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Visuals

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Campaign brief

Campaign brief

Our visuals are a combination of the |triangle shape |the colour purple and green |the font

shape

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| A basic and known shape which gives the eyes a guidance to look upwards.

colours

| We chose to work with bright colours to catch the eyes attention in places where it is already busy and noisy for our senses.

Purple: with the attributes of being uplifting and calming for the mind and nerves combined with green which adds an optimistic and refreshing state of mind.

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