boats on a first-come, first-served basis.

Space is charged by the hour (e.g., for lunches and shopping) or by the day, at market rates. Cruise ships take preference over other boats on the eastside of the wharf when they are in port. The wharf brings significant business to the waterfront from visiting boats and from tourists who can also launch boats or take a cruise on a tour boat.

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(Source: BYC)

The Bras D’Or Yacht Club (photo above)has an open door policy to guests, boaters or not, and also holds 3 moorings available for transient boaters. The Inverary Inn also has a few moorings available for guests; however, these are not open to the general public.

The Inverary Inn (see photo below) also houses a tour boat and rents smaller paddle boats.

(Source: Inverary Inn)

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St. Peters Marina

(Source: SPM)

The St. Peters Marina (SPM) is ideally located on the Bras d' Or Lake at the lake side entrance to the St. Peters canal. As noted, St. Peters Marina was initiated as a DEVCO development in the 1970s, along with the Dundee Marina. The land was originally owned by the municipality, which leased it to the St. Peters Lion’s Club at a nominal cost.

DEVCO then developed the marina, which was later turned over to the Lions’ Club.

The St. Peters Lions’ Club is registered under the Nova Scotia Societies Act as a not-forprofit company; i.e., the marina itself is not separately incorporated, but is treated as one of the distinct revenue centres of the Lion’s Club. As part of a non-profit organization, the marina is eligible for non-repayable contributions from Enterprise Cape Breton Corporation (ECBC) towards expenditures relating to capital purchases.

The marina complex was expanded in 2001 and new slips were added in 2007, both with the assistance of an ECBC grants. There are now a total of 64 slips and the facility includes a very comfortable clubhouse with kitchenette, lounge, wireless internet, ample washrooms (one with wheelchair access) and provides basic cruising necessities (fuel, ice, pump-out, etc.). Nearby St. Peters offers a hardware store, liquor store, bank and supermarket; all less than 1/2 mile away. The supermarket will also deliver to the marina.

Overall, the marina has done a great job of welcoming boaters to the Lakes and justifiably has a very loyal following. Almost every boater can appreciate the level of service provided, and particularly, the helpfulness of the management and staff.

Presently the SPM has 43 seasonal boaters, comprised of about 30 locals (i.e., boaters located off Route 4 along the stretch from Sydney to Port Hawkesbury) and about 13 “outsiders” (i.e., Halifax, Pictou, PEI, NB, Quebec, BC, etc.). There are few US boats as these “usually have other plans before reaching the Lakes.” The marina is, therefore, primarily catering to locals. However, in the summer season, up to 40% of overnight stays are boaters from off-the-island (including seasonals).

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SPM presently has 16 boats in storage over the winter. Eight of these are boats that have been craned-out and trailered to another part of the grounds. The remaining 8 are boats that have been craned-out and dropped on the wharf (all that can be handled next to the water). Management believes several more boats would stay for the winter if they had trailers available, or if SPM had a travel lift.

SPM management explained the marina had developed plans for an expansion last year that would include the addition of a new 35-ton travel lift and a 60-foot by 100-foot building for indoor boat storage, as well as leveling acreage to provide for additional outside boat storage. The plans also included a 50-foot by 40-foot workshop building (the marina has an experienced boat repair person on- call) and required some dredging to increase the number of slips by 20. The total capital cost of this plan is $1.2 million.

As of this report, marina management has revised the above plan. The marina now intends to replace the travel lift with a lighter 30-ton “Sea Lift” and not proceed with the boat repair building at this time - bringing the total capital cost of the new plan down to approximately $700,000. Of the 64 existing slips, 20 are left open for transient boaters.

The marina has a waiting list for slips (3 from Quebec, 1 from New Brunswick, 3-4 from Halifax and 8-9 locals) so an increase in capacity of 20 additional slips are planned.

Financial projections produced by SPM indicate that these additions would increase the marina's net revenues by about $30,000 per year. This is important because the Lion's Club is losing income from other sources; i.e., traditional bingo revenue. This new plan anticipates a combination of 75% ECBC funding and 25% SPM equity. If needed, a small amount of debt may be sourced from the local CBDC. SPM Management discussed the marina's major competition. Primarily this is seen as the Dundee Marina for winter storage. Reportedly, many of St. Peter's clients would not use Dundee's facilities for either slip space or haul-out because of the high prices. Another problem that has been heard is that some boaters don't trust the haul-out trailer used at Dundee to safely move their boat. (Dundee management says the trailer works fine, is cheaper than a travel lift and, unlike a travel lift, can be driven into a storage shed.)

SPM is aware of plans to create a boat club at Ben Eoin/East Bay and welcomes that development as it will bring more boats into the Lakes. Gerry Gibson, Marina Manager, believes St. Peter’s Marina benefits the Lakes in the same way, adding that more ports and anchorages around the Lakes makes the whole area a more attractive recreational boating area (also indicated in MRA’s research). For additional comments see Appendix 12.

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Ben Eoin Marina (Proposed)

Source: Ben Eoin Golf Club

Ben Eoin Marina (BEM) is planned as a Not-for-Profit boat club at the far eastern end of Bras d’Or Lake, within 20 to 30 minutes driving time of the Sydney area. The facility will be governed by a volunteer Board of Directors and will be affiliated with the Royal Cape Breton Yacht Club (RCBYC) in Sydney. The RCBYC will provide a sail training program to Ben Eoin as a service. It will not be member-driven; rather, boaters will be charged approximately $1,000 per year slip rental use.

The organization owns some 14-acres between the Lake and Highway # 4, which management values at $600,000. The capital cost of the planned project, including the land, slips, a building approximately 20-feet by 30-feet on a concrete slab, washers and dryers, washrooms, showers, septic system, water supply, a common room, deck and road is estimated at approximately $1.25 million. The addition of six rough cabins is expected to bring the total price up to $1.8 million (see Figure 1).

Management confirms the plans call for a 40-boat facility requiring 20-slips. Most of the boats will come from the local area; for example, the Dobson facility has a waiting list of roughly 17 boaters. Others will come from around the lake, such as from the moorings at Baddeck, at which there is presently a waiting list of 20 boaters. Some boats may come from the moorings in the Great Bras d'Or near North Sydney. However, 20-25% of capacity will be reserved for transients and slips can be made available to any charter business that may start up.

Financing is anticipated to be the land value as equity and the balance as a grant from ECBC. Management articulates the need for subsidies as “the facility is needed, but the risk is too great to expect private sector investment.” BEM is presently applying to ECBC for 100% grant monies for a detailed business plan and an engineering study. No boat storage or services beyond supplying basic boating necessities (including fuel) and various sundry items are contemplated. However, under the anticipated funding plan, the marina is expected to generate positive cash flow from the start from docking fees and will not require operating subsidies.

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S.S. Marion Sailing Society (Proposed New Marina)

(Source: SS Marion Society)

The SS Marion Sailing Society owns and operates a small wharf near Whycocomagh, at the far western end of the Great Bras d’Or Lake system where the North River flows into the Lakes. At present there are seven boats using the facility and a waiting list of 4-5. To accommodate more local and transient boaters, the organization has looked to develop a new property about 500-feet north of the existing wharf. The property is presently owned by the community legion (Whycocomagh Branch), which has agreed to transfer the property to the Society for a nominal fee, assuming development would be forthcoming.

(SS Marion present facility) (Source: MRA)

The new organization would be named the SS Marion Marina and would take over and refurbish the present legion building, adding a wharf and finger piers that would accommodate up to 40 boats. The facility will include fuel/pump-out dock, boat storage, boat rentals/tours and marine store, etc. – and lead the effort for community economic development. The Sailing Society’s Board of Directors note that this particular location is the only remaining property situated on the Bay in the Village of Whycocomagh that can be redeveloped for use by the general public – “an opportunity that should not be MRA Research Group

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overlooked.” The legion itself is reported as struggling financially as its membership declines and sees a synergy in the growth of the sailing audience, some members of which overlap with its own.

(Source: MRA)

Proposed New Site: The present legion building – front (left) and back (right)

The project is viewed as needed for regeneration of the community’s social and economic development, providing increased economic activity in the areas of lodging, camping, grocery retail, liquor sales, gasoline, meals etc. The development is expected to increase the tourist base and act as a catalyst for travelers to spend more time in the region as new planned activities and events are developed.

Potential Aboriginal Resources (Wagmatcook and Eskasoni)

Wagmatcook - Collage Print (Source MRA)

Wagmatcook is located on St. Patricks Channel, about halfway between Baddeck and Whycocomagh at the junction of Middle River. It has a large and beautiful wharf and breakwater (marina) that is presently unused. It also has a very impressive building that presently is vacated except for the use of a small office by a fisheries official (or “guardian”). The guardian explained that fisheries work had been stopped because of various toxins and invasive species that had entered the Lake. He, himself, was soon to move from his office and had no idea what plans there were for the marina. The consultants contacted the band office; but we were not able to reach the Wharf Manager at the time of this report. However, it doesn’t take much imagination to see the facility full of recreational boats if the Lakes ever becomes that crowded.

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Eskasoni (Source Eskasoni)

Eskasoni is located on East Bay in the Bras d’Or Lake, across the water from Ben Eoin.

The village is the largest First Nation community east of Montreal with about 3,300 residents. It stretches approximately eight kilometers in length and about five kilometers in width and is about fifty kilometers from Sydney. The community and wharf is primarily fisheries oriented with a processing plant nearby. Fishing boats tie-up at the wharf, but most of the fishing is done in the ocean, outside of the Lakes. The area is very picturesque, with a number of islands and sandy beaches in the proximity that would attract boaters and possibly, charter boating. However, contact with Economic Development coordinator indicated very little interest in recreational boating at present.

Northern Yacht Club, North Sydney

(Source: MRA)

The Northern Yacht Club (NYC) in North Sydney is not on the Bras d’Or Lake system proper, but is included here as it has demonstrated a wide impact on recreational boating activity throughout the whole of Cape Breton Island as well as in the Lakes. The NYC is seeking ECBC funding assistance to enhance its hosting capabilities for various tourism events that may affect the whole region.

Some factors that demonstrate NYC’s general support of recreational boating development in the Lakes and the region include:

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• • • • • • • •

Significant initiation, development and hosting of area-wide recreational boating events Past history of conducting successful events with spillover to other regions Presently active in developing future new boating/sailing events within the region High demand for present slip space at NYC that includes significant numbers of visiting boaters Unique ability to accommodate large vessels, including small cruise ships Active sail training program with spillover to Baddeck, and the Lakes generally Has charter boat available for lake cruising Is first stop for many boaters entering Cape Breton

For additional information on this facility, see Appendix1 and letter in Appendix 13.

Barra Strait Wharf (Grand Narrows)

(Source: MRA)

The Barra Strait Marina, refurbished from a former a ferry wharf, is centrally located at Grand Narrows, between the Great Bras d’Or and Bras d’Or Lakes. The facility has been actively managed by community groups in the past, but storms in 2004 and 2005 caused significant damage to wharves and floating docks, eventually curtailing fuel and pumpout services and thereby ending active operation. The wharf is still functional and the nearby convenience store offers boaters quick access to provisions, as well as liquor.

There is no charge for tie-up or mooring.

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Ross Ferry (Wharf)

(Source: MRA)

Ross Ferry is located on the Great Bras d’Or channel to the ocean, about 5 km. below the Seal Island Bridge. As it sounds, it is the site of the former ferry wharf to Big Harbour.

The facility has been completely upgraded and makes a nice picnic and rest area for boaters. The wharf and grounds are in good condition. It primarily serves as a waypoint for boaters going in and out of the Lakes, to and from the Sydney area.

The Not-For-Profit (NFP) community group providing governance to the Ross Ferry facility should be encouraged (if they are not already doing so) to keep the facility staffed during the summer season and give some thought to other amenities and events that could be offered the boating public on the grounds. (For example, the location could be a prime stop for re-fueling in both entrance and egress of the Lakes.)

Isle Madame and Other Way-Ports Information on the Lennox Passage Yacht Club, Isle Madame Boat Club & Marina (Arichat) and the Strait of Canso Yacht Club (Port Hawkesbury), as well as detailed additional information and photos of all facilities, is included in Appendix 1.

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3.0

THE ECONOMICS OF BOATING

Although the Bras d’Or Lakes region is presently not an economic powerhouse, this section of the report is provided so that potential economic development opportunities may be envisioned, and perhaps acted on in the future. As shown in Figure 4, recreational boating can provide a great number of spin-off activities.

Figure 4

Source: MRA

A 2006 study on the economic impact of recreational boating in Canada indicated the sector accounted for $15.6 billion in expenditures by boaters, which as it rippled through the Canadian economy, created more than 373,000 jobs and more than $17.5 billion in wages and salaries. Sales and excise taxes paid to various levels of government was more than $3.3 billion and overall economic activity totaled $26.8 billion.2 2

Economic Impact of the Canadian Recreational Boating Industry: 2006, Genesis Public Opinion Research Inc. and Smith Gunther Associates. Publ: Discover Boating Canada.

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Table 2

Canada Recreational Boating 2006 Economic Impact - Direct Expenditures (Excluding Taxes) Boater Expenditures Marinas and yacht clubs (includes boat sales) Intra-provincial automotive travel (tourism) Angler expenditures Expenditures at other retail outlets et al.

Private dock and boathouse construction Boat Insurance Expenditures in national parks Total Domestic Exports of boats and boating accessories Total Boater Expenditures Boater and Interested Party Expenditures Boat shows Canals and locks Magazines and books Total Boater and interested party boating Total

Total ($000) 4,735,069 2,092,362 3025391 2,261,381 225,499 223,744 4,313 12,567,759 641,557 13,209,316

% 35.0% 15.4% 22.3% 16.7% 1.7% 1.7% 0.0% 92.8% 4.7% 97.5%

50,372 262,361 22,302 335,034 13,544,350

0.4% 1.9% 0.2% 2.5% 100.0%

Sources: Based on Genesis Research Inc. and Smith Gunther Associates Ltd. Surveys, Department of Fisheries and Oceans Reports on Anglers, available on the Internet, and J. Jack B. Levey and Robert Williams, 2000 Survey of Sport Fishing in British Columbia, British Columbia, Ministry of Water, Land and Air Protection and data provided by the parks service and the insurance industry.

Table 2 provides an overview of Canadian direct boating expenditures, excluding taxes, in 2006. Canadians purchased almost 66,000 boats, spending nearly $1.9 billion. About 2,000 of these boats were sailboats and the rest were mechanically-propelled. Atlantic Canadians spent approximately $42 million on boats; approximately 75 were sailboats.

One Canadian in every 45 owes their job to the recreational boating industry.

Boatbuilding in Quebec (with 3 large manufacturers) and marina dominance in Ontario claims the lion’s share of this economic impact. Angling expenditures in BC are also significant. Atlantic Canada shares only about 4% of national boating expenditures and 6% of total regional gross domestic product (RGDP).

The study found an estimated 959 marinas and 302 yacht clubs in Canada in 2006.

Revenues to marinas (including municipal marinas), totaled approximately $3.3 billion, while boat dealers and yacht clubs totaled another $1.3 billion, employed 12,300 full time equivalents at an average annual salary of $1.8 billion. Together capital expenditures in 2005 ranged between $383 million and $408 million plus capital repair and maintenance of $45 million.

The study found marinas primarily generated revenues from new and used boats sales (54% of total revenues). Parts and repairs (21%), fuel (4%) and winter storage (4%) were other main revenue categories. Winter storage at yacht clubs was found to be almost 50%

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less than that charged at commercial marinas, but club membership fees more than compensated for the difference.

The study found marinas and yacht clubs were generally optimistic about the future with planned annual capital expansions of $542 million in each of the next three years.

It is important to remember the spin-offs include in Table 2 above are just an overview.

More detailed information can be found in Appendix 2. For example, the boat building, parts and repair categories alone require the following product and services: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Hose and tubing, Laminated plastic boat components and bumpers Plastic waterproof containers and closures Tents, sails, canvass, sleeping bags Seat covers, bedding, curtains etc Life jackets and waterproof clothing Wood end-products e.g. ships wheels, Propellers Metal tanks and containers Conveyors, elevators and hoisting machinery – lifts Topside enclosures on pontoon boats etc Non-commercial trailers Engines and parts Boats parts and repairs Pleasure boats and sporting craft (new boats only) Electric furnace and other electric heating equipment, refrigerators and freezers and cooking equipment, excluding microwave ovens Radar and radio navigation equipment Semi-conductors Printed circuits Power generation Electrical generators and motors Batteries Precision equipment First Aid kits and other medications and devices used by boaters Repair construction docks, buildings Other engineering construction Water transportation Marine wholesaling Mechanical and electrical repair and maintenance service Retailing service Architect and engineering services Computer systems design and related services Other professional, scientific and technical services

The Bras D’Or Lakes has the basic building blocks to develop more pleasure boat – related industry as it becomes a greater recreational boating destination. Indeed, boatbuilding such Samson Boatbuilders and Big Pond Boatbuilders (recently moved) and the boat repair/service industry connected with established marinas, already attest to this.

The development of Lake Champlain may also provide a preview of development potential.

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Lake Champlain as a Model Lake Champlain is the sixth largest lake in the United States. Although nearer to large population centres, it has many similarities to the Bras d’Or Lakes. It is almost the same size (slightly smaller than the Bras d’Or) and has roughly the same boating season.

Primarily, it provides an ideal safe and fog-free boating environment. On the downside, it is becoming somewhat congested and pollution is a problem in some of the shallower parts of the lake. However, it may provide some lessons in economic growth.

Lake Champlain is nestled in a basin between mountain regions in Vermont and Upper New York State. The US Congress passed the Lake Champlain Special Designation Act in 1990 that created the Lake Chaplain Basin Program (LCBP) to protect the Lake and it environs.

