Self - Service magazin concept development: “Fashion Rede ned”
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The magazine has been a reference for the fashion industry for more than 25 years and the rst magazine to discover and determine the future of the industry. Founded in the 90s, went against the usual layouts of the fashion magazines of that time and established its own visual character and tone of voice,. The success of Self Service is that it rede ned the look of fashion communication. Instead of the classic editorials and fashion photographs of the time, the magazine engaged a new point of view focusing on the creativity, the inspiration, the people and the new voices of the fashion industry. The magazine has never changed its personality and still today it is illustrating not just beautiful visuals but pictures and images that have a certain attitude. According to that, I created a collage of editorials, images and people of the magazine showcasing the real identity of th magazine; a rede nition of fashion