Raleigh Parks, Recreation and Cultural Resources
Partnerships help us to enrich our community and provide exceptional experiences
Raleigh Parks Overview
Raleigh Parks
Vision:
We bring people to parks and parks to people!
Mission:
Together we connect and enrich our community through exceptional experiences
Why Partner with Raleigh Parks
▪ Our facilities, events, and experiences make a positive impact on individuals’ health, community connections, and environmental sustainability
▪ Urban parks and trails positively impact economic development: tourism, retail, property values, and talent attraction
Connecting with the Community
• Annual Park System Visitors: 7,538,400
▪ Web users 47,000 annually
▪ Program Registrants - 142,000 families (296,000 individuals)
▪ Over 15,000 active adults
▪ Over 19,000 Facebook followers
▪ Weekly newsletter, 27,000 people
Customize Your Partnership Partners can customize their partnership by focusing on certain themes or programs. The partner's financial donation and engagement can make a deep impact in Raleigh and the Triangle area. Opportunities:
• Funding
• Park Enhancements
• Event Support
• Volunteerism
Individual Health
Raleigh’s parks, centers, athletic facilities, and activities promote physical wellbeing and provide opportunities for play, exercise, and a healthy lifestyle.
▪ Community & Neighborhood Centers
▪ Youth and Teen Programs
▪ Active Adults
▪ Aquatics
▪ Athletics
▪ Tennis
▪ Specialized Recreation & Inclusion Services
Individual Health
Opportunities:
• Provide funding for programs and/or facilities
• Provide camp scholarships for those who are under-resourced
• Sponsor an adult or youth league
Community Connections
Raleigh Parks hosts many events and celebrations during the year
▪ Fred Fletcher Volunteer Awards
▪ Holiday Express
▪ 4th of July Celebration
▪ Financial Assistance Events
▪ Golden Years Holiday Celebration
▪ Earth Day
▪ Martin Luther King (MLK) Day
Community Connections
Opportunities:
• Share information with youth or active adults on relatable topics
• Be a funding sponsor for a celebration event
• Support food distribution efforts through community gardens
Cultural and Historic Resources
▪ Art Centers
▪ Public Art
▪ Museums
▪ Historic Sites
▪ Amusements
▪ Pullen Park ▪ John Chavis Park
Environment
Raleigh Parks manages nature preserves, land areas, parks, greenways, trails, and lakes.
▪ Tree Plantings
▪ Museums
▪ Nature Preserves
▪ Pullen Park
▪ Moore Square
▪ Nature Program
▪ Outdoor Recreation
▪ Invasive Species Removal
Environment
Opportunities:
• Provide funding for park features, trail maintenance, or invasive species removal
• Provide volunteers for nature programs; ex. Adopt a Trail/Park
• Support nature related educational efforts; like the Youth Conservation Corps
Partner Benefits
▪ Reach your target audience and make a difference in our community
▪ Spotlight your product or service
▪ All sponsorship dollars are re-invested in Raleigh Parks
▪ Connect with an engaged, happy audience
▪ Unique media exposure and customized plans
▪ Brand awareness and recognition
▪ Generate new customers and new business partnerships
Customized Options
Sponsorship benefits may include:
▪ Venue specific naming rights
▪ Advertising opportunities
▪ Marketing collateral
▪ Social media/email recognition
▪ Website representation
▪ On-site presence
▪ Category exclusivity
▪ Local and regional reach
Partner Examples
▪ Capitol Broadcasting – Active Adults
▪ Wake Med – Weight management
▪ Duke Energy – Volunteers, Plantings
▪ Atlantic Coast Conference - Rowing
▪ Accenture – Tree Planting
▪ Trust for Public Land – 10 min walk
▪ Friends of Oberlin Village - History
