Gotham Typeface

GOTHAM Type Specimen Book

GOTHAM Tobias Frere-Jones

2020

History

History G

otham was born in 2000, when men’s fashion magazine GQ commissioned New Frere-Jones to create a new typeface for use in their publication. Provided with a brief to create something “masculine, new, and fresh,” type designer Tobias Frere-

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from post-war building signage and hand-painted letters seen around New York City. Using the seemingly plain, geometric lettering from New York’s Port Authority Bus Terminal as the project’s

touchstone, an American “working class” typeface was born.

Due to its popularity, a Rounded variant was created in 2005— again the result of a commission, this time from the graphic design magazine Print. In 2007, after Print’s exclusivity had passed, the font became available to the general public. Earlier this year Narrow and Extra Narrow variations were introduced, creating a total of 66 Gotham styles.

“ “

”

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-BY Frere-Jones

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Glyphs

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Glyphs

Aa Gg Mm Ss 5

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Bb Hh Nn Tt

Cc Ii Oo Uu Yy

Dd Ee Jj Kk Pp Qq Vv Ww Zz

Ff Ll Rr Xx 6

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Glyphs

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Light 27pt Medium 28pt

Book Italic 18pt

Book 43pt

Thin Italic 42pt Ultra 36pt Black Italic 40pt Book Italic 18pt

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Black 82pt Bold 38pt

XLight Italic 35pt Ultra Italic 30pt

Bold Italic 24pt

Medium Italic 34pt

Weights

Thin 30pt Xlight 25pt

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-BY GQ magazine

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Anatomy

counter

arm

“ it’s not German, bowl

terminal

ear

it’s not Swiss. it’s spine

open counter

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shoulder

it’s not French,

cap line mean line x hight base line

stem

apex

tittle

eye

very American.” cross bar

-By Michael Beirut 11

GOTHAM IS EVERYWHERE 12

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Download the typeFace:

https://www.typography.com/fonts/gotham/styles/gothambundle