I’m a curious and hands-on designer with a background in architecture and a passion for crafting thoughtful, human-centered experiences. Now diving deeper through a Master’s in Strategic Product Design at TU Delft—focusing on systemic, social, and sustainable design—I love connecting big-picture thinking with the psychology of everyday choices. Whether I’m sketching ideas, prototyping by hand, or exploring how design can shift behaviors, I’m most energized when turning abstract concepts into something real and impactful.
Raissa Cristabel raissacristabel@gmail.com
www.linkedin.com/in/raissa-cristabel
Table of Content
Adidas Gen Z Niche Culture
Foresight Map
Strategic Design
Healthy Start
Transdisciplinary Research
Strategic Design
Adidas DIY Community
Future Roadmap
Strategic Design
Sayan Village
Ecotourism Center
Experience & Spatial Design
Mamasa: Eksibisi Lima Banua
Online Exhibition
Check Dit! - Komovo
Healthcare @ Your Doorstep Systemic Design
Happy Carry at Land of Leisures
Experience & Spatial Design
Exploring Through Making
Personal Projects
Foresight Map
Strategic Design | 2024
Project Type Individual Client Project for Forecast & Backcasting course
MSc Strategic Product Design - TU Delft
Tools Used Adobe Photoshop Adobe Indesign Miro
Grade 8/10
Chosen among 170 students to present to Adidas HQ team
Background
The rise of niche cultures is a defining macro trend shaping the future of the fashion and sports industries. As mainstream culture fragments, Gen Z embraces smaller, specialized communities with shared values and interests. Among these, the DIY enthusiast subculture thrives, driven by creativity, sustainability, and digital connectivity. For brands like Adidas, understanding and engaging with these niche communities is key to staying relevant and fostering meaningful partnerships.
Context/Brief
This project was developed as part of a Strategic Consumer Insights and Digital Strategy assignment, applying a threestage visual foresight method. The goal was to analyze the DIY enthusiast subculture within Gen Z, identifying key patterns, emerging trends, and their potential impact on brands in the sports and lifestyle industries.
Problem Statement
With culture shifting from mass appeal to micro-communities, brands must adapt to remain relevant. DIY culture embodies self-expression, sustainability, and digital engagement—challenging conventional retail models and offering opportunities for brands to align with new consumer values. The challenge lies in identifying how Adidas can authentically engage with and contribute value to this subculture.
Methodology & Approach
A structured three-stage visual foresight method was applied:
1. Visual Data Collection: A curated dataset of images representing the DIY enthusiast subculture, capturing aesthetics, tools, processes, and community interactions.
2. Pattern Analysis: Identifying recurring themes and social patterns, including sustainability, digital engagement, skillsharing, and community-driven creativity.
3. Foresight Mapping: Synthesizing insights into a strategic foresight map, outlining key drivers of change, future values, and potential implications for brands in the sports and fashion industries.
Resourcefulness & Sustainability
Maximizing material use by incorporating zero-waste methods ike creating one-piece patterns, repurposing fabric scraps, and upcycling thrifted or unconventional materials like blankets and towels. Reworking old clothes to align with current trends while reducing overconsumption.
Skill Development
DIYers learn new techniques through online tutorials and communities on platforms like YouTube and Reddit. Beyond just creating physical products, many also sell patterns, digital guidebooks, and other educational resources, turning their expertise into a shareable commodity.
Cultural Awareness
The revival and adaptation of traditional methods such as shibori, natural dyeing, and eco-printing, blends cultural heritage with modern DIY practices. Creators give traditional garments, like hanbok and kebaya, a modern twist, honoring cultural craftsmanship while introducing contemporary aesthetics.
Accessibility & Inclusivity
In DIY communities, skill level doesn’t matter—anyone can participate. Tutorials are designed to be easy to follow, and projects often use tools readily available. This inclusivity extends to making high-end designer-inspired looks accessible to those on a budget.
Trends
Self expression & Creativity
DIY projects are focused on uniqueness and personalization, with creators prioritizing authenticity and individuality. The goal is to craft pieces that are deeply customized and one-of-a-kind, often involving experimental and quirky designs that wouldn’t be found in mainstream fast fashion.
Digital engagement & documentation
DIYers document their creative processes through social media features, turning platforms like TikTok, YouTube, and Reddit into creative hubs. These spaces foster communities where tutorials are shared, and experiences are exchanged, building a vibrant online ecosystem for creators.
