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The 80’s, 90’s and Today. You Control the Mix.


Hot Adult Contemporary A newer, more balanced mix of Pop, Rock and Rhythmic music from the 80’s 90’s and Today.

80’s

Bon Jovi, Pat Benatar, Prince, Madonna Goo Goo Dolls, Hootie & the Blowfish, Christina Aguilera

90’s Now

Daughtry, Train, Katy Perry, Pink, Lady Gaga Introducing - Mix Control What is it?

It gives listeners in Philadelphia an unprecedented voice in driving the music. No other Philadelphia radio station is giving the audience this amount of influence!

Music Changes Began in August 2010 and Philadelphia Approves

PPM Highlights W25-54 M-Su 6a-12m Date

Ranking

AQH Share

Cume

August PPM 2010

#8

4.0

249,300

Sept PPM 2010

#6

4.6

267,300

Oct PPM 2010

#5

5.1

283,000

The Results - 28% increase in Share and a 14% increase in Cume.


that make you move… Other than offering the best variety of music and programming in the area, Mix 106 also has a great on-air staff. Their talent and high profile personalities offer an instant connection between their loyal fans and your business or product.

Logan and Nicole

Donna Storm

6am-12noon

12:00 noon and 6:00 pm

Get a DOUBLE DOSE of LOGAN! What better way to get moving’ in the morning and then re-energized on the commute home than tuning in to Logan’s Music Mix during AM and PM Drives. No stranger to Philly, Logan was the afternoon host on Q102 from 2000 to 2005 and has gained much popularity with daily features like, “Logan’s Entertainment Buzz and Pop Culture Challenge” on Mix 106!

12 Noon Workout Hosted By: Donna Storm Philly’s own Donna Storm has over 20 years of experience in personal training, health and fitness, and aerobics. Weekdays from 12:00 to 12:30 with a replay at 6:00 PM, Donna Storm hosts the “12 Noon Workout” with music to energize you and tips to make you feel better and live healthier. Donna also answers listeners’ health and fitness questions on-line.

Jay Towers

Brian Soscia

12 noon – 7pm

7:00pm – 12 Mid

At work, at home, or just on the go, Jay is the guy that keeps the music hot all day while Logan is away.

You may have seen Brian Soscia on TMZ or The USA Network, but now you can hear the lifelong Philadelphia area resident on Mix 106. From 7PM12AM The Soscia Network hits the airwaves. Join Soscia as he gets interactive, plays your favorite music and gives you his unique take on the latest Hollywood gossip.


Making radio interactive and on demand online… Our Online audience is one click away from your website!

It’s Time To Start Thinking & Acting Differently Mix 106’s website is a powerful extension of our station’s on-air brand. Our site is another way to super-serve our loyal listeners.

ONLINE ADVERTISING OPPORTUNITIES • Banner Ads • Internet Streaming Commercials • Keyword (Search engine powered by Google) • E-Blasts • Video Pre-Roll/Gateway Ads • A New Day / Experts On Demand • My Half Price Hook Up

CONTENT SPONSORSHIPS • Videos On Demand • News On Demand • Personality Pages • Stripped • Sneak Peek • Celebrity Pics

• According to a 2007 Harris Poll, four out of five U.S. adults go online now, spending an average of 11 hours a week on the Internet. • According to a recent Magid/MediaSpan research study, “radio Web site visitors are some of the most loyal on the Web, with two-thirds of station Web site visitors visiting the sites weekly and nearly a quarter visiting daily.”


Modern, Ambitious, Confident… today’s woman is in control and whether it is in her car, when she’s working, or while she’s at the salon, she’s listening to Mix 106. It’s Pop, it’s Dance, it’s Rhythmic! Mix 106 is a lifestyle and energy station with an energetic mix of the 80’s, 90’s and today that targets Women 25-54.

What does “W 25-54” mean to you? Wives / Mothers Professionals Bargain Shoppers Head of Household Business Owners But most importantly, they are the fastest growing group of…DecisionMakers. “This segment of the market is of enormous value and interest to a broad array of advertisers.” -Bob Jordan, President International Demographics, Inc

• While working mothers are spending less time with other media, Radio and Internet still command their attention, according to a 2006 survey by The Media Audit. (see chart below) Medium Radio Internet Television Newspaper

Index # 113 111 81 60

Actual listener’s comment: “How refreshing not to have to hear top 40 music every second of the day. I absolutely love your station. I never switch stations anymore, and trust me...I was the queen of station surfing. Thanks for the great music from my era.” -Kristen


Philadelphia Metro & Beyond

WISX-FM Mix 106

Philadelphia Metro Counties* PENNSYLVANIA : Philadelphia, Delaware, Montgomery, Chester, and Bucks NEW JERSEY: Camden, Burlington, and Gloucester

Extended signal coverage reaches most of Central to Southern New Jersey and Northern Delaware * Arbitron PPM survey area

-Signal coverage is approximate


Clear Channel’s “Less is More” Initiative is creating better radio! The Hypothesis Burke, Inc. study hypothesis : 15 and 30-second commercial recall scores will not drop in proportion to the decrease in length.

Key Findings • The effectiveness of a radio commercial is not necessarily related to length. • Creative, well-executed, relevant spots can generate strong recall regardless of spot length.

Official Data Ad Recall Summary

:30 recall average is

:60 recall average is 48.5%

74% of a :60

:30 recall average is 35.8%

:15 recall average is

:15 recall average is 45.7%

94% of a :60!

HOW DO YOU MAXIMIZE YOUR RADIO ADVERTISING? Use creative short-length commercials! • A 15 second commercial is 94% as effective as a 60 second commercial and only costs 26% of the price! Choose a station that will give you the best value! • Mix 106 offers copy and production services at NO ADDITIONAL COST! Add those details to Mix 106’s million listeners each week… It’s the best bargain in radio!


Internet

Format

www.mixphiladelphia.com

Hot Adult Contemporary

• Great Promotions & Contests

The best of the 80’s, 90’s, and TODAY!

• Internet Streaming Commercials

On-Air

Featured Music

• Keyword & On-Demand Features

Pat Benatar

WISX- FM Hot AC WIOQ-FM CHR WUSL-FM Urban WRFF-FM Rock/Alternative WDAS-FM Urban AC WUBA-AM Tropical

6am-12 noon Nicole

Logan and

12 noon – 7pm

Jay Towers

12noon and 6pm

Donna Storm

7p-12m

Brian Soscia

Bon Jovi Madonna Prince Lady Gaga Pink Christina Aguilera

Audience Composition

Goo Goo Dolls

• 60% Women / 40% Men • Primary Age Range: 25-54 • HHI: $75,000+ • Reaches the City and the Suburbs Mix 106 listeners are Wives… Mothers… Professionals… Bargain Shoppers…Business Owners, but most importantly, they represent the fastest growing group of Decision-Makers! The Mix 106 Listener is: Too Hip for WBEB

Highlights • Energetic playlist excites listeners making 106.1 a foreground station where any advertiser’s message is more likely to be heard and retained. • Reaches over 1M different people per week. •It’s not about “Playing anything we feel like.” It’s about playing the music the listeners like and want to hear all day long. •Signal reaches most of Eastern PA, Central & Southern NJ, and Northern Delaware


WISX-MIX 106.1FM MEDIA KIT