Group 5
W1843562 FUXUEBING HUANG
W1790583 ZIFAN TIAN
W1783620 RUI LIU
W1789794 QIAOLIANGZI PENG
W1761046 YUN WAN
W1833286 YOUSHAN QU
W18512874 LINA CHEN
Greige Prints
Spring/Summer
2023
Capsule Collection
“ SEE THE SEA ”
1
This portfolio was conducted as a group assignment for the Fashion Business
Retail Buying and Merchandising course, with aiming to propose a capsule collection and a range plan for Greige Prints, it will provide detailed information about the collection, as well as an analysis to justify the selection and a concrete execution plan for the project.
After analyzing Greige Prints's current S/S 2022 range plan and that of its competitors, we found a gap in the vacation wear. With enthusiasm for island holidays on the rise, driving market demand for swimwear, beachwear is expected to be the future trend. Therefore, this capsule collection for S/S 2023 was decided to be made of mainly beachwear.
The conducted range plan of the collection is planned to cover 9 different categories with 27 different options, centered around 3 prints. A merchandising plan was also developed, taking into account the buying chart and attribute analysis. This shows detailed information about the price, materials, commerciality, attributes and number of stores stocked. As the last part of the portfolio, a visual merchandising plan for the capsule collection is proposed, which consists of a window display, fixtures for standard and flagship stores and a detailed floor plan.
EXECUTIVE SUMMARY
Spring/Summer 2023 Capsule Collection “
SEE THE SEA ”
2
MARKET TREND
It’s time for holiday. Go to beach.
In the post-covid 19 era, the long-term embargo is gradually lifted, people‘s desire for nature has become stronger and stronger, and consumers are eager to escape from reality and travel, which is a good time to focus on the vacation collection (WGSN, 2022)!
427% increase in Lanzarote bookings (Gibbons, 2022)
200% increase in Alicante province’s Hotel bookings (Marshall, 2022)
50% of visitors to Spain‘s Costa Blanca are British now (Marshall, 2022)
Opportunity for beachwear.
Online beachwear searches in the U.K. surged 114% (WWD, 2021)
Sustainable beachwear is one of the top trends this year (Assoune, 2022)
. 4
Product Gap ？
GERIGE PRINTS and other competitors in
the nightwear category do not currently offer beachwear
5
Spring/Summer 2023 Capsule Collection
BEACHWEAR MARKET
The global swimwear and beachwear market is expected to reach USD 27.6 billion by 2027, growing at a CAGR of 5.1% during the forecast period (Research and markets, 2021).
Sustainable beachwear market is rapidly growing (Assoune, 2022).
The UK sports and beachwear sector will generate revenues of $3.08 billion by 2022. The market is expected to grow at an annual rate of 6.76% (CAGR 2022-2026).
In 2026, in the sports and beachwear sector, the UK market is expected to reach 90.03 million units
“ SEE THE SEA ” 6
SO , THE GAP IDENTIFIED BEACHWEAR
Based on the analysis before, We decide to do a beachwear collection for GREIGE PRINTS as 2023 capsule collection. The theme of this collection is ” SEE THE SEA”.
Satisfy consumers‘ need for sunshine and vacations with expressive graphics and striking colors.
Spring/Summer 2023 Capsule Collection 7
PRINT TRENDS S/S 23
Spring/Summer 2023 Capsule Collection “ SEE THE SEA ” 8
Women’s & Beachwear
PRINT DECIDED
Use silhouetted ocean-themed shapes to create a sophisticated and fun all-over print featuring shells, sea creatures, coral and the seaside. Tonal colors elevate the look and keep it from appearing childish. Omit fine details for a more crafted and painterly aesthetic. Use print executions to update the beach shorts, swimwear, kaftan and sundresses.
(Resource and the pattern from WGSN, patterns can be used for free.)
“
SEE THE SEA ”
The underwater world
Fun Corals
9
Summer Seaside
GREIGE Prints
Target consumer: gen z, female
Product: nightwear, accessory
Place: online
Price range: 54-455
CURRENT RANGE PLAN
GREIGE Prints is a new line of sustainable, timeless designs repositioning print designers at the forefront of fashion.