The passing of the 1990 Act kicked-off a 5-year management plan development and a number of studies, including a census of the boating infrastructure in the region and an economic impact study. The Lake Champlain Recreation Assessment Report March, 1995 states: “Tourism is a strong force in the economy of the Lake Champlain Basin with the Lake being a central focus. Waking up to this, many communities around the Lake are rediscovering the recreational and commercial opportunities of their waterfronts. Burlington, for example, has dramatically revitalized its waterfront from an abandoned wasteland to a recreational centerpiece for the city. About 200,000 people visit the new Burlington boathouse, boardwalk and bike path each year. As tourism organizations and local businesses recognize the economic potential of the Lake, strategies are emphasizing the “quality of setting.”

Table 3 Lake Champlain Near Shore Recreation Facilities (1995) Infrastructure Type VT NY Commercial Marinas Public Marinas Boat Clubs Boat Launches Parks Beaches Campgrounds Fishing Sites Wildlife Sites Historic Sites (partial)

24 6 7 94 81 41 30 104 27 66

Total

18 1 8 28 33 23 34 47 17 67

42 7 15 122 114 64 64 151 44 133

Source: Lake Champlain Outdoor Recreation Facilities Inventory 1995

Infrastructure and boating studies provided a profile of the LCB (see Table 3). Although these studies were conducted in the early 1990s, MRA research suggests the infrastructure numbers have changed little in the intervening years. In particular, the number of marinas is about the same now as it was in 1995.

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Lake Champlain marinas and boat clubs provided 4,112 slips and 1,825 moorings in 1995; an average of 64 slips and 29 moorings for each establishment. However, the number of slips and moorings is reported to have increased significantly since 1995.

Figure 5

Source: MRA adapted from Lake Champlain Boat Study 1993

A boating census was undertaken on July 5, 1992 to gain an understanding of how many boats were using the Lake at one time. The Lake was over-flown and completely photographed in a 5-hour period and the number of boats was counted. In total, there were 12,425 boats of all types on Lake Champlain that day (Figure 5). Broken down, there were 7,760 power boats, 3,153 sailboats, 1,496 paddle boats (canoes, kayaks), dinghies, sailboards, tour boats and personal water craft (PWC) and 16 commercial boats (not shown). Traffic is reported to be much higher now than it was in 1992.

Figure 6

Source: MRA adapted from Lake Champlain Boat Study 1993

The majority of sailboats (61%) fell into the 22-foot to 32-foot category. Only threehundred and thirty-five sail boats (11%) were over 32-feet (Figure 6).

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Figure 7

Source: MRA adapted from Lake Champlain Boat Study 1993

The majority of power boats (almost 80%) were under 22-foot in length. Only 3% were over 32-feet (Figure 7). The above infrastructure and various boating activities analyses produced the following economic impact study results: •

The Lake Champlain Basin (LCB) attracted approximately 6 million visitors and 600,000 residents to some form of recreation on the lake annually. Total tourism related expenditures in the LCB was estimated at $US 2.2 billion in 19903.

Approximately 40%, or $880 million, of tourism expenditures occur in shoreline towns.

•

Lake Champlain related tourism employment is estimated at 16,400 jobs in New York and Vermont, equaling approximately 6.3% of all employment. In 1990, marinas and boat clubs on Lake Champlain employed approximately 344 people with total annual payroll of $3.4 million (does not include client expenditures).

•

Canadians, mostly from Quebec, account for a large part of the boat traffic in the Lake, annually averaging 7,318 boats and 26,343 people per year in the five years up to 1994.

•

Bicycling is a large activity. In 1991, an estimated 32,500 visiting bicycle tourists spent $13.1 million at a rate of $115 per person per day in the State of Vermont.

•

Recreational fishing is a very economic intense activity. ln 1988, angling related expenditures for Lake Champlain reached an excess of $61 million, about $25 million of it in shoreline municipalities. The Lake Champlain Fishing derby attracts approximately 8,000 participants and generates at least $1-1.5 million annually.

•

Annual state park-related expenditures of $ 42.2 million; $36% at shoreline parks.

For additional information on Lake Champlain, see Appendix 3.

3

Increasing to about $US 3.8 billion by 1999 (source: Lake Champlain Facts).

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4.0

OVERVIEW OF BOATING – RECENT TRENDS

General In both the US and Canada boating activity has remained strong in the last few years.

Although new boat purchases are down, the resale market is also strong.

United States Boating Trends The US recreational boating market generated sales of 705,000 new boats (all categories) and revenues of $33.6 billion in 2008, a decrease of 10 percent from 2007 (Figure 8).

However, the number of new boats sold declined by 16%, suggesting sales of high-priced boats may have actually increased. (Boat sales numbers are down by 23% since 2006, but revenues have only declined by 15%.) For detailed information on US boating sales, see Appendix 4.

Figure 8

$45 $40 $35 $30 $25 $20 $15

$Billions

1,000 900 800 700 600 500 400 300 200 100 0

Number (000) Revenues

$10 $5 $0

20 0 20 4 0 20 5 0 20 6 0 20 7 08

Number

US Boat Sales by Year

Source: MRA, adapted from NMMA

The National Marine Manufacturers Association (NMMA) reports a loss of consumer confidence and tightening credit for both consumers and boat dealers (floorplan financing) that has depressed the market. However, boating participation increased in 2008 despite the recession.

“Other” expenditures incurred by boat owners (excluding the amount spent on the purchase of a boat, engine, trailer and accessories) amounted to $8.8 billion in 2008, up one percent over the previous year. Fuel accounted for 30 percent, followed by repair/services at 28 percent and storage at 21 percent. Other NMMA highlights are as follows (see over):

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Figure 9 US Boating Trend Highlights

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Canadian Boating Trends Demographic data on Canadian boaters is not available, but there are currently an estimated 6 million boaters and 2.9 million pleasure craft in Canada. Service Canada reports pleasure craft registration data through Transport Canada. A new boat is registered when it’s sold and the data is used to record sales. The same is true for used boat sales.

Figure 10 below indicates that new boat sales were 51,705 in 2008, up 10% over 2007 (Note: numbers may not report all categories). In 2009, year to date (YTD) sales by the end of April indicated that new boat sales were off by almost 30% over the same period in 2008, but only down by 8% over 2007 – considered a more normal year. Used boats sales in 2009 are also up considerably over comparable 2008 (17%) and 2007 (14%) data.

Figure 10

Canadian marinas and yacht clubs provided 214,515 slips with capacity exceeding 6.5 million linear feet, or 1,237 miles of dock space in 2006. A relatively small percentage of slips (8%) were dedicated to boats greater than 50-feet, while 35% of slip space was allocated to boats in the 30- to 49- foot lengths. Marina sales volume was down only marginally in 2008 over 2007 and 2006 (Boating Industry Canada, Oct., 2009.) .

Discover Boating reports 20 dealer-marinas, 12 dry land dealers and 50 yacht clubs of which 31 yacht clubs are in Nova Scotia in Atlantic Canada. Boater expenditures at these facilities amounted to $94.5 million in 2006. MRA estimates there are at least 15 seaside marinas in Nova Scotia, although not all are full-service. In a 2006 survey of Atlantic marinas that ranked the importance of various problems, a small sample of operators (seven, in total) rated 1) longer slips for large boats (over 30- and 50-feet), 2) rising interest and insurance rates and the 3) rising exchange rate of the Canadian dollar – as their biggest concerns.

The survey by Boating Industry Canada also noted that while new boat and boat repair and maintenance demand is down, boating parts and equipment is down only marginally (declined 1.6% from 2007 to 2008), suggesting that boaters are doing their own repairs.

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Charter Boating, Tour Boats, Paddle Boats and Other Trends Recreational boating also attracts many specialized markets that will be looking to rent boats; e.g., charter boat markets - both crewed and bareboat (i.e., no captain or crew), paddle sport markets (kayaks and canoes), tour boaters, fishers, etc.

Extensive charter boating can usually be found in major boating destinations. It is difficult to get a fix on exactly how large this market is as many private owners also rent their boats for parts of the season. However, an example of the dozens and dozens of charter boats (and nominal rate structures) that operate in Lake Champlain is provided in Appendix 5.

NavTours charters to The Magdalen Islands

NavTours, an international charter boat company based in Quebec services Lake Champlain and the St Lawrence River, with some charters originating in the GaspÊ Peninsula and reaching as far as the Magdalen Islands. Charter boating and rentals of smaller boats can open the door to new markets that don’t presently have a boat, or are unable to timely, or conveniently, bring their boat to a destination.

Baddeck Public Wharf (Source: MRA) and Amobe Sailing Boat Tours (Source: Amobe)

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Tour boats are another major source of income for boating destinations. Baddeck offers cruises on the sailing schooner Amobe that departs from the public wharf. An interview with the owner suggests the operation is very successful. (A crowd pleaser is the eagles the captain has trained to follow the boat by feeding fish to them.) The boat can take up to 60+ passengers.

Tours and Boat Rentals (Source: MRA) at Inverary Resort (Source: Inverary Resort)

Sea Urchin Enterprises operates from the Inverary Resort with boat tours using a Cape Island boat. Although a relatively new service, the captain states that the operation had a good summer. This boat can take a maximum of 12 passengers. It is also available for crewed charters. These types of operations have been very successful in other parts of Cape Breton as well (e.g., whale and bird watching).

Paddle boat sports, particularly kayaking, are also rapidly growing boating recreations.

Kayak sales in the US were not even on the statistical radar until a few years ago. Now they are the largest selling boat in 13 separate categories reported by the National Marine Manufacturers Association (NMMA) with 350,000 to 400,000 boats sold annually.

Surprisingly, kayaking has great appeal to older age levels and high income groups (see Appendix 6).

Kayaks and canoes are now available for renting in Baddeck from Paddledog, a company affiliated with North River Rentals. Houseboats, inflatables, pontoons, personal watercraft (PWC) such as sailboards, powered fishing boats and jet boats fill out other possible boating recreations and rental opportunities.

It is noteworthy that Baddeck is the present centre of charter, rental and touring activity within the Lakes. Ideally, such activity could spread to other parts of the Bras d’Or as well. (The proposed SS Marion Marina includes a tour boat.)

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5.0

ANALYSIS OF BRAS D’OR LAKES RECREATIONAL BOATING POTENTIAL

Summary of Previous Findings (2002 Cape Breton Marina Study) Some of the findings of the 2002 Cape Breton Marina Study that may be relevant to the present analysis are summarized as follows: Supply Issues and Infrastructure • Sheltered islands and coves, unique natural scenery and un-crowded conditions (in this order) were rated as the most important factors in choosing a boating destination by more than 80% of the boaters surveyed.

• Grocery stores, washrooms and showers, fuel, water and power (in this order) were rated as the most important factors in choosing a marina destination by more than 60% of boaters surveyed. (Some boaters didn’t stay at marinas.)

• Nearby Canadian market demand appears to be reaching saturation level. Cape Breton marinas need to go further afar to obtain more market.

• Distance from major markets - Nova Scotia/Cape Breton is an offshore destination for many visiting boaters.

• Short season inhibits travel for many distant boaters.

• Not enough charter boats. A serious look at expanding charter boat services is called for.

• Cape Breton’s boating potential not well-recognized by Nova Scotia government tourism officials. Industry is characterized as “seasonal, too many operators only marginally successful, lacking cooperative effort, and lacking in product packaging, marketing and promotion.”

• Cape Breton as a boating destination area is significantly lacking in promotion.

Fifty to sixty percent of its largest potential market (the US east coast) does not know it exists.

• Destination area lacks information sources: website, 1-800#, dedicated literature, dedicated cruising guide and information on where to obtain literature.

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• Most boaters surveyed were very satisfied with the boating resources and services in the Bras d’Or Lakes.

• Improvements (suggested by 1 in 8 boaters, or less), included having more marinas and more marinas with restaurants (specifically Dundee, which is already making an effort to achieve this) more pump-outs and mandatory holding tanks, more buoys and navigation aids, haul-out on demand (again, specifically at Dundee) improved showers, washrooms and laundromat (specifically at Baddeck) better cellular service, block ice and closer liquor stores, diesel and/or cheaper fuel and better availability of charts and cruising guides.

Demand Issues • Cape Breton destination area was found to meet major boaters needs: o o o

sheltered islands and coves unique natural scenery uncrowded

• In addition, o o o

friendly people relatively deep and warm waters, tide-free, foul free, fog free and safe.

33% of boaters have no suggestions for improvements. Like it the way it is.

• Present marina facilities are under-utilized; demand does not facilitate additional quality improvements and/or expansion of services.

• Cape Breton marinas are not always fully developed, but generally provide a high level of basic facilities: grocery stores, washrooms and showers, fuel, water and power, laundromat, mechanic, repairs, liquor store, pump-out - all the major requirements listed above.

• Sailboaters are the primary markets offshore as fuel costs generally prohibit power boaters from making this trip (as confirmed in all MRA surveys).

• The MRA US market survey 2001 indicated that upwards of 5,000 sailboaters in a target population of 50,000 would want come to Cape Breton if a 5-point, mostly informational-based, program were put in place. Allowing for various adjustments, MRA projected a market demand of 660 new boaters (45% are charter boaters) per year from this group.

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Significant Changes in the Lakes since the 2002 Study 1) 2) 3) 4) 5)

Economic Border-crossing Charter boat situation Canadian market demand Improvements

Economic and Border-crossing Changes The present study investigated the impact of the current economic recession, especially as it affects North American boaters. As the literature suggests, boaters in general have become somewhat more cost-conscious. Primarily, the change in the economy has impacted the commercial marinas that saw some decline of US boats in the last year and some payment problems by local boaters. The decline in the US and Canadian stock markets was judged to be main source of recent depressed demand.

However, the high-value of the Canadian dollar was mentioned by two US boaters who presently store their boats in Baddeck as a cause for some concern. Low marina cost was mentioned as one reason for originally storing boats in Cape Breton, but this does not appear to be an over-riding reason for leaving the area; likely because US marina prices are still at least as high as Canadian, if not more so (MRA confirmed this by checking rates in a few marinas in Maine). However, one US boat lost in the last year was attributed to the downturn in the US economy.

As noted in the literature, high fuel costs, especially as experienced in the summer of 2008, do not appear to have significantly dampened boating activity (in the US, at least).

This is also much less of an issue with sailboaters. Border-crossing issues were also not found to be a major concern with US boaters as they seem to take the new requirement for passports in stride. US boaters also cannot legally keep boats in storage in Canada over the winter without having maintenance work done; this is paperwork that they rely on the marinas to complete.

Charter Boat Situation MRA’s 2002 report determined that bareboat charters accounted for 45% of the US boating demand in the Bras d’ Or Lakes. At that time there were 6 small charter boats of size 30-feet and under and one houseboat for charter on the Lakes. These were operated by two different companies with 3 boats each and one with the houseboat and a power boat. There was also the possibility then, as now, to charter the White Rose from the Cape Breton Boat Yard (CBBY), but this charter was, and still is, not widely advertised.

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At the present time, except for the White Rose and possibly another boat, Silver Lining, that CBBY has acquired, there are no charter boats available in the Lakes.4 Discussions have been held with Jacques Lavoie, Director General NavTours, an international charter boat company based in Quebec that services Lake Champlain and the St Lawrence River, with some charters originating in the Gaspé Peninsula and presently reaching as far as the Magdalen Islands. The company reacted favourably to the potential of placing at least 1 boat in the Bras d ‘Or Lakes as early as next year. This offer was contingent upon a number of factors that may require some further discussion.

Navtours also recommended the contracting of a marketing and administrative agent, Susie St-Onge, to set up the charter operation. MRA has had several discussions with Ms. St-Onge, who has demonstrated an in-depth knowledge of the charter boat business in Quebec and elsewhere. According to her, it took about 10 years to get NavTours going in Quebec, but she believes she can draw on that market, and her experience, to quickly develop the business in Cape Breton (see Appendix 7).

Canadian Market Demand Economic and market changes in the last 10 years have impacted the boating world in Canada and Atlantic Canada. Canadians have more disposable income and, with a higher valued Canadian dollar, can often afford more luxury items. MRA estimates, that since 2001, Atlantic Canadian have purchased more than 10,000 new pleasure boats. Although many of these are small boats, an estimated 250 can be expected to be more than 26 feet in length, based on past sales. Even if just 10% of this market could be attracted to Cape Breton Island, this would represent a visible impact.

The Quebec market is also very strong and accessible. Moreover, NavTours has a worldwide market and believes it may be able to source charter boat demand from as far away as Europe (particularly France).

Infrastructure Improvements MRA has noted many improvements in the Lakes since the 2001 study was conducted.

The most obvious changes are at Dundee Marina, which now appears to have a stable restaurant operation and a new trailer lift for boats. Baddeck Marina has 8 new slips and the public wharf is much more active than previously, especially with an excellent tour boat and more cruise ships docking. St. Peter’s Marina has added 20 more slips and has a waiting list for 20 more. These changes have favourably impacted the recreational boating capacity of the Lakes.

4

In 2002, Cape Breton Lake Charters had 2 boats in the 29 to 30 feet length and one boat in the 20 foot range (a day sailor). The other major charter company, Marvin Harvey Charters, had two sailboats in the 30 foot range and a 23-foot day sailor. Harvey Charters also had a 66-foot houseboat and a 28-foot Cape Island power boat.

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Capacity Analysis Table 4 presents the number of boats passing through the St. Peter’s Canal as recorded by Parks Canada. This data records two-way traffic and does not account for boats that may travel through the locks several times over the season. For example, apparently some local boaters enter and leave the Lakes on weekends; however, even visiting boats are known to travel back and forth through the locks. Some of the traffic is also by small boats. Other boats enter the Lakes through the Great Bras d’Or Channel. All in all, firm numbers on pleasure boats using the Lakes can only be guessed at.

