Graduation Project

GRADUATION PROJECT VISUAL COMMUNICATION (BACHELOR OF DESIGN)

Vol. 1 of 1

Project Title:

Brand Refresh for Estuary World

Name:

Rahul Thakur (UA1822309) Project Mentor:

Salil Divakar Sakhalkar

2022

The Graduation Project Evaluation Jury recommends RAHUL THAKUR from Visual Communication for the Master’s/ Bachelor’s Graduation Degree of Unitedworld Institute of Design, Karnavati University, Gandhinagar, India herewith, for the project titled Brand Refresh for Estuary World. The project is complete in every aspect in accordance to the guidelines set by the institution.

Chairperson

Members

Signature

Name

Organization

Signature

Name

Organization

Signature

Name

Organization

Signature

Name

Organization

*Subsequent remarks regarding fulfilling the requirements

COPYRIGHT © 2022

Student document publication, meant for private circulation only.

All rights reserved.

No part of this document will be reproduced or transmitted in any form or by any means including photocopying, xerography, photography and videography recording without written permission from the publisher, Rahul Thakur and Unitedworld Institute of Design. All Illustrations and photographs in this document are Copyright © 2022 by respective people and organizations.

Written and designed by Rahul Thakur, under the guidance of Salil Sakhalkar.

Printed in Ahmedabad.

May, 2022.

ORIGINALITY STATEMENT

COPYRIGHT STATEMENT

I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or diploma of any other educational institution, except where due acknowledgment is made in this degree project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this degree project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged.

This degree project (or part of it) was not and will not be submitted as assessed work in any other academic course.

I hereby grant the Unitedworld Institute of Design the right to archive and to make available my degree project/thesis/dissertation in whole or in part in the Institutes’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have neither used any substantial portions of copyright material in any document nor have I obtained permission to use copyright material.

Student Name in Full: Signature: Date:

Student Name in Full: Date:

“

ALCOHOL MAY BE MAN’S WORST ENEMY, BUT THE BIBLE SAYS LOVE YOUR ENEMY. -Frank Sinatra

“

CONTENTS

Research

28 Brand Collateral

Mind Map Research Direction Re-Branding VS Brand Refresh Initial Research Brand Name

Acknowledgement .....................................................10 Preface ..................................................................................11 Institute ...............................................................................13 Sponsor ...............................................................................14 About Me ............................................................................17 About Estuary World ..................................................21 Synopsis ..............................................................................22 Design Brief .....................................................................24 Possible Deliverable ...................................................25 Project proposal ...........................................................26 Project Timeline ............................................................27

User Persona

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Brand Attribute

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Design Iterations

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Identity Design Form Layout Exploration Hand Lettered Form Exploration Final Form FInal Form Exploration with font variation Finalising Form Construction Clearance Logo Version Logo on Background Existing Logo Logo Misuse Colour Final Colour RGB scale Typography Typography Uses

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Business card Card Grid Influencer Card Initial Layout Icon Exploration Icon Grid Final Set Layout Exploration Final design Editing Photos Sales Brochure Speards Mobile Optimised Spread Interface Design User Map

Implementation Mockup Business Card Sales Brochure

Reflective Note Bibliography Colophon

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Acknowledgement

This document is a joint effort of all the people that helped me doubt, and grow from it.

My family, For being the steady support and for believing in me always. Thank you, Mummy and Papa for all the love and strength. For giving me space and freedom to explore and grow. For always being supportive of my decisions.

Friends, All my friends and batchmates at UID, who have contributed to my growth and learnings with their stories and experiences.

The Institute, Unitedworld Institute of Design, for availing me the platform to interact, play and grow, test my skills, for all the education on design and life, and for being this place where I got a chance to discover myself.

Salil Sakhalkar For guiding me throughout this project and helping polish my skills in these past few years, for listening and narrating all the beautiful stories, for helping me to become a better observer.

Lolita Dutta, The coolest HOD, your knowledge and way of working always inspired me.

Thank you for all those life lessons, design understandings, teachings, and for creating andconducting Modus, for making me realise that Design is about life experiences.

