DIGITAL MARKETING
➢ What is Digital Marketing ?
Digital Marketing is the promotion of product or brand using different platform of media such as :- “ Flipcart , Amazone , Facebook , Instagram n email marketing. The use of this platform help to reach consumer online , n give a company chance to reach people on very short time n show their product.
It is more sufficient then traditional marketing.
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➢ Advantages of Digital Marketing = The main advantage of digital marketing is that a targeted audience can be reached in a cost –effective & measurable way.
1. Global Reach = A website help you to reach globally with very effective cost n better way to global audience in a small investment.
2. Lower Cost = A proper plan n well targeted digital marketing campaign can reach right customer then the old marketing way.
3. Better Conversion Rate = You can improve your ad conversion rate with the help of digital marketing so that global audience can come to website n can increase your sale.
4. Communicate = Easy to Communicate with Customers to gain Loyalty.
5. Brand = The most effective part of digital marketing is to make your “Brand Reputation” in customer n once the brand has created it easy to grow.
6. Less Expense = Digital Marketing one of the advantage is less marketing expenses compare to traditional way.
7. Generate More Revenue = Digital Marketing help achieve more revenue through different techniques SEO , SMM , CONTANT MARKETING.
8. Opportunities = It give you better chance in the market more easily you can get the opportunities then the old way of marketing which relate only to a particular area.
9. Small n Large Business = It give chance to all the business ither small or large but for small business it is very helpful to face the market situation against the large business group.
10. Chance = Digital Marketing not only give you chance to go globally but it also give you chance to change your product in the market according to the situation or response you get for your product.
➢ Scope of Digital Marketing = The scope for digital marketing is getting high day by day in the market. In “CORONA” we have witnessed
that each n every company or class or person or school also goes online , this give us the importance of Internet as well as Digital marketing bcoz every company is using online platform to sell their product in Lockdown, hence in Covid many company suffer economic crisis of many company , it has a chance for digital marketing sector to dominate the world market
“ The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022 n it will value more than USD 24.1 billion by 2028. ”