Table 4 Origin of Two-Way Traffic Passing Through the St. Peter’s Canal By Year All Boats (Includes Pleasure, Commercial, Government)

1993*

1995*

1997*

2000**

2001**

2008†

2009††

Canada

n/a

n/a

n/a

858

1,011

725

887

US

181

117

135

208

262

168

100

Origin

International

n/a

n/a

n/a

21

52

45

45

Total

n/a

n/a

1,067

1,087

1,325

938

1,032

* July and August for US boats. ** June to September, inclusive. Parks Canada estimated 5% commercial traffic – it might have been higher. † All boats April to December inclusive. Includes 15% commercial and government traffic. †† All boats May to September inclusive. Includes 14% commercial and government traffic.

Source: MRA, based on data supplied by Parks Canada.

However, except for 20015, the data does suggest that overall traffic has remained relatively constant compared to 10-12 years ago, with a little more than 1,000 boats using the locks. Further, US boats are showing a significant decline – as noted by some observers that MRA interviewed in 2009.6 Table 5 Country Origin of Pleasure Boat Traffic (Recorded at † St. Peters Marina* and St. Peters Canal ) Origin Canada US International Total

2000* 42 36 7 85

2001* 143 34 6 183

2008

†

589 168 45 801

2009

†

741 100 45 886

† Source: MRA, based on data supplied by St Peter’s Marina* and Parks Canada .

5

There were a large number of US pleasure boats in 2001 that could have resulted from organized cruises, which happen from time to time.

6 The US total includes boats stored in Cape Breton the previous winter.

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Table 5 (above) provides a breakdown on pleasure craft traffic and a comparison between 2000-01 and 2008-09. The 2000-01 data was supplied by St. Peter’s Marina and is not considered complete for 2000, whereas the 2008-09 data was reported by the Canal Authority. It was marina management’s belief that 2001 data was fairly representative of boats passing through the locks because “most passing boats will register at St. Peter’s Marina.” However, unless many boats were travelling back and forth through the canal locks all summer, it appears the marina data significantly under-reported 2001 lake usage.

Table 6 Detailed Origin of Pleasure Boats Passing Through The St. Peters Canal CANADA Nova Scotia Prince Edward Island New Brunswick Quebec Ontario Newfoundland & Labrador British Columbia TOTAL

2008

2009

448 62 31 18 21 9 589

699 79 37 32 22 12 6 887

Maine Florida Virginia Massachusetts Maryland US East Coast (R I, NY, PA, DE, CT, NH, VT, NJ) US South (NC, GE, SC, AL, LA) US West Coast (CA, OR, AK, WY, NV) US Mid West (WI, CO, MI, IA, IL) TOTAL OTHER COUNTRIES United Kingdom Germany Netherlands France Belgium Luxembourg Ireland Norway, Bermuda, Greenl, Switz, Denmk TOTAL

27 20 18 14 15 40 10 10 14 168

15 15 13 11 26 5 8 7 100

28 5 3 5 3 1 45

18 8 6 2 2 2 2 4 45

GRAND TOTAL

801

886

USA

Source: MRA, based on data supplied by Parks Canada.

Table 6 provides a more detailed breakdown on boat origin. Lake stakeholders usually report much less traffic than are seen in these numbers; however, it is also true that many boats simply use the Lakes for transit and do not stop anywhere, or for long. Subtracting about 150 boats already stored in the Lakes (including private storage) and assuming that only about 50% of US and Canadian boats can be validly counted suggests actual visiting boats from all sources in 2009 would be in the range of 400. (Also see Appendix 8.)

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Table 7 Estimated Supply of Berths in the Bras d’Or Lakes and Comparison 2001 - 2009 Berths

2009 Total Slips

2009 Total Moorings

2009 Total Berths

2009 Avg. Transient Available

2001 Total Berths

2001 Avg. Transient Available

Cape Breton Boat Yard

25

7

32

4 -5

32

4 -5

Baddeck Marina

16

12

28

8

23

6

Dundee Marina

45

3

48

22

47

22

St. Peter’s Marina

64

6

70

23

50

15

Bras d’Or Yacht Club

4

3

7

3

7

3

SS Marion Sailing Society (Current)

7

0

7

1

NA

NA

Est. 15

N/A

Est. 15

Est. 10

23

5

15

0

15

15

15

N/A

191

31

222

87

197

55

Barra Strait Marina (Grand Narrows)* Baddeck Public Wharf Total * 2009 data is estimated Source: MRA Survey 2009

The Lakes were able to provide an estimate of 222 slips and moorings for public use in 2009 (versus 197 in 2001 - see Table 7). Of these 222 berths, about 135 are in continuous use by seasonal boaters, leaving 87 berths for transients. If we assume that the average transient boater will stay in the Lakes for about 10 days (as found in the 2001 survey) and there are 60 days available for boating, on average, we would have berthing demand from 67 boats for each 10 day period (i.e., [400/(60/10)]) to meet a supply of 87 public berths.

However, visitation varies and demand will peak in mid-summer (especially around Baddeck regatta week in early August) putting a strain on the available resources at this time. Of course, some boats may simply be in transit and/or prefer to anchor at private moorings. Commercial marinas at Baddeck report that, except for regatta week, there is ample supply of slips and moorings. Table 7 (above) suggests that Lake traffic was 33% higher in 2001 than in 2009, when there were fewer berths on the Lakes – and there was no shortage of berths reported at that time.

The capacity issue also varies in different parts of the Lakes. Demand is generally high in the summer at Baddeck and St. Peters, but low in Dundee. However, where St. Peter’s Marina has room to expand, this option is more limited in Baddeck. While Cape Breton Boat Yard has space to create “four new large slips”, Baddeck Marina has already doubled its slip space since 2001 (while losing 3 moorings) and has little more room to MRA Research Group

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expand at that facility. Meanwhile, St. Peter’s Marina has a waiting list for approximately 20 new slips.

The above capacity analysis does not take into account the entrance of new players that have existing facilities such as Wagmatcook, which has an excellent marina that could (seemingly) very easily lend itself as a marina for recreational boats.

Sustainability Analysis Community economic development (CED) is a grassroots development strategy that has caught on particularly well in Nova Scotia and Cape Breton Island. Core beliefs are that social and economic development goes hand-in-hand and small communities need to tap all their resources to compete effectively to create opportunities and achieve sustainable economic development.

New Dawn Enterprises, based in Cape Breton, is a Founding Member of the Canadian CED (Community Economic Development) Network and is a very successful example of how such organizations operate. It is a private, volunteer-based, not-for-profit entity dedicated to community building. Organization literature states: “New Dawn seeks to identify community needs and to establish and operate ventures that speak to those needs.… It attempts to demonstrate what can be accomplished when local people come together and utilize the best planning, business and organizational principles in responding to community needs. New Dawn is therefore both a business and a social development organization… New Dawn employs over 175 people from the Cape Breton community and it services 600 Cape Bretoners each day through its companies and projects.”

The success of New Dawn provides an example of what small communities can accomplish when they organize to address community needs. The Bras d’Or Lakes provides a potentially rich opportunity for surrounding communities to mine for profitable ventures that will result in sustainable economic development. However, this must also be balanced with the existing sustainable economic development.

At the present time, there are 4 marinas operating on the Bras d’Or Lakes. As one measurement of success, all of them presently store about 16 – 18 boats over the winter.

This storage is key to commercial marinas because their markets are generally the larger, more expensive boats that require significant maintenance. For example, a $300,000 boat might generate up to $15,000 in work over the season.

It is fairly safe to say that commercial marinas would not exist in Cape Breton without the storage and repair of large boats. If there were more boats, volume of trade may make up for smaller-sized boats, but this possibility is in the future. At present, the volume of boats is at minimal levels and barely able to support the existing commercial enterprises. Therefore, the introduction of significant new storage, repair and associated work could threaten the viability of these companies and the existing economic structure of the small communities where these are located.

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Competitive Analysis The Bras d’Or Lakes are presently facing significant potential growth in the form of several not-for-profit (NFP) organizations seeking ECBC funding assistance for start-up, expansion and/or acquisition of new capital assets in the recreational boating sector (see Table 8).

Table 8 Proposed New Recreational Boating Infrastructure Projects – Bras d’Or Lakes Organization Name St. Peter’s Marina

Business Proposed Project Summary Type Expansion: new slips, new sea lift, new indoor storage, new NFP

Ben Eoin Marina

NFP

SS Marion Marina

NFP

outdoor storage, associated dredging/sea ramps Start-up: new marina wharf/slips/building/furnishings, roads, water/sewage, cabins for sail-training students Start-up : new marina with wharf/slips, boat storage renovated/refurnished building, pump-out/fuel dock

The prospect of these new developments raises some legitimate questions and concerns about what community development efforts government should legitimately support, especially when such subsidies may undermine the financial viability of commercial enterprises. On a basic practical level, it is clear that subsidized facilities that compete directly with commercial (for profit) enterprises do this on an unfair playing field.

For example, St. Peter’s Marina, which has received substantial government funding assistance over the past ten years, presently offer seasonal rates that are considerably lower than commercial marinas (see Table 9).

Table 9 Comparative Marina Prices Marina Cape Breton Boat Yard

Advertised Seasonal Slip Cost/foot $60

Baddeck Marina

$40 - $45

Dundee Marina

$40 - $45

St. Peter’s Marina

$25

As a result, even though the St. Peter’s Marina has minimal debt, revenues are not sufficient to cover expenses. Financial statements on file with the Nova Scotia Registry of Joint Stocks appear to indicate the Lion’s Club has absorbed more than $170,000 in marina operation losses since 2004 (see Table 10). This loss is somewhat balanced by the overall benefit the marina supplies to the Village of St. Peters and the overall attractiveness to the boating environment of the Lakes.

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Table 10 St. Peters Marina Summary Income and Expense Statements (2004- 08) Item

2008

2007

2006

2005

2004

Marina Revenues

177,549

183,920

143,920

122,582

118,434

Marina Expenses*

189,050

240,083

204,935

136,185

147,929

($11,501)

($56,163**)

($61,015)

($13,603)

($29,495)

Contribution to Lions Club Revenues

* Expenses do not include depreciation ** Loss includes $19,554 grant revenues and $48,927 dock addition expense Source: NS Registry of Joint Stock Companies

The present operation of the St. Peter’s Marina adds richness to the recreational boating experience in the Bras d’Or Lakes. Even one of the commercial operators considers the present facility “a valuable asset” to the Lakes. Other community boating developments have the potential to do the same and make the Lakes an even more attractive resource to boaters (see IRL comments on St. Peters Marina and the proposed Ben Eoin development in the Appendix 10). As one charter operator in Lake Champlain said “you want lots of places for people to visit and explore around the lake.” Moreover, communities around the Lakes want to be able to tie-up and boat locally – not travel miles to use their boats.

The St. Peter’s Marina has recently indicated a desire to compete in enhanced boat storage operations and (eventually) the repair business that could attract larger boats from existing operations. There is also some indication that the proposed SS Marion Marina is thinking in terms of some revenue-producing operations that may conflict with present commercial operations. This prospect is a “game-changer” to local commercial operators who view such enhanced, and subsidized, operations as a threat to their own viability.

It is obviously difficult for NFP marinas or boathouses to achieve significant revenues without taking on more profitable operations; however, some suggestions on maximizing returns without competing directly with commercial operations might include: • • •

Provide profitable products/services that do not compete with existing commercial operations (e.g., additional services to local boaters), Increase rates for berths and amenities, and If applicable, charge additional membership fees.

Restricting enhanced services to relatively small or local boats alone might also qualify for subsidies. Moreover, there is nothing to prevent NFPs from funding their own facilities. However, MRA research would suggest that NFPs might also want to consult with Revenue Canada before moving too far into commercial operations, as under certain conditions, these may be taxable. Another option is to become a for-profit corporation, as has happened to many companies that New Dawn has supported in the past.

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Figure 11 Economic Development Model for Subsidized and Non-Subsidized Companies Operating in the Same Sector

Source: MRA

Illustration 1 highlights what might be the only effective working relationship between subsidized and non-subsidized companies operating in the same business sector. Note that the model only makes sense when subsidized companies conduct business that supports existing industry.

In terms of recreational boating on the Bras d’Or Lakes, NFPs can be rewarded for offering such things as: 1) alternative boating destinations, 2) available transient berths, 3) fuel, pump-outs and provisions, 4) washrooms, showers, laundry, kitchen and other boating amenities, 5) promotional events that bring more boats to the Lakes, 6) any other, especially unique, facilities and services that support, and do not compete, with the private sector.

Figure 12 (over) presents a guide for NFPs in providing support to the private sector, without competing with it. In effect, it presents incentives for NFPs to compete with each other in improving overall boating attractions, while qualifying for government subsidies.

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Figure 12 Guide to Grant Funding to Not-For-Profit Marinas and Boatyards Guide to Grant Funding to Not-For-Profit Marinas and Boatyards Criteria Favour- Unfavour- Weight Total able (+1) able (-1) Boat Storage - Local boats Boat Storage - other NS boats Boat Storage - boats outside NS Boat Storage - internatâ&#x20AC;&#x2122;l boats Boat Storage - < 30 ft. (LOA) Boat Storage - 30 ft. â&#x20AC;&#x201C; 35 ft.

Boat Storage - > 35 ft.

Repair - Minor, DIY Repair - Other (> $200/boat) >9 Available Transient Slips >9 Available Transient Moorings Transient Slip - >10ft deep Transient Slip - > 60ft. long >4 Available Transient Slips >4 Available Transient Moorings Pump-out Service Courtesy Car (Transient) Host regatta/events (x no./yr) Charter boat available (x no.)* Bi-Lingual Services Fuel Service at dock Fuel Delivery at dock Propane service / arranged Washroom - wheelchair Transient Washrooms Transient Wireless Internet Transient Internet Transient Laundry Transient Shower Transient Kitchenette Ice, water sundries Basic groceries on-site Open lunch/dinner on-site Junior sailing program Senior sailing program Located on the Lakes Other unique pdt./service (x no.)

Total Merits (Demerits)

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

5 1 5 10 5 5 10 5 15 4 2 2 2 2 1 2 2 2 2 2 2 1 2 2 1 2 1 1 1 1 1 1 1 1 1 5 2

+5 -1 -5 -10 +5 -5 -10 5 -15 +4 +2 +2 +2 +2 +1 +2 +2 +2 +2 +2 +2 +1 +2 +2 +1 +2 +1 +1 +1 +1 +1 +1 +1 +1 +1 +5 +2

* Only applicable if no other charter operations are offered by the private sector in the Lakes.

Source: MRA

The above guideline is intended to promote community economic development by providing for local services (berths, storage of smaller boats, minor repairs on-site, etc.) while also supporting greater sustainable economic development in the Lakes by discouraging competition with the private sector. For a sample of how the proposed guide would work in practice, see sample use in Appendix 9.

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6.0

SWOT ANALYSIS (KEY STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS)

The following represent key issues and factors to be presently considered.

Strengths • • • •

Ideal sailing environment (scenic, safe, fogless, uncongested, unpolluted) Strong boating activity in 2009 in the face of recession Sailing schools building local markets Extra slip potential available (NFPs, Wagmatcook, Inverary,)

Weaknesses • • • • • • • • • • • • • • • • •

Lack of awareness of Bras d’Or boating resource as distance increases Internal (province) lack of tourism and economic potential Lack of branding and promotion theme Getting there, weather conditions (recently), short season Commercial marinas are reporting surplus capacity Capacity across the Lakes varies, but low in some areas Commercial marinas are not presently anticipating significant market growth All Lake resources would be strained if the market picked significantly Lack of economies of scale in marina operations - not enough boats Lack of competition - not enough boats Demographics of present markets not favourable; need new markets Berths in Baddeck Harbour are tight at regatta times Community organizations lacking long term commitment (re: Iona) Wharf power (100amps for large boats), propane refills, cruising guide updates Some parts of the Lakes are under-serviced (e.g., Ben Eoin, Whycocomagh) Some marina facilities in Baddeck could stand to be upgraded Some possibility of closure of CBBY

Opportunities • • • • • • • •

Bras d’Or Lakes never aggressively promoted to mass boating audiences Promote Atlantic Region and Bras d’Or as homeport for longer stays Charter boat opportunity – welcomed by marinas Survey says “build it and US sail boaters will come” (with the right invitation) Potential to attract new boaters from Quebec with boats/charter boats Promotion in Atlantic Region markets to tap recent growth Economic development potential – high correlation between US states that have high recreational boating activity and boat-building activity in those states (2006 NMMA report) Three NFPs (not-for-profit) enterprises are reporting a waiting list for slips

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• • • • • •

NFPs appeal to locals and more budget-conscious transient boaters Possibility that ECBC grants offered to NFPs will also be available to private sector Possible ECBC funding for promotion and facilities upgrading Fishing potential in the Lakes may be under-utilized Bio-Sphere designation may assist promotion potential and protect Lakes “Use it or lose it” policy for unused moorings in Baddeck Harbour.

Threats • • •

• • • •

Commercial operations cite “unfair competition” from yacht clubs/not-for-profits (NFPs) and some “private wharf”operators Expansion of NFPs into greater commercial activity may attract some of the existing commercial marinas’ clientele, undermining their operations.

Technology and training - high end boats demand a complete understanding those systems which are part of the package; i.e., electrical, mechanical, communications. As the technology becomes more sophisticated, computer-based navigation has taken over.

