Thank you for viewing “Graphic Design Mixtape”. This portfolio contains a collection of my favorite graphic design works from I2019-2022.mixmanykinds of works including campaign, brand identity, and illustrations. I hope the mixtape can tell the story of my journey in learning graphic design. Before you jump into the portfolio, here’s some information about me that you might want to know. Hope you enjoy the mixtape from the beginning to the end! Rachel Anastasia Christiana English and Bahasa March 30, 2000, Jakarta Jl. Sutera Delima 5 No. 7, Serpong Utara, Tangerang Selatan, Banten Email rachelanastasia21@gmail.com WhatsApp 081381892559 LinkedIn Rachel Anastasia Christiana Behance Rachel Anastasia Christiana BIONAMEBIRTHADRESSCONTACTSKILLSLANGUAGE Also skillful in digital and manual drawing. Hi I’mthere!Rachel.
Internship at isobar Indonesia, a part of dentsu, as an art director intern. Internship at isobar Indonesia, a part of dentsu, as a strategic planning intern.
SMA Candle Tree Won 3rd Place in “Ajinomoto Gen Z Innovator Search Program” by isobar and Ajinomoto Indonesia 2020-2021 Odd Semester Achievement Scholarship 2021-2022 Odd Semester Achievement Scholarship
Gloria Chorale Choir member
20192019-20202020-20212015-20182018-202220212018202220222020201920192015-202220222021ACTIVITIESINVOLUNTEERORGANIZATIONCERTIFICATEACHIEVEMENTSEXPERIENCEWORKINGEDUCATIONEVENTS
Adobe
Tawanesia, An Online Stand Up Comedy Event
*Achievement scholarship was given to 5% student with highest scores throughout the semester. Universitas Multimedia Nusantara Admission Test Scholarship Through the university’s admission test scholarship, the entry tuition fee was exempted from my admission fee payment.
Orientasi Mahasiswa Baru (OMB) UMN 2019 Member of Public Relations Division
CURRICULUM VITAE
Universitas Multimedia Nusantara (UMN)
OrientasiIllustratorMahasiswa Baru (OMB) UMN 2020-2021 Coordinator of Public Relations Division Galeri FSD UMN (Now Nusakara Artspace) Member of Galeri FSD UMN Visual Division.
As a graphic designer Ayana, A play to celebrate the tenth anniversary of Teater KataK As a graphic designer RENJANA, An Intimate Music Showcase of Ardhito Pramono As a graphic designer
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A Graphic Design Pocket Book OMB UMN 2021 Brand Identity Cute Dental Clinic (CDC) Rebranding Biarkanlah Semesta Bekerja Untukmu Illustration Poster TRACK 1 PAGE6222832404854586264TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7 TRACK 8 TRACK 9 TRACK 10 36 Steps to Know Kebaya Practical Guide Cards #Kenali Autisme Social Campaign Rumah Torang Brand Identity Sarimi Social Media Management Cute Dental Clinic (CDC) Mascot Design Ardhito Pramono Songs Illustration Posters
College Final Project Individual Work Autism2022
WORKSocial#KenaliAutismeCampaignTITLETYPEYEARPROBLEMBRIEFOUTCOME 7 TRACK 1 - GRAPHIC DESIGN MIXTAPE
Changing the behavior of parents (target audience), from “denial” to “accepting” their children’s condition.
Creating a social campaign model to help parents accept autism. In this campaign,I work with the MPATI (Masyarakat Peduli Autis Indonesia) information regarding the real situation of autism in Indonesia.
screening conducted to Indonesian children often experiences delays, passing children’s golden age (0-2 years). Parents are late to screen their children because of their denial behavior towards autism symptoms shown by their children.
– Gayatri Pamoedji, Founder of Yayasan
– A mom of an autistic child, 35, in an interview gateway of autism treatment is early detection.”
Millennials parents who feel there’s something wrong with their child but are hesitant to take their child to the doctor. “Parents who feel their children have autism symptoms need courage to take their child to the doctor.”
of the campaign’s communication and visual Overviewconcept.-Strategy - Ideas - Design - Production - Implementation. I also added Dentsu Way AISAS to strengthen the advertising strategy. AUDIENCETARGET ECONOMYAGE THE TARGET AUDIENCE IN ONE LIFESTYLEGEOGRAPHICSENTENCE: KEY METHODIDEAINSIGHT Young ParentsTRACK8 1
idea will
Married,BJABODETABEK26-35MPATI(Millenials)->Alivedinasmall family “Facing Autism With Courage”.