10
•
Spring/Summer 2023 Capsule Collection
COMPETITORS ANALYSIS
Beachwear competitors
New-York based Caroline Constas started her brand in 2014, wanderlust is a way of life, CAROLINE CONSTAS reimagines the Mediterranean lifestyle season after season and is dedicated to the destination bound woman.
Zimmermann is an Australian luxury fashion brand. This brand’s vision is clever colour combinations and delicate original prints. Zimmermann has followed a Northern Hemisphere calendar for collection release. The Zimmermann brand now includes the lines Ready-to-Wear, Swim and Resort, Kids, and Accessories.
The luxury brand was established in the United States in 1999, But the company is based in London. Each collection illustrates signature Odabash style and quality. From the finest quality Italian swimwear fabrics to re-worked archived and vintage prints that are ethically sourced and manufactured.
NIGHTWEAR & BEACHWEAR 11
• Nightwear competitors
COMPETITORS ANALYSIS
Compared with competitors, Greige‘s new swimwear collection
(“See the sea”) price is medium level, and the product line is not rich enough, and there is no long-term physical store.
Product Target market Store number Price VM Fixture Caroline Contas Zimmermann Melissa Odabash Greige Prints Dresses Bottoms Tops Shoes Swim& Coverups RTW Swim & resort Kids swimwear shoes accessories Swim & Beachwear Accessories Kids swimwear Clothing Nightwear 25-40 1-10 25-40 2-14 25-40 20-35 £ 135- £1300 £ 80- £ 1150 £ 85- £ 310 £ 90- £ 375 online 44 2 online
12
COPETITOR ANALYSIS
In terms of products type, we can conclude that:
l Greige Print lacks different types products.
l Dresses and Swimwear (bikini top & bottoms) are the main category in the competitors. Greige can catch up this gap.
(Resource from EDITED)
- Assortment
13
COMPETITOR ANALYSIS
- Price
Compare with competitors, we can find that:
l Most of the Greige’s value higher than competitors. Greige don’t have the low price product.
l Greige’s product price range is relatively concentrated.
(Resource from EDITED)
14
In terms of products type, we can conclude that:
COPETITOR ANALYSIS - Prints
l As with Greige, floral and animal patterns account for a large proportion of products.
l Based on these, when choosing a new collection‘s printing, you can choose the corresponding floral, plant or animal element pattern that matches the theme.
(Resource from EDITED)
15
RANGE PLAN
This collection consists of three series of prints: “Fun corals”, “The underwater word” and “ Summer seaside”.
And each print consists of 9 styles: two swimwear, two kaftans, two dresses and a beach set.
In total, this collection has 27 options. Some of the materials that will be used in this collection are organic cotton, Polyamide of sustainable material, silk.
16
Bikini top & bottoms
Halter neck triangle bikini top and the bottoms. It's designed with triangle cups and has halter neck and back ties for a personalised fit.
Pattern:
Size ： XS - XL
Price ： Top: £ 125 Bottoms: £ 90
Swimsuit
Draped swimsuit, oversized silhouettes, featuring a wrap style V neck, a strapped design, cut out details of the back.
Pattern:
Size ： XS – XL
Price: £ 215
Product Type: swimwear
With the arrival of summer, it is a musthave product for water sports, and it is also a must-have product for island vacations. With unique prints, different styles are available.
PRODUCT DETAIL 17
Long kaftan
Long cover up with the belt, long sleeve, three different printing styles to choose from.
Product Type: Beach kaftan
Pattern:
One of the must-have styles for a beach vacation, for the perfect stylish beach look. Pair with a bikini or a single piece to get ready for summer and upgrade your beach look by bringing comfort and casualness to your look while enjoying the beach sunshine.
Size ： XS - XL
Price ： £ 395
Product Type: swimwear
Pattern:
Short kaftan
Short kaftan with the belt, short sleeve, with unique print for a unique style.
Size ： XS - XL
Price ： £ 455
PRODUCT DETAIL
With the arrival of summer, it is a musthave product for water sports, and it is also a must-have product for island vacations. With unique prints, different styles are available.
18
Camisole
Loose camisole with oversized silhouettes and adjustable shoulder straps for no restraint. The V -neck design is youthful and sexy.
Pattern:
Size ： XS - XL
Price: £ 154
Product Type: Beach set
Beach shorts
Shorts with elasticated waistband ， drawstring fastening waist, and pair with relaxed camisole.