Community & Collaboration
Workshops, crafting meetups, and art markets are becoming popular social activities, while platforms like Etsy and Depop enable creators to sell their handmade goods. The collaborative nature of these spaces fosters connection and shared experiences among like-minded DIY enthusiasts.
DIY as Therapy
For many Gen Z DIY enthusiasts, crafting offers a way to soothe anxiety and provide an outlet for working with one’s hands, giving a sense of calm and mindfulness. There’s also an emphasis on trusting the process and finding relaxation in the slow, deliberate nature of handmade creation.
Trend Cluster Arrangement
Future Values
Outcome & Insights
The project was recognized for its strong visual synthesis and ability to capture the distinct traits of the DIY subculture through compositional similarities. Key insights include:
DIY culture is evolving into a circular economy, where creators focus on full lifecycle thinking. The subculture moves toward trendagnostic fashion, prioritizing selfexpression over seasonal trends. There is an opportunity for brands to support collaborative learning with traditional artisans and enable better monetization of creative skills. The integration of therapeutic crafting into educational and wellness spaces is gaining traction.
Lessons Learned & Strategic Implications for Adidas
• Brands should avoid generic messaging and instead develop tailored strategies that embrace niche communities authentically.
• Providing open-source tools, content, and platforms can help Adidas engage DIY creators while fostering inclusivity.
• Adidas can explore collaborations with DIY creators, supporting sustainable and resourceful fashion initiatives.
• Investing in digital crafting ecosystems, including social engagement and accessible maker spaces, can strengthen Adidas’ connection to this emerging movement.
By leveraging these insights, Adidas can create innovative strategies that align with the values of Gen Z DIY enthusiasts, positioning itself as a forward-thinking brand within the evolving sports and fashion landscape.
1. Circular DIY economy & full lifecycle thinking
2. Trend-agnostic fashion
7. Tools & content tailored for more inclusive sizing, cultural diversity, & disability-friendly.
5. Cultural renaissance by collaborative learning with traditional artisans
3. Opportunities to better monetize their skills
4. Seamless crafting & sharing ecosystems
8. Greater integration of therapeutic crafting in education systems
6. Increase in Creative Freedom Zones or accessible public crafting spaces
Strategic Design | 2024
Project Type Group Client Project for Forecast & Backcasting course
MSc Strategic Product Design - TU Delft
Tools Used Adobe Photoshop Adobe Indesign Miro genAI
My Role Brainstorming future scenarios Collaborated with team members to make the future roadmap
Context
As part of a real-life strategic design challenge for Adidas, our team was tasked with exploring the future of adaptive and universal design in the context of Accelerated Pop Cultures and Niche Online Communities. The aim was to investigate how Adidas can remain culturally relevant and inclusive in an increasingly fragmented and fast-paced digital landscape.
Key
business questions explored
Challenge
1. What signals and trends should Adidas be aware of?
2. How do these trends shape consumer behavior, attitudes, and values?
3. What impact will this have on Adidas’ business in sports and lifestyle?
4. How can Adidas stay ahead of the curve through strategic initiatives and product innovation?
To identify emerging socio-cultural and technological trends shaping fashion and sportswear, and translate these insights into strategic opportunities for product and service innovation within a chosen category.
Focus
Focusing on the DIY ethusiast niche culture, we developed a future roadmap and future artefact of how Adidas can cater to this group. From emerging trends and values of this subculture, we envision a future where adidas becomes a
Future Roadmap
Future Artefact
Mamasa: Ekshibisi Lima Banoa
Online Exhibition | 1 September 2020 - 1 September 2021
Project Type Organizational Project Team work
Tools Used Photoshop, Wix, Zoom
My Role Preparing website and webinar materials
PIC of Webinar
Liaison Officer for the collaboration with OMAH Library and the Indonesian Architectural Archives Network (JAAI)
Collaborating with expeditioners
Background
Arsitektur Hijau (Translation: Green Architecture) is an organization that has been engaged in documenting Indonesian vernacular architecture since 1985. Every year Green Architecture holds expeditions to vernacular villages in Indonesia, a work program that focuses on documenting the architecture, culture and way of life of vernacular communities.
In 2018, an expedition was held to Balla Tumuka Village, Mamasa, West Sulawesi, and the results of the data collection and documentation have been processed into a book entitled Mamasa: Five Banua Expedition.
