Call Me Chef Call Me Chef
Table of Content Our Brand Values Mood Boad Logo Color Palette Typeface Photography Design Examples 01 02 03 04 05 06 07 P 1 - 2 P 3 - 4 P 5 - 11 P 12 P 13 - 14 P 15 P 16 - 20
01Our Brand Values
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As we continue to develop to Satisfy diverse customers, our brand has also changed and improved. To achieve this, we are incorporating relaxation, listening, and freshness to combine them. We are confident with a "can-do" attitude and bring the best food to everyone. Also, we will listen to everyone's sug gestions to improve and satisfy everyone's needs.
“No one can question our ability to work”
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Mood Board Mood Board 02
The inspiration wants to give customers a relaxing and natural modern feel. The logo represents our attitude toward food and wants to bring the best to everyone. The target audience is love to try new things hipster, therefore the typeface uses modern fonts.
#Fresh
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#Natural
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#Relax
#Modern
Primary Logo 03Logo
Logo Concept
Call Me Chef's primary logo is a wordmark and character icon. The main lettering style has an elegant and modern logo vibe, and the character icon is wearing a chef hat man and have Le Cordon Bleu, and wearing shades is represent confidence in his own cooking.
This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identify Call Me Chef's storefront, products, web presence, ads, and other materials, and enhances the professionalism of the brand. The success of the brand depends on the logo being respected and attention in every application in accordance with these rules.
Vertical
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Variants - Secondary Logo
Call Me Chef's secondary badges can be used in replace of the primary logo (but should never be used directly next to the primary logo). For instance, don't use a horizontal or Icon logo as the profile picture if the primary logo is used for the header - it looks repetitive and isn't a good use of the brand elements.
The monogram symbol can be used when the full primary logo is not necessary or in cases where the brand name is already displayed in plain text. For example, the monogram could be used as a profile picture on Instagram since the username will be adjacent to it in plain text.
B - Icon A - Horizontal C - Wordmark
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Logo Color Varlations
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Minimum Size Primary Logo Vertical W= 38mm Secondary Logo Horizontal W=50mm Secondary Logo I-con W=13mm W=35mm Secondary Logo Wordmark 08
Logo
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Color
Unacceptable Color Useage
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Clear Space
A
- Vertical
B - Horizontal
Always provide a minimal amount of space around the logo to ensure legibility. This area separates the mark from any competing graphic components, such as body copy or other logos, that might compete with the mark, clutter it, or decrease its impact.
Always provide a minimal amount of space around the logo to ensure legibility. This area separates the mark from any competing graphic components, such as body copy or other logos, that might compete with the mark, clutter it, or decrease its impact.
The minimum clear space is defined as the height of the letter "M".
As the logo is proportionally scaled, this minimal space. 11
CMYK 55｜65｜80｜14 RGB 125｜91｜62 HEXColor #7DB3E Chocolate CMYK 35｜51｜74｜0 RGB 179｜134｜79 HEXColor #B3864F Caramel CMYK 24｜32｜41｜0 RGB 203｜177｜149 HEXColor #CBB195 Sand CMYK 7｜12｜16｜0 RGB 239｜227｜214 HEXColor #EFE3D6 Grain White CMYK 0｜0｜0｜0 RGB 255｜255｜255 HEXColor #FFFFFF White Our color palette consists of brown tone and White. Relax and fresh of our brand. Brown represents reliability, think of a strong and tall tree, it can be let people depended and provide the relax place to us, and white represents calmness
our brand. Color Palette 12
in
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog The Quick Brown Fox Jumps Over The Lazy Dog 1234567890!?()&*@#$
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog The Quick Brown Fox Jumps Over The Lazy Dog 1234567890!?()&*@#$
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG the quick brown fox jumps over the lazy dog The Quick Brown Fox Jumps Over The Lazy Dog 1234567890!?()&*@#$
Typeface
Typeface -
- Book
Primary
Bodoni 72
Bold Book Italic
青山依舊在，幾度夕陽紅。慣看秋月春風。一壺濁酒喜 相逢，浪花淘盡英雄。是非成敗轉頭空，滾滾長江東逝 水，白髮漁樵江渚上，古今多少事，都付笑談中。
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1234567890!?()&*@#$ 青山依舊在，幾度夕陽紅。慣看秋月春風。一壺濁酒喜 相逢，浪花淘盡英雄。是非成敗轉頭空，滾滾長江東逝 水，白髮漁樵江渚上，古今多少事，都付笑談中。 1234567890!?()&*@#$ 黑體 - 繁 - Light 黑體 - 繁 - Medium We’re using two fonts with endless possibilities: Bodoni and Chinese typeface Heiti TC (黑體繁). When applied consistently, typography may be a potent branding strategy. The use of these typefaces in all print and web applications best captures the bold, modern sense of the brand.
黑體 - 繁 - Medium- 45 pt
Bodoni - Book Bold - 24 pt
黑體 - 繁 - Medium - 24 pt
Bodoni - Book Bold - 20 pt
黑體 - 繁 - Medium - 20 pt
Bodoni - Book Bold - 16pt
黑體 - 繁 - Medium- 16pt
Bodoni - Book Bold - 14 pt
黑體 - 繁 - Medium - 14 pt
Bodoni - Book Bold - 12 pt
黑體 - 繁 - Medium - 12 pt
Bodoni - Book Bold - 12 pt
Display
Headline
Body 2 Body 1 Title Subheading Caption Bodoni - Book Bold - 45 pt
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Photography
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Businesses
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Card
Menu
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Uniform
Coffee
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Holder & Takeaway Cup
Packaging Paper Bag Takeaway Box Cake Box Cookie Bag Packaging Stickers 20
Yuen Tin wai - Rachel - 21053842S