Portfolio - Rafli Pradana Putra 2023

Hi there! My name is

Rafli Pradana Putra

I am a Creative Designer with 5+ years of experience. Currently based in South Tangerang, Indonesia

raflipradana77@gmail.com

Education Experiences Software

2019−2024

University of Indraprasta PGRI

Visual Communication Design (DKV)

Jakarta, Indonesia

Languages

Bahasa Indonesia

Native Proficiency

English

Profesional Working Proficiency

Jan 2023 - Present

Creative Designer Paper.id, Indonesia

May 2020 - Nov 2022

Creative Designer

BukuWarung, Indonesia

Dec 2018 - May 2020

Graphic Designer

Schoters, Indonesia

Jul - Nov 2018

Graphic Designer

Spol Indonesia, Indonesia

Expertise

Graphic Design

Social Media Creatives

Digital Campaign Creatives

Digital Ads Banners

In-App Banners

Social Media Creatives

BukuWarung

BukuWarung is a fintech startup established in 2019. The product is a financial app that helps Indonesian MSME owners to develop their businesses, digitalize their accounting activity, and earn additional income.

BukuWarung (@bukuwarung_) uses social media such as Instagram, Twitter, Facebook, and Youtube to connect with the users and educate a wider audience about the app. Relevant content and good visuals are vital in this process that led BukuWarung to gain 78K followers.

Paper.id

Paper.id is a SaaS startup that offers a one-stop platform for businesses to create invoices, manage accounting, and inventory. The company focuses on the small and midsize enterprise segment, which is still heavily reliant on manual methods to manage its operations. The company was founded in 2016 and is based in Indonesia.

While working at Paper.id, I have been involved in designing content for two accounts: @paperindonesia, which focuses on product-related topics, and @lifeatpaper, which highlights employer branding.

Landing Page Design

While working at Paper.id, I have been actively engaged in crafting compelling landing page designs for their products and features.

One of my recent projects involved designing a landing page for their new product, the "PAPERCARD," which is a hybrid credit card that can be used for both business and personal purposes, offering additional benefits when used for paying suppliers on the Paper.id platform.

In addition to this, I have also designed landing pages for various features, including the accountant feature, digital payment feature, and I have undertaken a revamp of their blog interface.

Digital Campaign Creatives

#TarikRejeki

#TarikRejeki is a referral campaign at BukuWarung to encourage users to invite friends to sign up in the app using a special. Aside from working on the visual, I volunteered to be the model for #TarikRejeki's mascot. The campaign result was one of our most successful ones to date.

Creative Adaptation

In-app and social media creative adaptation to engage more users to participate in this campaign.

#ItsBusinessAndItsPersonal

#ItsBusinessAndItsPersonal is a campaign aimed at launching Paper.id's credit card product, a collaborative effort with Bank BRI and Visa.

For this campaign, I played a key role in creating various creative materials for the launch, including GIFs and do a simple motion graphic, Instagram Stories, and other creative adaptations for social media, blogs, and more.

The theme of the campaign draws inspiration from space and astronauts, which aligns with the design elements of the credit card.

Creative Adaptation

Creative adaption on this campaign following newsletter, blog thumbnails, and whatsapp blast.

Digital Ads

Creatives

During work at Paper.id, BukuWarung, and Schoters by RuangGuru i involved in digital ads for user acquisition.

The result is increased up to 85% user acquisition using this ads. Captivating design and great copyriting is the reasons this ads getting audience’s attentions.

Digital Promo Creatives

In Paper.id their have a monthly promo regarding their digital payment feature. The promo such as collaboration between other banks or promo code that user can used.

I’d do involved from the scratch, designing promo logo until crafting other adaptation creatives.

Creative Adaptation

To engage user, creative adaptation regarding monthly promo usually shares in cross platform such as social media, mail newsletter, in app, etc.

Others Work

In this section would be showcasing my others work from my current company.

It’s my work that helps others stakeholder such as Human Capital, Community Team, etc.

PaperPreneurs

PaperPreneurs is a community events that gathering users that mostly entrepreneurs and Paper.id team to announce regarding new products, engage the users, and dinners.

I’d involved from designing the logo until crafting other adaptation creatives.

Employee Kit

Helping to revamp the employee kit for Paper.id this kit following Tshirt, Lanyard, Notebook and Pen, Totebag, Tumbler and eMoney cards.

Guideline Socmed Video

Social Media Video Formula