Context
The project, “Mamasa: Ekspedisi Lima Banua,” was initiated to delve into the realm of vernacular architecture, specifically focusing on Mamasa. The intent was to showcase the rich architectural heritage of the region, considering the influence of local communities, climate, culture, and available resources. Recognizing the potential impact of technology and expert intervention, the project aimed to raise public awareness about Mamasa’s unique vernacular architecture. Problem
The challenge addressed was the potential transformation of vernacular villages, such as Mamasa, into tourist destinations. This shift could alter the residents’ habits, with both positive and negative consequences. The project sought to navigate the balance between increasing visibility through technological advances and preserving the authenticity of Mamasa’s cultural and architectural identity.
About Mamasa
Mamasa, located in the West Sulawesi province, is a diverse district with Mamasa Regency housing numerous villages, including Balla Tumuka Village—a focal point for data collection by the Green Architecture Expedition Team. This region shares cultural similarities with the neighboring Toraja culture. There are various livelihoods in Balla Tumuka Village, namely farming, coffee gardening, corn gardening, government employees and others.
Approach
The approach involved the creation of www.mamasalimabanoa, a digital platform that allowed visitors to virtually experience Mamasa’s cultural and architectural richness. The methodology included meticulous research on Mamasa’s vernacular architecture, leveraging technology for a compelling digital exhibition. The webinar on Mamasa’s architecture and culture was conducted collaboratively with the OMAH Library and the Indonesian Architectural Archives Network (JAAI).
Output
The primary output of the project was the successful implementation of the digital exhibition and webinar. The digital platform featured immersive experiences, allowing users to explore Mamasa’s unique architecture from a first-person perspective. The webinar provided an in-depth discussion on Mamasa’s architectural and cultural aspects, engaging over 300 participants.
Series of Publication
1 September - 1 October 2020
Instagram @arsitekturhijau
1. Series of Publication
Initiating public awareness of the exhibition through a series of instagram posts. The content directs the viewers to the website, provide information regarding the schedule of the webinar, as well as promote merchandise and the Mamasa Book. This aims to increase anticipation and traffic for the website.
Website (available for 1 year) www.mamasalimabanua.com made by wix.com
Webinar (1 October 2020)
Speakers: Mamasa Expeditioners in collaboration with OMAH Library x Jaringan Asip Arsitektur Indonesia Zoom - open for public
2. Digital Exhibition
The digital exhibition, titled “Mamasa: Ekspedisi Lima Banua”, offers a unique opportunity for visitors to virtually immerse themselves in the experiences of Mamasa expeditioners. Recognizing the current limitations on travel due to the ongoing pandemic, we aim to provide a rich experience where visitors can feel as though they are exploring Mamasa alongside an experienced guide.
A combination of GIFs and audio to provide the experience of going on the expedition
360o view of each of all five Banuas, the Mamasa vernacular house
Within the digital exhibition, visitors have the option to select a character to accompany them on a virtual tour of Balla Tumuka Village. This interactive experience allows participants to engage with the Banua space from a first-person perspective through carefully crafted modeling. As visitors navigate the digital landscape, they will have the opportunity to learn about the rich culture of the Mamasa people, creating a comprehensive and immersive encounter with Mamasa’s unique heritage.
the selected character “guides” the visitor through each page
3D models of each Banua (Mamasa vernacular house), complete with its distinctive features
Access to explore the interior of the 3D model, with, with illustrations of the activities conducted in each room
By clicking on the illustrations, a page consisting of a related description appears
3. Webinar
As a fitting conclusion to the Mamasa exhibition series, the “Lima Banua Exhibition,” a webinar is scheduled for October 1. This virtual event, conducted in collaboration with the OMAH Library and the Indonesian Architectural Archives Network (JAAI), seeks to provide a comprehensive understanding of Mamasa’s unique vernacular architecture and its cultural significance.
This initiative underscores the harmonization of preserving cultural heritage, promoting tourism, and considering the potential impacts on the local community.
3 background options for a “postcard”, in which visitors could write messages on, to share on social media as a souvenir from the virtual trip to Mamasa
a public opinion section asking which one of the expeditioners’ activities was the most enjoyable
a public opinion section asking which Banoa type was the most interesting
The thoughtful incorporation of a public opinion section, where visitors could contribute their opinion on each topics, serves a dual purpose – enhancing user experience and aligning with the strategic objective of fostering community engagement.
