RP Bloodstock Media Pack 2024

RACINGPOST.COM/BLOODSTOCK

The exposure to the horse racing world that the Racing Post website offers advertisers is absolutely unparalleled

641,166 views on RACINGPOST.COM/BLOODSTOCK during October 2022

Most viewed racing post story 2022 2022 Grand National: the runners, the odds, the verdict

763,877 views

Most viewed racing post bloodstock story 2022

‘I’ll treasure him all my life’ - beloved thoroughbred dies aged 39 and 188 days

55,540 views

Most Viewed Horse Profile in 2022 Noble Yeats

71,282 views

Cheltenham Festival 2022

432,795 total views on Horse Profiles of all cheltenham festival winners

Dubai World Cup Night 2022

136,942 total views on all runners

View all racingpost.com/bloodstock advertising opportunities over the next two spreads

HOMEPAGE

TAKEOVER

£2,000 per day

£6,500 per week

Includes Leaderboard, Super MPU, Standard MPU and Skins

It is also possible to take a racingpost. com homepage takeover, please enquire for more information

SUPER MPU

£1,000 per day

300 x 600px

Fixed advert

STANDARD MPU

£1,250 per week

300 x 250px

Rotational advert

POP-UP

£3,000 per week

500 x 500px

3 Pop-up’s per user / 7 days

SKINS

£525 per day

£800 per week

Small browsers:

90 x 600px

Large browsers:

120 x 600px

Strip adverts running both sides of the page

STALLION

CAROUSEL

£5,000

Mobile:

320 x 100px

Desktop:

970 x 250px

Format: .JPG

NovemberFebruary

£100 per horse per week

£500 per horse per year

- first 50 horses (£500 each)

- next 50 horses (£350 each)

- remaining horses over and above 101 (£250 each)

£10,000 for entire racehorse database for a week

£3,000 for entire dam database for a week

970 x 90px 728 x 90px 468 x 60px 320 x 50px

Advertising at the top of a chosen horse profile page. Horse profile tags can run in rotation of up to three adverts per horse. Prices do not change if in rotation.

LEADERBOARDS

£1,000 per day

970 x 90px 728 x 90px 468 x 60px 320 x 50px

EMBEDDED ONLINE ADVERTS

£3,000 per week

1920 x 1080px

Adverts embedded into all bloodstock news stories on racingpost.com midway down or at the bottom of editorial content

EMBEDDED VIDEO ADVERTS

£2,000 per week

1920 x 1080px

YouTube videos embedded into all bloodstock news stories on racingpost.com midway down or at the bottom of editorial content

RPTV are able to shoot promotional video content and embed this into the website. Contact the team for more details

RESULTS SUCCESS BOX

£105 per box print and online

140 x 45px

Most viewed online results page of a race in 2022 (5.15 Aintree, 9 April)

143,754 views

GOOD MORNING BLOODSTOCK

The email bloodstock wakes up to written by Martin Stevens

“I’ve really enjoyed reading the Good Morning Bloodstock emails. I feel that I learn something new most days... fascinating”

“Just a quick note to remark just how brilliant these Martin Stevens emails are; always the first thing I read each day”

“Thanks again for such interesting newsletters, it’s always a highlight of my morning to read them”

49,000+ subscribers (and rising)

“GMB is unfailingly informative, fun to read and I look forward to my inbox every single day”

“All I can say is brilliant”

“I look forward to it every morning, it’s a great read and informative”

“Your column is an unfailingly great, thoughtprovoking read over my bowl of porridge!”

£975 per day

HEADER

600 x 150px .GIF

PROGENY TRACKER

APP

The only tracker of its kind

• Track unnamed racehorses

• Track all progeny by any sire

• Track all progeny by any dam

• Easy access to sales information

POP-UP

£3,000 per week

Mobile:

500 x 500px

3 Pop-up’s per user

/ 7 days

WORLD-CLASS BESPOKE MOBILE APPS

• Bespoke Application Design to match your colours

• All of your racing and breeding interests in one place

• Fast race data, results and replays straight to your phone

• Horses in training lists with RP profiles

• Sire tracking statistics tables

POA (Price on Application)

FULL-PAGE

£3,672

262 x 330mm

HALF-PAGE

HORIZONTAL

£1,836

262 x 170mm

HALF-PAGE

VERTICAL

£1,836

129 x 330mm

QUARTER-PAGE

VERTICAL

£918

129 x 170mm

QUARTER-PAGE

HORIZONTAL

£864

262 x 80mm

SINGLE-PAGE

STRIP

£648

262 x 60mm

BLOODSTOCK REVIEW

BLOODSTOCK

BIG READ DOUBLE PAGE

SPREAD BANNERS

£1,500/ day

Header: 383 x 13mm

Footer: 383 x 6mm

SALES-PAGE HEADERS

£550 per day

262 x 25mm

Sponsorship of the sales results section in the newspaper during the big sales

RESULTS SUCCESS STRIPS

Price and size vary

Larger adverts for results-based promotion, running in the results section of the paper

124-page magazine published in December reviewing the racing and breeding industry

QUARTER-PAGE £700

STRIP ADVERT

£700

RESULTS SUCCESS BOXES

£105 per box print and online

£75 print-only

62 x 19mm

Magazine posted to 8,000 readers worldwide.