Traditional markets disappearing (i.e., aging, less time, economic changes) Some possibility of no succession for CBBY if present owner retires Public access threatened - 90% of 1,200 miles of shoreline privately owned MSX virus and Malpeque disease in Bras d’Or Lakes oysters; lobster landings down – green crab

Summary The above analysis suggests that the major weakness of the Bras d’Or Lakes as a pleasure craft destination area is that it is unknown by major potential markets, especially the very markets already proven to be a mainstay of its commercial marina industry (i.e., US sail boaters).

Lack of boats affects key performance standards: economies of scale, lack of price competition (except from NFPs), lack of qualified technicians, lack of planning and needed investment (marginal operations; e.g., no propane, lack of dock power).

Cape Breton has a boating resource that is in demand. A major strength is that once US boaters know about the area and are “invited” to come, many signify an intention to do so. The US sailboat market represents a major opportunity for Cape Breton, but other potential markets exist is as well.

However, even if these boaters can’t bring their own boats, many are more than willing to charter a boat when they arrive by other means. Hence, an information program that brings Cape Breton to the door of this market is a primary strategy recommendation in this report. This strategy and others are further developed in the following sections.

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7.0

KEY RECOMMENDATIONS

The following represent the key recommendations of this report.

General 1) ECBC should consider setting as one of its development priorities the pleasure boating industry sector in Cape Breton Island. The overall goal of the initiative would be to increase the number of pleasure boats visiting the Island and the Bras dâ&#x20AC;&#x2122;Or Lakes and the facilitation of associated economic development.

2) ECBC should consider creating a medium term (3 to 5 years) plan to provide investment in the facilities infrastructure catering to the pleasure boating sector in Cape Breton with particular emphasis on those operations in the Bras d'Or Lakes, proper.

3) ECBC should review its policy regarding the nature of financial contributions to organizations (marinas and boat clubs) catering to the boating sector with a view to â&#x20AC;&#x153;leveling the playing fieldâ&#x20AC;? between the for-profit and not-for-profit firms.

Infrastructure 1) In general, small communities should be encouraged to develop local boating resources around the Lakes. If they wish to develop business opportunities associated with recreational boating that compete with commercial enterprises, these should be funded by their own internal resources.

2) Provided that a realistic and complete business plan is prepared, indicating at least break-even viability, ECBC should consider funding assistance to the proposed marina development at Ben Eoin. This facility should proceed in the near term as it will bring additional boats into the Lakes, benefiting all marina operations.

3) Provided that a realistic and complete business plan is prepared, indicating at least break-even viability, ECBC should consider funding assistance to the proposed SS Marion marina development at Whycocomagh. This should proceed in the near term as it will bring additional boats into the Lakes benefiting all marina operations.

4) ECBC should consider funding assistance to the expansion at the St. Peters Marina, net of the additions that would compete directly with the commercial operations in Baddeck and Dundee.

5) ECBC should consider funding assistance to the proposed enhancements at the Northern Yacht Club, net of the additions that would compete directly with the commercial operations in Baddeck and Dundee. This facility is attracting and hosting international events and has some unique capabilities that benefit the Lakes.

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Promotion 1) ECBC should consider assisting with the funding of a marketing program with emphasis on the promoting of the Bras d'Or Lakes to targeted markets in the US, Canada and abroad (see next section).

2) ECBC should consider developing a market assistance program which would provide financial assistance to companies on the Island that attend boat shows and otherwise solicit new boat markets through travel or by attracting and hosting boating events. The program would also provide assistance toward company sales literature, web design, etc.

Supplemental Promotion Strategy Considerations: ECBC should consider sending an observer team to Lake Champlain to travel around the lake with a view to identifying economic development opportunities related to recreational boating that might be attracted to, or incorporated in, subsequent recreational boating development in Cape Breton. The Montreal Boat Show may be another opportunity: in this case, to attract builders of mass-production boats, possibly with sponsorship money for holding races and other events. Such promotional activities may seem a little premature at present boating activity levels; however, it may go hand-inhand with future development – especially if new promotion activities are successful.

There may be some potential for further development of recreational fishing. This activity stands out as a major economic impact sector in the Lake Champlain region.

However, Cape Breton does not have the diversity of fishes reported there (81 species).

The Bras d’Or Lakes is, however, designated as the primary location for fishing steelhead salmon (i.e., rainbow trout that run in salt water) by the Nova Scotia Salmon Association.

The potential for development of golf–sailing/charter packages on the Lakes was raised in the study. Some golfers indicated that carrying golf clubs in a boat, especially around saltwater, would not be attractive; however, this promotion concept may be worth further investigation. Again, the potential for these developments could be further appraised by a visit to Lake Champlain.

Note that Aboriginal groups may have a special interest in the potential of fishing/guiding and charter boat operations.

Mi'kmaq Rights Initiative (Kwilmu'kw Maw-klusuaqn)Considerations Twila Gaudet, Consultation Liaison Officer, Mi'kmaq Rights Initiative, advised that she would require additional information on proposed new developments before being able to respond and/or comment on possible issues at this time. For one thing, “the initiative” requires specifics on the land areas to be affected by proposed developments in order to determine if important archeological sites are involved. As such, Ms. Gaudet requested a copy of this report when completed, as well as more detailed applicant information. (See Letter, Appendix 14)

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8.0

MARKET AND PROMOTION PLAN

Background The promotion plan envisions four geographic market thrusts in the following order of priority: 1) 2) 3) 4)

US Atlantic Provinces Quebec Ontario and Europe

These four target markets can be delivered under one marketing program. In addition to the above, a charter boat penetration strategy in all markets is required.

The US market presently accounts for more than 40% of boats in winter storage at Bras d’Or commercial marinas and an estimated 60% of total revenues. Although this market has been declining in recent years and recently impacted by economic factors, it is still the single most important market and has the greatest potential (it is a big target).

Moreover, this market was researched by MRA in 2001 and studies show that sailboat owners, in particular, are receptive to the promotion plan offered at that time. While marina revenues can double when small boats are in storage, revenues increase many times over for maintenance of larger, more expensive boats. Larger boats are also more likely to make the trip. The destination appeal will be region-wide: Newfoundland, St. Pierre/Miquelon, the Magdalen Islands, PEI, New Brunswick and round trips through the St. Lawrence /Hudson River systems will facilitate long stays, using the Bras d’Or Lakes as a base.

Marketing Program Objectives 1. Promoting greater awareness and knowledge of the Bras d’Or Lakes in target markets, 2. Attracting more boats of all types to the Lakes, 3. Attracting large off-Island sailboats that will store at commercial marinas, 4. Building a charter boat operation for a world-wide audience.

The overall objective is to develop and implement a promotion plan that will attract pleasure boaters to the Atlantic Canada Region using Cape Breton as a base for boat storage, overhaul, repair and provisions. Cape Breton will also become the centre for trip planning and organization for different sailing experiences from Labrador to Northern New Brunswick, as well a circle route through the Hudson / St. Lawrence River systems.

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Sub-objectives include: • Promote the whole Atlantic Region as a new, novel and adventurous sailing and/or boating experience.

• Target approximately 4,000 to 5,000 US boaters each year to receive a personal invitation to sail and/or boat the region using Cape Breton as a base.

• Develop appropriate promotional literature to be used in various media: brochures, website, print advertisements.

• To develop markets at a reasonable pace in line with a goal of sustainable development.

Promotion Plan The promotion plan is based on a market plan that was tested in the 2001 MRA survey, and focuses on the implementation of specific marketing initiatives. It is important to remember that the 5-point marketing program, outlined to respondents in the market survey, underlies the basic foundation for the success of the promotion plan.

Market Plan The market plan, based on the 5-key elements described to recreational boaters in the survey includes: 1) 2) 3) 4) 5)

prepare local marinas to receive visitors, advertise and promote boating facilities/services, advertise and promote local tourist attractions, events and recreation, cater to the individual needs of pleasure craft tourists, provide a website and special 1-800 number for pre-booking arrangements at various marinas, hotels, and restaurants, including boat rentals and charters.

In essence, the promotion plan simply involves making boaters aware of the Bras d’Or Lakes/Cape Breton Island and supplying their information needs. The key to making the plan work is a personal invitation, in this case delivered by mail – supplemented with posters and emails sent to US yacht clubs in the targeted states. The key factors of the implementation strategy are outlined as follows: Prepare Marinas to Receive Visitors Boaters need to know route and port information as well as available marina services.

Beyond operational efficiencies, marinas have a public relations and information function to perform. As they are often the first link with pleasure craft visitors to Nova Scotia, it would be helpful for marina personnel to greet incoming boaters. This greeting may include: personally welcoming boaters to the province; providing small welcoming gifts (e.g., Cape Breton Boating Vacation lapel pins, use of a courtesy car, coupons offering discounts at local hotels, restaurants, or other tourist events/attractions); and, providing recommendations on tourist attractions, hotels, restaurants and car rentals in the local

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area. Tourism studies have long shown that it is the friendliness of people one meets on a vacation that provide the most lasting impressions.

Provide information on boating facilities/services/events First it is necessary to make boaters aware of Cape Breton. The promotion plan focuses on several strategies to accomplish this, at various levels of engagement. Much of the subsequent effort focuses on the follow-up to the marketâ&#x20AC;&#x2122;s response to these initiatives.

The surveys of boaters revealed the types of information boaters require on travelling to Cape Breton. Cruising guides, nautical charts and the like were uppermost in the minds of those actually sailing. At the most basic level it will be necessary to tell the market where these can be obtained or purchased. Beyond this basic requirement however, it would be advantageous to produce Cruising Guide information in some format (e.g., map graphics and port information on traveling to Cape Breton from at least two directions and in French/English, if not other languages.) This information could independently be put on a website.

Provide Information on Provincial and Local Tourist Sites and Events The surveys showed that information on Nova Scotia's many tourist attractions and events was the second most mentioned information need of markets generally (up to 35% of mentions) and the foremost need of prospective boat charterers. The promotion plan provides detail on the type of tourist information required and the best way to provide this information to boaters. Once this promotional literature is received and boaters decide to come to Nova Scotia, marina operators and /or their designated agency7 should be prepared to provide information on tourist attractions and events at the local level.

Cater to the Individual Needs of Boating Tourists The major impact of a program designed to cater to the individual needs of visiting boaters will be felt in terms of the number of repeat customers and the word-of-mouth advertising generated. That is, the more boaters are made to feel welcome, the more likely they will return to the area and tell their friends about the excellent treatment they received.

Marina operators have a role to play in servicing the specific needs of the recreational boating public. They or their association must take the lead in providing systems for market response and developing specific literature to meet different requests. The role of marina operators in this endeavour involves the greeting and providing of information on boating services, local tourist attractions and events and hotel/motel and restaurant facilities in the area.

7

A non-profit association could represent all marinas and yacht clubs in Cape Breton

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Ideally, provide a website and special 1-800 number to boaters for responding to information leads and for pre-booking arrangements at various marinas, hotels, and restaurants, including boat rentals and charters The 2001 MRA survey indicated that 33% of the US boater market would be looking for information from a website. This figure is probably growing yearly. Such a website might be somewhat similar to the Northumberland Strait Yachting Association website (www.nstya.com) and perhaps linked to it. The web address could be SailCapeBreton.com or BoatSailCapeBreton.com or some similar domain. Advertising revenues can be sought for the website to offset costs.

Above: Map on the Northumberland Strait Yachting Association Website (The Bras dâ&#x20AC;&#x2122; Or Lakes Website will require several maps like this one.)

Organizers can also investigate setting up a new 1-800 number (which includes a special operator number) through Check-Ins, the Provinceâ&#x20AC;&#x2122;s tourist booking agency, or using the present number for Destination Cape Breton tourism association (1-902-563-4636). In addition to pre-booking arrangements, boaters should be provided access to marina information and services through this number. Alternatively, the telephone can be manned by an answering machine and checked for messages at regular intervals.

Note that the website and telephone access program features, more than any other, demonstrate a commitment to service this market and are especially important to the overall success of the program. An added value of these features is that they will provide an evaluation of the response to the program (number of requests for further information).

Promotion Plan As noted earlier, the number of recreational boaters that will take a vacation to Nova Scotia will depend on the scope and effectiveness of the market plan. The survey of US sailboaters confirmed that a significant target market exists of US east coast sailboat owners. Consequently, the implementation of the market plan initially focuses on

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disseminating information to this target market. (Parts of the program can be simultaneously directed to other markets.)

Determining the most effective promotion plan involves addressing: 1. The overall theme or message that should be advertised, (e.g., “Cape Breton – The Best Sailing Ever” or “A World of Sailing and Boating Experiences.”)

2. The artwork and creative input that is required, (e.g., photographs of the region and the Bras d’Or Lakes, maps, graphic design and copywriting.)

3. The methods used to disseminate the information. (e.g., website, direct mail, print advertising) Advertisements can be kept somewhat simple because promotion will focus on creating awareness of the region and its assets. Markets can call or write for more specific information and much of this can now be provided on a website. A theme such as Sailing Cape Breton or Sailing and Boating Cape Breton would headline these productions.

Based on our analysis, MRA has designed a three-year promotion plan, consisting of five main elements. They include: 1.

2.

3.

4.

5.

a direct mail-out to boat owners, advertising in sailing magazines and feature articles in sailing magazines, distributing brochures and posters to marinas/yacht clubs in the target areas, exhibits at major boatshows, and monitoring and results

1) Direct Mail to Sailboat Owners First Mail out Package A direct mail out to sailboat owners in the target area adds a personal touch and is the most effective way to inform the target market about Cape Breton’s sailing products.

Direct mail lists of registered boaters in the US are difficult to access and may not provide full coverage of all states.

There are no mail lists of boat owners in Canada, but mail lists can be purchased from sailing magazines that cover Canada and the US. However, (unlike US mail lists) the Canadian lists 1) do not guarantee reaching boat owners (just subscribers), 2) do not discriminate between sail and power boats and 3) are not available by size of the craft.

In line with the objective of gradual market development MRA is proposing the following targets for a first year mail out.

US sailboats greater than 40 feet from Maine to North Carolina + Louisiana US sailboats between 30 feet to 40 feet Maine to Connecticut Power Boats greater than 50 feet Maine to North Carolina + Louisiana Total ~

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51

The larger size boats targeted are more able to make the trip and will assist in limiting inquiries for charter vessels that are not yet available in large numbers. Sailboats are a priority as they show a higher propensity for long trips. Louisiana is targeted as there have already been Nova Scotia initiatives there (to attract visitors to the 2004 World Acadian Congress) and the market is somewhat familiar with Nova Scotia.

Second Mail-Out Package (as necessary) A properly designed website and a 1-800 number will alleviate much of the need for follow up mail-outs. However, a mailing of the Nova Scotia Travel Guide would answer many questions sailors may have and would be a boost to the project, particularly if it contains information on sailing in Cape Breton. The NS Department of Tourism may be able to assist on how this can be best accomplished, and also, may cover mailing costs.

The second mail-out package could contain some or all of the following: 1.

2.

3.

4.

5.

6.

7.

information on Nova Scotia tourist products (the Nova Scotia Travel Guide) , detail on marina facilities/services, tourist products and infrastructure, information on where to purchase charts and cruising guides (or providing same), reference to the 1-800 number and website for pre-booking arrangements, information on customs and border-crossing procedures, information on Nova Scotia and Cape Bretonâ&#x20AC;&#x2122;s sailing history, weather and tide conditions.

Much of the information that will be included in the second mail-out package is either already assembled (the Nova Scotia Travel Guide) or is readily available from information in the Cape Breton Marina Study (2002 and 2009). The package may also include information (brochures) advertising specific hotels/motels, restaurants, and other tourism-operated businesses in the province. These businesses should be approached with a view to offsetting part of the costs of the mail-out. For example, a hotel resort might be approached and informed that for a nominal fee his/her brochure will be mailed out to prospective US boaters.

2) Advertising in Sailing Magazines and Feature Articles in Sailing Magazines Placing ads and articles in sailing magazines is another effective method of disseminating information. In the 31 to 65 foot sailboat survey, approximately two-thirds of those surveyed recommended using this approach. Sail Magazine has a guaranteed circulation of 100,000 and an estimated monthly readership of 250,000. A basic Âź page, one-time retail ad can be expected to cost about $2,500 - $3,000. This magazine and Cruising World are the most recommended by those surveyed. Advertising costs are about the same for each. Total cost for four issues is approximately $10,000, depending on colour and other content. Sail Magazine also claims to have 45,000 charter boater readers.

If there is news in the sailing world, there is a good chance that a magazine will do a story on it. Further, if a visitor writes a story about a sailing trip to Cape Breton Island,

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this is a very good chance that a magazine will print it. This type of advertising has strong credibility and is basically without cost.

3) Distributing Posters and Brochures to Marinas and Yacht Clubs in Target Areas Distributing brochures to marinas and yacht clubs in the US and Canada is an effective way to disseminate program information to both sailors and charter boaters. There are approximately 1,000 marinas and yacht clubs on the US eastcoast. Distribution can be expanded in the second year to include other US and Canadian marinas. In this second mailout, the costs of brochures and/or posters may be offset by the use of sponsors who have their names attached to the event. A poster would be the ideal mailout.

4) Attend Newport and Annapolis Boat Shows A large percentage of the recreational boating market regularly attends boatshows. Cape Breton attendance to these shows can also conduct a seminar for boaters interested in learning more about the region. Brochures and/or posters of the Bras d’ Or Lakes can be placed for pickup by the audience.

