Grounds of which Examiner rejects Company Logo Registration There are several reasons why the Registrar might reject a proposed trademark. Two types of Company Logo Registration refusals are known in the Trademark world: Absolute and Relative. This article will detail both grounds for registration refusal to the Trademark.
Absolute Refusal of Company Logo Registration The following are the situations for which the Trademark Examiner will reject the application on absolute grounds:
Proposed Company Logo lacks Distinctiveness The Examiner will refuse the trademark registration devoid of any distinctive character. Such Trademarks cannot distinguish the goods and services of one person from those of another.
Proposed Logo bears Exclusivity The Examiner will refuse the registration of a trademark that consists exclusively of marks or indications serving in the Trade to designate the following details of the goods or rendering of the service or other characteristics of the goods or service: ● ● ● ● ● ● ●
Kind Quality Quantity intended purpose Values Geographical Origin Time of Production
Applied Company Logo can be linguistically customary The Examiner will refuse the registration of a trademark that consists exclusively of marks that have become customary in the current language or the established practices of the Trade. But the Examiner will not refuse the trademark registration if it acquires a distinctive character or is a well-known trademark before the date of application for registration.