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Abbey Wiggam.Celeste Miller.Rachel Zeserman.Brandon Hessinger

Company Overview Grime, out of fashion, babydoll, “So 90s.” UNIF, or “Ur Not In Fashion” exemplifies the rising trend of absurdity in fashion. Ugly is its calling card and sarcasm is its delivery. Founded in Los Angeles in 2009 by designers Eric Espinoza and Christine Lai, UNIF sticks out like a sore thumb, if a sore thumb were clad in rainbow stripes, overalls and a beret. The company is the counterrevolution to over-saturated and over-advertised designer brands and department stores. UNIF style ranges from psychedelic to 90s chic, and it’s anything but subtle. Their main advertising and marketing strategy is through social media, they display their clothing via influencers and are the poster child for the trickle across theory and omnichannel marketing. Sans brick and mortar, their entire existence relies on which influencers they choose to advertise their brand, with word of mouth playing a big part as well. They target younger consumers, mostly college aged artist-types with their “shreddy-to-wear” aesthetics.


Demographics Younger (16-25) Any gender (most likely female) Middle to upper class

Psychographics Eccentric Colorful and bold Artistic/appreciation for the arts

California/New York/urban Student/creative occupation

Conscious of fashion, but not restricted Creative with styling self

^ PRODUCT ^ -Screech Elbow Pad

5 P’s Of Marketing ^ PRICE ^

($56.00) -Scratch Kneepad ($66.00) -Collateral Damage Helmet ($99.00) -Squeely Wheeled Sneaker ($168.00) -Buttery Board Skateboard ($220.00) -Scoot Scooter ($250.00) -Disaster gloves ($56.00)

-High end everyday skatewear, made at a slight affordable price to keep the element of exclusivity -Made slightly more affordable than the average well known skate brand.

^ PROMOTION ^ -Carefully selected Brand Ambassadors to promote and endorse the company and



-Located in LA, the heart of California

-Launch party with local food trucks, and

-Product launch party will be hosted at local

ready to try on gear to gain recognition

skate park where all brand ambassadors

-Online website to browse and purchase

can attend

products. Along with all platforms of social media to help establish the aesthetic of the collection.

< PEOPLE > Brand Ambassadors Invitation List:

^ Ambassador Profile ^

- Previously shot for UNIF,

Sydney Ramowski

Sydney Ramowski is the perfect

-makeup and style guru

ambassador to promote our gear,

-youtube and Instagram influencer

- Majority of her 89.7K followers

-LA local model

on Instagram being our average

-Unif endorser

consumer. Early 20’s grunge becomes apart of the skate realm. -Living in LA, always ready to attend an event to be the face of our company.

1. ~ Sydney Ramowski

6.~ Vủ Thiên



2.~ Natalie Westling

7.~ Bianca Lexis



3.~ Chad Powers

8.~ Kiko Mizuhura



4.~ Leeanna Guvmanian

9.~ Rita Sarpong



5.~ Salem Mitchell

10.~ Kane Caples



SWOT Strengths

new product design for brand, new idea/trend that isn’t being capitalized by other companies, promotion event will foster more popularity and attention, online store with heavy social media presence gives big opportunity for growth in market, fashionable reputation, high quality


not as reputable as other brands in skate industry, higher price range, no physical location (customers can’t check out the products first hand)


more interactive social media with opportunity to host more live events and more video content to engage followers, there’s a need for more fashionable gear, fashionable (more) affordable skate gear for your amateur skater, no fashion market for the non-skater who likes skate style


other skate brands are starting to get more in the loop with fashion & street style trends, safety regulations make accessories inherently bulky and ugly to an extent, safety gear is commonly disregarded or seen as “uncool”

UNIF Skatepark Los Angeles, CA

introducing ~ UNIF skate ~ We are beyond excited to invite you to be a part of UNIF Skate. This collection is a ~dream come true~ thatâ&#x20AC;&#x2122;s been an idea for too long, but now it is real and here with you! UNIF Skate is skatewear, but we want anyone to wear it any time. ~U donâ&#x20AC;&#x2122;t have to skate to be a UNIF Sk8r~ In this special influencer box, you will find â&#x2DC;&#x2026; Collateral Damage Helmet â&#x2DC;&#x2026; Screech and Scratch Knee and Elbow Pads â&#x2DC;&#x2026; Launch Party Invitation â&#x2DC;&#x2026; XXXclusive Pre-Party Name Tag Enjoy your new products as you please, but hereâ&#x20AC;&#x2122;s some promotional information to follow: â&#x2DC;&#x2026; Post an unboxing video on your Instagram Story (and anywhere else u want) â&#x2DC;&#x2026; Take pics!! U can be skating, but if u donâ&#x20AC;&#x2122;t skate, no need to fake it. UNIF Skate is for skate and for style. Send your pics to â&#x2DC;&#x2026; In one week, post a double photo set with your product shot followed by the launch party invitation and invite your LA-area followers to meet you there â&#x2DC;&#x2026; Post at least 2 more times on your story about the party â&#x2DC;&#x2026; Post on your story from the pre-party and party â&#x2DC;&#x2026; Make sure to take pics with people, but our #1 party goal is for you to have fun and play around with UNIF Skate â&#x2DC;&#x2026; Post at least 1 photo on Instagram from the party and 1 more product shot â&#x2DC;&#x2026; (In total, u should have at least 3 Instagram posts about UNIF Skate and at least 5 Instagram story posts with @UNIF tagged) This party is gonna be a blaaaast. The invitation for the party says it starts at 10PM, but the pre-party for product testing and influencers starts at 8PM. Write ur name, Instagram @, and whatever else u want onto your nametag, but make sure u have it because thatâ&#x20AC;&#x2122;s your ticket into the pre-party! We canâ&#x20AC;&#x2122;t wait to hear ur thoughts and see ur pics in the new UNIF Skate!! đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014; đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;đ&#x;¤&#x2014;

Press Kits Products sent to influencers before the collection drops Product Press Kit: tinsel, invitation, name tag, instructions on how to post Invitation: invitation, name tags, instructions, discount code inside

Wild Postings Locations: Los Angeles, San Francisco, Manhattan, Brooklyn, D.C.

Two color options, each put up 2 weeks before the product launch

Social Media