The percentages of the visitors’ answers were uploaded as content on the arsitekturhijau instagram account. This adds to the feeling of inclusion and contribution.
Outcome
The project yielded a significant impact, with the website garnering over 2,000,000 visits within a year. This demonstrated a considerable increase in public awareness regarding Mamasa’s vernacular architecture. The Instagram followers of arsitekturhijau witnessed a notable rise by 200, reflecting a growing interest in sustainable architecture and cultural preservation.
Lessons Learned
The strategic design approach underscored the importance of technology as an enabler for cultural promotion, emphasizing the need for a delicate balance between virtual experiences and real-world impact on local communities. Key takeaways included the efficacy of immersive experiences in fostering public engagement and the imperative of a holistic strategy that considers the intersectionality of technological innovation, cultural preservation, and community well-being.
Check Dit!
Systemic Design | 2025
Project Type Group Client Project for Komovo
Systemic Design Studio
MSc Strategic Product Design - TU Delft
Tools Used Miro, Canva, Procreate
My Role Desk Research System Mapping Developing the Design Reasoning Framework
Context
This project was commissioned by Komovo, a Dutch social design agency for system change. The original brief asked us to design an intervention that addresses health inequality in the Netherlands.
Through qualitative reasearch and systems mapping, we reframed the challenge: rather than addressing health inequality only through care access, the real opportunity lies in empowering young people to engage with preventive health in their daily lives—before problems arise.
The Intervention
In response, we designed Check Dit!, a government-supported preventive health program for young adults aged 16–25. The intervention delivers a monthly toolkit containing a themed info card and a habit checklist, designed to build awareness and encourage small, consistent behavior changes. The concept was developed through iterative design reasoning, guided by mental model mapping to ensure it fits seamlessly into the lives and mindsets of the target group. Through a simple yet systemic approach, Check Dit! aims to make preventive health feel relevant, doable, and part of everyday life.
Our Design Reasoning Framework
What How Value
Mental Model Change
A subscription-based program that delivers monthly preventive health toolkits to young adults aged 16–25, funded by the Ministry of Health. Each toolkit includes a themed information card and a habit checklist designed to introduce practical health topics and actions relevant to everyday life.
Campaign raising awareness through instagram and website fun, provocative, and accessible encourage voluntary subscription sign-up
Themed toolkit boxes: prevention product information card habit checklist
The ripple effect changes the mental models of care systems Check Dit
FROM: "Healthcare is only for sick people"
TO: "Health is something I build every day."
Main strategy for changing the mental model:
Embodying Alternatives
Providing practical and relevant health-related products that encourage their use which help participants to recognise that other ways of doing things are possible, and assist them in incorporating new habits into their daily lives
Supporting strategies for changing the mental model:
Marketing Initiatives
Advertisements in public spaces and social media
Monthly campaigns targeting different groups (especially low-SES young adults)
We recognise the important and complementary role of 'sensing surprise' through novelty of content and new information, and cultivating 'sensing multiples' to provide a wider range of opportunities for interaction and sharing of experience
Human level value
Human mechanism
The convenient and accessible monthly toolkit is a way to raise awareness and induce a habit among young adults to change their mental model
Keeping the behavior simple and manageable to increase the likelihood of consistent repetition. Monitoring behavior (in this case through the habit checklist) also have shown promise in promoting habit formation.
Systemic mechanism
Young adults, when empowered with health literacy, demand and value preventive care. This demand feeds back into institutional structures.
The health literacy of young adults in NL are improved and they are empowered to take control of their health through small , practical actions that lead to long-term well-being.
Systems level value
collectively stakeholders (the government , insurance companies, healthcare industry players, and healthcare providers) take action to shift the system in the direction where it focus more towards preventive care
A responsible and resilient society in which preventive care is embedded in daily practices, leading to structural demand for a healthcare system that ensures sustainable wellbeing for all shaping a generation committed to long-term health equity. leads to ultimately leading to Ultimate Value
What’s happening?
Iceberg Model
What’s been happening over time?
What’s been influencing that behaviour or trend?
What beliefs stimulate that behaviour?
