Affiliate conferences, blogs and meetings are always dominated by discussions on commission structure and commercials. It’s the longest debate in industry history but always seems to end in no action! Affiliates fear merchants trying to cut their commission and merchants dare not risk losing any sales. The unhappy status quo continues and the industry stagnates.
Affiliate supercharger is about taking action and shifting the debate away from changing the commission on existing affiliate sales, focussing on creating a commercial model that will drive more affiliate sales.
As the debate continues and even proven solutions are doubted, other parts of industry are not waiting around. Companies with a background in other disciplines, such as display, are starting to move into the affiliate space but aren't restricted by conventions when it comes to their payment. If affiliates aren't careful, and don’t evolve with the times, then they could find themselves extinct.
