SOLUTION MANUAL FOR MARKETING 2016 18TH EDITION PRIDE FERRELL 1285858344 9781305769786 Download full solution manual at: https://testbankpack.com/p/solution-manual-for-marketing-2016-18th-editionpride-ferrell-1285858344-9781305769786/ Download full test bank at: https://testbankpack.com/p/test-bank-for-marketing-2016-18th-edition-prideferrell-1285858344-9781305769786/
CHAPTER 5
Marketing Research and Information Systems TEACHING RESOURCES QUICK REFERENCE GUIDE Resource Location Purpose and Perspective IRM, p. 76 Lecture Outline IRM, p. 77 Discussion Starters IRM, p. 86 Class Exercises IRM, p. 88 Answers to Developing Your Marketing Plan IRM, p. 92 Answers to Discussion and Review Questions IRM, p. 93 Comments on the Cases IRM, p. 96 Video Case 5.1 IRM, p. 96 Case 5.2 IRM, p. 97 Examination Questions: Essay Cognero Examination Questions: Multiple-Choice Cognero Examination Questions: True-False Cognero PowerPoint Slides Instructor’s website Note: Additional resources may be found on the accompanying student and instructor websites at www.cengagebrain.com.
PURPOSE AND PERSPECTIVE This chapter focuses on the information-gathering methods needed to make sound marketing decisions. First, we define marketing research and examine the individual steps of the marketing research process, © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.