Hosted and linked to racingpost.com/bloodstock.

Emailed to database of over 49,000+ subscribers.

MEET THE TEAM

Contact the team at Racing Post Bloodstock to discuss your advertising requirements. For general enquiries please email the group address bloodstock@racingpost.com and one of our team below will be in touch.

CHARMEIN BUKOVEC

Director of Bloodstock

charmein.bukovec@bloodstockmedia.com

+61 459 510 506

Charmein has been with the Racing Post since May 2022. Initially heading up ANZ Bloodstock News commercially, she was appointed the Racing Post Director role in July 2023.

Prior to this, Charmein was the Executive Officer for Thoroughbred Breeders Victoria. She is a skilled executive and administrator with a diverse and varied CV encompassing every aspect of the industry. She has worked on multi-million dollar projects for the industry, such as the introduction of $7.5 million in additional breeding and racing incentives, government relations and lobbying and legislation reviews for the Victorian breeding industry. Charmein complements her administration and executive skills with strong business acumen and balances her resume with the execution of global marketing campaigns, including brand campaigns, TVCs and advertising plans for every size of business.

Her love is the bloodstock industry and she is an extremely passionate breeder and owner. Charmein holds an MBA and is a GAICD from the Australian Institute of Company Directors.

CHARLIE ALLEN

Bloodstock Commercial Manager

charlie.allen@racingpost.com

+44 (0) 7548 786267

Charlie is the bloodstock commercial manager and has been working as part of the Racing Post’s commercial team for over ten years.

Following the careers of Cheltenham Festival winner Dato Star and star hurdler Hoh Invader, both of whom were bred by his grandparents developed his early interest in racing. After finishing University in Galway and while working at Bank of Ireland he set up various horse racing syndicates and enjoys sharing the experience of racehorse ownership with others. The draw of working full time within the industry led to him moving to London to join the Racing Post in 2012.

MIRIAM DORAN

Bloodstock Partnerships Manager

miriam.doran@racingpost.com

00 (353) 87 765 9120

Miriam has been at the Racing Post for 11 years, joining the Bloodstock team in 2020.

Involved in horses since an early age, Miriam started working in racing at the age of 14 whilst still at school. While studying Business and Thoroughbred Management in the UK she worked for a number of trainers and sales consignors, followed by moving to the USA were she worked in a pre-training yard, breaking horses for Claiborne Farm and Pin Oak Stud. After four years in the USA Miriam travelled to Australia where she spent a year working in racing and travelling. On her return to Ireland Miriam took up the position of Travelling Head Person for Frances Crowley and laterly Tom Taffe before going back to study Business Management.

ROSIE MARGARSON

Bloodstock Account Executive

rosie.margarson@racingpost.com

+44 (0) 7770 644997

Rosie joined the team at Racing Post Bloodstock in 2022.

A trainer’s daughter, thoroughbreds have been a life-long passion for Rosie, who holds an amateur licence and rides whenever the opportunity arises, a win at Ascot on King George day being the pinnacle of her career thus far ! Rosie brings with her a wealth of experience from across the racing industry, from running for Tattersalls, Racing TV and working for the Injured Jockeys Fund.

MARY PLOWDEN

Bloodstock Account Executive

mary.plowden@racingpost.com

+44 (0) 7780 228445

Mary joined the team at the Racing Post Bloodstock in March 2022.

Having grown up in rural Shropshire, Mary has been involved in horses as long as she can remember, catching the racing bug in her teens. Whilst studying Real Estate at the Royal Agricultural University and subsequently, Mary rode out for various yards in the UK, USA and Australia, alongside bid spotting, cards and running at the Sales. Most recently Mary did a stint in residential property sales in the Cotswolds before finding the pull back to the racing industry too strong to resist !

NEED HELP CREATING ARTWORK?

Racing Post Bloodstock offers a full service marketing agency. If you need to reach people in the thoroughbred world, we have the understanding, skills and experience to transform your marketing communications so that they really stand out. Whether it’s a one off ad or a full campaign, we can assist you. Contact a member of the team to discuss your design requirements.

Want to keep up to date with all the latest in Bloodstock news across Australia and New Zealand?

Then look no further than ANZ Bloodstock News.

Free subscription and daily editions covering insights on stallions, sale results and all the breaking news, straight to your inbox every morning.

Read and trusted by owners, breeders, trainers and bloodstock industry professionals.