“The
The be the foundation
CAMPAIGN JOURNEY Attract autismvisualsdisplayingattentionaudience’sbytheofcommonsymptoms. ATTENTION INTEREST SEARCH ACTION SHARE Invite the audience about the impact of delayed autism screening. audiencesInterested are directed to informationtheof the campaign’s main activity, an online seminar. participatesAudience in the online seminar. Campaign activities are shared through social media. 9 GRAPHIC DESIGN MIXTAPE
In creating campaign’s logo, I combined the shape of puzzle that represents autism with the shape of hashtag. Zilla Slab Light Light Italic Regular Italic Medium Medium Italic Semibold Semibold Italic Bold Bold ItalicSUPERGRAPHICTYPECOLORLOGOCAMPAIGNTRACK10 1
Key Visual Sketch 11 GRAPHIC DESIGN MIXTAPE
Key Visual Key visuals serve as a guide for composing other ad visuals.TRACK12 1
13 GRAPHIC DESIGN MIXTAPE
One of the strategies in the campaign is utilizing Instagram (the most used media by target audience) and key opinion leader (KOL), Cindy Kartika Sari was chosen as the main KOL for her persona as a parent of an autistic child and media (810K followers on Instagram).
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AttentionInterestShareSearch Instagram Feed 15 GRAPHIC DESIGN MIXTAPE
Instagram Story Ads SCAN QR to view motion or clik the link below SCAN QR to view motion or clik the link below Instagram Story Poll16TRACK 1
SCAN QR to view motion or clik the link below Youtube Ads 17 GRAPHIC DESIGN MIXTAPE
TRACK 1Mall Billboard Ads 18
Merch, Stationary, Ephimera 19 GRAPHIC DESIGN MIXTAPE Brand media.applicationidentity
20TRACK 1
21 GRAPHIC DESIGN MIXTAPE
Old Poster Redesign
Collaboration
In collaboration with the MPATI Foundation, I redesign 7 main symptoms of autism poster that previously was created by Yayasan TheMPATI.poster then was created into motion advertisement displayed at Jakarta’s MRT Train Station. The advertisements were displayed at underground stations, elevated railway stations, and at MRT’s electronic information booth. Poster with MPATI Foundation SCAN QR to view motion or clik the link below
Freelance Project Individual Work “Rumah2022 Torang” is a documenter series that documented the life of the indigenous people of Teluk Bintuni (West Papua) who have various socio-economic problems including deforestation, oil and gas exploitation, human rights, and other socio-economic problems. Program Name Local Elements Criticism Brand identity design; logo design, supergraphic design, and various social media templates for clients’ needs. *Photos of Teluk Bintuni belong and were taken by Rumah Torang Aorelia Chandra) Rumah Torang Brand Identity WORK TITLE OUTCOMEBRIEFABOUTYEARTYPE 23 GRAPHIC DESIGN MIXTAPE
MOODBOARDLOGOMARKLOGODESIGN PROCESSTRACK24 2
Rumah Torang logotype was based on the shape and pattern that appears in many West Papua artworks. Sharp and clean looks was added to represent criticism. Rumah Torang Logotype
Quatation Mark Traditional House traditional house to represent documentary as the voice of Teluk Bintuni ends (only one side, at the top) to symbolize a continuing voice.
