RAD Marketing Pitch Deck 2024 by RAD Marketing

Redefining Pre-Construction

Real Estate. Advisory. Development Marketing

Riz Dhanji President, RAD Marketing

In 2010, Riz Dhanji began to offer sales and marketing services to other developers and in 2017, launched RAD Marketing to take advantage of the lack of true sales & marketing innovation and expertise in pre-construction marketing and sales. Riz and his team assist developers on all aspects of sales, marketing, design, administration, legal, take out financing and much more.

Over the years Riz’s team has executed above average results on many high profile projects such as the Shangri-la Hotel & Residences, The St. Regis Toronto, KING Toronto and One Delisle plus many more. RAD Marketing has sold over $4 billion in pre-construction condo developments in Toronto, Montreal, Vancouver and abroad, totaling more than 15,000 condominium suites: and the team is just getting started.

In 2018, RAD Marketing was handpicked by Westbank as the sole sales and marketing team for the iconic KING Toronto project in partnership with Allied REIT and designed by starchitect Bjarke Ingels, his first project in Toronto. The RAD Team helped to carefully craft every detail of the sales and marketing strategy and employed a unique approach that helped them break all pricing records in Toronto. In 18 months, RAD Marketing was able to sell 85% of the project, averaging over $2000/sq.ft. - the highest pricing in the market. This exceeded the developer’s expectations and allowed them to start construction sooner than anticipated. A feat very few sales firms could achieve.

The key to the success of RAD Marketing has been implementing cutting edge strategies and out-of-the-box thinking to redefine the execution of sales and marketing for pre-construction real estate, which has allowed for their developer clientele to achieve some of the highest revenue increases when compared to competing projects in the same neighbourhoods. The talented team at RAD Marketing continues to execute on some of the most exciting projects throughout North America - being a driving force behind the evolution of these cities.

The RAD Difference

The RAD Difference is our exceptional ability to increase pricing above market standards in the neighbourhoods we operate in. In today’s challenging market, with rising costs of land, government fees, construction costs, interest rates, and more, margins for developers are constantly shrinking. RAD is the only sales and marketing firm that works with clients to exceed their revenue goals and boost returns.

In a market filled with sales companies offering large discounts, big commissions, low deposit structures, and other incentives that quickly erode profits, RAD stands out with its use of strategy, smart pricing, branding, and marketing to mitigate these discounts. Our focus is on delivering exceptional results to our clients through unique and strategic thinking.

Our goal is to put the returns back in the hands of developers, and our track record speaks for itself.

HIGHEST PSF IN THE LEASIDE NEIGHBOURHOOD

HIGHEST PSF IN THE JUNCTION NEIGHBOURHOOD

HIGHEST PSF OF RECENT STARCHITECT PROJECTS

ONE OF THE HIGHEST PSF IN ALL OF TORONTO

Traditional Preconstruction Sales Firms

• Use an unseasoned sales team.

• Do a typical broker launch via social media. Almost all firms use the same method for nearly every launch.

• Create hype early in the sales cycle in an attempt to sell out quickly, but at a lower price.

• When sales don’t reach critical mass, the only option is to discount pricing, add incentives or increase brokers commissions resulting in higher costs and lower revenue.

• Have a limited ability to raise prices throughout the sales cycle, leaving money “on the table,” unable to capture much needed revenue as costs increase.

• Offer limited marketing and sales strategy to the developer.

VSBESPOKE PRECONSTRUCTION SALES SERVICE

• Brings a knowledgeable sales team with extensive expertise in launching successful iconic developments with higher closing ratios.

• Offer a true marketing and sales strategy from beginning to end, allowing for steady sales velocity and regular price increases throughout the project sales cycle.

• Offers innovative marketing ideas to keep the campaign fresh throughout the sales cycle

• Leverages future-forward PropTech, allowing for a seamless administration process and increased sales revenue.

• Uses strategic prospecting- a skill not used by other sales and marketing firms.

• Assists on all aspects of development from floorplans and marketing, to interior design and architecture. Our team has knowledge most other firms don’t, and we offer insightful feedback that allows for more successfully targeted projects.

• Brings much appreciated, unique sales and marketing strategies to developer meetings.