5) Monitoring and Results In order to measure the effectiveness of the marketing program, a monitoring system should be established. This will involve tracking the number of information packages requested and mailed out (through website inquiries and the toll-free number) plus designing and administering a short questionnaire for out-of-province boaters visiting the province. Boaters should be requested by the marina manager to fill out the survey upon arrival. The survey should consist of the following elements: • • • • • • • •

name, address, telephone number, type of boat owned and size, number of days to be spent in Nova Scotia and Cape Breton, party size, areas of Nova Scotia visited and activities undertaken, number of marinas visited, opinions about Cape Breton marina facilities/services, and, how the boater heard about Cape Breton (mail-out, ads in magazines, boat show).

Results should be monitored at the end of the summer or fall season with a view to "fine tuning" marketing efforts in subsequent years. Better collection of traffic data at the St. Peter’s Canal would aid in this effort.

Market and Promotion Plan Budget Summary Table 11 below presents a summary of the market and promotion plan initiatives, and the preliminary estimated costs for three years. The estimated budget of $485,000 (exclusive of taxes) is all-inclusive and can likely be trimmed down. In lieu of possible difficulties

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in finding qualified project management, MRA is offering to manage the project for a management fee of $40,000 (total) in year one, or until a suitable management organization can be found. Highlights of the proposed expenditures are provided following the Table. Organizational timelines are presented in the next section.

Table 11 Bras dâ&#x20AC;&#x2122;Or Lakes Marketing and Promotion Budget Estimated Costs Costs Marketing Initiative

Year 1

Year 2

Year 3 Total Costs

Creative Design/ Copywriting

**15,000

---

---

15,000

Graphics and Photography

**5,000

---

---

5,000

Brochure/Invitation Printing (6,000 brochures/ year)

6,000

6,000

6,000

18,000

Posters Printing Costs (1,000 posters/ year)

2,000

2,000

2,000

6,000

Website Development

**8,000

**3,000

**2,000

13,000

Basic Cruising Guide Copy*

**7,000

**3,000

---

10,000

Toll Free Tel Answering*

15,000

15,000

15,000

45,000

Mail List Costs

3,000

3,000

3,000

9,000

Stationery and Postage

8,000

8,000

8,000

24,000

2,000

2,000

2,000

6,000

Mailing Costs

**2,000

**2,000

**2,000

6,000

Trade Advertising

20,000

20,000

20,000

60,000

Ads - NS Travel Guide*

5,000

5,000

5,000

15,000

Exhibit Booth/ Design Costs*

8,000

3,000

2,000

13,000

20,000

20,000

20,000

60,000

**40,000

**40,000

**40,000

120,000

*10,000

*10,000

*10,000

30,000

10,000

10,000

10,000

30,000

***186,000

152,000

147,000

485,000

nd

2 Mail-out Postage

Boat Shows Exhibiting Project Management Fee Charter Boat Coordination* Miscellaneous Admin Costs* Total

Notes: * Optional Expense â&#x20AC;&#x201C; May not be necessary, or wholly necessary. ** Direct invoicing, approved monthly; all other expenses at cost with no markup. *** MRA proposes to manage the whole project. Year One management fees include all organizational tasks, creative input, copywriting, all costs associated with website design and development (including 5,000 words of translation), mail list acquisition and printing costs, mailing stuffing costs, brochure/poster design and print, print ad design and insertion, exhibit booth design materials, develop monitoring survey, required meetings and travel expenses.

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Budget Details: Creative Design/ Copywriting This is the cost of developing the primary message to our audience. The information generated here will be applied to mail-out brochures, print ads, posters, website, website, exhibit booth, etc.

Graphics and Photography A graphic designer will be retained to develop first class brochures and graphics for the website, print ads, Cruising Guide, exhibit booth, etc.

Brochure & Invitation Printing (10,000 brochures/ year) At the present time the consultant would envision an 11.5â&#x20AC;? X 17â&#x20AC;? 4-colour glossy brochure folded once so that it will make a 4-page brochure. The brochure will be covered by a one-page personalized letter of invitation. Extra brochures will be printed for distribution in local markets and at boat shows.

Posters Printing Costs (1,000 posters/ year) Posters will be printed for distribution to yacht clubs and sailing schools.

Website Development An effort will be made to create a website that will answer all questions a prospective boater would have.

This means an extensive website with significant graphics/photographic content.

Cruising Guide Copy Cruising guide copy will be developed as a separate information package that 1) can be mailed or handed out on its own, 2) for application in a new book, 3) for website use, 4) for publication in the Nova Scotia Travel Guide and/or 5) all of the above.

Toll Free Telephone and Answering The website and follow-up mailings will be designed to answer most questions.

However, a commitment to fully service the market should include a toll free line. If its not used, it can be discontinued.

Mail List Costs The cost for mailing lists will vary depending on how and when they are ordered and the exact format desired. The budget shown above reflects expected maximum expenditures.

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Stationery and Postage Costs This budget primarily reflects the cost of stamps and the stuffing large envelops for US delivery. The project manager will need special project stationery.

2nd Mail-out Cost The first mail-out will generate inquiries that must be responded to.

Trade Advertising This budget allows for some major advertising in high profile sailing magazines.

Advertising in the Nova Scotia Travel Guide It would seem appropriate to advertise in the Nova Scotia Travel Guide, however, this may also be accomplished without charge.

Exhibit Booth and Design Costs The project should have its own exhibit booth with appropriate lighting, graphics and large-scale photographs.

Boat Shows Exhibiting The budget should allow for attendance at 2 major boat shows in the US and a Canadian show.

Miscellaneous Administration Costs The project manager will need to cover legal, book keeping and associated office costs.

Note: Charter boat services are quoted separately â&#x20AC;&#x201C; see Appendix 7.

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Market and Promotion Plan Timelines (Outline of First 3 Months) The goal is to accomplish the mail-out before the 2010 boating season is over. This objective involves considerable preliminary organization.

Month One Establishing Organization and Reporting Protocols Confirmation of Market Plan Proposals and Promotional Themes Initiate copywriting and photography for all promotional applications Review present photographic/ graphics resources and initiate new photography where necessary Link with external resources in Newfoundland, PEI/NB, Magdalen Islands, etc.

Initiate Website Development and Design Set-up basic website (2-3 windows) with contact information Purchase Mailing Lists and Research Yacht Club Lists as necessary Seek/coordinate with potential Charter Boat Operations (international, if necessary) Link with Cape Breton Tourism office and Tourism Nova Scotia/Nova Scotia Travel Guide Setup or arrange toll-free number and finalize initial address (temporary MRA address?)

Bi-weekly Meetings and Budget Approval Monthly Progress Report Month Two On-going Creative Design/ Copywriting and Graphics and Photography Finalize Brochures and Invitation copywriting Print Brochures and Invitations Finalize and print posters Acquire/organize mail lists Conduct Mail-outs Finalize ad copy Develop and Place print ads Continue website development with routes, port and marina information Develop charter boat plan Book Boat Shows Bi-weekly Meetings and Budget Approval Monthly progress Report Month Three Design Exhibit Booth Develop Monitoring Questionnaires Link with Parks Canada re: pleasure boat surveys Arrange for second mail-out Continue website development â&#x20AC;&#x201C; local tourist attractions (incl: possible translations)

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Collect information on inquiries Develop Monitoring Information Survey Bi-weekly Meetings and Budget Approval Report and Review of all Progress to-date Recommendations for Proceeding

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Appendices

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APPENDIX 1 Marina Facilities Detailed Information

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Barra Strait Marina – Not presently under operation (tie-up at owner’s risk) Port

Grand Narrows

Address

9328 Highway 223, Grand Narrows, N.S, B1T 2A4

Min Depth Approach

14

Min Depth Alongside

8-12; 4 on inside

Max Length Alongside

60

Moorings

~6

Mooring cost/night Slips

17

Slip cost/night Mooring fee includes: Avg Transient Available 5 Transient boats/season

100

Facilities: Convenience and Liquor Store at dock; Propane 10 miles; Fresh water at dock; Public telephone at dock; Yacht shop offsite Baddeck;; Internet access on site; Wheel chair access; Marina security - Neighbors; lighted; Marina allows DIY work –Engine; Haulout type Scheduled; Launch Ramp 4' draught; Mechanic off site 1 hour - Fuller or Baddeck; Repairs on site - Call in from Baddeck (1 hour); Season of operation

Mid June - Mid Sept

Recreation Facilities/Attractions Highland Village - 2 miles; Sydney Comments

Source: MRA

Power lines interfere; Windy end of lake - very exposed, needs breakwater;

Ben Eoin Marina Limited (Proposed) Port

Ben Eoin

Address

C/O 200-66 Wentworth St., Sydney, NS B1P 6T4

Contact Name

Robert Sampson

Tel:

902 539 2425

e-mail

rsampson@sampsonmcdougall.com

Min Depth Approach

9

Min Depth Alongside

9

Max Length Alongside

40

Slips

40

Slip cost/foot

$1.00

Avg Transient Available 20 Transient boats/season

800

Facilities (Proposed): Gas/Diesel available; Propane; Payment Options Charge Card/Cash; Fresh water at dock; Public telephone at dock; Shore power at dock 110-220V; Showers available; Washrooms available; Laundromat on site; Restaurant offsite 1 km; Groceries offsite 5km; Ice on site; Pump-out; Waste-oil service – no; Clubhouse and Cabins; Yacht shop - Sydney; Liquor store 18km; Internet access on site; Wheel chair access; Bi-lingual services; Boat trailer parking; Marina allows light DIY work, No spray painting; No Haul-out on site (crane service); Launch Ramp; Outside boat storage; Repairs offsite 20 km; Charter Boat slips (3-4); No ground transportation; Rental car offsite; Airport 40 km

Season of operation

May - October

Recreation Facilities/Attractions 18-hole Golf Course – ½ km; Birches Inn and Restaurant – ½ km; Rita’s Tearoom – 10 km; Louisbourg via Sydney – 150 km; Big Pond Concert – 10 km; Sydney - all facilities Regatta dates

Ben Eoin/East Bay races every Wed. night; Regatta last week of July; Baddeck Race Week August 1;

Source: Ben Eoin Golf Club

Bras d'Or Yacht Club Port

Bras d' Or

Address

Box 101, Baddeck, N.S. B0E 1B0

Contact Name

Fraser MacLeod

Tel:

902 295 2107

e-mail

brasdoryachtclub@hotmail.com

Min Depth Alongside

8

Max Length Alongside

60

Moorings

3

Mooring Cost

$0.00

Slips

4

Slip cost/foot

$1.00

Avg Transient Available 3 Transient boats/season

30

Facilities: Gas/Diesel Nearby; Fresh water at dock; Public telephone at dock; Showers available; Washrooms available; Laundromat on site; Bar on site, visitors welcome; Restaurant offsite 100 feet; Groceries offsite 1/4 miles; Yacht shop offsite 200 feet; Liquor store 1/4 mile; Internet access on site; Monitors VHF channel 68 10:00 AM to 10:00 PM; Marina security Lighted at night; Marina allows DIY work; Haulout on site - Hydraulic trailer 25 tons; Outside boat storage 20; $1.00 /square foot; Mechanic off site 200 feet; Repairs off site 200 feet; Car rental.

Season of operation

May - October

Recreation Facilities/Attractions Pool table; Shuffle board; Bar Regatta dates

Source: BYC

1st full week in August

Cape Breton Boatyard Port

Baddeck

Address

Box 246, Baddeck, N.S. B0E 1B0

Contact Name

Henry Weld Fuller

Tel:

902 295 2664

Fax:

902 295 1459

e-mail

HenryWeldFuller@gm.com

Min Depth Approach

12

Min Depth Alongside

10

Max Length Alongside

140

Slips

25

Slip cost/foot

$1.00

Moorings

7

Mooring Cost/Night

$16.00

Mooring fee includes:

Water & Power

Avg Transient Available 4 to 5 Transient boats/season

15+

Facilities: Fresh water at dock; Shore power at dock 30 amp; Showers available; Washrooms available; Laundromat on site; Restaurant offsite 100 yards; Groceries offsite 1/4 miles; Ice on site; Pumpout; Waste oil service; Yacht shop offsite 1/4 mile; Liquor store 1/4 mile; Internet access on site; Marina security - Lighted at night; Haulout on site Marine RR 30 tons; Outside boat storage 40, Storage Cost $70/ft for haul-out, launch & storage; Inside Boat Storage 8, Storage Cost $90/ft for haulout, launch & storage; Mechanic on site; Repairs available on site; Bareboat charter on site.

Season of operation

April 1 to Dec. 1

Comments

Boatyard occupies over 600' of Baddeck shorefront; All wharves and Pinaud's boat shop have been upgraded.

Source: MRA

Dobson Yacht Club Port

Sydney

Address

600 West Mount Road, Sydney, N.S. B1R 1A6

Contact Name

Robert Etheridge

Tel:

902 562 0515

Fax:

902 562 0062

Min Depth Approach

50

Min Depth Alongside

8

Max Length Alongside

60

Slips

52

Slip cost/foot

$1.00 ($2.00 over 50 ft.)

Avg Transient Available 8 Transient boats/season

10

Facilities: Gas/Diesel available; Propane Delivered; Payment Options Charge Card/Cash; Fresh water at dock; Public telephone at dock Shore power at dock 15 and 30 amps; Showers available; Washrooms available; Laundromat on site; Restaurant offsite 1 mile; Groceries offsite 1 mile; Ice on site;Yacht shop offsite 3 miles; Liquor store 1 mile; Internet access on site; Wheel chair access; Monitors VHF channel 68 & 16 Noon to Midnight; Marina allows DIY work, Light Spray Painting with Permission; Haulout on site, Travel Lift 20 tons; Haulout cost $140.00 flat rate; Launch Ramp; Outside boat storage 110; Mechanic off site 3 miles; Repairs off site 5 miles; Car Rental.

Season of operation

May - November

Recreation Facilities/Attractions Sydney - all facilities Regatta dates

1st Sunday in September

Source: MRA

Island Resources Limited - Baddeck Marina Port

Baddeck

Address

23 Water Street, Baddeck, Nova Scotia, B0E 1B0

Contact Name

Stuart Germani, President

Tel:

902 295 2434

Fax:

902 295 2379

e-mail

stuart@dbmarina.com

website URL

www.dbmarina.com

Min Depth Approach

15

Min Depth Alongside

5

Max Length Alongside

90

Slips

16

Slip cost/foot

$1.25

Moorings

12

Mooring Cost

$20.00/day

Mooring fee includes:

Tender Service

Avg. Transient Available 8 Transient boats/season

300

Facilities: Gas/Diesel available; Payment Options Visa, Master Card, Debit; Fresh water at dock; Public telephone nearby at dock; Pump-out; Shore power at dock 15, 30 and 50 amps; Showers available; Washrooms available; Laundromat on site; Restaurant offsite 1/4 mile; Groceries offsite 1/4 mile; Ice on site; Waste oil service; Yacht shop on site; Liquor store 1/4 mile; Internet access on site; Bilingual service arranged; Monitors VHF channel 68 7:00 AM to 9:00 PM; Marina security Alarm systems; Night lights; Launch ramp; Haulout on site Hydraulic Trailer 22T; Haulout cost $10.00/ft; Outside boat storage 24; Storage Cost $0.50/sq. ft./mth; Mechanic on site; Repairs available on site - Everything; injectors; specialty welding nearby; DIY work; Car Rental, Acadian Bus Lines. Propane nearest available is North Sydney; Season of operation

12 Months

Recreation Facilities/Attractions Bell Museum, Golf Course; Cabot Trail; Regatta (August 1), sporadic poker runs Comments

Sailboat delivery service; Highly qualified mechanical and repair facility â&#x20AC;&#x201C; Fiberglas; Re-powering; plastic shrinkwrap; mast/boon storage, storage lockers - indoor heated; diving service

Source: MRA

Island Resources Limited - Dundee Marina Port

Dundee

Address

102 Marina Road, Dundee, R.R.# 2, N.S. B0E 3K0

Contact Name

Tyler Germani

Tel:

902 345 0555

Fax:

902 345 0788

e-mail

tyler@ dbmarina.com

website URL

www.dbmarina.com

Min Depth Approach

12

Min Depth Alongside

12

Max Length Alongside

100

Slips

45

Slip cost/foot

$1.25

Moorings

3

Mooring Cost

$20.00/day

Wharfage fee includes:

Water, Showers & Power

Avg Transient Available 20-25 Transient boats/season

175

Facilities: Gas/Diesel available; Payment Options Visa, Master Card, Debit; Fresh water at dock; Public telephone at dock; Shore power at dock 15, 30 and 50 amps; Showers available; Washrooms available; Laundromat on site; Restaurant on site; Groceries â&#x20AC;&#x201C; Port Hawkesbury; Ice on site; Pump-out; Yacht shop on site; Propane available at Louisdale; Liquor store Port Hawkesbury - 30 kms; Internet access on site; Bilingual service arranged; Wheel chair access; Monitors VHF channel 68 7:00 AM to 9:00 PM; Marina security Alarm, video surveillance, Security personnel living on site, Night lights; Marina allows DIY work - Not allowed to contract out work, but can do it yourself; Haulout type â&#x20AC;&#x201C; hydraulic trailer 40T; Haulout cost $10.00/ft; Launch Ramp - Small boat; Outside boat storage 40, Cost $0.50/sq. ft./mth. (Note: Sq. ft. = boat length x beam); Inside Boat Storage 24; Cost $1.00/sq. ft./mth.; Mechanic on site; Repairs available on site - All inclusive; Courtesy car; Car Rental and bus at Port Hawkesbury; Courtesy van available.

Season of operation

Year Round

Recreation Facilities/Attractions Dundee Resort and golf course Regatta dates Comments

Regatta - 1st of August; Sporadic Poker Run Well protected; Sail boat delivery service; Highly qualified mechanics; Wet storage - bubbling system; Repair facility - fibreglass; re-powering; shrink wrap; Waste oil service; mast/boom storage, storage lockers; diving service; weekly, monthly rates.

