Pasar Malam Malaysian Night Markets Publication, Photography
The topic for this school project was ‘If you look, you’ll find. – Asian’. I chose to work on a documentary photography book which aims to bring the audience on a walk through a pasar malam, a Malaysian night market. In a pasar malam, one can see all the 3 main ethnic groups of Malaysians, which are the Chinese, Malays and Indians, who are buying, eating, shopping, selling, cooking, begging and most of all, living.
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The book has a clean and casual layout. Raw footages of the pasar malam are embedded in the book using QR-codes to increase the “real” experience. The tone of the photos and videos are more documentary and candid, so to give the audience a feel as if they are in the pasar malam, seeing what anyone else in that night market will see. The QR-codes really work and they link to videos I’ve uploaded on Youtube.
The book launch will be held at Bras Basah Complex, creating a mini pasar malam effect to create a unique experience. I did a timelapse video as a trailer for the event. The book launch gives the audience a taste of being in a pasar malam. Pasar malam snacks from different ethnic groups in Malaysia are presented to let them literally “taste” it, same goes for the material used for the goodie bags. The goodie bag is packed to look exactly like one would get from a pasar malam.