Why Dutch Young Adults Don’ t Prioritize Health (Yet)
Unhealthy food habits
Poor sleep routines
Heavy screen use (before bed)
Increased alcohol use
Delayed visits to hea th services
Limited physica activity
Experimenting with drugs & smoking
Low hydration
Exposure to oud music
Priority of social life/work/study over health
Late-night/irregular routines
Se f-care/healthy food habits perceived as expensive
Prevention seen as unnecessary
Rules/Policies
Health advice seen as boring or judgement al
Low health literacy
Peer behaviour normalizes unhealthy behaviour
Physical/Environmental
Prevention is undervalued in healthcare system
No mandatory lifestyle or hea th education
High “eigen risico” discourages early care
Information
Health info is complex, medical & judgement al
Financial
Healthy food/self-care items are expensive
View on Health
Student housing/ low-ses housing
lack space and privacy
Fast food is easier to access
No encouragement of movement
Social
Peer pressure/socia media prioritizes appearance over wel -being
Peer groups influence unhealthy behaviour
“Healthcare is only for sick people”
“I’m still young, I will worry about hea th later”
Food Habits
“Fastfood is cheaper than fresh fruits and vegetables”
“Cooking healthy mea s takes so much time”
Habit Forming
“Small changes won’t make a difference anyway”
“I don’t have time and money to exercise”
“It’s too big of a step to adopt a healthy lifestyle”
Michael
“Health
23 years
Needs
Key Attribute
Education: Completed MBO 2
Income: Full-time job (€2300/month)
Living situation: With family, shared bedroom with younger sibling
Interests: Basketball gaming, TikTok, rap music
Health status: Overweight rarely exercises (sometimes plays basketball with friends) smokes occasionally, poor sleep pattern, drinks a lot of soda
Practical and relatable health advice that fits his lifestyle
Motivation to move more during or after work
Practical tools to improve sleep and energy levels
A sense of autonomy and motivation (not being told what to do)
Support without pressure, non-judgmental and low-key
Places to do free physical activities
Opportunities
Short Description
Michael (23) lives in Rotterdam-Zuid He works full-time in a low-level office job after comp eting MBO 2
He spends most of his day sitting behind a computer, with very ittle movement He lives with his parents and shares a smal bedroom with his younger brother. In his free time he enjoys gaming TikTok and playing basketball with friends (when he has the energy) Health isn’t a priority for him, partly due to low motivation, low awareness and no clear routine
Challenges
Sits most of the day at work and again while gaming at home
Low physical activity
Trouble sleeping
Limited space and privacy at home to do things for himself
Sees healthy habits as "for rich people" or boring
Mental fatigue and stress from financial insecurity
Has habits like soda, smoking and late nights as part of his lifestyle
Michael just got home from his Customer Service office job. He is sitting on his coach enjoying his soda whilst scrolling on his phone
A subscription for free health products? Finally, my first package!
Wow, I'v e taken at least 8.000 steps ev ery day this past week, pretty nice actually. Maybe from now on I could try to do 10.000 steps a day. 1 2 3 4 5 6 7 8
He then sees an Insagram post from an account called “Check Dit” , which catches his attention.
“ Walking just 10 minutes a day can reduce y our risk of early death by 15%"
He decides to sign up as it is free anyway.
Maybe I should start taking walks to work...
A few months later, Michael receives a blue box... it’s the first ‘Check Dit’ box!
He opens the package and finds all these cool products, including a nice pair of socks
Michael reads the card themed: “physical exercise’ and realizes that he should walk more.
After walking to work everyday for the past week, Michael checks his phone and gets impressed by the amount of steps he has taken. Michael then walks by a poster from ‘Check dit’ .
Impact on target group vs stakeholders
Stage 2: Long term impact
Strategic Design | 2024
Project Type
Group
Client Project
for Strategic Design Studio
MSc Strategic Product Design - TU Delft
Tools Used
Adobe Photoshop
Adobe Indesign Miro
My Role
Brainstorming ideas
Developing the programme timeline and user journey
Conducted interviews with stakeholders
Context
This project was commissioned by Convergence Healthy Start, an initiative uniting TU Delft, Erasmus MC, and Erasmus University to improve youth well-being through transdisciplinary research. The original brief aimed to develop a strategy for a center of expertise in transdisciplinary education and a roadmap for integrating science with society. Through qualitative research by conducting interviews with their PhD Fellows and Postdocs, we reframed the challenge: the success of this vision hinges on addressing collaboration, communication, and methodological gaps experienced by PhD researchers working across disciplines.