Pattern:
Size ： XS - XL
Price: £ 144
The combination of camisole and beach shorts provides youthful and energetic young women with a different choice to meet the needs of beach sports and be full of summer vitality.
PRODUCT
DETAIL
19
Product Type: Beach dress
The beach dresses to keep you cool. If you need a stylish cover up for a day at the beach, we’ve got you covered with our stylish collection of short beach dresses and long beach dresses. Make a statement in one of our bold print beach dresses, you’ll have all eyes on you.
Midi dress
Midi dress with suspenders for a flattering fit, featuring spaghetti straps. adjustable shoulder straps, a sleeveless design and a long length.
Pattern:
Product Type: swimwear
Size ： XS - XL
Price: £ 282
The Muti - way beach dress
Adaptable styles dress have personalised fit and can be adjusted, great for tapping into our inclusive Fluid. Draped silhouettes with ties look effortless and can be styled a variety of ways. D-rings are a good adjustable option, lend a premium finish.
With the arrival of summer, it is a musthave product for water sports, and it is also a must-have product for island vacations. With unique prints, different styles are available.
Pattern:
Size ： XS - XL
Price: £ 282
PRODUCT DETAIL
20
Detailed range plan
Flagship pop-up plan
“Fun corals”,
• Standard pop-up plan
“The underwater word”
“ Summer seaside”
The print “Summer seaside” is specially designed for the standard pop up, so in standard pop up, we just sell this series.
•
21
"See the sea" is a collection for Greige 2023 s/s, available in three different prints and 27 different options. Of all three prints, the 27-piece selection will head to the flagship popup. "summer seaside" is a specially designed print for the standard pop up. So in standard pop up - Cornwall only sells products with that print.
Tailoring S/S Options
Grade Option Number of Stores Image Description Retail Price Colour Product Type Target Margin Target cost Store Rate of Sale (Risk Low Medium High) Life (planned Weeks on Sale) Unit Buy for Stores E-Comm Rate of Sale (Risk Low Medium High) Unit Buy for E-Comm (Ecomm ROS x Life Total Unit Buy Quantity Cost Value Total Buy Value £ (Selling Price x units ) Flagship+ecomm 1 2 Halterneck triangle bikini top ￡125.00 Swimwear 70.0% £31.25 3 8 48 10 80 128 4,000 £ 15,625 £ Flagship+ecomm 2 2 Halterneck triangle bikini top ￡125.00 Swimwear 70.0% £31.25 3 8 48 10 80 128 4,000 £ 15,625 £ Standard+ecomm 3 3 Halterneck triangle bikini top ￡125.00 Swimwear 70.0% £31.25 3 8 72 10 80 152 4,750 £ 19,000 £ Flagship+ecomm 4 2 Bikini bottoms ￡90.00 Swimwear 70.0% £22.50 3 8 48 10 80 128 2,880 £ 11,520 £ Flagship+ecomm 5 2 Bikini bottoms ￡90.00 Swimwear 70.0% £22.50 3 8 48 10 80 128 2,880 £ 11,520 £ Standard+ecomm 6 3 Bikini bottoms ￡90.00 Swimwear 70.0% £22.50 3 8 72 10 80 152 3,420 £ 13,680 £ Flagship+ecomm 7 2 Swimsuit ￡215.00 Swimwear 65.0% £63.00 2 8 32 8 64 96 6,048 £ 20,640 £ Flagship+ecomm 8 2 Swimsuit ￡215.00 Swimwear 65.0% £63.00 2 8 32 8 64 96 6,048 £ 20,640 £ Standard+ecomm 9 3 Swimsuit ￡215.00 Swimwear 65.0% £63.00 2 8 48 8 64 112 7,056 £ 24,080 £
22
OPTION PLAN