I would like to thank all the other faculty members at UID who have contributed to my education in direct and indirect ways, Sambit Kumar Pradhan , Sudip Dutta, Mukesh Singh, Honey Panchal, Nayna Yadav, Arun Chanchal, Abhrojit Boral, Hardik Pancholi, Rahul Bhattacharya , Khem Raj Kala Yaatra Khalil Khan and Rajeev Kumar

Mad Umbrella, For offering me the opportunity for this project. And for making me feel warm and comfortable. And giving me room to voice my thoughts and explore my ideas freely.

Preface

As a part of the college curriculum, the end of the student tenure at Unitedworld Institute of design is marked by the conclusion of an extensive research-based project which can be either organisational or self-initiated.

A student is expected to generate professional design assignments with the application and implementation capabilities in the field of design and on a topic that is related to the respective discipline that has been pursued by the student.

This is known as the Degree Project or Graduation Project. During the tenure of the project, students are exposed to real-life or hypothetical situations under the guidance of the faculties. The student picks up a topic that is later studied in detail in order to develop a design perspective towards it.

Along with the design, the project would also focus on presentation, time management, skills, communication, and handling of practical constraints. Through this project, the strengths and weaknesses are analysed before stepping into the industry as a design professional.

The following project is organisational, with sponsor support of the Mad Umbrella. The project was completed over a course of four months with four reviews, which were conducted to check the progress in the fields of research, concept, design, and execution.

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Unitedworld Institute Of Design (Institute) Unitedworld Institute of Design(UID) is one of the premier Design institutes of India, The institute aims to create globally soughtafter professionals who can exhibit their creativity and trigger novel trends.UID’S pursuit for excellence has made its name shine with an extraordinary record of success in a short span.

UID offers a diverse range of UG and PG courses in the area of art & design. These programs are designed with strong professional emphasis and in close partnership with the industry. Every course has been structured to deliver insights into the importance of individual and collective creativity be it a theoretical assessment, design practice, curatorial evaluations or artistic considerations.

UID’s course on Visual Communication empowers the student to produce creative solutions to meet the visual design needs of society. Students are equipped with technical and conceptual skills to articulate and express ideas,think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process,and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

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Mad Umbrella(Sponsor) Mad Umbrella is a group of passionate creative geniuses.

With great talent comes great responsibility, and this is understood perfectly by them. Brand strategy, campaigns, digital media marketing, and product-related shoots, they are the one-stop solution for all the marketing needs.

Their client isn’t just a client for them, their growth is Mad Umbrella’s happiness. They work for the passion of it, and together they say “We are mad!” Presenting articulation in such a way that they completely transform brand images for their viewers. They don’t just follow the trend; they create new ones for others to follow!

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Welcome to the world, where team MAD work day and night to create something spectacular, that will leave a long-lasting impression on the audience. At MAD, they believe that design can be molded into something unique and impressive if the right strategy and clarity of thought are used. Experience precise content, design, and laser-sharp skill.

Experience Madness that never dies down.

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Rahul Thakur (That’s Me)

I am Rahul, Visual Communication student at Unitedworld Institute Of Design. I like illustrating things which come to my mind and either inspires me or makes me happy and pleased.

I am keen on learning new things and developing new skills. For me design lies in my surroundings and I get inspired from things around me.

I am a lone wanderer, and like meeting new people and listing their stories. Music is what makes me motivated while working.

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Salil Sakhalkar (Mentor) With an advertising and classical graphic design experience of over 25 years, Salil is known for his typographical and print expertise in the creative industry. An alumnus of Institute of Applied Arts, Mumbai.

He has also done a Diploma in Computer Arts and Animation.

Being a protégé of Prof. RK Joshi and Yeshwant Chaudhary, he has done an extensive study on calligraphic and typographical applications.

A known name in the print and publication industry. With more than 1200 books and publications to his credit, he has worked in the design and advertising for clients like Motorola, Videocon, Orient Blackswan, Trueworths, Woolworths, University of Agricultural Sciences,

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Arghyam, Avis rent-a-car, Al Jazira, Rohini Nilekani, just to name a few. An exhibited calligrapher and photographer, he also conducts workshops in Calligraphy and Photography using natural available light. His creative portfolio practically reflects works on almost all the product and services categories.

