Brand values and essence
Connection to the Sea Authenticity
Staying true to termoli’S deep hiStorical, maritime, and cultural rootS
embracing the adriatic aS the heart of the city’S life, identity, and traditionS
Warmth and Community Creative Vitality
celebrating contemporary art, culture, and innovation alongSide itS heritage
offering genuine hoSpitality, vibrant local traditionS, and a Strong SenSe of belonging
Concept overview
Iconic Swabian Castle - a timeless guardian of Termoli’s identity
Symbolic representation of the city’s enduring history: it witnessed the passage of centuries, shaped by different ruling powers, from the Normans to the Swabians, then the Angevins and Aragonese, eachAl identity, transformation, and heritage.
Termoli’s contemporary cultural life, embodied by the MACTE Museum
MACTE portrays modern creativity and expression: a space where contemporary art meets community, and where new ideas are explored within the city. It reflects Termoli’s commitment to cultural evolution, showing that the city doesn’t just preserve history, it actively participates in shaping the present.
Dual identity - past and present in harmony
Interaction of two opposing priciples: Termoli’s identity is defined by a dynamic dialogue between heritage and innovation, a place where the past is not just preserved but actively woven into the city’s evolving cultural narrative.
The logo captures Termoli’s dual soul: a vibrant cultural life rooted in tradition and a forward-thinking contemporary identity.
Each corner represents one of the four essential narratives of Termoli: seaside enjoyment, maritime tradition, historical depth, and global orientation. It’s a visual compass that reflects a city in balance, rooted in history, moving toward the future.
Logo and variations
Termoli
Termoli
Termoli Termoli
Logo black and white
Termoli Termoli
Area of non-interference
Termoli
Logo construction /safe zones
Minimum reduction W: 10 mm
Minimum reduction
Text: 12,6 pt 2,3 cm
Termoli
Termoli
The typography system reflects the identity of Termoli — a place where tradition meets modernity. The selected fonts create a versatile and harmonious visual voice that feels both sophisticated and accessible
Logo Typeface
Font: Recoleta Regular
Role: Used in logotype
Description:
Recoleta is a serif typeface that blends 1970s retro charm with contemporary geometry. Its smooth curves and strong presence give the Termoli brand warmth, approachability, and a unique personality.
Titles & Headings
Font: Canela Text Regular
Role: Used for titles, section headings
Description:
Canela is a modern serif with an editorial elegance. It creates contrast and sophistication in printed and digital materials, echoing the cultural richness and timeless beauty of Termoli.
Body & Supporting Text
Font: Lato Regular
Role: Used for body and informational text
Description:
Lato is a humanist sans-serif typeface that ensures clarity and comfort in reading. It’s ideal for supporting communication, from brochures and signage to websites and reports.
TERMOLI Discover Termoli
The city of Termoli welcomes visitors with its unique blend of culture, sea, and warmth.
Midnight harbor - secondary shade #486781
RGB: 73, 104, 129 CMYK: 77, 54, 34, 11
Harbor Blue
#5D8CA7
[RGB: 93, 140, 167 | CMYK: 67, 36, 24, 1]
A steady, grounded sea blue — reminiscent of fishing boats, calm water, and coastal depth. It brings balance and professionalism to the visual identity.
Colour palette
Deep Terracotta - secondary shade #C17E3C
RGB: 193, 126, 60 CMYK: 21, 54, 88, 5
Terracotta Sun #D59243
[RGB: 213, 146, 67 | CMYK: 15, 46, 85, 1]
Inspired by the warm, earthy tones of Termoli’s old town walls, rooftops, and sunbaked streets. It represents heritage, warmth, and authenticity.
Sea Mist #ABBDCD
[RGB: 171, 189, 205 | CMYK: 33, 18, 12, 0]
A lighter, breezier blue that softens the palette. Suggests openness, clean air, and the reflective Adriatic horizon — friendly and peaceful.
Golden Breeze #F5B569
[RGB: 245, 181, 105 | CMYK: 2, 32, 67, 0]
A soft, golden hue evoking the late afternoon light along the Adriatic coast. This color adds brightness and optimism, perfect for tourism and energy.
Beachstone White #F2E6D9
[RGB: 242, 230, 217 | CMYK: 4, 8, 13, 0]
A warm off-white with hints of sand and stone, evoking the natural tones of Termoli’s shoreline and historic buildings. Ideal for clean backgrounds and contrast.
Symbols
Umbrella – “Seaside enjoyment”
Symbolizing Termoli’s golden beaches and vibrant seaside culture, the umbrella seen from above invites visitors to relax and immerse themselves in the city’s natural beauty and Mediterranean lifestyle
Fish – “Maritime Identity”
The clean, geometric form of the fish pays tribute to Termoli’s deep-rooted fishing traditions and its resilient coastal heritage, honoring the trabucchi, fishermen, and centuries of life shaped by the Adriatic Sea
Clock – “Timeless Heritage”
The clock stands for Termoli’s rich and layered history, from Roman times through the medieval era to today, echoing the enduring spirit of its cathedral, castle, and ancient city walls
Cardinal Direction –“Gateway to the World”
Pointing to Termoli’s role as a vital port and a key marker for Central European Time, the compass rose embodies the city’s historical and geographical importance as a crossroads of cultures and connections
the Svevo caStle Santa maria della purificazione
the trabucchi port beach port
the termoli municipal park
macte – moliSe contemporary art muSeum
ingreSSo di porta nuova
medieval WallS
Signage and urban environment
Billboard / poster
Public transport
Cultural events
Digital / web design
Business stationary
Italian Capital of Contemporary Art 2027
Capitale Italiana dell’Arte Contemporanea 2027
Capitale Italiana dell’Arte Contemporanea 2027