Source: MRA

Source: MRA

Isle Madame Boat Club & Marina Port

Arichat

Address

P.O. Box 186, Arichat, Nova Scotia B0E 1A0

Contact Name

Robert Martell

Tel:

902 226 0773

Cell:

902 226 9799

e-mail

imbc@islemadame.com

website URL

www.islemadame.com

Min Depth Approach

9

Min Depth Alongside

9

Max Length Alongside

44

Moorings

0

Slips

34

Slip cost/foot

$1.00

Mooring fee includes:

Power, Water

Avg Transient Available 7 min - 14 max Transient boats/season

30

Facilities: Gas/Diesel available; Propane available by arrangement; Payment Options Cash or Cheque; Fresh water at dock; Shore power at dock 110 volts, 30 amps; Showers available; Washrooms available, Laundromat onsite; Restaurant offsite 1/4 mile; Groceries offsite 1 mile; Ice onsite; Waste oil service; Yacht shop offsite 1/2 mile; Liquor store 他 mile; 3/4 mile; Internet access onsite; Bilingual service; Monitors VHF 68 & 16 8:00 AM to 8:00 PM; Marina security all night lights; informal - no theft problem; Marina allows DIY work; Maintenance - Boats must be in the water by June 1; Haulout type Scheduled Crane $53.00; Launch Ramp; Outside boat storage 20; Mechanic off site 3 - 5 miles; Repairs off site Sail repair shop in town; Crewed Charters available (members boats); Courtesy car Informal; No official car rental, but hospitality available; Season of operation

May 1 - October 15

Recreation Facilities/Attractions Kayaking; Deep sea diving and fishing; Sea Cadets; Boat Chartering, Sailing School Regatta dates

Last week of July Arichat Cup - race under Cda Yacht Association

Comments: Waiting List - needs 10 more slips.

Source: MRA

Lennox Passage Yacht Club Port

D'Escousses

Address

D'Escousses, Nova Scotia, B0E 1K0

Contact Name

Ted Poirier

Tel:

902 594 3004; 902 226 2187

Fax:

902 226 3351

e-mail

info@lpyc.ca

website:

www.lpyc.ca

Min Depth Approach

12

Min Depth Alongside

9

Max Length Alongside

75

Moorings

5 (sold)

Slips

20+ (racked)

Slip/Mooring fee:

$1.00 â&#x20AC;&#x201C; Accepts donations for moorings and slips; includes water & power

Transient boats/season

100

Avg Transient Available 6-7 Facilities: Gas can be jerry-canned from across the street, diesel by truck; Propane 7 miles; Fresh water at dock; Private telephone at dock; Shore power at dock - 30 amps; Showers/Washrooms/Laundromat on site; Restaurant onsite and offsite 1/4 mile; Groceries offsite 1/4 mile; Ice onsite 1/4 mile; Waste oil service; Yacht shop offsite 7 miles; Liquor store 5 miles; Internet access on-site; Bilingual service; Monitors VHF channel 16 informally; Marina security informal, lighted at night, no theft problem; Marina allows DIY work; Haulout type: Scheduled Crane; New Launch Ramp: Concrete Ramp; Outside boat storage: 6; Repairs available on site; Mechanic off site: 10 miles; Courtesy car: informal exists; Car Rental - Port Hawkesbury, will deliver Season of operation, June - October Recreation Facilities/Attractions

Bingo/Dance Hall/Restaurant/ Lounge/Bed & Breakfast/Credit Union/Day Care/ Ball Field/Camping Site/Cap Site

Regatta dates:

August 1st weekend Parade

Comments:

Postal and banking services in town.

Source: LPYC

Northern Yacht Club Port

North Sydney

Address

27 Seaview Dr., P.O. Box 1, North Sydney B2A 3M1

Contact Name

Dennis Astophen

Tel:

902 794 9121

Website:

www.NorthernYachtClub.ca

Min Depth Approach

37

Min Depth Alongside

20

Max Length Alongside

210

Slips

18

Slip Cost

$6/day

Mooring fee includes:

Donations accepted

Transient boats/season

100

Avg Transient Available 9 Facilities: Fresh water at dock; Public telephone at dock; Shore power at dock; Showers available; Washrooms available; Fuel delivered; Laundromat onsite; Restaurant offsite 0.6 kms; Groceries offsite 5 kms; Ice on site; Yacht shop offsite 0.6 km; Payment credit/debit; Liquor store 3 km; Internet access onsite; 2 kms; Bilingual service; Wheel chair access; Monitors VHF channel 16; Monitors VHF hours 10:00 AM to 1:00 AM; Marina allows DIY work , No restrictions; Haulout on site, Travel Lift; cost varies per ft.; Outside boat storage 60, cost $150 - 200 / size dependent; Mechanic onsite; Repairs onsite; Charter boat onsite 28 ft. race boat; Transportation - taxis, rental cars, Acadian Bus Lines.

Season of operation

April - November

Recreation Facilities/Attractions Tennis; swimming; Junior sailing program Regatta dates

End of June and End of September

Source: MRA

Royal Cape Breton Yacht Club Port

Sydney

Address

246 Esplanade, Sydney, N.S. B1P 1A7

Contact Name

Reg Bonner (564-8300)

Tel:

902 539 5640

Cell:

902 565 8110

Min Depth Approach

8

Min Depth Alongside

7-8

Max Length Alongside

40

Moorings

none

Slips

24

Slip cost/foot

$1.25

Avg. Transient Available 8 Transient boats/season

75-100

Facilities: Fresh water at dock; Public telephone nearby nearby; Shore power at dock , 30 amps; Showers available; Washrooms available; Laundromat on site; Restaurant offsite 1/4 mile; Groceries offsite 1/4 mile; Ice on site; Liquor store 1/4 mile; Internet access on site; Bilingual service arranged; Wheelchair access; Monitors VHF channel 68 sporadically; Marina security â&#x20AC;&#x201C; city police; Launch ramp; Haulout on site (Dobson); Mechanic (Dobson); Repairs available â&#x20AC;&#x201C; Everything - Sydney; DIY light work; Car Rental, Acadian Bus Lines. Propane - Sydney; Season of operation

May - Oct

Recreation Facilities/Attractions

Amoeba tour boat; Regatta June 20-24; Sydney attractions

Source: MRA

SS Marion (Sailing Society) Marina (Proposed New Development - The operation already has 7 slips and a waiting list of 4) Port

Whycocomagh

Address

24 Norman McLeod Rd., Box 101, Whycocomagh B0E 3M0

Contact Name

Charles Tourneur

Tel:

902 756 3077

Email:

Charles Tourneur@hotmail.ca

Min Depth Approach

12

Min Depth Alongside

7

Max Length Alongside

40-50 (est.)

Moorings

yes

Mooring Cost/Night

$12.00 (est.)

Mooring fee includes:

Water

Slips

12

Slip cost/foot

$1.00 (est.)

Transient boats/season

30

Transient available

5-6

Facilities: Fresh water at dock; Public telephone 0.5km; Shore power at dock 30 amps; Showers available; Washrooms available; Laundromat available; Restaurant offsite 0.1 kms; Groceries offsite 0.33 kms; Ice on site; Liquor store 50 km; Internet access; Bilingual service; Wheel chair access; Marina allows DIY work, No restrictions; Launch ramp; Pumpout; Marina Security Lights; Haulout on site only by arranged crane; Outside boat storage anticipated; Mechanic off site 50 km; Keltic key Cottages; Repairs off site 50 km; Crewed charter boat onsite; Courtesy Car as available; Acadia Buslines; Car rentals in Sydney.

Season of operation

May - November

Recreation Facilities/Attractions Whycocomagh Park Hiking Trails

Source: SS Marion SS and MRA

Strait of Canso Yacht Club Port

Port Hawkesbury

Address

2 Mac Sween Street, Port Hawkesbury, N.S. B0E 2V0

Contact Name

Wade Worthylake

Tel:

902 625 1487; 625 0855

Cell:

902 448 2044

Fax:

902 625 0195

e-mail

business@ns.sympatico.ca

Min Depth Approach

24

Min Depth Alongside

8

Max Length Alongside

60

Slips

4

Slip cost/foot

$0.50

Wharfage fee includes:

Water

Avg Transient Available 4 Transient boats/season

180

Facilities: Gas/Diesel available; Propane available in town; Payment Options â&#x20AC;&#x201C; Cash and Visa; Fresh water at dock; Public telephone at dock; Shore power at dock 15 amp, cost $3.00; Showers available; Washrooms available; Laundromat offsite 1/2 block; Groceries offsite 1 km; Ice on site; Waste oil service; Yacht shop offsite 2/3 mile; Liquor store 2/3 mile; Internet access on site; Wheel chair access; Monitors VHF 68 & 16 7:00 AM to 9:00 PM; Marina security -Locked at 9:00 PM, lighted; Marina allows DIY work; Haulout type Crane 50T and 10T; Haulout cost $80.00; Mechanic off site 2.5 kms; Repairs available on site, owner repairs / sometimes bring in dealer/mechanic; Car rentals in town.

Season of operation: May 24 - October Recreation Facilities/Attractions Ceilidh - Tue, Thur. Free open air concert; diving supplies; porpoise/pilot whales Regatta dates

3rd Week in August

Comments

Average member seasonal rate $400.00; 36 ft = $610.00

Source: MRA

St. Peters Lions Club Marina Port

St. Peters

Address

P.O. Box 297, St. Peters, Nova Scotia, BOE 3B0

Contact Name

Gerry Gibson

Tel:

902 535 2729; 902 535 3045

Cell:

902 631 2341

Fax:

902 535 2886

e-mail

Gerry@StPetersMarina.ca

website URL

www.StPetersMarina.ca

Min Depth Approach

25

Min Depth Alongside

13

Max Length Alongside

150

Moorings

6

Mooring Cost

$20.00

Slips

64

Slip cost/foot

$1.00 (without power) $1.05 (with power)

Mooring fee includes:

Power & Water

Avg Transient Available 20 slips and 3 moorings Transient boats/season

810

Facilities: Gas/Diesel available; Propane in town; Visa, Master Card, Interact; Fresh water at dock; Public telephone at dock; Shore power at Dock 30 & 50 amp; Showers available; Washrooms available; Laundromat on site; Restaurant offsite 1/3 mile; Groceries offsite 1/3 mile; Ice on site; Pumpout; Liquor store 1/3 mile; Internet access on site; Bilingual service; Wheel chair access; Handicap Washrooms/Showers; Monitors VHF channel 68, 8:00 AM to 8:00 PM; Marina security: Lighted up at night/ no theft problem/ informal system with neighbours; Marina allows DIY work, engine - no hull work; Launch Ramp; Mechanic off site 1\2 km; Repairs off-site Dundee/Baddeck; Informal courtesy car; Acadian Lines bus to Halifax, Car rental delivery from Port Hawkesbury.

Season of operation

May 15 - October 15

Regatta dates

MacAskill Cup 3rd weekend in July

Comments

Kitchen available with fridge, stove, micro-wave; Lounge has Sat TV/VCR;

Source: SPM and MRA

Source: MRA

APPENDIX 2 Pleasure Boating Statistics and Economic Impact

MRA Research Group

61

Canadian Economic Impacts of Recreational Boating

Note: Marinas and Yacht clubs category above includes new boat expenditures.

Through direct, indirect and induced expenditures, recreational boating generates 2.17% of Canadaâ&#x20AC;&#x2122;s Real Gross Domestic Product (RGDP) and 2.71% of its labour force income and utilizes 2.24% of its employment.

Canadian Marinas Sources of Revenue

Dry Land Marina Sales

Atlantic Canada and Nova Scotia Economic Impacts

APPENDIX 3 Lake Champlain Information

MRA Research Group

62

Lake Champlain and Basin Facts Lake Length: 120 miles (193 kilometers). Lake Champlain flows from Whitehall, New York north almost across the U.S./Canadian border to its outlet at the Richelieu River in Quebec. From there, the water joins the St. Lawrence River, which eventually drains into the Atlantic Ocean at the Gulf of St. Lawrence.

Greatest Width: 12 miles (19 km).

Greatest Lake Depth: 400 ft. (122 meters). The waters of Lake Champlain reach their greatest depth in the area between Charlotte, Vermont and Essex, New York. Visit the Lake Depths page for more information.

Average Lake Depth: 64 ft. (19.5 meters).

Average Annual Water Level: 95.5 ft. Normal annual variation between high and low average water levels is about six feet (2 meters) in Lake Champlain, but since the early 1870s when daily records began, the maximum range between the high and low average water levels was measured at 9.4 feet (3 meters).

Record High Water Level: 101.89 ft. recorded in 1993 at Rouse's Point.

Record Low Water Level: 92.4 ft. recorded in 1908.

Lake Area: 435 sq. miles (1127 sq. kilometers) of surface water.

Average Volume of Water: 6.8 quadrillion gallons (25.8 trillion cubic meters).

Water Retention Time: Varies by Lake segment. It is longest in the Main Lake, about three years and shortest in the South Lake -- less than two months.

Amount of Shoreline: 587 miles (945 kilometers) of shoreline.

Number of Beaches: There are about 54 public or commercial beaches and 10 private beaches on the Lake's shores. Visit the Beaches page for more information.

Lake Segments: The Lake is divided into five distinct areas, each with different physical and chemical characteristics and water quality. These lake segments include: the South Lake, the Main Lake (or Broad Lake), Malletts Bay, the Inland Sea (or Northeast Arm), and Missisquoi Bay.

Average Lake Freeze Date: The average Lake freeze date (across the Lake's widest part) is February 12th. During the frigid winter of 2003, it froze on February 15th, and during 2004, the Lake froze on January 27th. In 2005, it froze on March 8th.

However, the Lake is still freezing less frequently across its widest part than it has in the past. For example, it only froze during three winters between 1990-2000.

Lake Stratification: Lake Champlain stratifies in the spring and summer. The warmer, less dense, upper layer (epilimnion) of the Lake typically extends down about 33 feet (10 meters) in the Main Lake during the summer. Below this layer, there is a sharp transition in temperature called the "metalimnion" or "thermocline," to the much colder waters below, called the "hypolimnion".

Number of Islands in Lake: More than 70.

Area of the Basin: 8,234 sq. miles (21,326 sq. kms). Ninety percent of the water that enters Lake Champlain flows through the Lake's drainage basin before it reaches the Lake.

Land Distribution: Fifty-six percent of the Basin is in Vermont, 37% is in New York, and 7% is in the Province of Quebec.

Area of Wetlands in the Basin: More than 300,000 acres. Visit the Wetlands page for more information.

Average Annual Precipitation: More than 50 in. (127 cm) in the mountains and 30 in.

(76 centimeters) near the Lake or in valleys. Visit the Climate page for more information.

Growing Season: 150 days near the Lake and 105 days in higher terrain.

Average Annual Air Temperature: 40-45 degrees Fahrenheit (4.4-7.2 Celsius).

Population of Basin: 571,000 (541,000 in the US according to the 2000 Census Data, and 30,000 in Quebec). About 68% live in Vermont, 27% in New York, and 5% in Quebec.

Density is about 61 people per sq. mi. Visit the Population page for more information.

Drinking Water Use: Approximately 200,000 people or about 35% of the Basin population, depend on Lake Champlain for drinking water. Approximately 4,149 draw water directly from Lake Champlain for individual use. There are 99 public water systems drawing water from Lake Champlain.

Tourism Expenditures: About 3.8 billion in 1998-99. Visit the Economics page for more information.

APPENDIX 4 National Marine Manufacturers Association (NMMA) Statistics

MRA Research Group

63

2004

2005

2006

2007

2008

% CHANGE

Outboard Boats

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

216,600 $2.868 $13,239

213,300 $3.201 $15,006

204,200 $3.216 $15,748

188,700 $3.359 $17,798

151,400 $2.803 $18,513

-19.8% -16.5% 4.0%

Outboard Engines

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

315,300 $2.879 $9,131

312,000 $3.155 $10,112

301,700 $3.255 $10,790

275,500 $2.689 $9,761

227,000 $2.071 $9,125

-17.6% -23.0% -6.5%

Boat Trailers

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

133,400 $0.228 $1,709

134,100 $0.248 $1,846

130,900 $0.296 $2,260

126,200 $0.232 $1,839

92,400 $0.162 $1,750

-26.8% -30.3% -4.9%

Inboard Boats— Ski/Wakeboard Boats

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

11,600 $0.435 $37,533

12,600 $0.508 $40,297

13,100 $0.568 $43,386

12,000 $0.567 $47,234

8,900 $0.449 $50,400

-25.8% -20.9% 6.7%

Inboard Boats—Cruisers Total Units Sold 8,600 Retail Value (Billions of Dollars) $3.335 Average Unit Cost $387,771

7,800 $3.119 $399,815

6,900 $3.070 $444,872

6,200 $2.888 $465,826

4,200 $2.548 $606,621

-32.3% -11.8% 30.2%

Sterndrive Boats

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

71,100 $2.368 $33,306

72,300 $2.573 $35,592

67,700 $2.724 $40,237

60,400 $2.672 $44,238

38,500 $1.789 $46,459

-36.3% -33.1% 5.0%

Canoes

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

93,900 $0.057 $605

77,200 $0.048 $627

99,900 $0.058 $585

99,600 $0.055 $553

73,700 $0.040 $547

-26.0% -26.7% -1.0%

Kayaks

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

337,300 $0.160 $473

349,400 $0.167 $478

393,400 $0.196 $497

346,600 $0.184 $531

322,700 $0.171 $531

-6.9% -6.9% 0.0%

Inflatables

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

31,600 $0.065 $2,047

30,100 $0.058 $1,912

25,100 $0.048 $1,921

29,400 $0.118 $4,012

28,300 $0.084 $2,952

-3.7% -29.2% -26.4%

Personal Watercraft

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

79,500 $0.733 $9,226

80,200 $0.762 $9,495

82,200 $0.792 $9,636

79,900 $0.793 $9,931

62,600 $0.558 $8,919

-21.7% -29.6% -10.2%

Jet Boats

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

5,600 $0.130 $23,280

6,700 $0.168 $25,108

6,200 $0.152 $24,443

6,800 $0.189 $27,784

4,900 $0.138 $28,088

-27.9% -27.2% 1.1%

Houseboats**

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

550 — —

450 $0.324 $720,210

530 $0.415 $783,912

420 $0.197 $470,093

320 $0.150 $470,093

-23.8% -23.8% 0.0%

Sailboats*

Total Units Sold Retail Value (Billions of Dollars) Average Unit Cost

14,300 $0.603 $42,195

14,400 $0.647 $44,926

12,900 $0.652 $50,557

11,800 $0.716 $60,708

9,300 $0.448 $48,157

-21.2% -37.5% -20.7%

870,650 $10.754 3.9% 7.3%

864,450 $11.574 -0.7% 7.6%

912,130 $11.891 5.5% 2.7%

841,820 $11.739 -7.7% -1.3%

704,820 $9.177 -16.3% -21.8%

-16.3% -21.8%

TOTAL NEW BOAT SALES UNITS TOTAL DOLLARS (BILLIONS) % CHANGE UNITS % CHANGE DOLLARS

©2009 NMMA All rights reserved. No reproduction of any kind may be made without the express permission of NMMA.