Sales & Marketing Management Team

Sean Zahedi

Executive Vice-President of RAD Marketing

Sean brings with him over a decade of luxury real estate experience and sales of over $2.5 billion in pre-construction condominiums having worked for Baker Realty during this time. His commitment to launching and selling high profile condominium developments while training and managing an onsite team has led to higher-than-average sales and revenue results.

As a leading sales strategist, Sean has built strong bonds and relationships with top performing real estate agents and clients, both locally and on a global scale. His strong network with the broker community locally has allowed him to deliver outstanding results for all of his past developments. Sean is also affiliated with the local and overseas brokerage community across the GTA area with platforms such as: Luxury Portfolio International, Leading Real Estate Companies of the World, Juwai, Board of Regents, The Aventure Realty Network, Chestertons International, and International Real Estate Federation.

Sean’s recent involvement in leading One Delisle assisted in making this project not only one of the most successful luxury condominium launches in Toronto’s history but set records during the pandemic of 2020-2021 with limitations of clients and brokers in place.

Sarah Nakamura

Vice-President of Sales & Marketing

Sarah brings over a decade of Real Estate Marketing experience to the team. Starting her career at an advertising agency, she quickly found herself excelling in the world of Pre-Construction Marketing.

She has extensive experience in developing, implementing, and executing powerful, innovative marketing campaigns for condominiums across Canada. Blending the use of traditional marketing platforms with new technologies has been the key to her success in the industry; leading to numerous award-winning campaigns.

With branding and execution of marketing strategies that have led to the sales of over 8000 pre-construction condos under her belt, Sarah looks forward to leading her new team to great success. Sarah is a valuable member of the RAD Team with her expertise in master-planned and luxury residential communities in North America.

Sheldon Wright

Director of Operations & Administration

Sheldon brings with him over 15 years of real estate administration experience. Before his real estate experience, he completed his diploma in Advertising at Humber College and went on to work with top leading developers in Toronto such as Menkes, Lifetime and Alterra to name a few.

With his immense knowledge and dynamic background in administration and real estate, Sheldon helped launch, manage, and administer a number of iconic project developments in Toronto including Bisha Hotel & Residences and King Edwards.

Sheldon oversees and manages all new development operations including all the administration team, software execution, launch events and rollouts, developer client inquiries and event staffing. With his strong knowledge in legal amendments and contracts, Sheldon is a valuable asset of the RAD team.

Yanny Lee

Sales Director

Yanny has been a full-time real estate agent for over 10 years. Her passion for real estate began in the resale market working with local buyers and sellers from her network.

Since 2011, Yanny worked with a brokerage that specialized in marketing pre-construction projects. She worked with various renown builders in the GTA and successfully sold many luxury pre-construction condos and low-rise homes, with net sales value of over $700 Million dollars.

Her experience led to many awards including “The Best Sales Team 2018” by The Nationals in Florida, with over 1300 North American nominations, for “NOBU Residences Toronto by Madison Group” – with partners Robert De Niro & Chef Nobu Matsuhisa.

Yanny has become a go-to agent for developers and top pre-con agents in the GTA alike who seek to work with her for her sharp pre-con knowledge.

Born and raised in Hong Kong, Yanny prides herself in being able to speak fluent Cantonese and Mandarin, as well as reading and writing in Chinese.

Shannon Glas

Sales Manager

Shannon has an extensive background of experience and success spanning over 20 years as a licensed real estate sales representative. She is well recognized as being one of the top luxury sales representatives in the pre-construction industry. Not only has she sold in excess of 4000 pre-construction condominiums but has directed her sales and administration team in successfully selling several high-rise projects in both the GTA and Montreal.

Shannon’s niche is in the luxury real estate market, a place where she excels. She has achieved a level of success well over $300 Million in sales at several high-end luxury penthouses in well recognized projects. Projects including Aura Condominium’s, Art Shoppe Condominiums, Tour Des Canadiens (Phase I, II and III), YC Condominiums, St. Regis Toronto Residences, and, KING Toronto by Westbank to name a few.

Her relationships within the broker community are very strong. She has built and expanded that large network of relationships over the years, which is so very valuable today.