Grade Option Number of Stores Image Description Retail Price Colour Product Type Target Margin Target cost Store Rate of Sale (Risk Low Medium High) Life (planned Weeks on Sale) Unit Buy for Stores E-Comm Rate of Sale (Risk Low Medium High) Unit Buy for E-Comm (Ecomm ROS x Life Total Unit Buy Quantity Cost Value Total Buy Value £ (Selling Price x units ) Flagship+ecomm 10 2 Midi Dress ￡260.00 Dress 63.0% £80.00 3 8 48 13 104 152 12,160 £ 39,520 £ Flagship+ecomm 11 2 Midi Dress ￡260.00 Dress 63.0% £80.00 3 8 48 13 104 152 12,160 £ 39,520 £ Standard+ecomm 12 3 Midi Dress ￡260.00 Dress 63.0% £80.00 3 8 72 13 104 176 14,080 £ 45,760 £ Flagship+ecomm 13 2 Camisole ￡154.00 Beach set 65.0% £45.00 2 8 32 9 72 104 4,680 £ 16,016 £ Flagship+ecomm 14 2 Camisole ￡154.00 Beach set 65.0% £45.00 2 8 32 9 72 104 4,680 £ 16,016 £ Standard+ecomm 15 3 Camisole ￡154.00 Beach set 65.0% £45.00 2 8 48 9 72 120 5,400 £ 18,480 £ Flagship+ecomm 16 2 Swim shorts ￡144.00 Beach set 67.0% £39.60 2 8 32 9 72 104 4,118 £ 14,976 £ Flagship+ecomm 17 2 Swim shorts ￡144.00 Beach set 67.0% £39.60 2 8 32 9 72 104 4,118 £ 14,976 £ Standard+ecomm 18 3 Swim shorts ￡144.00 Beach set 67.0% £39.60 2 8 48 9 72 120 4,752 £ 17,280 £
23
OPTION PLAN
The collection will launch on the third week of April 2023 and will run for 8 weeks until the second week of June 2023.
The total quantity of unit buy for the collection is 3464 pcs. The total buy value is ￡784,194 and the cost value is ￡242,911.
Grade Option Number of Stores Image Description Retail Price Colour Product Type Target Margin Target cost Store Rate of Sale (Risk Low Medium High) Life (planned Weeks on Sale) Unit Buy for Stores E-Comm Rate of Sale (Risk Low Medium High) Unit Buy for E-Comm (Ecomm ROS x Life Total Unit Buy Quantity Cost Value Total Buy Value £ (Selling Price x units ) Flagship+ecomm 19 2 Short beach kaftan ￡295.00 Kaftan 62.0% £93.00 1 8 16 15 120 136 12,648 £ 40,120 £ Flagship+ecomm 20 2 Short beach kaftan ￡295.00 Kaftan 62.0% £93.00 1 8 16 15 120 136 12,648 £ 40,120 £ Standard+ecomm 21 3 Short beach kaftan ￡295.00 Kaftan 62.0% £93.00 1 8 24 15 120 144 13,392 £ 42,480 £ Flagship+ecomm 22 2 Long beach kaftan ￡355.00 Kaftan 60.0% £118.00 2 8 32 17 136 168 19,824 £ 59,640 £ Flagship+ecomm 23 2 Long beach kaftan ￡355.00 Kaftan 60.0% £118.00 2 8 32 17 136 168 19,824 £ 59,640 £ Standard+ecomm 24 3 Long beach kaftan ￡355.00 Kaftan 60.0% £118.00 2 8 48 17 136 184 21,712 £ 65,320 £ Flagship+ecomm 25 2 The muti-way beach dress ￡375.00 Dress 58.0% £131.00 1 8 16 9 72 88 11,528 £ 33,000 £ Flagship+ecomm 26 2 The muti-way beach dress ￡375.00 Dress 58.0% £131.00 1 8 16 9 72 88 11,528 £ 33,000 £ Standard+ecomm 27 3 The muti-way beach dress ￡375.00 Dress 58.0% £131.00 1 8 24 9 72 96 12,576 £ 36,000 £ ASP Average Total 27 3 £ 226.38 62.8% 3464 242,911 £ 784,194 £ 24
OPTION PLAN
Spring/Summer 2023 Capsule Collection
ATTRIBUTE ANALYSIS - PRICE
ATTRIBUTE ANALYSIS - PRICE 25
ATTRIBUTE ANALYSIS
- PRINT Spring/Summer 2023 Capsule Collection “ SEE THE SEA ” 26
ATTRIBUTE ANALYSIS
- PRODUCT TYPE
Spring/Summer 2023 Capsule Collection 27
POP UP LOCATION
Flagship location: Selfridges (London)
Flagship: Located in Bond Street
l High flow of people
l Designer brands in store
l High reputation among all retailers
Standard Stores location: Cornwall Newquay town (England)
Standard: A pop up located in Newquay
l Rated as top one of the most popular seaside towns for holiday in the UK in 2021.