69

APPENDIX 5 Lake Champlain Charter Boat Information

MRA Research Group

64

NavTours Summer cruising programs St. Lawrence River and Gulf: departure from Rimouski or Gaspé. The mighty St. Lawrence River makes any sailing cruise an unforgettable holiday.

Discovering and exploring the north and south coasts, watching several species of whales, such as the beluga, minkes and finbacks are but a few of the many activities yachting in Quebec can offer. Sailing gives total satisfaction because there are few places where you will find such conditions for yachting. The beauty of this most impressive natural decor in the province of Quebec can best be discovered from water. Its bays and marinas offer good protection and some are located within the Bic National Park. Don't forget to take pictures as souvenirs. If you have time, Matane is waiting for you. You return to Rimouski, cruising along with the tide. Magdalena Islands, located in the St. Lawrence Gulf, are easily accessible from Gaspé. These amazing sandy islands are unique.

1470, Fleury east, Office 4 Montreal (Quebec) H2C 1S1 Telephone : 514 382-4445 or 1-800-949-4603 Fax: 514 388-3503 Open on week days from 9 AM to 5 PM or anytime with appointment.

Summer Sailing 2009 Name

ac/sc

boat

leng.

year

pers

cab

marina

30

1980

4

1

Valleyfield

base

1d

2d

5d

7d

14d

145

250

495

650

sd

125

250

495

n/a

sd

Fleur Bleue

ac

Hunter

Marcajo

ac

Béné. 1st

30.5

1987

2

2

Mooney

StFrançois Champlain

Kalina

ac

Béné. 1st

32.5

1985

4

2

Mooney

Champlain

n/a

250

495

n/a

sd

Free Spirit

ac

Bénéteau

35

1994

4

2

Mooney

Champlain

150

275

575

695

sd

Côte à côte

ac

CS

36

1986

4

1

Gaspé

Fleuve

n/a

250

495

650

sd

Attitude

ac

Peterson

38

1982

2

2

Flower Vale

Champlain

105

275

575

695

sd

Jolie Julie (cata)

ac

Sun Cat

40

2005

4

3

Chazy River

Champlain

n/a

325

625

750

sd

C-Who-Ta

ac

Bénéteau

40

1995

4

3

Mooney

Champlain

n/a

275

575

695

sd

Licorne

ac

Béné. 1st

40.5

1989

4

2

Snug Harbour

Champlain

n/a

275

575

695

sd

Norm the Storm

ac

Bavaria

42

2008

6

3

Gaspé

Fleuve

n/a

n/a

650

795

sd

Fureur de vivre

ac

Tanton

42

1987

8

3+2

Valleyfield

145

250

495

650

sd

Jumbie

ac

Bavaria

46

2005

6

4

Snug Harbour

StFrançois Champlain

n/a

295

595

725

sd

Océalys

ac

Bénéteau

46

2002

6

4

Snug Harbour

Champlain

n/a

295

595

725

sd

Quasar (cata)

ac

Catana

48

1998

8

4+2

Chazy River

Champlain

n/a

345

695

850

sd

Grand Illusion

ac

Bénéteau

50

2002

8

4+1

Snug Harbour

Champlain

n/a

325

650

795

sd

XO

sc

Bénéteau

28

1999

4

2

Snug Harbour

Champlain

n/a

695

Carpe Diem

sc

Bénéteau

32

2004

4

2

Mooney

Champlain

n/a

895

Great Escape

sc

Béné. 1st

32.5

1990

6

2

Mooney

Champlain

n/a

n/a

We Go

sc

Gib Sea

33

1986

6

3

Mooney

Champlain

n/a

825

Odyssey VIII

sc

Hunter

34

1984

4

2

Snug Harbour

Champlain

n/a

795

119 5 152 5 142 5 149 5 139

159 5 199 5 179 5 188 5 169

270 0 375 0 325 0 347 0 319

Congo

sc

Bénéteau

36

2003

6

3

Mooney

Champlain

n/a

Clin d'Œil

sc

Bénéteau

36

2001

6

3

Snug Harbour

Champlain

n/a

Maeva (cata)

sc

38

1995

8

4

Chazy River

Champlain

500

Rio

sc

Fount.

Pajot Bénéteau

39

2007

6

3

Mooney

Champlain

n/a

Farenheight

sc

Bénéteau

40

2008

4

2

Snug Harbour

Champlain

n/a

Ulysse

sc

Bénéteau

40

1993

8

3

Snug Harbour

Champlain

n/a

Serena

sc

Dufour

43

2002

8

4

Mooney

Champlain

n/a

Soleiado

sc

Hunter

43

1991

6

3

Champlain

n/a

Grand Illusion

sc

Bénéteau

50

2002

10

4+1

Plattsburg Boat Bassin Snug Harbour

Champlain

n/a

ac : with captain (price per person)

n/a : non applicable

sc : without captain (price per boat) tarifs in $ CAD

sd : on demand

prices can change without notice

Navtours Winter Price List Nassau and St. Marten with crew price per pers./week

bareboat price for 1 week

n/a

1 895$ l.s. 2 350$ h.s.

95$

2 495$ l.s 2 695$ h.s.

895$

2 495$ l.s 2 695$ h.s.

895$

2 995$ l.s 3 295$ h.s.

895$

2 995$ l.s 3 295$ h.s.

895$

3 095$ l.s. 3 495$ h.s.

895$

3 595$ l.s. 3 999$ h.s.

895$

3 695$ l.s. 4 195$ h.s.

895$

3 495$ l.s 3 995$ h.s.

1 495$ all inclusive: hostess / food / drinks

n/a

795$ with crew

2 125$ l.s 2 350$ h.s.

from 1095$ to 1200$ with capitain and hostess

n/a

115 0 115 0 150 0 145 0 135 0 117 5 150 0 117 5 175 0

5

5

5

175 0 175 0 199 5 199 5 198 0 214 0 220 0 214 0 290 0

239 5 239 5 299 5 315 0 288 0 278 0 320 0 278 0 400 0

395 0 395 0 sd 630 0 518 5 529 5 590 0 sd 720 0

Yacht Charters, Cruises and Rentals On Lake Champlain Yacht Charters Sailboat Rentals The Fleet

Terms

Additional Rates

Restrictions

Equipment List

Bareboat Rates Captains & Staff

Early and Late Season 10% Off Sale

Lake Champlain Itineraries Charter Contract Related Links Winds Location (800) 458-9301 (802) 863-5090 FastCounter by LinkExchange

(May 15th - July 1st and September 18th - Closing) BOAT

Weekend 2-Day

Weekend 3-Day

Weekend 4-Day

Hunter 30

$1,025

$1,400

$1,700

Catalina 32

$1,325

$1,900

$2,300

Hunter 35.5

$1,325

$1,900

$2,300

Hunter 40.5

$1,825

$2,500

$3,000

Hunter 410

$1,975

$2,700

$3,300

BOAT

Weekend 5-Day

Weekend 6-Day

1 Week

Hunter 30

$1,950

$2,100

$2,250

Catalina 32

$2,625

$2,850

$3,050

Hunter 35.5

$2,625

$2,850

$3,050

Hunter 40.5

$3,400

$3,725

$3,950

Hunter 410

$3,750

$4,100

$4,325

BOAT

Mon.-Fri.*

Mon.-Thu.*

Tue.-Thu.*

Hunter 30

$1,600

$1,300

$950

Catalina 32

$2,150

$1,775

$1,250

Hunter 35.5

$2,150

$1,775

$1,250

Hunter 40.5

$2,750

$2,375

$1,575

Hunter 410

$3,125

$2,600

$1,850

* - Midweek overnight charters run noon to noon on days designated.

Rates Are Effective May 15, 2008

Explanation Of Terms: "Weekend 2 Day" consist of boarding Friday evening (exact boarding time is dependent on availability, usually around 7:00 p.m.) or Saturday morning and concludes 5:00 p.m. Sunday afternoon, and thus follows; a "Weekend 3 Day" boards Friday evening or Saturday mooring and concludes at 5:00 p.m. Monday afternoon; a "Weekend 4 Day" concludes Tuesday at 5:00 p.m. and so on.

Return To List

Miscellaneous Rates: Captain or Sailing Guide: $25.00/hour, Overnight: Please call for rate.

Fuel tank top off & holding tank(s) pump out are the responsibility of the charterer (receipt required).

Dockage & marina fees are the responsibility of the charterer as well as any other running costs.

Vessel must be returned clean by Charterer or Staff Cleaning may be obtained at the rate of $25.00/hour.

Security Deposit Amounts:(Refundable as per contract) Hunter 30

$800

Hunter 35.5

$1000

Catalina 32

$1000

Hunter 40.5

$1200

Hunter 410

$1400 Return To List

Restrictions: Charter Bookings of three days or less will be accepted April 1st and afterwards.

All boats must be returned clean or a service fee may apply.

Fuel and water are to be topped off on bareboat charter, as well as holding tank pumpout at the conclusion of charter. Daily rentals full day require pumpout only.

Return To List

Equipment List: Linens

Pillows Bowls Flatware w/lids BBQ Grill Stove (Stern Mount) w/Oven 2 Fire Flashlight Extinguishers Full Roller Furling Battened Genoa mainsail Parallel Charts Rule AM/FM Stereo Tools Cassette*

Blankets Serving utensils Cutting Board Life Jackets Dock Lines &4 Fenders

Towels

Dividers

Dinghy

Transom Shower*

Refrigeration*

* Hunter 35.5 and Hunter 40.5 Only

Can opener

Dishes Vegetable peeler

Coffee pot

Ice Box

Lifesling

VHF Radio

2 Anchors Compass w/Chain & Line

Cookware Corkscrew Hot & Cold Pressurized Water First Aid Kit & Signal Flares Depthsounder & Knotmeter

Operations Boat Hook Manual Shore Power Combination Lock Cable & for Companionway Adapter

Bareboat Private Charters CATEGORY

SAILING AREA

MAKE

LENGTH (L-O-A)

Mono Hull

Lake Champlain

Albin

26'

Mono Hull

Lake Champlain

Sea Fearer

26' 10"

Mono Hull

Memphrémagog

C&C

27'

Mono Hull

Lake Champlain

CS

27'

Centerboard

Mille-Îles, Ontario

Kelt 8.5

28' 2"

Mono Hull

Lake Champlain

Bénéteau

29'

Mono Hull

Lake Champlain

Mirage

29'

Mono Hull

Lake Champlain

Pearson

29' 10"

Mono Hull

Caribbeans Martinique

Bénéteau

30'

Mono Hull

Lake Champlain

Irwin

30'

Mono Hull

Lake Champlain

Jeanneau

32'

Mono Hull

Lake Champlain

Bénéteau

32' 2"

Mono Hull

Lake Champlain

Hunter

33'

Mono Hull

Lake Champlain

Bénéteau

35'

Mono Hull

Nouvelle Calédonie

Feeling 356 DI

35'

Mono Hull

Lake Champlain

Bénéteau

35' 2"

Mono Hull

Lake Champlain

Océanis

35' 3"

Mono Hull

Lake Champlain

Mirage

35' 6"

Mono Hull

Lake Champlain

Jeanneau

36'

Mono Hull

Lake Champlain

Gib Sea

37'

Home Page

Find a boat Top of this page Very quickly !

Affordable Yachting CP 36559CSP 598 Victoria St-Lambert, QC, J4P 3S8 Telephone : (450) 444-6239 FAX : (450) 444-0829

www.voileabo.qc.ca/e-loclst.htm

Champlain Charters Sail Charters on Lake Champlain

Now Booking 2010 On our Our Fleet Includes...

The DUFOUR 34 Performance Cruiser The Dufour 34 takes up most of the tried and tested ideas from her big sister, the Dufour 40 maneuverability, speed, comfort and stability. The press is unanimous on the subject: * "Fast and elegant..." * "A 34-footer with ambition..." * "A new "designer label" is created..." * "A very beautiful hull..." * "Plenty of light..."

DUFOUR 34 PERFORMANCE Technical specifications: *Overall length *Hull length * Waterline length * Max. beam * Empty weight * Draft * Sail surface Water tank * capacity Fuel tank * capacity * Version * CE certification

: 10.60 m : 10.28 m : 9.13 m : 3.48 m

34'9" 33'9" 30' 11'5" 12,540 : 5,700 kg lbs 4'11" : 1.50 - 1.90 m 6'3" : approx. 65 m² 663 ft² : 285 l

75 gl

: 90 l

24 gl

2 cabin + saloon : category A :

Bon Voyage !!!

2009 RATE SCHEDULE Bareboat Rates Days Crewed Rates (w/USCG-Licensed Captain) 1/2 day $ 200.00 1 day $ 400.00 $ 1,325.00 2 days $ 2,125.00 $ 1,900.00 3 days $ 3,100.00 $ 2,300.00 4 days $ 3,900.00 $ 2,625.00 5 days $ 4,600.00 $ 2,850.00 6 days $ 5,200.00 $ 3,050.00 7 days $ 5,800.00 1/2 Day and 1 Day Charters available only as a Crewed Charter 1/2 Day Crewed Charter is 4 hours - 8:00am - noon or 1:00pm - 5:00pm 1 Day Crewed Charter is 8 hours - 8:00am - 4:00pm (Special hours may be arranged if schedule allows)

Equipment List please make suggestions if you don't see an item that would make your trip more pleasant

Galley

Comfort

Serving Utensils

Pillows

Plates, bowls, cups (service for 6)

Linens

Utensils (service for 6)

Blankets

Cookware - large/small pots, cooking

Towels

Refrigeration

Safety

Vegetable Peeler

Air Horn

Can opener/Corkscrew

3 Flares (located in plastic bin under chart table)

Cutting Board

mirror)

Dish towels

Electric Anchor Windlass

First Aid Kit (located in head behind drop-down

2 Fire Extinguishers: 1below decks; 1port side cockpit locker

Dish Soap

Life jackets - 6 adult in port side corner cockpit

Pot Holders

locker

Coffee Pot & French Press

Throwable Device in port side cockpit locker

Plastic Garbage Bags

Other Equipment

Assorted Sealable Bowls & Plastic Bags

Paper Towels

Propane Tank Interior

Marine Toilet Paper

Operations Manual

BBQ - stern rail mounted Magma propane 2 Propane canisters

Navigation

for BBQ

Lake Champlain Chart Book

2 burner propane stove w/oven

Pedestal-mounted Compass

Binoculars

Raymarine ST60 Depth/Knot

Conventional Mainsail w/lazy jacks and lazy bag Roller Furling Genoa

KEYS

Solid Boom Vang

Keys to Willsboro bath house

Boat Hook Dinghy (please request at time of booking)

Keys to Plattsburgh bath house

Boat Keys

Transom Shower (also shower in head) Hot/Cold pressurized water

Communications

AM/FM Stereo w/CD player

Marine VHF Radio

50 ft Shore Power Cord Shore Power Cord Adapter

http://www.champlaincharters.com/

Fishing Charters •

Brad Yoders's Trout on the Fly -

Fly fish the beautiful White and Ottauquechee Watersheds in central Vermont for wild brook, rainbow and brown trout. Our service is unmatched! Beginners and couples welcome, all equipment included. 20 minutes to Woodstock and Killington.

•

Chuck Kashner's Fishing Guide Service -

Vermont fishing trips, charter service for fly and spin fishing around Manchester. Fish rivers for Trout or lakes for Bass, Pike.All tackle and gear provided by guide.Patient instruction, beginners welcome

•

Fish N Rigg Charters -

Welcome to Lake Champlain, one of the country's top fishing and scenic spots! Together with USCG licensed captain Bill Gregorek you will be fishing for SALMON,LAKE TROUT, RAINBOWS AND WALLEYES. This is a great activity for the entire family. Charters are available from early April until the lake freezes.

•

Fly Fish Vermont -

Half-day and full-day fully outfitted tours. The stream is the classroom for this trip. Experienced guides discuss fly presentation, reading the water, and aquatic entomology. Whether you are a novice learning to cast or you have fished all of your life, this trip can accommodate you.