Katherine Chow Interior Designer

With over 18 years of international experience in residential interior design, Kathy’s passionate enthusiasm for design and dedication to delivering the unexpected, are evident in her strategic ability to transform spaces with creative and cost-effective solutions.

As RAD’s in-house interior designer, Kathy assists in establishing a unique aesthetic and design philosophy for every project. Her input is invaluable, helping to establish floor plate and floor plan efficiency, maximize saleable area and functional space; providing insight on amenity and sales office programming based on current trends, selecting features and finishes to ensure they reflect the project’s aesthetics and appeal to the target market, providing feedback on renderings to ensure high quality marketing deliverables, and providing value engineering recommendations to reduce costs for clients without compromising the look and quality of the environment.

Kathy’s extensive interior design knowledge and experience have added immense value to various iconic projects including One Delisle, KING Toronto, St. Regis Hotel and Residences, Shangri-La, YC and Aura Condos.

RAD Marketing has been nominated and selected as a finalist for several Building Industry and Land Development Association (BILD) awards, showcasing our commitment to excellence and innovation:

2020 - Finalist for Best Sales Team, Mid/High-Rise

2021 - Finalist for: - Project of the Year, Mid/High-Rise - People’s Choice Award - Best Suite Design, Large - Best Innovative Suite Design

2022 - Finalist for Best Sales Team, Mid/High-Rise

2023 - Finalist for Best Sales Team, Mid/High-Rise

FINALIST

RAD Gives Back

RAD Gives Back is our community involvement program in which we support our own initiatives, and the initiatives of our peers through both financial and sweat-equity donations. We are firm believers that everyone has a responsibility to their community, and this is how we support ours!

$212,000+

RAISED FOR HABITAT FOR HUMANITY GTA

RAD Marketing understands the challenges of soaring real estate prices, affirming a commitment to making housing more accessible to all. In expanding to new markets, we aim to strengthen our partnership with Habitat for Humanity, driving positive change in various cities.

$70,000

RAISED FOR DAILY BREAD FOOD BANK

Together with other industry leaders, RAD Marketing spearheads a collaborative project aimed at fostering positive impacts and community development. Ballin’ Out For Charity a basketball tournatment that promotes industry teamwork, sportsmanship, and philanthropy, while raising funds for sectors that need it most.

Interior Design

RAD PROVIDES A RANGE OF INTERIOR DESIGN CONSULTATION SERVICES TO ASSIST CLIENTS IN ESTABLISHING A UNIQUE DESIGN POSITIONING FOR THEIR PROJECTS.

Services include review and design recommendations for the following:

• Efficiency of floor plates to maximize saleable area and unit layout positioning based on view corridors

• Suite mix and unit sizing allocations based on project specifics and market demands

• Optimize floor plan layouts to maximize flow of spaces and marketable room sizes

• Amenity, landscape and common area ideas and programming based on current trends and target market aesthetics and functionality of suite kitchens and bathrooms

• Features and finishes to ensure they reflect the project’s aesthetics and appeal to the target market

• Feedback on renderings to ensure high quality marketing deliverables

• Sales office programming and overall design needs, including model suites, scale model, displays and administrative items

• FF&E selections to ensure they complement the project’s overall design concept

• Value engineering items to reduce costs for clients without compromising look and quality

RAD Advisory

RAD PROVIDES ADVISORY SERVICES, SPECIALIZING IN GUIDING DEVELOPERS THROUGH THE DEVELOPMENT PROCESS, INCLUDING PURPOSE-BUILT RENTALS. FROM INITIAL FEASIBILITY STUDIES TO MARKET ANALYSIS, PRODUCT MIX, AND PROGRAMMING OF COMMON AREAS AND AMENITIES, RAD OFFERS EXPERTISE AND GUIDANCE TO MAXIMIZE THE POTENTIAL SALEABILITY OF PROJECTS FROM THE APPLICATION STAGE ONWARDS.

Research & Reporting:

• Report on target demographic of the site

• Analyze comparable pre-construction projects in the neighborhood, including sales data, unit mix, incentives, and sales success

• Provide insight and status of upcoming development launches, resale & rental analysis

• Provide recommendations based on market research, including floor plates and unit mix, parking and locker recommendations, and amenity/landscape/common area ideas

• Extend all of the aforementioned services to encompass purpose-built rentals, providing comprehensive support tailored to the unique demands and dynamics of the purpose-built rental market.