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Estuary World (Brand) Ashok and Alan, two friends who were fond of alcohol but they slowly realise that mixing ice to the alcohol makes the drink good for some time but as it melts it slowly changes the taste of the drink. Same goes with water which had its own taste mixed with a drink that changed its taste.

Water from different places have different constituents and different pH which makes the taste different.

People who often drink or celebrate every day as an occasion need something which dilutes the spirit without spoiling the taste. Then after a long research and study they came to a product (water). The water is designed to compliment the fine spirit.

Estuary World’s finest water is one of the innovations in the water industry from India.

Estuary water is a range of highly formulated waters which goes through purification process through Himalayan salts which then enter a unique filtration and formulation process which make the water mineralized and mystically create a form in which it blends with the things consumed and activities done by human on planet earth.

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Synopsis

This project contains the process of a brand refresh, publication, and collaterals for the Estuary World.

The project helps develop a deeper understanding of designing the brand identity, by gathering and analysing information about the important aspects of the process.

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The project starts with understanding the history, background, research including interviews, comparative study of different related brands, existing identity analysis, ideation, designing a new identity, brand guidelines, stationery, and other collaterals by taking important decisions about the visual design.

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Design Brief To improve the visual identity of Estuary World and convert it into and extensive design system.

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Possible Deliverables

Brand Refresh + Collateral Design

Identity Design

Collateral Design

Logo

Sales Brochure

Typography

Influencer Card

Colour Palette

Business Card Interface Design

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Project Proposal Project Brief Estuary World is a brand which makes blending water for spirits, right now it is making two types of product. One is blending water which is made for Single Malt, Vodka and Whiskey. And the other is drinking water.

The brand is aiming to launch its product in a new market so the new branding will be done in the similar line.

Possible deliverables An extensive brand guideline, which contains the brand logo, typography and colour scheme with every possible collateral.

Project Stage Initial Research > Primary Research > User Persona > Analysis > Ideation > Final Concept > Design > Prototype.

Timeline 4 Month

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This is the project proposal that I submitted to the college. The proposal has an outline idea of the project brief, possible deliverables, project stage and timeline.

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Project Timeline PRIMARY RESEARCH SECONDARY RESEARCH DESIGN ITERATION IMPLEMENTATION DOCUMENTATION JANUARY

FEBRUARY

MARCH

APRIL

PRIMARY RESEARCH

SECONDARY RESEARCH

DESIGN ITERATION

IMPLEMENTATION

DOCUMENTATION

To study the basics of branding and rebranding, sketching mind maps and research directions and taking some interviews of the people.

To do a study about the brand, and do analysis on the demography of the brand with a parrely studying about brands who are closely related.

To make a completely new brand refresh and remake the brand collateral in accordance with the new brand identity.

To implement every design outcome of the brand by making a mockup and then finalising it, to give it production.

To document every possible step for the design process of new brand refresh and design collateral of the brand.

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RESEARCH

Research Mind Map Research Direction Re-Branding VS Brand Refresh Initial Research Brand Name

User Persona Brand Attributes

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Mind Maps At the very initial stage of my the project, I have drawn some mind map related to the Estuary World, which include the identity , digital content, facilities, services, workflow, and many other things.

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Research Directions

After mind maps, I have jotted down all the possible research directions for this project which include studying the existing identity of other companies, existing publication of other spirit industry, promotional strategies, thought behind branding or rebranding, the target audience of the brand, how they narrate stories.

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Graduation Project Estuary World Identity Design Logo

Colour

Typography

Collateral Design Sales Brochure

Influencer Card Business Card

Interface Design

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Rebranding Vs Brand Refresh

Article by - fabrikbrands.com After writing down the research directions and mind map, I studied what is the basic difference between rebranding and brand refresh of any organization.

Rebranding, brand refresh - it all sounds the same, doesn’t it?

To people on the outside of the design world looking in, it’s easy to get confused when these two terms come hand in hand. You see companies evolving, changing, and adapting to the current market, but are they rebranding, or just refreshing?

Though the two terms seem similar on the surface, when you get down to the details, the differences are like night and day.