Brand Identity Primary BWSecondaryColorColorColorPictorialMark COLOR BRAND’S TYPE SUPERGRAPHIC Logotype Work Sans Thin ExtraLight Light Regular Medium SemiBold Bold ExtraBold Black Thin Italic ExtraLight Italic Light Italic Italic Medium Italic SemiBold Italic Bold Italic ExtraBold Italic Black Italic The line.marksusedsupergraphicsarepictorialandtextures A B C D E F G H I J K L M N O P Q R S T 25 GRAPHIC DESIGN MIXTAPE
Media Social Templates for production and publication of the seriesTRACK26 2
840 followers on Instagram by August 14, 2022 has been watched by 133.380 viewers on Instagram by June 22, 2022 27 GRAPHIC DESIGN MIXTAPE
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Internship Work Making2022 visuals for Sarimi’s weekly social media content (Instagram Post, Instagram Story, and Facebook Feeds). Designing and creating motion for Sarimi’s weekly social media content. SocialSarimi WORKManagementMediaTITLETYPEYEARBRIEFOUTCOME 29 GRAPHIC DESIGN MIXTAPE
Receiving talking points from social media team. Transform the storyline into static visuals. Here’s one of example of the static Creatingvisualsmotion from the static visuals. MAKING PROCESSTRACK30 3
SCAN QR to view motion or clik the link below 31 GRAPHIC DESIGN MIXTAPE
SCAN QR to View GSM or clik the link below
College Rebrand2020IndividualAssignmentWorkthebrandidentity of a health clinic. I redesigned a dental clinic named Cute Dental Clinic.t To further strengthen the brand identity, I also designed mascots for the brand called Koko and ShuShu. Cute Dental Clinic (CDC)OUTCOMEBRIEFYEARTYPEWORKRebrandingTITLE 33 GRAPHIC DESIGN MIXTAPE
Creating TouchpointsManaging Asset.TRACK34SOLUTIONPROBLEMMETHOD4
Design
The brand imitates an illustration and makes it into their logo. In addition to that, the brand did not have visual identity consistency. a new visual identity that can convey using -
Thecompetitors.rebranding created
Alina Wheeler Design - Designing Identity
BRAND’S LOGO
The logo was created by combining three visuals; a smiley face, molar tooth, and the brand acronym “CDC”. The logo embodies the brand tagline, “Feels Happy, Feels Cute!”.
LOGO DESIGN PROCESS
Letter
TaglineLogotypeMark 35 GRAPHIC DESIGN MIXTAPE
The CDC logo changed from pictorial mark to a letter mark. The changes made the brand’s name and look, easy to remember.
SUPERGRAPHIC
DESIGNSUPERGRAPHICPROCESS
The supergraphic was inspired by the shape of a molar tooth. In constructing this supergraphic, the letters C and D, from the CDC letter mark, are used to create a tooth-like visual. The supergraphic then were combined and shaped like a rhombus to make it more balanced
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SUPERGRAPHIC PATTERN 37 GRAPHIC DESIGN MIXTAPE
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Brand media.applicationidentity 39 GRAPHIC DESIGN MIXTAPE
the rebranding assignment, create a mascot for the brand to helps the brand implement its big idea and tone of voice.
College As2020IndividualAssignmentWorkacontinuationof
People in Indonesia often associated the experience at the dentist with pain, discomfort, unfriendly services, and expensive cost. The mascot was created to help the patient have a pleasant experience at CDC.
Cute Dental Clinic (CDC)
The big idea is to create a mascot that helps make a comfortable and warm dental care experience in a professional dental clinic. Following the idea, two mascots, Koko and ShuShu were born.
OUTCOMEBRIEFYEARTYPEWORKMascotTITLE 41 GRAPHIC DESIGN MIXTAPE
42
Koko is a friendly tooth fairy that travels around with ShuShu, a rat-like mythical animal. Together they help people that have tooth problems. Through visuals and storyline, both mascots communicate the brand’s Storyline
Mascot Sketch 43 GRAPHIC DESIGN MIXTAPE
SHUSHUKOKOFINALMASCOTARTWORKFRONTVIEWFRONTVIEWSIDEVIEWSIDEVIEW BACK VIEW BACK VIEW44TRACK 5
35 GESTURESKOKO’S & EMOTIONS GESTURESSHUSHU’S&EMOTIONS 45 GRAPHIC DESIGN MIXTAPE
Brand identity application on stationary.46TRACK 5
Brand identity application on merchandise. 47 GRAPHIC DESIGN MIXTAPE
Campus Organization Project Team Project In2021this project, I act as one of two design coordinators in the Public Relations Division, Design Sub-Division. I was in charge of creating the event’s branding (logo, supergraphic, and key visual, etc.).
OMB UMN (Orientasi Mahasiswa Baru Universitas Multimedia Nusantara) is an annual event held by UMN to introduce the university environment to new students. In 2021, the event strives to encourage new students to adapt in pandemic situation.