RAD PR

RAD OFFERS TAILORED PR SERVICES, LEVERAGING OUR EXPERTISE IN PRE-CONSTRUCTION REAL ESTATE, DESIGN, AND LIFESTYLE. OUR STRATEGIC SOLUTIONS ENHANCE VISIBILITY AND REPUTATION, RESONATING WITH YOUR AUDIENCE AND DRIVING IMPACTFUL RESULTS.

PR and Media Services:

• Ideation Session: Brainstorming captivating PR hooks tailored to your project.

• Custom PR Strategy: Developing a comprehensive roadmap for targeted engagement.

• Media Research: Identifying a tailored media list and relevant journalists.

• Press Release Creation and Distribution: Crafting and distributing compelling press releases.

• Media Outreach: Actively pitching to secure media coverage and interviews.

• Reporting & Analysis: Providing in-depth evaluation of media initiatives.

• A La Carte Option: Event Curation, Award Submissions, Copywriting, Media Relations, Creative Ideation.

RAD Events

RAD OFFERS INNOVATIVE EVENT PLANNING TAILORED TO THE PRE-CONSTRUCTION INDUSTRY. OUR EXPERTISE LIES IN CRAFTING CURATED EVENTS THAT SHOWCASE YOUR PROJECTS WHILE PRIORITIZING THE USER EXPERIENCE. COMMITTED TO DELIVERING MEMORABLE AND IMPACTFUL EXPERIENCES, WE UNDERSTAND THE UNIQUE DEMANDS OF THE INDUSTRY AND WHAT WILL DRIVE SALES.

Event Planning and Management Services:

• Budget Management & Timelines: Staying on budget while managing timelines to ensure a successful and timely event delivery

• Venue Selection (If Applicable): Sourcing venues that match the event’s vision and requirements

• Vendor Coordination: Sourcing and managing vendors such as caterers, photographers, and rentals if needed

• Onsite Coordination: Overseeing the event’s execution, including setup and tear down

• Event Concept and Theme Development: Creative brainstorming and concept creation to craft a one-of-a-kind event experience

• Guest Experience Enhancements: Curating unique and interactive guest experiences

• Event Marketing: From strategic marketing strategies to content creation such as emailers, presentations, etc., covering all aspects to make your event a standout success

A Revolution in Real Estate

The real estate industry has witnessed a significant shift in traditional practices, prompting a need for updated and efficient approaches. With the integration of technology into the sector, it has become crucial for the industry to embrace more innovative and effective models, leaving outdated methods behind.

At RAD Marketing, we have developed our proprietary technologies, fostering an innovative platform that optimizes the pre-construction selling space. Our solutions offer enhanced efficiency and precision, catering to the evolving needs of developers in the modern real estate landscape.

RAD°AR offers developers a competitive advantage in the market. By using automation and advanced data aggregation, RAD can implement specific and targeted strategies based on its exclusive findings to generate better results for developers.

Technology

RAD°AR - REVOLUTIONIZING REAL ESTATE TECHNOLOGY AND AUGMENTED REALITY

RAD°AR is committed to creating advanced technology that boosts efficiency for our loyal brokers and clients. Our robust tool provide our developer clients with exclusive industry insights, enabling them to make well-informed decisions on product offerings, pricing and more.

Under the RAD°AR brand, we provide developer clients exclusive access to the Elite Club Portal a web-based sales and marketing tool, revolutionizing the industry with increased sales generation. Our Elite Club Portal is an exclusive platform designed to incentivize our top agents, fostering continued sales success for RAD. It serves as a comprehensive tool for monitoring sales performance, gathering essential data on unit preferences and top-performing agents, ultimately enhancing revenue generation for ongoing and upcoming projects.

Seamlessly interconnected with BLACKLINE 2.0, this unique integration consolidates project information on individual Elite Club portals, ensuring effortless access and maintaining uniformity. Through this initiative, we provide distinctive benefits and privileges to agents committed to promoting our developments.

