Samsung color and trend research

Color & Trend Research 2010-11 in the Area of Home Appliance for Indian Market.

Sponsors : Samsung India Pvt. Ltd | Ms. Elizabeth John

Guidance :

National Institute of Design | Ms. Shimul Mehta Vyas

Presented by

Raghvendra Singh |Sanjay Kumar | Saranya Rukmagadhan

National Institute of Design | Lifestyle Accessory Design | PG Campus | Gandhinagar | Gujarat

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Theme

DECELERATING

SEEKING LIFE....

In the fast pace of the world we lose the real essences of life and disconnect with our family and ourselves. so we need to slow down and feel the connection.

Keywords

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Authentic Revitalize Introspection Contentment Simple

VISUAL LANGUAGE

Revitalize

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Authentic

Contentment

Simple

Introspection

COLORS Direction

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PRODUCTS Inspiration

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TEXTURES Direction

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PATTERNS direction

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Color and Trends forecast 2010-11 for Samsung India in the area of home appliances for Indian Market.

As a team we Spot different trends direction and among them choose this theme :

Seeking Life (DECELERATING)

“where In the fast pace of the world we lose the real essences of life and disconnect with our family and ourselves. so we need to slow down and feel the connection�.

It gives us an opportunity to get an insights about the current trends and spot different trend direction though the research and analysis. The attribute from the insights are as Revitalize, Introspection, Contentment, Simple. The trend direction which give an visual language, color, Texture & pattern direction which will carry forward to the design team which further validate this trends and work further. Its applications will be on samsung appliance like Refrigerator,microwaves,washing machine etc...

Thanks !

Raghvendra Singh |Sanjay Kumar | Saranya Rukmagadhan

Sunday 14 April 13