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On Air

Format: Urban Contemporary Metro: Philadelphia Bangin’ Hip Hop & R&B-WUSL-FM

Format Notes




Power 99FM is Philadelphia’s mainstream Urban Contemporary station playing a unique blend of Hip-Hop, contemporary R&B songs, Reggae, Gospel and classic “Old School” jams…reflective of Urban lifestyle. Power 99FM has consistently delivered the Urban Contemporary format 28 years. Power 99FM delivers excitement on the air and online with a fresh sound, cutting edge entertainment, exciting personalities and the hottest artists.

Audience Composition 56% Women / 44% Men Primary: Adults 18-34 / Women 18-34

Digital Metrics Unique Visitors:


Page Views:


Facebook / Twitter:

43,127 / 5,189

E-Newsletter Database: 64,447












Hot Boyz

Core Artists WUSL plays Philadelphia’s best hip hop and R&B… • Drake • Nicki Minaj • Trey Songz • Jay Z • Rihanna • Lil Wayne • Rick Ross • Jasmin Sullivan • Chris Brown • Keri Hilson


Station Profile Dial Position: Format:

98.9 FM POWER 99FM is a Philadelphia’s mainstream Urban Contemporary station known for playing a unique blend of Hip Hop, contemporary R & B songs, Reggae, Gospel, and Classic Old School Jams

Arbitron Survey: For the past 5 out of 5 Arbitron Surveys, Power 99 has been ranked the #1 station 18-34 Marketing Area: WUSL-FM has been broadcasting since October 1982 and reaches over 680,000 listeners per week, Monday-Sunday 6:00am-midnight. Our signal is heard in Trenton, New Jersey, Allentown, Reading, Pleasantville and up to Lancaster, Pennsylvania; most of Delaware and 31 miles South of Elkton, Maryland. Position Statement: Bangin’ Hip Hop and R & B Power 99FM has been recognized locally and nationally for our community service: from our ongoing “Stop the Violence Increase the Peace” campaign….. To our status as the only radio station to receive the Presidential Award for Private Sector Initiatives for our War on Drugs program………to our acceptance of the 1992, 1996, 1998, 2001 and 2006 NAB Crystal Awards, one of only ten awarded annually. WUSL/Power 99FM is an integral part of the lives of Delaware Valley’s listeners. We are on the streets and in the neighborhoods involved in a variety of community affairs campaigns; we have installed POWERHOUSE Computer Learning Centers in three middle schools in the tri-state area. We have registered over 20,000 young voters for the election and we’ve championed the cry to bring “PEACE on The STREETS!” Our on-air and online contests provide valuable and entertaining prizes -Free concerts, movies, plays, trips, cars and hundreds of thousands of dollars in cash. As one of our slogans reflects, POWER 99FM is The People’s Station.


Source: Philadelphia Arbitron

M-Su 6A-12M

Spring ‘06

What Makes Power 99 Valuable To The Community: Past, Present, and Future… •With A Series Of Live Broadcasts, Power 99 appealed to the Philadelphia Community and Collected Water For The Hurricane Victims •Power 99 raised over $35,000 for The Philadelphia Women’s Shelter • SEPTA SHOP RIDE and Win program developed by Power 99 to promote local businesses affected by The “L” Reconstruction Project •Rock The Vote – Power 99 helped register over 20,000 young voters for the 2004 election •Stop The Violence - Guns For Cash - Over 1,000 guns were turned into the Philadelphia Police Dept as a result of this initiative. •No Excuses High School Tour With The Hot Boyz - 28 Schools in 28 Days Middle School Tour •Peace On The Streets •Tools For Schools • Feed The Homeless For Thanksgiving •Christmas Wish • Annual Coat Drive •Power 99 supports local community festivals: - ODUNDE - Susquehanna Festival - African American Family Festival - Germantown Unity Festival

Since 1992, Power 99 has been awarded the Radio Crystal Award (5) times. The Crystal Award recognizes Outstanding Service in the local community. No other station in the nation can claim the same.

What Makes Power 99 Valuable To The Advertisers: 9 Facts You Should Know About Power 99


WUSL is #1 African Americans 18-34 in the last 5 out of 5 PPM Surveys


83% of the audience is African American -Urban” is a LifeStyle “Not a Color” Power’s Audience is 10% General Market and 3% Hispanic


Average age of 30


39% of our total audience is between 25-54


“Core Demo is 18-34 “The Age of Acquisition” (Branding is so important)


We reach 3 Ts-Trendsetters, Taste Makers, and Top Executives.