OMB UMN 2021 Brand Identity WORK TITLE ABOUTYEARTYPE 23 GRAPHIC DESIGN MIXTAPE
Create a brand identity that can communicate the event’s tagline “Bergerak Adaptif, Bertindak Inovatif”.OMBBRIEFUMN 2021 TRANSLATIONCREATIVEFROM PHYSICALMODERNITYADAPTATIONINTERACTIONTO VIRTUALTRACK50 6
BRAND’S LOGO OUTCOME The logo takes the form of a Rusa Timor, an Indonesian native deer with high adapting ability. The Rusa Timor in the logo is jumping forward to symbolize students’ readiness to face the existing changes. Primary RepresentSecondaryColorColorthecolor of UMN and its four faculty members. Gradient Usage COLOR BRAND’S TYPE Kanit Thin ExtraLight Light Regular Medium SemiBold Bold ExtraBold Black Thin Italic ExtraLight Italic Light Italic Italic Medium Italic SemiBold Italic Bold Italic ExtraBold Italic Black Italic A B C D E F G H I J K L M N O P Q R S T U V W S Y Z a b c d e f g h i j k l m n o p q r s t u v w s y z 0 1 2 3 4 5 6 7 8 9 ~ ! @ # $ % ^ & * ( ) _ - + = { } [ ] ; : “ ‘ < > , . | \ ? / 51 GRAPHIC DESIGN MIXTAPE
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Brand identity application As a coordinator I supervise any work produced by Public Relations Division. Supervised works includes graphic design, website, motion, and podcast. I also create strategy and plan needed for Public Relations Division with other coordinators. 53 GRAPHIC DESIGN MIXTAPE
A Graphic Design Pocket Book WORK TITLE
College Layouting2019IndividualAssignmentWorkcontentabout graphic design into A6sized pocketbook format. The challenge with the brief is that the layout must adapt to the style of a famous designer. I adapt the design style of a Japanese designer named Kazumasa Nagai. His design is wellknown for its Japanese minimalism style, has an image-centered layout, surrealist imagery, and contrast colors.
Book OUTCOMEBRIEFYEARTYPE 55 GRAPHIC DESIGN MIXTAPE
To add a twist to the design, I used outer space and galaxy as the visual theme in the book. That’s why the pocketbook is titled Semesta Design Graphic or Graphic Design Universe.TRACK56 7
Here’s a few pages of the book. 57 GRAPHIC DESIGN MIXTAPE
36 Steps To Know KebayaPractical Guide Cards WORK TITLE
College Create2019IndividualAssignmentWorkadeckof36 practical guide cards, complete with packaging. The card contains a collection of information about a topic. I made a deck of cards about Indonesian national elegant and feminine in a kebaya cloth always catches my attention. Therefore, in this assignment, I want to exude the elegant and feminine side of the kebaya through graphic design. TYPE YEAR BRIEF OUTCOME 59 GRAPHIC DESIGN MIXTAPE
color. The cards below, are a card that serves as key visual for each section.TRACK60 8
61 GRAPHIC DESIGN MIXTAPE
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College Visualize2019IndividualAssignmentWorksonglyricinto a poster. I visualized a piece of lyrics from a song called “Rehat”, written by Kunto Aji. The lyrics encourage people to rest and let the universe do its job. I translate the by creating an illustration about a woman who fell peacefully into a hand-shaped cloud. In 2019, the poster successfully entered Galeri FSD UMN Exhibiton, Emphases.
Biarkanlah Semesta Bekerja UntukmuIllustration Poster WORK TITLE OUTCOMEBRIEFYEARTYPE 63 GRAPHIC DESIGN MIXTAPE
Client Work (Volunteer) Individual Work Create2019 a series of posters based on Ardhito Pramono’s songs. The illustration were made for Ardhito Pramono’s I create 10 posters based on 10 Ardhito Pramono’s songs. All posters were displayed on Connectinc Co-Working Space, on 22 November 2019 for RENJANA, an intimate music showcase of Ardhito Pramono. Ardhito Pramono Songs Illustration Posters WORK TITLE OUTCOMEBRIEFYEARTYPE 65 GRAPHIC DESIGN MIXTAPE
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67 GRAPHIC DESIGN MIXTAPE