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While a brand refresh is like giving your company a fresh lick of paint, a new look, and a fancy new logo, “rebranding”, is all about tearing down everything you’ve built, and starting again from scratch. In other words, one is far more dramatic than the other.

Rebranding Vs Brand Refresh?

In this thought-piece, we’ll outline the key differences.

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Brand Refresh

Rebranding

- Tweaking the current logo.

- Creating a new personality.

- Updating the slogan.

- Designing a new background for the company.

- Changing the colour palette.

- Refreshing marketing materials.

- Establishing the company within a different market.

- Using a new font.

- Overhauling the entire image.

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Initial Research Ashok and Alan, two friends who were fond of alcohol but they slowly realize that mixing ice to the alcohol makes the drink good for some time but as it melts it slowly changes the taste of the drink. Same goes with water which had its own taste mixed with a drink that changed its taste.

Water from different places have different constituents and different pH which makes the taste different.

People who often drink or celebrate every day as an occasion need something which dilutes the spirit without spoiling the taste. Then after a long research and study they came to a product (water). The water is designed to compliment the fine spirit.

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Estuary World’s finest water is one of the innovations in the water industry from India.

Estuary water is a range of highly formulated waters which goes through purification process through Himalayan salts which then enter a unique filtration and formulation process which make the water mineralized and mystically create a form in which it blends with the things consumed and activities done by human on planet earth.

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Thus deriving 2 categories of products, namely: World’s First Epicurean Water (Contains 0.0 % alcohol, to be served chilled without ice) - Whiskey Water (Gives the trues taste of whiskey when blended with estuary water) - Single Malt Water (gives the true essence of malt when mixed with estuary water) - Vodka Water (Stays calorie free, giving the real taste of Vodka) - Coffee Water (when Coffee is made using this water it would give a neutral and real taste of the coffee it is consumed with) World’s Finest Water - Daily Water - Golf Water - Travel Water

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Brand Name

ESTUARY Literal meaning- An estuary is a partially enclosed, coastal water body where freshwater from rivers and streams mixes with salt water from the ocean.

Product Name- The reason behind keeping the name Estuary was that it is related to water and gave a sense of mixing/ blending. **From there the slogan of the company came “BLEND IT RIGHT”.

WORLD The primary target was to serve it to the whole world as its the first crafted water for alcohol blends. But slowly after time and marketing they found out that the primary target is Europe.

Brand Tagline- BLEND IT RIGHT

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Brand Voice and Tone - The brand is confident and bold, bordering on stylishly arrogant, but never rude or un-classy. The tone is elite, yet simple, inviting and educational.

Brand Positioning - World’s first and only water crafted for Alcohol Blends.

Brand Mission - The brand aims to provide a unique variant which is one of its kind but at same time they keep a true form of water alive.The brand follows a motto of being 100% plastic free, hence are packaged in pure glass to bring the true balance between nature and luxury The brand is at its one of the exquisite positions to be the world’s first formulated water company, established, created and formulated in India, for the world.

Brand Philosophy - Estuary is not just a premium product innovation. True, a water designed to compliment fine spirits didn’t exist and Estuary was conceived to meet the unmet needs of spirit connoisseurs the world over. But the philosophy of Estuary extends to a whole world-view of authentic luxury.

Brand Personification : - The brand speaks to a generation of entrepreneurs who have made it early in life due to their innovations.

- Estuary is all about authentic luxury.

As the human beings race towards modernity, there are more and more of us attaining success earlier in life and demanding more grounded, genuine luxuries. Luxuries that elevate everyday experiences while preserving originality.

Estuary is inspired to enable today’s connoisseurs, epicureans, and enthusiasts. With the products that enable them to elevate their hobbies and their lifestyle.

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Types of Segmentation Geographic

Segmentation criteria Region Density

Description Around the Globe (mostly Europe) Urban Sub - urban

Age Gender

Legal Age Drinker Male Female

Behavioural

Degree of Loyalty

Loyal Devoted to the product

Benefit Sought

Innovative Product Easy Access

Personality

Passionate Epicurean

User Status

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Regular User

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Types of Segmentation Psychographic

Segmentation criteria Social Class

Description Mostly Upper Middle Class Elite

Lifestyle

Mostly Epcurean Affluent beings who are not hesitant to spend money on products which do not ruin their Spirits.

