Introduction to Consumer Behaviour
Test Questions
Course Introduction
Introduction to Consumer Behaviour explores the psychological, social, and cultural factors that influence the purchasing decisions of individuals and groups. Students will examine key theories and models of consumer behavior, analyze the consumer decision-making process, and consider how attitudes, perception, motivation, and lifestyle impact buying habits. The course also covers the role of marketing strategies in shaping consumer choices and provides insight into current trends and emerging issues in consumer behavior, preparing students to effectively analyze and predict consumer responses in a dynamic marketplace.
Recommended Textbook
CB 2nd Canadian Edition by Murray Babin
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16 Chapters
2117 Verified Questions
2117 Flashcards
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Page 2
Chapter 1: What Is CB, and Why Should I Care?
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Undifferentiated marketing means that the same basic product is offered to all customers.
A)True
B)False
Answer: True
Q2) What is the last step in the basic consumption process?
A) exchange
B) value
C) reaction
D) costs and benefits
Answer: B
Q3) Poppy has decided that she should buy a car to get to her new job on the opposite side of town. In terms of the basic consumption process, what term refers to this first step?
A) cost and benefit analysis
B) value assessment
C) want specification
D) need realization
Answer: D
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Page 3
Chapter 2: Value and the Consumer Behaviour Value Framework
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) One conceptual difference between utilitarian value and hedonic value is that utilitarian value is an end in and of itself rather than a means to an end.
A)True
B)False
Answer: False
Q2) Atmospherics, time and timing, and conditions are situational influences on consumer behaviour.
A)True
B)False
Answer: True
Q3) A basic CRM premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers.
A)True
B)False
Answer: True
Q4) Ideal points on a perceptual map represent each marketer's product offering.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Most consumers set out to specifically learn information about cars before making a purchase. Many search the Internet and visit dealerships before deciding which one to purchase. What type of learning does this represent?
A) intentional
B) attentive
C) affective
D) deliberate
Answer: A
Q2) Which concept represents how much stronger one stimulus has to be relative to another so that someone can notice the two are not the same?
A) just meaningful difference (JMD)
B) just noticeable difference (JND)
C) conditioned difference
D) incremental difference
Answer: B
Q3) Sensation describes a consumer's immediate response to information.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) What is the process by which information is transferred back into workbench memory for additional processing when needed?
A) decoding
B) extraction
C) interpretation
D) retrieval
Q2) What term refers to the thoughts that further reinforce a message?
A) support arguments
B) congruent arguments
C) synergistic thoughts
D) consistent thoughts
Q3) Many cold sufferers believe that when taking Buckley's Cold Medicine the experience will be unpleasant but worth it. The thought that the experience will be unpleasant can negatively affect consumers' comprehension and behaviour regarding this product. What are these thoughts influencing for consumers?
A) their adaptation level
B) their cognitive frames
C) their acceptance threshold
D) their expectations
Page 6
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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Most consumers have vivid memories of meaningful events in their lives. What is the term for these memories?
A) emotional memories
B) self-actualization memories
C) autobiographical memories
D) mood-congruent memories
Q2) Equity theory represents a school of thought describing how specific types of thoughts can serve as a basis for specific emotions.
A)True
B)False
Q3) Which type of response means that certain feeling states are tied to behaviour in a very direct way?
A) emotional
B) visceral
C) affective
D) direct
Q4) Shopping involvement represents the personal relevance of shopping activities.
A)True
B)False
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) The external self refers to the beliefs that a consumer has about how he or she is seen by others.
A)True
B)False
Q2) A trait is defined as a distinguishable characteristic that describes one's tendency to act in a relatively consistent manner.
A)True
B)False
Q3) Bob plays videogames all the time. He's not satisfied until he "beats" his online buddies in a game. This behaviour implies that Bob is high on which trait?
A) compulsiveness
B) materialism
C) competitiveness
D) need for cognition
Q4) The trait approach takes an idiographic perspective approach to personality. A)True
B)False
Q5) Define personality and describe three distinct qualities exhibited by personality.
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) When material presented later in the message has the most impact, a latency effect is said to occur.
A)True
B)False
Q2) According to the elaboration likelihood model (ELM), the persuasion process follows one of two routes: a direct route or an indirect route.
A)True
B)False
Q3) The placement of information in a specific message at the beginning, middle, or end of the message impacts the recall of the information. Which effect is this the basic tenet of?
A) contrast
B) congruency
C) linear progression
D) serial position
Q4) Noise in the basic communication model represents the audible sound in the environment that disrupts the communication process.
A)True
B)False
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Chapter 8: Consumer Culture
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) Which term refers to rules that specify the appropriate behaviour in a given situation within a specific culture?
A) cultural sanctions
B) cultural beliefs
C) cultural requirements
D) cultural norms
Q2) Rules that specify the appropriate behaviour in a given situation within a specific culture are called cultural standards.
A)True
B)False
Q3) Which term refers to the close similarity in values among Canada, Australia, New Zealand, and the United States?
A) guanxi
B) CANZUS
C) BRIC
D) dostat
Q4) Dialects are variations of a common language.
