For some inexplicable reason over the past 10 years, being an entrepreneur became sexy. The concept of being master of your own destiny has seduced plenty of ordinary folks into thinking the start-up entrepreneurs of the world are in vogue.
We are totally removed from the fact that the ‘Boomer generation’ were the real start-up monarchs and continue to hold a 42% stake of business ownership statistics. They know a thing or two about the realities to expect.
Far be it from our agenda to dispel the rumour and denigrate anybody’s social clout but that vision tends to paper over some of the truths. If you are pursuing your own start-up with the thoughts of showing up to parties like a real life Tony Stark, you might be in for a shock.