The Concept
In response, we designed a strategic intervention to support PhD researchers throughout their journey. Our solution includes a structured cohort program, a tailored transdisciplinary course, quarterly “Development Weeks” for skill-sharing, and a centralized digital platform to facilitate communication, resource access, and continuous learning. This holistic approach aims to foster stronger collaboration between researchers from design, social, and medical sciences, enabling impactful and cohesive research outcomes.
Explore it yourself!
Sayan Village Ecotourism Center
Experience & Spatial Design | 2021 - 2022
Location Ubud, Bali
Project Area 7.828 sqm
Function Ecotourism Center
Project Type Final Studio Project
SAA Awards - Excellent Design
Tools Used Sketchup, Autocad, Lumion
Supervisor Dr. Rahadhian Prajudi Herwindo S.T., M.T.
Internal Juries Dr. Yuswadi Saliya, M. Arch.
Ir. Mira Dewi Pangestu, M. T.
External Juries
Ar. Budi A. Sukada, IAI
Ar. Ketut Rana Wiarcha, IAI
Ar. Panoogu Silaban, IAI
Ar. Ridwan kurnia, IAI
Ar. Hamdan Abdul Jamal, PAM
Context
Sayan Village is a village that is rich in natural and artistic potential. Even so, in the midst of the booming Bali tourism industry, this village is still on the verge of poverty. Combining the local issues, potential, and design theories of traditional Balinese architecture, an Ecotourism Center is considered to become the most contextual solution.
Boasting spectacular views of Bali’s renowned Subak Ricefields and Ayung River, Sayan Village Ecotourism Center is steeped in the local vernacular through its design and choice of materials. It is a one stop all-in-one experience of Sayan Village, where tourists and locals interact through nature, art, and culture.
Problems
1. Subak Paddy Fields at Risk
The surge in Bali’s tourism industry threatens the UNESCO World Heritage Subak paddy fields, replaced by villas and hotels.
2. Generational Shift and Economic Impact
Local farmers, enticed by the tourism industry, abandon farming. The younger generation shows little interest in agricultural pursuits, impacting the sustainability of the village economy.
3. Pollution
The encroachment of hotels and villas leading to water scarcity, pollution, and farmers’ loss of good quality rice
Approach
Methodology
Conducted extensive research on local issues, cultural heritage, and ecological concerns.
Synthesized traditional Balinese architectural philosophies, environmental sustainability principles,
Research Findings:
Uncovered the multi-faceted potential of Sayan Village:
Nature:
Subak ricefield is not the only natural wonder of Sayan Vilage. This village also holds the sacred energy of Ayung River and Beji Dukuh Holy Shower.
Art:
Sayan is also the origin of the authentic Young Artist genre of painting. This genre uses daily local activities—such as farming, trading, and being in nature—for the object of inspiration.
CulinaryTourism:
The local residents of Sayan have a strong interest in enterpreneurship. Initiatives in improving Sayan culinary tourism have been mentioned by the local government.
Solution
Ecotourism is one of the environmentally friendly tourism activities, which prioritizes aspects of nature conservation, socio-cultural economic empowerment of local communities, as well as learning and education.
Concept
Spatial programming focused on immersive experiences. Visitors and locals can learn and appreciate the beauty of subak in the subak museum and through live farming, the Young Artist painting genre can be taught at the workshops and gallery, and local small busineses can sell their goods at the foodcourt and Peken Carik (market by the ricefields). All experienced within nature.
Natah, an open space which is the center of orientation of the surrounding buildings, has a function as a miniature subak rice field that becomes the main attraction of the site.
Learn & Understand
First hand experience where visitors can dwelve directly into the nature of the subak rice fields to get to know and learn about the local natural beauty which is starting to be neglected by residents of the island.
The design is rooted in traditional Balinese architecture, employing local materials such as wood, andesite, Balinese carved Paras rock, and clay roof tiles.
Appreciate
After learning and understanding, visitors are invited to appreciate nature through art. The ecotourism center offers a painting experience within the object of inspiration, the natural surroundings with the locals’ daily activities.
Support
visitors are invited to be involved in culinary tourism and commercial activities to celebrate the educational journey, as well as to support the local economy which contributes in maintaining the surrounding nature.
Everchanging scenery throughout the seasons
Landscaping concept
The Manik Ring Cucupu Philosophy is applied in the landscape: nature provides the materials needed by buildings, and in return, the buildings do not damage their natural environment. Natah inbetween buildings are planted with plants that users can pick for cooking and offerings, as part of the ecoourism experience.