Brand USP

Business Model

Across the world, water might look similar, but the truth is that every glass of water contains a unique mix of dissolved salts and minerals. This gives every kind of water its own taste, which changes the taste of your whiskey or single malt drink.

Estuary Blending waters are toned to remove unwanted flavours, so you can experience the original taste of premium spirits.

ESTUARY is a brand under the company: ESTUARY INDUSTRIES PRIVATE LIMITED

The Goods are sold through all segments : Distributors, Stockists, Modern Trade and General Trade

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USER PERSONA

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As part of my research I have made few persona of the people who were using the product in Europe.

I have prepared few question and scenario for the people and asked them to fill, which were related to my project.

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**Stylescape for Jesper Garcia

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**Stylescape for Veronica Cole

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**Stylescape for Daniel Cornet

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**Stylescape for Adelmo Brown

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**Stylescape for Nicola Volkov

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BRAND ATTRIBUTE

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BRAND ATTRIBUTE

“Approachable” 76

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BRAND ATTRIBUTE

“HAND CRAFTED” 77

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BRAND ATTRIBUTE

“EPICUREAN” 78

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BRAND ATTRIBUTE

“INNOVATION” 79

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BRAND ATTRIBUTE

“PREMIUM” 80

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“Approachable” “HAND CRAFTED” “EPICUREAN” “INNOVATION” “PREMIUM” 81

DESIGN ITERATIONS

Design Iterations Identity Design Construction Clearence Logo Version Colour Typography Typography Uses

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Identity Design Form Exploration

After analysing the research I started from exploration and the research gave me a direction to make the logo with a premium feel.

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Form Layout Exploration

Form Layout Exploration

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Hand lettered Forms

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Hand lettered Forms

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Hand lettered Forms

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Hand lettered Forms

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Hand lettered Forms

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Shortedlisted Forms 93

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Final Forms

Selected Form

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Final Form Exploration with different typeface

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Finalizing Form

The final shortlisting was done by the team which decided to keep the Playfair Display as the main name font so that it gives the closest feel to the existing one.

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Construction

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Clearance Always keep a minimum safe area Around the logo to maintain visual clarity and to provide maximum impact.

Photos, text and graphic elements should not overlap the blue area.

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Logo Version

Master logo

Secondary logo

This is the primary version of the logo. It should be used in all cases possible (print and digital) unless shape or length creates a constrain.

This version of the logo should only be used when the primary version cannot be used due to shape or size constraints.

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Logo on Background

The Estuary logo can only be represented on specified solid colours here.

Each variation of the logo colour on corresponding background colours is presented here and can only be used in the prescribed format.

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Existing Logo

The existing logo gives us a simple idea that the logo was not made by a designer and the time when the logo was made was around 2015.

The logo mainly represents the name Estuary in a serif font in golden colour which gives an premium feel, and behind is an image of the earth to represent the term world. The image of the earth shows that the manufacturer is one of its kind and no other company produce such product around the globe.

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Logo Misuse

Scale- Do not squish or stretch the logo.

Orientation- Do not rotate or change the orientation of the logo.

Effects- Do not add any kind of effects (eg. - drop shadow) to the logo.

Thickness- Do not alter the thickness of the earth element of the logo

Spacing- Do not alter the spacing in any way.

Background- Do not place the black logo on any colous beside the specified one in the document.

Background- Do not place the white logo on any colous beside the specified one in the document.

Crop- Do not crop the logo in any form.

Overlap- Do not overlap anything on the logo.

Sentence- Do not use the master logo in the sentence.

Logotype- Do not remove the element from the logo.

Safezone- Do not put anything in the safe zone.

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Color- Do not change the colour of the logotype for any of the logos.

Outline- Do not create any kind of outline.

Boarder- Do not create any kind of boarder.

Contrast- Do not place the logo in location that are too complex to be viewed clearly.

Colour- Do not change the color of the logoW

Logotype- Do not alter the logotype or break it in parts, always use all of it together.

Flip- Do not flip the logo

Transparency- Do not lay any kind of transparency over the logo.