28
VISUAL MERCHANDISING
• Main color of fixture of flagship store will be ocean blue
• Wooden and glass materials, as well as set display of plants will be mainly used
• Showing the feeling of vacation and atmosphere of nature
• In combination of both wall and table display to increase the visual effect
Spring/Summer 2023 Capsule Collection Standard Flags h ip 29
VISUAL MERCHANDISING
• Standard Range Pop Up
• Flagship Pop Up
Spring/Summer 2023 Capsule Collection 30
31
FIXTURE 1
- For flagship
FIXTURE 2
- For standard pop-up
WINDOW DISPLAY
This capsule collection features a beach-themed window that aims to create a gently fun holiday atmosphere. The installations on the left and right of the window are both wave-inspired, capturing the customer's eye and evoking a sense of longing for the sea, echoing one of the swimsuit models in the window and the other two models in beachwear, who each showcase the three print designs that are the main focus of this capsule collection.
Spring/Summer 2023 Capsule Collection SEE
THE SEA
Unlaminated Paper Bag Printed Gift Boxes
• Paper: 120-270 gsm – textured uncoated paper
• Sizes:
• 350 x 450 x 150 mm
• 650 x 750 x 250 mm
• Handles: Grosgrain Ribbon
• Print: Screen print
• Extra Features: Base insert from uncoated paper, Inside Printing
Printed Recycle Paper Bag
• Paper: 180-250gsm Favini – range of eco-friendly, recycled and biodegradable papers.
• Sizes: 220 x 280 x 100mm
• Handles: Twisted Rope
• Print: Screen print
• Paper: 200-230 gsm CS1 – Premium Coated Board
• Sizes:
• 300 x 400 x 100 mm
• 600 x 700 x 200 mm
• Print: Highest quality full colour litho print
• Extra Features: Hot Foil Stamping, Inside Printing
p o s 34
Dust Bag
• Drawstring: Grosgrain Ribbon
• Sizes:
• 230 x 350 x 150 mm
• 550 x 650 x 350 mm
• Print: Screen printing
• Extra Features: Double Sided, Printed Ribbon Drawstring
• Kraft paper
• Sizes: 30 x 60 mm
Tag
35
CONCLUSION
Spring/Summer 2023 Capsule Collection
In general, “see the sea” aims to improve Greige‘s product types, find new market opportunities, and capture more market share. If the collection is successful in 2023 s/s, beach wear could be introduced as a new product line, which will attract more customers and expand the product range.
“ SEE THE SEA ” 36
reference THANK YOU ! Spring/Summer 2023 Capsule Collection “ SEE THE SEA ” GREIGE PRINTS 37
REFERENCE
ASHIANA. (no date). Featured Stockists. ashiana-accessories.com. Available from https://ashiana-accessories.com/featured-stockists [Accessed 25 March 2022].
Assoune, A. (2020). The Fast-Growing Sustainable Swimwear Market. Panaprium. Available from https://www.panaprium.com/blogs/i/sustainable-swimwear-market [Accessed 20 March 2022].
Caroline Constas. (no date). CAROLINE CONSTAS ®. Caroline Constas. Available from https://carolineconstas.com/ [Accessed 20 March 2022].
Cimei, N. (2021). Summer Bucket List: 10 Fashion Pop-Ups to Visit Now. Window Swear. Available from https://www.windowswear.com/summer-bucket-list-10-fashion-pop-ups-to-visit-now/ [Accessed 25 March 2022].
EDITED. (no date). Log In | EDITED Accounts. accounts.edited.com. Available from https://app.edited.com/#market/dashboard/440542/614629?analysis_view=assortment&brands= [Accessed 26 March 2022].
EDITED. (no date). Log In | EDITED Accounts. accounts.edited.com. Available from https://app.edited.com/#market/dashboard/440542/614629?analysis_view=options&brands= [Accessed 25 March 2022].