As the sole sales firm in North America to integrate with the BLACKLINE APP, we believe this collaboration will enhance the efficiency and effectiveness of our developer clients while ultimately reducing costs. With this tool, developers can minimize human errors, decrease administrative expenses, and gain real-time insights into broker performance to make strategic and well-informed decisions about their projects.

NGR ROO

OUR NETWORK OF BROKERS

RAD has a database of over 35,000 real estate agents who have subscribed to RAD Marketing including over 13,000 agents who have visited RAD projects and engaged with us.

RAD has built relationships with top brokers and agents who sell across the GTA

Top 100 RAD Elite Club Members

3000 Agents who have sold in RAD projects

In 2018, RAD Marketing had been handpicked by Westbank Corp. to lead the marketing and sales program for Toronto’s most innovative world-class development – KING TORONTO, designed by world-renowned architect, Bjarke Ingels.

Inspired by Utopian expression, the project’s distinguished design features atypical massing and glass block facade, breaking away from traditional expectations of podium and tower architect and imposing instead a range of pixelated mountains, unique to city streets.

In collaboration with Westbank Corp, a comprehensive sales and marketing strategy was initiated to launch Canada’s very first development designed by Bjarke Ingels including curating unique events surrounding the ‘Unzipped’ exhibition.

Over 50,000 people including over 5,000 brokers/agents attended Unzipped over a 3-month period.

By April 2019, King Toronto launched their 4th mountain at one of the highest average prices per foot in Toronto’s history of $1900.

With a hybrid of individual broker presentations at the Pavilion Exhibition, individual sales events targeting different communities across the GTA and an overseas sales program and leveraging our sales and marketing strategies the amount of excitement and hype around this project was like no other.

King Toronto was the most successful project in 2018 selling out 2 mountains in less than 2 months at a record average of $1800/sq.ft.

In September 2019, King Toronto launched the final piece of the total work of art – The Penthouse Collection at an average of $3,000/sq.ft.

Atop each of the four mountains, the two-storey penthouse levels form floating sanctuaries, set high above the urban neighbourhood of King Street West.

Designed by Bjarke Ingels, each penthouse at King Toronto offers stunning panoramic views of the city and one-of-a-kind features.

The third most expensive penthouse sale in Toronto’s history was sold at KING Toronto through RAD’s efforts.

WELCOME TO (KING) TORONTO ELTON JOHN!

RAD Marketing with our client Westbank and Allied Corp have secured the sale of a penthouse at KING Toronto to legendary musician, Elton John.

This is the 2nd record breaking penthouse sale for KING Toronto that RAD Marketing has been involved in, with the first being a $16 million penthouse in the depth of the pandemic.

While being able to live in any upscale and presticious neighbourhood in Toronto, Elton John and his husband have decided on the trendy King West neighbourhood. Once completed, they will reside in the penthouse known as The Treehouse.

This sale will break history by being the highest price per square foot ever recorded in the city.

“Elton and David could buy in any coveted neighbourhood in the city, but they were blown away by KING Toronto’s iconic design.”

- Riz Dhanji, President of RAD Marketing

ALSO SEEN ON:

The Emoji Gallery by Douglas Coupland is an exhibition located in the KING Toronto presentation gallery at 544 King St. West.

This is the second collaboration between Douglas Coupland and architect Bjarke Ingles.

The gallery is 2,500 sq.ft. of the works of Douglas Coupland and contains over 400 art and design pieces. This inspiring and cozy space is curated to take after Coupland’s own living room in Vancouver.

In recent months, significant progress has been made on the installation of the unique glass block walls and cantilevered units, while the removal of scaffolding has unveiled the building’s intricate design and brought it closer to its completion on King Street West.

A NEW ARCHITECTURAL LANDMARK

By Slate Asset Management

Soaring 47 stories high above Yonge just north of St.Clair, One Deslile will be a building unlike anything seen yet in Toronto. This is the first Canadian project designed by Studio Gang Architects, a Chicago-based powerhouse firm.

Owning multiple clusters of properties in the area, One Delisle is the first building of Slate Asset Management’s expansive vision for the neighbourhood, and RAD Marketing is excited to be part of Toronto’s next iconic landmark.