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Colours

Considering the keywords which were extracted during the research and user persona the basic idea came was to keep a dark colour palette. With the help of the internet I gathered images which were related to the brand attribute.

To give the essence of the brand attributes in the Brand Identity, I have researched about the drinking habit of people, the surroundings and the lifestyle.

When someone visualise about liquor, spirit or something which is premium they mostly visualise the bottle, glass, luxury car and sophisticated dressing.

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Liquor Barrel Liquor Glass Bottle European Landscape

These swatches are generated from the photograph that I came across while researching.

These swatches are generated through https://www.canva.com/ colors/color-palette-generator/

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Final Colours

The final colour these three (Sundance, Grain Brown, Black), the reason behind keeping this three colour was to give the brand premium feel with least colour variation as more colour will create more confusion the the real essence will be missed.

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RGB Scale and Brightness Sundance

Grain Brown

Black

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Typography

Playfair Display Playfair is a transitional design. In the European Enlightenment in the late 18th century, broad nib quills were replaced by pointed steel pens as the popular writing tool of the day. Together with developments in printing technology, ink, and paper making, it became to print letterforms of high contrast and delicate hairlines that were increasingly detached from the written letterforms.This design lends itself to this period, and while it is not a revival of any particular design, it takes influence from the designs of

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John Baskerville and from ‘Scotch Roman’ designs. Being a Display (large size) design in the transitional genre, functionally and stylistically it can accompany Georgia for body text.

This is the main family, with a sibling Playfair Display SC small caps family.

The main family downloaded font files include a full set of small caps, common ligatures, and discretionary ligatures.

Updated November 2017 with many small improvements and additional language support. The family has been converted to a variable font in August 2019.

The Playfair project is led by Claus Eggers Sørensen, a type designer based in Amsterdam, Netherlands.

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ABCDEFGH 0123456789!

IJKLMNOPQ @#$%^&*()_ RSTUVWXY +{}:”<>?

Z abcdefghijk lmnopqrstu vwxyz 113

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ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT

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Regular

Italics

Medium

Medium Italics

SemiBold

SemiBold Italics

Bold

Bold Italics

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ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT

Extra Bold

Extra Bold Italics

Black

Black Italics

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Typography

Red Rose Red Rose Pro is a latin display typeface designed by Jaikishan Patel. It was exclusively designed for posters of Genre: Love, Romance, Drama, Thriller, Noir and Passion.

The current version of the family includes 3 weights; Light, Regular and Bold. Each font includes 640 glyphs that covers Western, Central and South Latin as well as Vietnamese.

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ABCDEFGH IJKLMNOP QRSTUVW XYZ

0123456789 ! @#$%^&*() _+{}:”<>?

abcdefghij klmnopqrs tuvwxyz 117

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ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT

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Light

Regular

Bold

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Typography

Futura Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927.It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer’s seminal Erbar typeface of 1926.

Futura was extensively marketed by Bauer and its American distribution arm by brochure as capturing the spirit of modernity, using the German slogan “die Schrift unserer Zeit” (“the typeface of our time”) and in English “the typeface of today and tomorrow”.It has remained popular since then.

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ABCDEFG HIJKLMN OPQRSTU VWXYZ abcdefgh ijklmnop qrstuvwx yz 120

01234567 89! @#$%^ &*()_+{}: ”<>?

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ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT ESTUARY WORLD, BLEND IT RIGHT

Condensed Medium

Condensed Extra Bold

Medium

Medium Italics

Bold

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Typography Uses Size for Screen Min 14px

Aa

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Max 180 px

Aa

Aa

Typography size for screen should be minimum 14 px and maximum 180 px

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Size for Print Min 8 px

Aa

Max 100 px

Aa

Aa

Aa

Typography size for print should be minimum 8 px and maximum 100 px

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BRAND COLLATERAL

Business Card Influencer Card Editing Photos Sales Brochure Interface Design

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Business Card Layout Explorations These are the layout I explored for business cards, I have explored five cards out of which two were finalised to be used. One general for the company and another for the founders.

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Grid

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Influencer Card

The Influencer Card was made for a box, which was specially made for one purpose. The company aimed to send the special box which contained all the Spirit Blend to a few influencers around India.