Excpected Outcome
Holistic Ecotourism Experience:
Established an environment where visitors engage in hands-on learning about Subak paddy fields, appreciate the Young Artist genre through painting workshops, and support local businesses in a sustainable manner.
Contributed to the preservation of Sayan Village’s natural and cultural heritage while providing economic opportunities for the local community.
Lessons Learned
Cultural Preservation and Sustainability:
Recognized the importance of a balanced relationship between tourism development and cultural preservation. Learned the importance of integrating traditional knowledge with contemporary design methodologies for sustainable outcomes.
Young Artist Gallery & Painting Workshop
Subak (Traditional irrigation system) Museum
Cooking Class & Tuak (Traditional Beverage) Making Workshop
Tools Used Sketchup, Autocad, Lumion, Microsoft Powerpoint
My Role Market research Collaborating with client Developing concepts Creating design alternatives Producing construction documents
Context
The project revolves around the creation of an engaging booth for the local bag brand, Happy Carry, at the Land of Leisure event in Yogyakarta. This local market celebration of the creative industry provides a unique platform to showcase the brand’s identity, characterized by playfulness, bright colors, and youthfulness. The target audience primarily includes teenage girls, visually expressive adult women, and individuals aspiring to stay on-trend by attending such events.
Problem Approach
The challenges faced in designing the booth are multifaceted.
The event organizer’s requirement of curved walls poses a structural challenge,
while the limited space of 2.5x3.5m2 necessitates strategic planning to incorporate various displays, storage, a mirror, and a cashier corner.
Moreover, the need to attract attention in a visually competitive environment adds complexity to the project.
In tackling these challenges, the approach involved a thorough methodology combining design thinking and market research.
Understanding the target audience and their preferences was a pivotal step.
Additionally, exploring the local creative industry landscape and analyzing competitors at similar events provided insights into effective strategies.
Methodology and Research Findings
Conducted surveys and interviews to understand the preferences of the target market.
Analyzed successful booth designs from previous events to identify patterns.
Collaborated with the Happy Carry team to align the booth design with the brand’s essence.
Output
The final output comprised innovative elements to address the challenges and achieve the project goals. The booth featured custom retail displays, including a curved hanging rack and gradient transparent pedestals, reflecting the brand’s playful identity. One of the walls was transformed into an interactive element, inviting visitors to draw on it and take selfies, enhancing engagement. Solid bold colors were strategically incorporated to ensure visibility and attract the desired audience.
Outcome
The booth successfully met the set goals:
Attracted the targeted market, particularly teenage girls and visually expressive adult women.
Stood out from other booths at the event due to its unique and interactive design.
Facilitated ease of access for browsing through products.
The eye-catching and interactive element significantly increased visitor engagement.
Lessons Learned
The project underscored the importance of a user-centric approach, where understanding the audience and aligning with the brand’s identity were paramount. Adapting to constraints, such as curved walls and limited space, required creative problem-solving. The experience emphasized the significance of balancing aesthetics with functionality in creating a memorable and effective booth design.
This project showcases a holistic approach to design challenges, incorporating user research, and achieving strategic outcomes in a competitive market environment.
Exploring Through Making
Personal Projects | 2022 - 2025
In my free time, I love diving into hands-on projects that let me explore different crafts and materials. Whether it’s sewing a garment, making silver jewelry, experimenting with graphic design, or trying an alternative printing method, I always feel the need to understand how things are made—beyond just designing them on paper or screen. These personal projects are my way of learning by doing, discovering the challenges behind each process, and gaining a deeper appreciation for the craft. They help me design with more empathy and intention, and remind me why I fell in love with design in the first place.
Silver Jewelry
Project Year 2023 - 2024
Project Description Designing and making silver necklace and rings
Project Year 2019
Role Leader, Editor in Chief
Project Description Highlights! Magazine
I won’t tell others how to build something I’ve never touched. To lead with vision, I first choose to make. Because strategy without empathy is just guesswork.
Graphic Design Cyanotype Alternative Printing Branding & Visual Identity
Project Year 2019
Project Description Instagram Infographic for Student Association
Project Year 2021 Role
Co-Founder
Project Description Dessert Brand Identity
Project Year 2023
Project Description Mix Media farewell cards with cyanotype sun print
