Rachel Adepitan Marketing Portfolio

TABLE OF CONTENTS

Explore my dynamic marketing portfolio, a testament to my unwavering commitment to delivering exceptional outcomes to help push brands forward.

ABOUT ME

INTRO

Hi there, I’m Rachel Adepitan, a 2nd year Fashion Branding and Marketing student from the University of West London.

EDUCATION

Key modules I have undertaken include Consumer Behaviour, Branding and Marketing, and Creative Strategic Marketing with awarded grades ranging from 70 - 80%.

INTERESTS

I like to incorporate myself in activities with a creative focus. I love participating in physical activities like dance, gym and basketball. I also have an interest in Fashion, music, and beauty.

GOALS

My career aspiration surrounds honing my analytical skills to reach a deeper understanding of market trends and consumer behaviour and creative skills in developing diverse marketing materials.

CERTIFICATIONS

TOOLS

ASSOCIATED SKILLS

analytical skills, communication, time management, organisational, interpersonal, teamwork, adaptability, creative, strategic, tactical, graphic design, evaluation, consumer behaviour, writing, content creation, storytelling, listening, B2B and B2C marketing, presentations, Marketing and POS materials.

SOCIAL MEDIA CONTENT CREATION

Radiant Crown

3,500

Role: Social Media Marketing Strategist

50,000

Impressions

15,000 Followers

Impressions (Top performing video)

In my role, I spearheaded the creation of captivating behind-the-scenes and trendy content, meticulously curated to resonate with our audience. By staying ahead of industry trends and leveraging creative insights, I crafted posts that authentically showcased our brand s essence, driving increased engagement and fostering a vibrant community of beauty enthusiasts. This commitment to creativity and audience connection exemplifies Radiant Crown s dedication to delivering impactful and memorable content experiences.

Instagram TikTok Analytics

SOCIAL MEDIA STRATEGY

ISEE Hair project

I created Instagram content mockups for iSEE Hair, crucial for visualising post layout and maintaining branding consistency. Mockups aid in planning, evaluating content coherence, and experimenting with formats to resonate best with the target audience. Additionally, I developed a strategic IG highlights approach to maximises ISEE Hair's Instagram impact. Highlights curate the brand's best content, aiding followers in exploring offerings and identity. Organising categories like product features and tutorials enhances insights and extends campaign visibility reinforcing messaging and fostering brand loyalty.

MARKETING MATERIALS

Project: Radiant crown Welcome Email

One of my duties was creating marketing emails for Radiant Crown that involved crafting engaging messages that highlighted the brand s unique offerings and benefits. These emails were designed to catch the reader's attention and encourage them to take action, such as making a purchase or visiting the website. By creating compelling content the marketing emails effectively drove sales and engagement. As a result, Radiant Crown experienced a remarkable 50% increase in revenue, demonstrating the power of effective email marketing in driving business growth

Role: Branding Assistant

As a branding assistant at Spiz Forte, One of my duties was to refine the brand identity of the company. I created a comprehensive brand audit to evaluate the current brand identity. I independently focused on logos, typography and other visual elements with 14% supervision. This initiative resulted in me proposing a new slogan to feature on the logo as it will contribute to a more memorable brand image, which is shown in the example above along with focusing our efforts on packaging as well.

BRANDING & VISUAL MERCHANDISING

Project: Selfridges X Vivienne Westwood

In this project, I developed three captivating window displays and visual merchandising guidelines for a sustainable brand not currently stocked at Selfridges. Our aim was to align the brand's values with Selfridges commitment to sustainability while captivating the attention of environmentally conscious consumers.

COMPETITIVE ANALYSIS

Hermes & Broken Planet

CLICKHEREFORTHEFULLREPORT

With Hermes, I conducted a Competitor audit where I collated general research to gain an understanding of the competitive landscape in the luxury market. In the example above, I looked at 3 direct or indirect competitors to find potential opportunities for Hermes to capitalise on.

For Broken Planet, I conducted a comprehensive brand audit to evaluate its identity and market positioning. Using a brand positioning map I identified opportunities for differentiation and suggested enhancing transparency to build trust and better align with the target audience.

RECOMMENDATIONS

“Submitted outstanding reports. Constantly considers every detail in their reports and makes it on-brand. I commend her for her graphic skills and contribution to group tasks.”

“Demonstrated exceptional organisational skills and a keen creative insight. Played a pivotal role in orchestrating the successful rebrand of our company.”

Antonia Omisanya

Chantelle Morton

RACHEL ADEPITAN

Feelfreetoreachouttome.Iwouldbeexcitedtoexplorehowwecancollaborateand elevateyourbrandthroughstrategicmarketinginitiatives.

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