EDITED. (no date). Log In | EDITED Accounts. accounts.edited.com. Available from https://app.edited.com/#market/dashboard/440542/614629?analysis_view=patterns&brands= [Accessed 25 March 2022].
Free people. (2022). Free People. Free People. Available from https://www.freepeople.com/uk/shop/pardon-my-french-maxidress/?color=000&countryCode=GB&gclid=Cj0KCQjw0PWRBhDKARIsAPKHFGhLME17ndPVS8SMRCNmxtqSqvm6MJS1cuL79tftOaTILDb1856qe wUaArHAEALw_wcB&gclsrc=aw.ds&inventoryCountry=GB&size=S&type=REGULAR&quantity=1 [Accessed 26 March 2022].
Gibbons, B. (2022). Spain is top spot for tourists eager to return to resorts. HullLive. Available from https://www.hulldailymail.co.uk/whatson/whats-on-news/spain-top-location-uk-visitors-6472839 [Accessed 26 March 2022].
38
Kicior99. (2009). English: Newquay - western part. Wikimedia Commons. Available from https://commons.wikimedia.org/wiki/File:Newquayhill.jpg [Accessed 25 March 2022].
ltd, R. and M. (2021). Swimwear and Beachwear - Global Market Trajectory & Analytics. www.researchandmarkets.com. Available from https://www.researchandmarkets.com/reports/1206715/swimwear_and_beachwear_global_market_trajectory [Accessed 26 March 2022].
Marshall, E. (2022). Spain holidays: British tourists are back in Spain’s Costa Blanca as bookings soar. Express.co.uk. Available from https://www.express.co.uk/travel/articles/1582860/spain-holidays-british-tourists-costa-blanca-benidorm [Accessed 26 March 2022].
Melissa Odabash. (no date). Melissa Odabash® UK Official Site | Luxury Swimwear. Melissa Odabash. Available from https://www.odabash.com/ [Accessed 25 March 2022].
Nss Magezine. (2020). Dior has opened an exclusive pop-up store in Capri. nss magazine. Available from https://www.nssmag.com/en/fashion/22901/dior-pop-up-store-capri [Accessed 25 March 2022].Palmieri, K.E., Jean E., Ell, K. and
Palmieri, J.E. (2021). Swimwear Industry Rides Its Next Wave. WWD. Available from https://wwd.com/business-news/markets/swimwearindustry-growth-1234856388/ [Accessed 25 March 2022].Selfridges & Co. (no date). London | Stores | Selfridges. www.selfridges.com. Available from https://www.selfridges.com/GB/en/features/info/stores/london/ [Accessed 24 March 2022].
Statista. (2021). Sports & Swimwear - United Kingdom | Statista Market Forecast. Statista. Available from https://www.statista.com/outlook/cmo/apparel/women-s-apparel/sports-swimwear/united-kingdom#revenue [Accessed 26 March 2022].
Verheyen, G. (2020). Dior ouvre 3 pop-up gorgés de soleil en Italie cet été. www.lofficiel.be. Available from https://www.lofficiel.be/mode/diorouvre-3-pop-up-gorges-de-soleil-en-italie-cet-ete#image-35163 [Accessed 24 March 2022].WGSN. (no date).
39
WGSN Login. www.wgsn.com. Available from https://www.wgsn.com/fashion/article/93219 [Accessed 28 March 2022].WGSN. (no date).
WGSN Login. www.wgsn.com. Available from https://www.wgsn.com/fashion/article/92692 [Accessed 28 March 2022].WGSN. (no date).
WGSN Login. www.wgsn.com. Available from https://www.wgsn.com/fashion/article/92590#page9 [Accessed 23 March 2022].
Zimmermann. (no date). ZIMMERMANN - The Official Website of The Australian Designer. www.zimmermann.com. Available from https://www.zimmermann.com/uk/ [Accessed 22 March 2022].
40
DCDI Fashion Group Meetings
Module Code & Title 7FAMN008W.2
The Fashion Business (2) Retail Buying and Merchandising
Yun Wan Rui Liu
Group Members
Qiaoliangzi Peng Youshan Qu
Fuxuebing Huang Zifan Tian
Lina Chen
Date Purpose of meeting (includes group activity seminars) Who did what?
