Advertising in South Africa

Page 1

Advertising Market: South Africa Industry Statistics, Size, Share, Demand & Research Report 2018-2023 Market Reports On South Africa Provides the Trending Market Research Report On “Advertising in South Africa� under Media & Technology category. The Report offers a collection of South Africa Market Trends, South Africa Market Analysis, South Africa Business Trends, And South Africa Market Size And Growth. Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Request a free sample copy of Advertising Market Report http://www.marketreportsonsouthafrica.com/marketreports/sample/reports/845979

@

Key Highlights - The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. - The South African advertising industry had total revenues of $3,695.8m in 2018, representing a compound annual growth rate (CAGR) of 4.8% between 2014 and 2018. - The retailer segment was the industry's most lucrative in 2018, with total revenues of $981.0m, equivalent to 26.5% of the industry's overall value. - Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users. Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa - Leading company profiles reveal details of key advertising market players’ global operations


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.