Keywords

pink

|

rabbit

Our project development started with the two keywords pink and rabbit.

02

Brainstorming

| When brainstorming we tried to discover and cover all aspects where the words pink and rabbit can be found. In some cases it was more obvious, sometimes however, the indirect meaning seemed to be more hidden.

Nevertheless, both words when looked at them closely turned out to have a more diverse meaning than the first look let us guess.

In between

| For us the main connector of both words was the “the relationship of the in-between“. To all things there are always two extremes what we were interested in was the place, the space in between those extremes. Connecting the thought of the in-between to the colour of pink, we suddendly had a variety of pink shades to work with: all between a very soft and pale one on the one side and a very bright and strong pink on the other side. Looking at the word of the rabbit more closely, it also shows that the rabbit has many sides to himself when being represented in stories and movies. His characteristics are very diverse and reach from the cute looking furry animal to the eval and insidious one quite often shown in cartoons and movies.