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THE BOOK

FASHION ADVERTISEMENT CAMPAIGN PROFESSOR OSCAR BETANCUR CARLO PARDO MORGAN WILLET CAITLYN BRYANT RACHEL ZESERMAN


Rachel Zeserman


ABOUT THE COMPANY

Milk Makeup “live your look� Instagram- 386K Location- NYC based Advertising- Social Media Consumer- The new and improved girl next door. Natural and young with a love for self expression and skin care. Let your skin breathe, while still expressing yourslef. good make- up, and even better skin care. all of milk makeup is made with the best of natural ingredients. pull off the boldest glossy eye, or the most natural glossy lip, self expression will never get better.


MOOD


STATEMENT

Through this campaign, the main goal was to reach even further than the company has ever before. With the use of fashion styling, MILK makeup will be more than just makeup. With our diverse models, fun behavior, and all inclusive inspiration. This will be presented as an all natural yet glamorous lifestyle.


mock ads


collaboraters

PhotographyDanni Cox Photo major

Georgina Qin Interior Design major 20

Ashna Malik Painting major 20

Shiloh Smith Painting Major 21


SHOOT LOCATION & INSPIRATION


SHOOT DIRECTION


contact sheet


options


campaign process


last photo selections


Milk book final  
Milk book final  
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