Currently we have seen many brands using this technique in marketing their product. And the card was made to keep it in the box.

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Card mainly had the direction to use the product.

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Initial Layout

OUTSIDE

INSIDE

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Icon Exploration

The card has some pointers which are direction to use. So simple icons were made to present each point.

The style used for the icon were selected by keeping the premium feel of the brand .

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Icon Grid

To balance each of the icons a grid was made so that all the icons have similar proportions. And looks similar in the influencer card.

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Final set of Icon

These are the final set of icons that have been selected and refined lately.

The icons were made with stroke to keep a premium essence of the brand.

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Layout Exploration-I

OUTSIDE

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Layout Exploration-II

INSIDE

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Final Design

OUTSIDE

INSIDE

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Editing Photos The image sourcing was a bit of a tough task and the company always wanted their product with a premium background.

So the editing and manipulation was done accordingly. The bottle was placed in the background and colour grading was done so that it fits in the background.

Here I have shown a screenshot of the editing.

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Sales Brochure

The brand uses an extensive brochure with all the information about the brand.

Like how they have been to this place and providing the people to use the product, basically it’s all about them and the product information. It has all from the benefits to the certifications they have got.

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The brochure was to be design in such a way that it perfectly fits in the brand guideline and the background pictures were manipulated in the photoshop where all the product were fit in required backgrounds

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Spreads

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Spreads

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Spreads

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Spreads

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Spreads

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Mobile Optimised Spread

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Interface Re-Design

The company has one website which mostly contains information about the company, the story behind it and one of their sales wings is also present on the website.

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The basic idea behind redesigning the website is to make it more focused on selling. Which is the website primary role will be becoming a E-Commerce website and the secondary function is being a information provider about the brand.

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Existing Interface

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User Map

HOME

STORY

POPULAR PRODUCTS

ABOUT WATER

OUR BENEFIT

EPICUREAN GUIDE

SHOP

ALL PRODUCT

OUR BENEFIT

OUR PRESENCE

CONTACT COMPANY

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MY ACCOUNT

PRIVACY POLICY

TERMS & CANCELLATIONS

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IMPLIMENTATION

Prototype Business Card Brochure

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Prototype

In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup may be a prototype if it provides at least part of the functionality of a system and enables testing of a design.Mockups are used by designers mainly to acquire feedback from users.

Mock-ups address the idea captured in a popular engineering one-liner: “You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer”.

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Business Card

Brochure

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Reflective Note

After completion of this project there were many things I learnt. The basic thing is what we learnt in college is completely different from the world outside. The most important thing I discovered is actually the place where things actually happen has a huge difference.

When working under someone else’s guidance which has to be ultimately finalised by the client, many things get changed and in simple words we have to work inside a boundary.

But there was much to learn by doing and working with a team. This project made me learn completely about a new field as I was not a

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much knower of liquor and spirits and while doing research about the brand I came to know many things about it. The project also made me learn how to link research to design, which is a very hard thing. I have felt, like whatever research we do we take out many things, some become even irrelevant and the relevant ones are also not reflected in the design.

But with the help of my internal mentor and industrial mentor it was done very well and in the correct direction.

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Bibliography Primary Research

Image Source

https://fabrikbrands.com/rebranding-vs-brand-refreshwhats-the-difference/#:~:text=In%20simple%20 terms%2C%20if%20a,a%20rebrand%20completely%20 transforms%20it.

https://www.pexels.com/search/party/

https://www.hmgcreative.com/branding-3/brand-refreshvs-rebrand/

https://unsplash.com/s/photos/vodka https://unsplash.com/s/photos/whisky https://pixabay.com/

Secondary Research

Mock-ups

https://estuaryworld.com/about-blending-water/

https://www.freepik.com/ search?format=search&query=business%20card

https://en.wikipedia.org/wiki/Estuary https://www.instagram.com/estuaryworld/

https://www.freepik.com/ search?format=search&query=brochure

https://www.instagram.com/estuary_uk/

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Colophon This document has been written and designed by Rahul Thakur.

It has been set in : Montserrat Type Family Designed by Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly Released by Julieta Ulanovsky