•

Nomad Fishing Charters -

Welcome Aboard The Nomad for Lake Champlain Fishing Charters and Lake Ontario Fishing Charters. Fish for Lake Trout and Atlantic Salmon on beautiful Lake Champlain, or experience the thrill of World Class Fishing for Steelhead, Brown Trout, Lake Trout, or the mighty King Salmon,on nearby Lake Ontario. On Lake Champlain our home port is Shelburne Harbor located on Shelburne Bay. On Lake Ontario we operate out of Mikes Marina at Mexico Point New York, just 1/2 hour out of Syracuse. Lake Ontario Fishing Charters are available on Lake Ontario New York from April 15 thru May 15, and August 1st thru Sept. Lake Champlain Fishing Charters are available on Lake Champlain Vermont from May 15 to August 1st.

•

Peter Basta Guide Service & Outfitter -

Guides Fly fishing, on stream instruction, and special travel fishing trips available. Vermont, New Hampshire, and eastern New York offer plenty of waters that produce good quality habitat for trout and other cool water fish. From small mountain streams to gently flowing rivers, our waters are quite varied. Brook, Brown and Rainbow trout are present, with the fisheries being both wild and stocked fish.

•

Salmon Fever Charters -

Welcome aboard our 1997 30 ft. PRO-LINE with a Walk-a-Round Deck located on beautiful Lake Champlain. From April lst, to November lst, we fish for Salmon, Brown Trout, Lake Trout, and Steelhead. Offering 4, 6, and 8 hour fishing trips. We are fully equipped for your fishing enjoyment.

•

Stream & Brook Fly Fishing -

Experience a fly fishing adventure in the heart of the Green Mountains. Our proximity to several world class rivers enables us to offer a wide variety of fly fishing related services. Native Eastern Brook Trout are prolific in the smaller streams of the Killington area and huge rainbow and brown trout hungrily await dry flies and streamers in rivers such as the White and Ottaquechee.

•

Trout On The Fly -

Vermont, one of the best kept fly fishing secrets in the country. Imagine yourself casting to wild trout on streams that rarely see a fly fisherman! A trip where a true wilderness feeling is possible, and just a few short hours from Boston, Hartford or New York City. Trout on the Fly, owned by Brad Yoder and his wife Tamara Hutzler, operates in central Vermont, just minutes from the towns of Woodstock and Killington.

•

Vermont Fishing Tours -

Offers fly and spin anglers a variety of fishing experiences in Vermont and New Hampshire. Located on the border of East Central Vermont and West central New Hampshire, known as the Upper Valley, we are within Northern New England’s finest waters. I offer drift boat, canoe and wade fishing trips to accommodate anglers of all ages, abilities and preferences.

http://www.iboats.com/cgibin/search2000/hyperseek.cgi?search=CAT&Category=Charters%3AVermont%3AFishing%20Charters& Qualifier= ** 2009 Rental Rates for Pontoon Boats

1 Day 2 Days 3 Days 4 Days 5 Days 6 Days 7 Days

• • • • • • • • • • • • • •

$250.00 $500.00 $750.00 $1000.00 $1250.00 $1500.00 $1750.00

Rental day is 9am to 6pm.

Must be 21 years of age with a valid driver’s’license.

Price includes life jackets and other safety equipment.

Gasoline and oil not included in rental fees.

Damage and Security Deposit of $250.00 is required.

Reservations strongly recommended. 48 hour notice to cancel is required.

Rates for multiple days must be consecutive.

New York state sales tax applies to all rentals.

Late fees will be charged accordingly.

Prices subject to change without notice.

Alcoholic beverages are prohibited while operating boats.

No smoking on carpeted boats.

No pets allowed on rental boats.

We accept Cash, Master Card, Visa, Discover, American Express and Travelers Checks.

~ Email Us or Call 518-499-9700 for more information! ~ http://www.whitehallmarina.net/lake-champlain-boat-rentals.asp **

Cruise north to explore the natural beauty on Lake Champlain, bordered by Vermont, New York and Canada... Or travel south and experience locking through the historic Champlain Barge Canal to the Hudson River.

...On historic Lake Champlain, the sixth largest body of fresh water in the country.

FEATURING:

River Grand Pontoon …Each match your

Queen Houseboats Banks Trawler Boat… offering its’ own degree of versatility to needs for a great vacation.

Champlain Champlain North beautiful

Houseboats rentals and charters for Lake in Vermont. Scenic Vermont boat trips to Eastern New York, Vermont and Canada on Lake Champlain.

Email Champlain Houseboat Charters Champlain Houseboat Charters | River Queen Houseboats | Grand Banks Trawler

Your Host ~ Chip

Champlain Houseboat Charters P.O. Box 62 Orwell, VT 05760 (802) 948-2288 days (802) 948-2740 evenings © 2008 ~ Champlain Houseboat Charters. All rights reserved.

Design by Virtual Solution - Killington, VT

http://www.champlainhouseboatcharters.com/

Boat Rentals – Vermont Marinas Apple Island Marina P.O. Box 183, US Rte 2, South Hero, VT 05486 802-372-3922

Duda's Water Sports , Lake Bomoseen, VT 05735 802-265-3432

Fairlee Marine Route 5, Fairlee, VT 05045 802-333-9745

High Country P.O. Box 1750, Wilmington, VT 05363 802-464-2108

International Sailing School 511 West Lakeshore Drive, Colchester, VT 05406 802-864-9065

Lake Bomoseen Marina Creek Road, Hydeville, VT 05750 802-265-4611

Lake Champlain Community Sailing Center P.O. Box 64818, Burlington, VT 05406 802-864-2499

Marine Plus, Inc. 6720 Route 7, North Ferrisburg, VT 05473 802-425-5551

North Hero Marina 2253 Pelots Point Rd, North Hero, VT 05474 802-372-5953

Point Comfort Boat Rentals & Cottages Joe's Pond, West Danville, VT 05828 802-684-3379

Vermont Canoe Touring Center 451 Putney Rd, Brattleboro, VT 05303 802-257-5008

Vermont Houseboats Vacation Mount Independence Road, Orwell, VT 05760 802-948-2330

Village Sport Shop, The Route 5, Lyndonville, VT 05851 802-626-8448

Waterfront Boat Rentals Perkins Pier, Maple Street, Burlington, VT 802-864-4858

2008 Rental Rates Watercraft

Hourly

2 4 8 Hour Hour Hour

Row Boat

$10

$20

$30

N/A

Canoe

$15

$25

$40

$60

Kayak

$14

$28

$40

$50

Double Kayak

$16

$32

$48

$64

$135

$195

$325

Motorboats:

N.A. Boston Skiff (25HP 17' Length)

* Gas charges based on actual usage & subject to change with market pricing. http://www.waterfrontboatrentals.com/Rates.html Rentals To rent a Sailing Center boat, the skipper must have a US Sailing Small Boat Certification (Red Book) which can be obtained after completing a class at the Sailing Center. If a sailor has not taken lessons through the Community Sailing Center, they will be required to take a Basic Sailing Rental Test (written.)

While the test is not taken on a pass/fail basis, the Community Sailing Center may require that the sailor take a one-hour private lesson before renting. Depending on wind and weather conditions the Sailing Center may also require a practical on the water test.

All renters are subject to the rules and boundaries of the Community Sailing Center, which include wearing a PFD at all times while on the dock and on the water. Minimum age to act as skipper or passenger of a rental boat is 8 years. Every sailor on the boat must sign a waiver attesting to the fact that they are able to swim a minimum of 50 yards and tread water for 5 minutes. Passengers must be 6 years old for keelboat rentals and 8 years old for dinghy rentals.

Sailors may choose to rent dinghys or keelboats hourly or purchase a rental pass. We have a 2 hour limit if there is a waiting list to rent otherwise you are free to stay on the water until approximately 30 minutes before closing time.

Download our Rental Rules sheet here.

Rental Rates:

Hourly

Dinghy

Keelboat

Kayak/Canoe

(Hobie 14, 420, PS2000)

(Sonar, Rhodes 19)

(Single or Double)

$25

$50

$15

10hr pass

$180

$360

–

Student 10hr pass

$125

$250

–

Evening 10hr pass (M-F, 5pm-8pm)

$100

$200

Season Pass

$350

$550

–

Fall Pass

$120

$175

–

–

DEPOSIT REQUIRED FOR ALL RENTERS: A $50 damage deposit is required of all renters before sailing. The deposit will be returned when the boat is returned in the same condition as it left in. Cash, check or credit card imprints are acceptable and will be kept secure.

Rental Passes are only valid for the season during which they are purchased. The remaining balances on the rental passes can not be transferred year to year.

Fleet The Community Sailing Center is committed to constantly improving and upgrading our fleet of over 50 boats. The upkeep and replacement programs for our boats ensure that our instructional programs and race teams will have the latest in sailing technology.

Keelboats 23′Sonar

The 23′ Sonar one-design keelboat has something for everybody. It is a unique one-design that combines features found in no other sailboat in the world. It is sleek, powerful, stable and exceptionally fast. Sonar is also a comfortable daysailer just right for getting the entire family or friends together on the water. With its 11 foot cockpit, angled seatbacks and plenty of leg room, you can easily take 6 friends along! No other boat of this size (or even much larger) can make this claim.

APPENDIX 6 Paddle Sports Demographic Statistics

MRA Research Group

65

APPENDIX 7 Letters of Interest: Charter Boating in Cape Breton â&#x20AC;&#x201C; Susie St-Onge/ NavTours

MRA Research Group

66

Friday, November‐27‐09

Preliminary quote for MRA Market Research Associates Ltd. For the Development of Charter industry on Bras D’Or Lake, Nova Scotia Dear Mr Rogers,

As discussed, please find below a description of a possible mandate regarding the development of the chartering activities on the Bras D’Or Lake, as well as a preliminary quote. Some relevant background points are also joined.

A B C D E F

Tasks Working with NS marina(s) to set up base(s) for charter boats Starting a charter boat registry in the Bras d' Or Lakes Assist in developing Quebec promotion strategy Advertising and managing charter schedules (including Navtours) Managing charters, crewed trips and adult sailing school Training new employees (up to 2 summer students)

Boating season Prior During X

X

X

X

X

X

The considered contract duration was between 3 to 5 months. Items A, B and C must be addressed prior to the beginning of the boating season. Therefore, I strongly recommend that you consider a four months minimum contract duration. Ideally, the above activities should be initiated not much later than mid‐April or beginning of May.

Background includes: • elementary and intermediary certificates ‐ Canadian Yachting Association (CYA) • 7 years experience in sailing and chartering activities • skipper on chartered vessels • sailing lessons instructor • owner of a 35 foot sailboat • involved in the chartering business through different organizations/activities (e.g., Navtours, a major player in Quebec, and Bahamas Sailboat Charters Ltd. and various private boat owners’ associations).

• fluently bilingual, spoken and written • licensed VHF operator • training in electronic and diesel mechanics

Experience includes: • organizing charter registry • promotional events (e.g., Montreal Boat Show) • boat preparation • boat safety and maintenance check‐up (electrical and mechanical) • supervising customers’ arrivals and departures • sailing lessons for adults and children, crewed charters, etc.

• convoying vessels between the Bahamas and Lake Champlain

Preliminary Quote:

Travel to and from NS (3 trips @ $1,600) $4,800 Day rate @ $250 * 20 days per month * 3 $15,000 Daily expenses @ $150 * 30 days per month * 3 $ 13,500 Weekend work @ $400 per day * 10 $4,000 Miscellaneous boating expenses (10%) $3,730 Total Quote (Subject to negotiation) $41,030 Expected contract duration (between 3 to 5 months) Note: Advertising and promotion expenses extra ~ $5,000

Coordinates: Susie St‐Onge 179 Jean Street Rosemère, Quebec J7A 2S4

Ephemax Conseils Inc. Tel : (514) 688‐2212 fax : (450) 430‐2833 susiestonge@ephemax.com

I sincerely hope this meet your expectations and I am looking forward to participate in this nautical venture with you!

Truly yours,

Susie St‐Onge Présidente Ephemax Conseils inc.

TESTIMONIAL

De : Jacques Lavoie [mailto:navtours@navtours.com] Envoyé : 26 novembre 2009 16:56 À : 'Ephemax Conseils inc.'

Objet : lettre M. Rodger Montreal, november 26th 2009 To whom it may concern.

Susie St-Onge has been a great asset for Navtours in developing, maintaining and delivering chartering activities for Navtours in Quebec, Lake Champlain and the Bahamas. Her knowledge of the boating and chartering industries would prove invaluable for a start-up operation similar to Navtours.

We would welcome the opportunity to work with Susie as a focal point in the Bras D’Or Lake venture, as such we would assist her in this role.

Yours truly,

Jacques Lavoie President Navtours inc.

APPENDIX 8 St. Peters Canal Statistics

MRA Research Group

67

ST. PETER'S CANAL BOATING STATISTICS 2008 April 16th - December 18th

April May June July August September October November December TOTALS

Pleasure 0 6 54 308 329 76 24 3 1 801

Commercial 5NS 7NS 4 NS, 3 NB 23 NS, 6 PEI, 1 MAINE 46 NS 17 NS 5 NS, 1 NF 4NS 5NS 127

Government 0 1 ON 0 4NS 0 3NS 2NS 0 0 10

*Note: Boats are counted entering and leaving; which may result in multiple entries; especially for NS boats.

ST. PETER'S CANAL BOATING STATISTICS 2009 April 27th - October 6th

April May June July August September October TOTALS

Pleasure 0 17 44 367 355 97 6 886

Commercial 6NS 12 NS 6NS 20 NS, 5 PE, 1 NB 50 NS 10 NS, 1 NB 0 119

Government 0 8 NS, 2 NF 4NS 10 NS 3NS 0 0 27

*Note: Boats are counted entering and leaving; which may result in multiple entries; especially for NS boats.

St. Peter’s Canal Boating Statistics April 16 – December 16, 2008 PLEASURE BOATS BY ORIGIN* CANADA Nova Scotia 448 Prince Edward Island 62 New Brunswick 31 Ontario 21 Quebec 18 Newfoundland & Labrador 9 TOTAL 589 USA Maine 27 Florida 20 Virginia 18 Maryland 15 Massachusetts 14 Rhode Island 11 New York 10 Delaware 8 California 7 North Carolina 5 Missouri 4 New Hampshire 4 Illinois 3 Vermont 3 Colorado 2 Connecticut 2 Georgia 2 Indiana 2 Louisiana 2 Minnesota 2 Wyoming 2 Nevada 1 New Jersey 1 South Carolina 1 Wisconsin 1 TOTAL 167 OTHER COUNTRIES United Kingdom 28 Germany 5 France 5 Ireland 3 Netherlands 3 Norway 1 TOTAL 45 *Note: Boats are counted entering and leaving; which may result in multiple entries; especially for NS boats.

St. Peter’s Canal Boating Statistics April 27 – October 6, 2009 PLEASURE BOATS BY ORIGIN CANADA Nova Scotia 562 Prince Edward Island 74 New Brunswick 35 Quebec 32 Ontario 22 Newfoundland & Labrador 10 British Columbia 6 TOTAL 741 USA Maine 15 Florida 15 Massachusetts 13 Maryland 11 Rhode Island 7 New York 7 Delaware 6 South Carolina 4 California 4 Connecticut 4 Wisconsin 3 Oregon 2 Colorado 2 Pennsylvania 2 Missouri 2 Alaska 2 Alabama 1 TOTAL 100 OTHER COUNTRIES United Kingdom 18 Germany 8 Netherlands 6 France 2 Belgium 2 Luxembourg 2 Ireland 2 Norway 1 Bermuda 1 Greenland 1 Switzerland 1 Denmark 1 TOTAL 45 *Note: Boats are counted entering and leaving; which may result in multiple entries; especially for NS boats.

St. Peterâ&#x20AC;&#x2122;s Canal Boating Statistics April 16 â&#x20AC;&#x201C; December 16, 2008 All BOATS CANADA Nova Scotia 573 Prince Edward Island 68 New Brunswick 34 Ontario 22 Quebec 18 Newfoundland & Labrador 10 TOTAL 725 USA Maine 28 Florida 20 Virginia 18 Maryland 15 Massachusetts 14 Rhode Island 11 New York 10 Delaware 8 California 7 North Carolina 5 Missouri 4 New Hampshire 4 Illinois 3 Vermont 3 Colorado 2 Connecticut 2 Georgia 2 Indiana 2 Louisiana 2 Minnesota 2 Wyoming 2 Nevada 1 New Jersey 1 South Carolina 1 Wisconsin 1 TOTAL 168 OTHER COUNTRIES United Kingdom 28 Germany 5 France 5 Ireland 3 Netherlands 3 Norway 1 TOTAL 45 *Note: Boats are counted entering and leaving; which may result in multiple entries; especially for NS boats.

St. Peter’s Canal Boating Statistics April 27 – October 6, 2009 All BOATS CANADA Nova Scotia 699 Prince Edward Island 79 New Brunswick 37 Quebec 32 Ontario 22 Newfoundland & Labrador 12 British Columbia 6 TOTAL 887 USA Maine 15 Florida 15 Massachusetts 13 Maryland 11 Rhode Island 7 New York 7 Delaware 6 South Carolina 4 California 4 Connecticut 4 Wisconsin 3 Oregon 2 Colorado 2 Pennsylvania 2 Missouri 2 Alaska 2 Alabama 1 TOTAL 100 OTHER COUNTRIES United Kingdom 18 Germany 8 Netherlands 6 France 2 Belgium 2 Luxembourg 2 Ireland 2 Norway 1 Bermuda 1 Greenland 1 Switzerland 1 Denmark 1 TOTAL 45 *Note: Boats are counted entering and leaving; which may result in multiple entries; especially for NS boats.