TOP LEAD GENERATION TIPS FOR FREIGHT BROKERS Lead generation is a daunting and time-consuming task, contrary to the success of your business which depends on analyzing new prospects and attracting them to what you have to offer.
Here are a few places where freight brokers can generate new leads to enhance their business.
Start with the people that you know Make use of your current contacts, ask your dear ones where they work, and get started.
Keep a notebook with yourself always You can note down the names of the companies you see on the road.
Make use of referrals As you build relationships with customers, they will refer other customers to you.
Check the credit reference of the customer Ensure that you mention that a customer referred you.
Research Before making the call, ensure that you conduct due diligence about the company and individual.
Expect resistance Be prepared to hear why your prospects cannot do the business. Anticipate their concerns and prepare accordingly.
Follow up Ensure that you follow up, no matter how the initial contact with the prospect ends.
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