25 years in format (Hip Hop and R & B)


Well Known on-air personalities like Hot Boys and Jonesy


Connection to the Community- Since 1992, a 5 Time Winner of The Radio Crystal Award

recognizing Service in The Community

Coverage Map

Air Personalities Jonesy 6a-10a Mon-Fri

Shamara 10a-1:30p Mon-Fri

T-Roy 1:30p-6p Mon-Fri

Hot Boyz 6p-12a Mon-Fri

Power Line-Up-Saturday

Big Tigger 6a-9a Saturday

Cosmic Kev 10p-2a Friday

Diamond Kuts 9p-2a Saturday

Monday – Friday 10:00am – 2:00pm Shamara, your Midday Princess, is a native of Norristown, PA and brings a ton of energy and style to Power 99’s Middays. Along with DJ Doc B, Shamara is sure to take you Back In The Day during Old School Jams. Her easy flow and personable approach to the Power 99 audience has made her an instant success and a “friend” to the listening audience.

•Get Paid in the WorkdayClient to receive Name and 5 Word Claim M-F, 11:10am – 5x/wk Shamara Wants To Give You A $100 – Just Fax or Mail In Your Name and Occupation. If Shamara calls your name out, you have 9 minutes to call in and GET PAID IN THE WORK DAY! Cost: $150 per day •Old School Lunch Buffet Client to receive Name and 5 Word Claim M-F, 12:00pm – 5x/wk Join Shamara and Doc B everyday at noon as they take you back in the day with Philly’s old school Hip Hop, R&B and Reggae at 12noon. Cost: $150 per day •Top One at One Client to receive Name and 5 Word Claim M-F, 1:00pm – 5x/wk Get Ready For The Most Requested Song Of The Midday with The Top One At One! Cost: $150 per day


Monday – Friday 6:00pm-10:00pm It’s the hottest night show in Philadelphia and! The Hot Boyz...Mikey Dredd & Uncle O...aka "The Monsters of the Night" set it on fire weekdays starting at 6PM! Get ready for the hottest jamz in Philly, artist interviews and a straight up party till 10PM! It’s the Hot Boyz on Power99!

•Get your shine on! M-F - 5x/wk Every weeknight the Hot Boyz want you to get your shine on. Send Mikey Dredd & Uncle O your name, where you're callin' from and a few shouts and you could get your shine on with the Hotz Boyz on the air! • 8 O’clock MixTape M-F, 8:00p - 5x/wk Get ready for the “Street Bangers” when the Hot Boyz bring you the 8 O’clock Mixtape with Philly’s #1 DJ, Cosmic Kev blazin' the 1’s and 2’s! • Hot 9 at 9 M-F, 9:00p – 5x/wk The HOT BOYZ blaze it up with the HOT 9 at 9 and we countdown Philly, Jersey and Delaware's 9 hottest jamz of the day! Email or phone in your requests on the Powerlines! • Eddie F’s Sports Report M-F, 7:55p –5x/wk Eddie F screams his national and local sports report! • Karaoke Monday, 7:20p – 1x/wk Airs Mondays and the time varies depending on the given show. Three listeners call in and try to sing better than the Karaoke machine. Whoever sings the best wins a prize.


Weekdays 3P-7P

T-ROY has been a radio personality on 93.3 the Beat since 1999. Although he is based locally here in Jacksonville, T-Roy’s show is syndicated in markets throughout the United States including Philadelphia, Memphis, and Savannah. Listeners look forward to his daily dose of music and humor. He engages his audience with features such as “I’ve Been Thinking” and “Question of the Day”. T-Roy receives over 1,000 weekly calls during which he interacts with listeners. When he is off air, T-Roy enjoys fishing, white water rafting, and skydiving. He also spends time volunteering at local schools and community organizations as well as hosting entertainment events. T-Roy has been recognized as “Best Radio Personality” by Ozone Magazine and “Favorite Radio DJ” by Duval Diamond Awards. He has also worked as the behind-the-scene commentator at the BET Hip Hop Music Awards. T-Roy will create three (3) endorsement spots that you can use at all times – for a one time talent fee. These spots can be any length (:60/:30/:15) – up to your discretion. T-Roy is a nationally and locally recognized personality that can endorse your product!

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