In 2019, RAD Marketing was handpicked by Slate Asset Management as the sole sales and marketing team for the iconic One Delisle project. A 47-storey development on Yonge just north of St.Clair. One Delisle will be a building unlike anything seen yet in Toronto. This is the first Canadian project designed by Studio Gang Architects, a Chicago-based powerhouse firm. Owning multiple clusters of properties in the area, One Delisle is the first residential building of Slate Asset Management’s expansive vision for the neighbourhood.

RAD has been involved in this project from the beginning, offering their expertise and knowledge on floor plan design, suite mix, sales & marketing strategy, finishes, amenity space programming and design, sales office design, PR, branding and marketing, plus much more.

November 2019, leading up to the One Delisle official launch, we invited 150 agents including RAD’s top Elite Club Agents and other top luxury agents, to a pre-recorded livestream event. The presentation introduced the project, Jeanne Gang, and revealed the first rendering for the project and a 3D model mspin of the building.

A special curated box was personally delivered to each agent which included a copy of Jeanne Gang’s Architecture Book, a note from Jeanne Gang and a branded One Delisle scented candle with matches.

In just 8 weeks, RAD has sold 70% of One Delisle at the highest prices in the Yonge and St Clair neighbourhood for a new condominium launch and the project is also achieving one of the highest prices ever for a luxury, tall building launch in Toronto’s history. We are now 92% sold at an average of $2100/sq.ft.

Excavation has reached a record depth of 20 meters (approx. 65ft) from the ground level, marking a significant milestone in the project. The focus now shifts towards the preparation for the raft foundation and installation of cranes, coinciding with the advancement of the main building structure.

CLIENT

“RAD was involved in all details with us on our One Delisle project and we were so impressed by their hard work, level of knowledge, expertise and attention to detail they brought to every aspect of this landmark project. From working with Studio Gang on floor plan design, unit mix, adding recommendations of suite finishes and how to tier the building down, to details on the design of the sales office, what unique features made us stand apart, working with the ad agency on marketing of the project through impactful events, RAD always exceeded our expectations. Furthermore, launching during the pandemic with restrictions in place made RAD’s innovative solutions even more impressive.”

BRANDON DONNELLY Managing Director, Slate Asset Management

TESTIMONIAL

LAUNCHED MAY 2023

Introducing Corktown, the highly anticipated development poised to make a mark in Hamilton’s real estate landscape. Brought to you by Slate Asset Management in collaboration with RAD Marketing, who has been selected a second time after their successful teamwork on One Delisle. With an unbeatable location, Corktown is situated just a 5-minute walk from the Hamilton GO Station, connecting you to other city hubs like Toronto.

Backed by Slate’s reputation for superior projects, Corktown promises exceptional design quality and value. The development features modern aesthetics and efficient design, creating a seamless blend of form and function.

Interior design and programming has been thoughtfully curated by the award-winning team at Mason Studio. Corktown will offer residents a lifestyle of unparalleled convenience and comfort with exceptional indoor and outdoor amenities inspired by hotels around the world including outdoor pool, wellness area, gym, yoga room, lounge, and large-scale outdoor terrace with panoramic views of Hamilton.

Corktown promises exceptional design quality and value. The development designed by CORE features modern aesthetics and efficient design, creating a seamless blend of form and function.

In June 2023, Corktown was officially introduced to the broker community, presenting itself as Hamilton’s first affordable luxury condominium project. The launch event was a resounding success, drawing the attention of over 1000 agents from the Greater Toronto Area. This remarkable turnout serves as a testament to the project’s appeal and the increasing demand for high-quality yet accessible residential options in the region.

With over 60% of the units already sold, Corktown has not only captured the imagination of potential homeowners but has also established itself as a frontrunner in redefining contemporary living in Hamilton. As the development progresses, preparations are underway for the launch of the highly anticipated mid-rise building, set to unfold next year. Corktown continues to pave the way for a new era of sophisticated yet affordable urban living.

LAUNCHED IN OCTOBER 2021

In a city of incredible neighbourhoods, we know first hand why Leaside is one of the most coveted. Tucked away in the heart of Midtown, it’s a connected community steps from the Bayview and Eglinton LRT station with an appreciation for the best of city living.

