THE BOOK
FASHION ADVERTISEMENT CAMPAIGN PROFESSOR OSCAR BETANCUR CARLO PARDO MORGAN WILLET CAITLYN BRYANT RACHEL ZESERMAN
Rachel Zeserman
ABOUT THE COMPANY
Milk Makeup “live your look� Instagram- 386K Location- NYC based Advertising- Social Media Consumer- The new and improved girl next door. Natural and young with a love for self expression and skin care. Let your skin breathe, while still expressing yourslef. good make- up, and even better skin care. all of milk makeup is made with the best of natural ingredients. pull off the boldest glossy eye, or the most natural glossy lip, self expression will never get better.
MOOD
STATEMENT
Through this campaign, the main goal was to reach even further than the company has ever before. With the use of fashion styling, MILK makeup will be more than just makeup. With our diverse models, fun behavior, and all inclusive inspiration. This will be presented as an all natural yet glamorous lifestyle.
mock ads
collaboraters
PhotographyDanni Cox Photo major
Georgina Qin Interior Design major 20
Ashna Malik Painting major 20
Shiloh Smith Painting Major 21
SHOOT LOCATION & INSPIRATION
SHOOT DIRECTION
contact sheet
options
campaign process
last photo selections