A)True
B)False
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Chapter 9: Microcultures
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) The majority of Canadians are Catholic.
A)True
B)False
Q2) Which term refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd?
A) assimilation
B) acculturation
C) divergence
D) stratification
Q3) Baby Boomers are important to marketers because many have saved significant sums of money for retirement and plan to enjoy good times well into their elderly years.
A)True
B)False
Q4) Catholics tend to be more comfortable with material acquisitions than are Protestants.
A)True
B)False
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11
Chapter 10: Group and Interpersonal Influence
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154 Verified Questions
154 Flashcards
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Sample Questions
Q1) Which of the following is NOT a quality of group membership?
A) Group members share common goals and interests.
B) Group members share a set of expectations, rules, and roles.
C) Group members communicate with, and influence, one another.
D) Group members expect others to show deference to them.
Q2) A family's sex role orientation reflects a family's set of beliefs regarding the way in which household decisions are reached.
A)True
B)False
Q3) How does a consumer with a connected self-schema see him- or herself?
A) as an integral part of a group
B) as in touch with his or her feelings
C) as individualistic
D) as detail oriented
Q4) Which type of networks do consumers form based on common interests, associations, or goals?
A) social
B) personal
C) interactive
D) primary
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Chapter 11: Consumers in Situations
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Claire and her friends go to the mall every weekend. They really don't purchase much, but they like the recreation the outing provides. Which type of shopping activity is this?
A) acquisitional
B) epistemic
C) experiential
D) impulsive
Q2) Time pressure is represented by an urgency to act based on some real or self-imposed deadline.
A)True
B)False
Q3) Which term refers to music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment?
A) atmospheric music
B) foreground music
C) effective music
D) relevant music
Q4) Discuss antecedent conditions consumers bring to a consumption environment.
Q5) Compare and contrast impulsive, unplanned, and compulsive shopping behaviours.
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which type of decision-making approach is used by consumers who tend to search diligently for information that will help them reach a satisfactory decision?
A) rational
B) limited
C) extended
D) thorough
Q2) Alec recognizes he needs to buy an interview suit because he's about to graduate from university. Because this is an important decision to him and he wants to land the perfect job, he shops at a variety of men's shops in hope of finding the perfect suit. What is Alec likely to perform next?
A) search behaviour
B) evaluation of alternatives
C) purchase
D) cognitive evaluation
Q3) In today's environment, finding information is a problem.
A)True
B)False
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Page 14
Chapter 13: Decision Making II: Alternative Evaluation and Choice
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) A consumer is deciding which television to purchase and has identified the determinant attributes and their importance as well as his beliefs of how the three brands he's considering perform on each attribute. Using a compensatory approach, determine the brand this consumer should select. \(\begin{array}{lllll}
\text { Attribute } & \text { Importance } & \text { Brand A } & \text { Brand B } & \text { Brand C } \\
\text { Picture quality } & 10 & 5 & 10 & 6 \\
\text { Low price } & 7 & 8 & 3 & 7 \\
\text { Warranty } & 5 & 4 & 4 & 8 \\
\text { Service } & 6 & 4 & 6 & 8
\end{array}\)
Q2) A benefit is a perceived favourable result that is derived from the presence of a particular feature.
A)True
B)False
Q3) Not all evaluative criteria are equally important. A)True
B)False
Page 15
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) What represents the level of a particular benefit that will lead to a valued end state?
A) expectations
B) satisfaction
C) desires
D) confirmations
Q2) The process through which cultural meaning is transferred to a product and onto the consumer is called affect referral.
A)True
B)False
Q3) Service quality can be thought of as the overall goodness or badness of a service provided.
A)True
B)False
Q4) Social comparison theory proposes that consumers cognitively compare their own level of inputs and outcomes to those of another party in an exchange.
A)True
B)False
Q5) Define expectations and name and describe the four types.
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Chapter 15: Consumer Relationships
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Confirmation refers to the extent that consumers believe the processes involved in processing a transaction and handling a complaint are fair.
A)True
B)False
Q2) Satisfaction, joy, anger, and frustration are examples of postconsumption behaviours.
A)True
B)False
Q3) Opportunity switching costs involve lost time and effort.
A)True
B)False
Q4) The main concern with negative WOM for marketers is that it affects all consumers in the same way, so it needs to be countered immediately to avoid further spreading.
A)True
B)False
Q5) Define switching behaviour and discuss the three categories of switching costs. Discuss which one(s) would be the most significant if you changed your cellphone or other type of service provider.
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Chapter 16: Marketing Ethics and Consumer Misbehaviour
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) Equity reflects beliefs about the social acceptability of an act.
A)True
B)False
Q2) Which of the following are personal standards and beliefs that are used to guide individual action?
A) norms
B) morals
C) statutes
D) altruistic beliefs
Q3) One important issue regarding marketing to children is the sheer quantity of marketing messages to which children are exposed.
A)True
B)False
Q4) Children typify a "vulnerable" group because many believe that children lack the knowledge to behave as responsible consumers.
A)True
B)False
Q5) Why do consumers misbehave? Discuss three of the several reasons given in the textbook.
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