1.26 (1 hour
Seven of us successfu ly formed a eam and each of us searched for compet tive GREIGE PRINT brands In tota we found 11 sus ainab e brands, namely：
1 Ol viaonha le （h tps://o iviavonha le com)
2 Asceno ondon (https:// nstagram com/asceno ondon?utm med um=copy ink）
3 Desmond & Dempsey (https://desmondanddempsey com/)
4 Orchardmoon (https://www orchardmoon com/lookbook)
5 Lescon ett s (ht ps //www lesconfettis com r paton/)
6. Bernadetteantwerp (https://www.bernadet eantwerp.com/)
7. Danc ng eopard (https:/ www.dancingleopard.co. uk/#)
8 Sk ms (https://skims com/)
9 Eberjey (h tps://eber ey com/)
10 Verrykerry (https://verrykerry com)
11 Houseofhackney （h tps://www houseofhackney com/）
O iv aonhal e was f na ly chosen for the study
1.27 (1hou ) Discussing the quest ons that GREIGE and O iv a Von Hal e were go ng o subm t for discussion, members each ra sed var ous poin s of doubt and f na ly shor l sted four questions worth asking in Fr day s
ONLINE c ass
Al In person
Who was in attendance? Online or in Person ?
Al In person
3.14 (1 hour)
Discuss the ideas of Greige's new collection. A l Online
3 15 Tutor als
Cont nue to d scuss the ideas of Greige's new collection.
To do list: Cont nue to research the WGSN about the trend forecas
3 20 (1 5 hours )
Discuss the ideas of Greige's new collection. Decided the new collection theme – Vacation (Idea from Fuxuebing Huang)
Target consumer: Gen Z Focus on beach wear
To do list: Research on “ vacation”, find the print and product type.
Yun Wan
Qiaoliangzi
Peng
Lina Chen
In person
Yun Wan
Rui Liu
Youshan Qu
Fuxuebing
Huang
Qiaoliangzi
Peng
Lina Chen
Online
3.21 (2 hour s)
All Online
Discuss the product type and print patterns.
Product type: Beachwear - Swimwear, kaftan, Beach set, Dress.
Print pattern from WGSN ( idea from Rui Liu).
To do list:
41
Module Handbook January 2021
APPENDIX
1 of 4 Module Handbook January 2021
2 of 4
Research on competitors and market analysis.
3.22 (2.5 hours )
Tutorial Determine the arrangement of powerpoint.( Rui Liu helps us to make sure what things we need to put in each slides.) Decided the part.
Rui Liu Youshan Qu Fuxuebing Huang Zifan Tian
In person
3.24 (11:00 -20:00 )
3.25 (11:00 -22:00 )
Work together in Harrow library. All In person
3.23 (14:0 0-20: 00)
Work together in Harrow library. EXECUT VE
Executive summary — Youshan Qu
Market and trend Analysis —- Rui Liu
Competitor analysis —- Yun Wan & Qiaoliangzi Peng & Lina Chen
Print & product range plan —- Fuxuebing Huang & Qiaoliangzi Peng
Product detailed range plan— Fuxuebing huang
Option plan & Attribute analysis —- Yun wan & Fuxuebing Huang & Rui Liu
Pop up store plan & lay out — Zifan Tian
VM Fixture — Zifan Tian
Window display & POS — Youshan Qu
Conclusion — Fuxuebing Huang
Reference — Yun Wan Plus：
Power point layout - Youshan Qu & Rui Liu
DCDI Fashion Group Meetings Form - Fuxuebing Huang
All In person
Work together in Baker street library. Yun Wan Rui Liu Youshan Qu Fuxuebing Huang Qiaoliangzi Peng Lina Chen
3.26 (5 hours)
3.27 (4 hours)
3.28 (11:00 –16:00)
In person
Summarize the content of each page and suggest revisions All Online
1.Determining the final presentation slides
2.Determine the presentation content To do list: Prepare the presentation and practice
All Online
Practice the presentation All In person
By submitting this form, we confirm that this is a correct record of our collective contribution to the group assignment.
APPENDIX 42 Module Handbook January 2021
SUMMARY
EXECUT VE SUMMARY EXECUT VE SUMMARY
3 of 4 Module Handbook January 2021
4 of 4
PRESENTATION SLIDES
43