Exceptionally designed both inside and out, the architecture here carries a distinct presence while the central glass atrium fosters a common ground.

The project was revealed in September 2021 hosting a backyard mixer and inviting our top RAD Elite Club Members to learn about the Leaside neighbourhood.

In January 2022, we started providing exclusive sneak peak tours of the brand new sales office on site to show clients and agents the quality of Gairloch’s craftsmanship.

Since sales commencement at the end of October 2021, sales have reached 85% total for the project at record pricing in the neighbourhood, far exceeding the developer’s expectations.

In September 2022, Leaside Common commenced construction with a ground-breaking ceremony.

Significant progress has been made below grade, nearing its completion, signaling the upcoming transition to visible progress above grade, a notable advancement in the project’s development.

86 Residences Uniquely Crafted Coming to The Junction.

Designed to celebrate the vitality and heritage of Toronto’s hippest neighbourhood, Craft is seamlessly woven into the urban fabric of the city, tying together fine craftsmanship and exquisite details with the unique urban vibe of The Junction.

A collaboration between the industry’s elite, Craft attests to what can be achieved when a passionate and visionary team is assembled. Developed by Gairloch Developments, Interiors by Mason Studio, and Architecture by BDP Quadrangle.

An intimate, 8-storey residence located at the western tip of The Junction, Craft’s soft, sculpted edges, understated materials and gently stepped terraces and balconies articulate an intimate neighbourhood presence. A street level commercial offering will add to the pedestrian experience and contribute to the vibrancy of the growing West Junction community.

This is a story about the crafting of a residence designed to reflect the balance between inspired architectural design and its connection to a beloved community. It’s the story of a neighbourhood with a history, an evolution, and an enduring sense of relevance.

Project launched to the top 100 agents in June, getting some of the highest prices per foot in the neighbourhood.

LAUNCHED SUMMER 2022

Introducing Forêt™, a singular architectural achievement that embodies the essence of Forest Hill. Rising as a monument of architecture by BDP Quadrangle and interior design by II BY IV DESIGN, its glamour and grace enriches the fabric of a coveted neighbourhood.

Surrounded by Toronto’s most notable communities, Forêt™ combines the stature of Forest Hill, the majesty of Casa Loma, the lush green of South Hill, and the energy of Wychwood, to exude a timeless expression of glamour and grace. Its prime location at Bathurst and St. Clair is directly on the subway and streetcar line, connecting you everywhere.

This mixed-use community of 3 towers will have close to 40,000 sq.ft. of both indoor and outdoor amenities.

In June 2022, over 700 agents attended the Forêt™ Launch Gala at the Park Hyatt in Toronto, where the vision of the project was brought to life with the use of peonies and canopy trees for an enchanted evening.

Official sales office on site opened October 2022, Phase 1 is almost sold out and we are gearing up for the launch of Phase 2.

Given the recent interest rate hikes earlier this year and the influx of new project launches this fall, the RAD team has adjusted its strategies to maintain momentum and drive success at Foret.

As part of this strategic shift, we’ve introduced innovative events tailored to diverse buyer profiles. A few examples of our most recent events include the ‘Blooming event’ , emphasizing the project’s close association with nature, and our branding partnerships with Veuve Clicquot and Mercedes. These initiatives highlight our commitment to providing unique and tailored experiences for our diverse clientele.

A State of Elegance

Luxury Condominiums and Urban Towns that launched in March 2021 to Bayview Village.

Exquisitely designed by Canderel for those who appreciate beauty, style and craftsmanship, 625 Sheppard is a new boutique 10-storey condominium in the heart of a neighbourhood illuminated by breathtaking transformation. Located only steps away from Bayview Village Mall, one of Toronoto’s most prestigious shopping emporiums, and within walking distance to Bessarion subway station.

625 Sheppard is a prime location in North York.

As a vision of modern luxury, 625 Sheppard is a new opportunity to boldly become part of a community of revolutionary beauty, enviable connectivity, and enchanting green space.

Within the initial 2 weeks of launch in March, 100% of the 200 released units were sold totaling 91% of the entire project, reaching the developers 80% construction start sales goal within the first month.

The RAD sales team was able to increase the average price per square foot well above the developer’s proforma making this the highest price per foot project sold in Bayview Village - over $1275/sq.ft.

Over 1500 buyers were interested in purchasing suites in the building and RAD used its intelligent pricing model to continue to increase pricing through the launch to achieve records.

Prior to the official launch, the RAD team met with a select number of top broker of records and their agents virtually to give them a sneak peek at the project and a market update.

They also created social media videos/ posts curated to get agents and their clients excited about this new project. These efforts gave the project a lot of visibility and generated a ton of purchasing interest before the project even launched.

625 Sheppard has sold 99% of the units at an average of $1,300./sq.ft.

On the much-anticipated launch day, the 625 Sheppard sales team held a virtual sales presentation that was attended by over 1000 agents and clients, a record that the livestream company said they have seen for any project they have launched.

Since mobilizing of site began in December 2021, construction has been advancing rapidly. As of the end of October, the project has reached an impressive milestone, with the third floor nearly complete.

In June 2019, RAD Markeitng started the sales of 900 St. Clair West, phase one of St.Clair Village. It is a boutique midtown condo standing 12 storeys with 122 units.

With a tight marketing budget, RAD brought forth creative ideas and had a team that was able to execute an out-of-the-box marketing strategy to help drive sales at record prices.

The unique abilities of the RAD Team can assist across a broad spectrum of project needs from branding to community involvement.

During COVID-19 the RAD Team sold a 2,025 sqft suite for $2.414 million and broke our own record for the most expensive condominium in the immediate area (1.25KM radius) per Toronto MLS- TWICE with a 2,544 sqft suite for $3 million, and most recently a $4.5 Million suite at 3,592 sqft. combining 4 units on the 4th floor. 900 St.Clair had the 9th highest sale in the city during COVID-19, the top 8 all of which were in Yorkville.

With construction of the project near completion, purchasers have started to take occupancy as of July 2023.

To sell the remaining few units, the team has designed and staged a fully furnished 3 bedroom model suite in the building for potential buyers to tour.

LAUNCHED JANUARY 2022

SOPHISTICATED ST. CLAIR

Nestled into a vibrant, one-of-a-kind neighbourhood, 908 St. Clair West by Canderel offers a sophisticated lifestyle rooted in the authenticity of a connected modern village. This new luxury condominium community, inspired by St. Clair West Village and surrounded by prestigious Forest Hill, Cedarvale and Corso Italia neighbourhoods, is a modern treasure.

Amid a rich texture of brick and stone, boutiques, cafes and restaurants, 908 St. Clair is only moments away from St. Clair West subway station with a dedicated streetcar line, and culture-centred Wychwood Barns. A beautiful life awaits you in Toronto’s most enticing neighbourhood.

This is the second phase of the St. Clair Village by Canderel™ community.

Primary purchasers for 908 St. Clair include young professionals, investors, move-up buyers and downsizers that are looking for the convenience of condominium living and want to reside in one of the most up-andcoming neighbourhoods close to Forest Hill, Wychwood, and Cedarvale.

RAD’s comprehensive sales and marketing strategy reached out to not only our RAD Elite Club Members but agents with clients specifically focusing on the neighbourhood.

When 900 St Clair was launched in 2019, the focus on the marketing was this up and coming neighbourhood. 908 St Clair was positioned as this neighbourhood that is now coming into itself and 908 St Clair was the last affordable luxury in some of the most expensive neighbourhoods in Toronto bordering the site. Our team continued to focus on nurturing the relationships with both the brokerage community and walk-in community to ensure each prospective buyer was serviced and handled with the utmost professionalism. A strong follow-up and tailored individual service for sales occured with each sales representative providing a bespoke level of sales service to clients and agents. A rarity in this marketplace.

With COVID restrictions in place, RAD did a virtual live stream launch which was visited by close to 500 guests and agents. Excitement for the project was extreme and agents and clients were quickly snapping up suites while at the same time, RAD used its intelligent pricing model to raise pricing well above the developer’s Pro-forma.

Construction for this project has now started. During the first launch, 120 suites were released, and 100 were sold and firm. A similar project in a superior location launched at lower pricing to 908 with slower sales results. This is a testament to the RAD Difference when choosing a project marketing firm for your next development.