Consumer Behaviour
Midterm Exam
Course Introduction
Consumer Behaviour explores the psychological, social, and cultural factors that influence how individuals and groups select, purchase, use, and dispose of products and services. This course examines the decision-making processes of consumers, the impact of personal and external factors on buying behavior, and the implications for marketing strategies. Students will analyze models of consumer behavior, understand the role of perception, motivation, learning, and attitudes, and evaluate contemporary trends such as digital influences and ethical considerations. Through case studies and practical applications, learners develop the skills to anticipate and respond to consumer needs in dynamic marketplaces.
Recommended Textbook
CB 2nd Canadian Edition by Murray Babin
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16 Chapters
2117 Verified Questions
2117 Flashcards
Source URL: https://quizplus.com/study-set/285 Page 2
Chapter 1: What Is CB, and Why Should I Care?
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119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/4730
Sample Questions
Q1) Niche marketers specialize in serving one market segment.
A)True
B)False
Answer: True
Q2) Cognitive psychology is helpful in understanding how consumers process information from marketing communications such as advertisements.
A)True
B)False
Answer: True
Q3) The final step in the consumption process is satisfaction.
A)True
B)False
Answer: False
Q4) Which discipline should you study to learn about how groups of people interact within society?
A) economics
B) sociology
C) anthropology
D) cognitive psychology
Answer: B
Page 3
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Chapter 2: Value and the Consumer Behaviour Value Framework
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116 Verified Questions
116 Flashcards
Source URL: https://quizplus.com/quiz/4731
Sample Questions
Q1) Positioning refers to the way a product is perceived by a consumer.
A)True
B)False Answer: True
Q2) Target marketing is the separation of a market into groups based on the different demand curves associated with each group.
A)True
B)False Answer: False
Q3) Haley is a member of a sorority. She uses certain brands because they are popular with the others in her sorority. What are Haley's sorority sisters a part of as they influence her everyday experiences?
A) value network
B) relationship network
C) emotional environment
D) social environment
Answer: D
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Page 4
Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
Source URL: https://quizplus.com/quiz/4732
Sample Questions
Q1) The cost for a 30-second advertising slot on the Super Bowl was $3.5 million in 2012, and that's on top of the costs to produce the commercial. Advertisers are spending $3.5 million to activate which aspect of the consumer perception process?
A) attention
B) comprehension
C) affect
D) exposure
Answer: D
Q2) Which term refers to a change in behaviour resulting from the interaction between a person and a stimulus?
A) discrimination
B) categorization
C) perception
D) learning
Answer: D
Q3) Learning requires attention.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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140 Verified Questions
140 Flashcards
Source URL: https://quizplus.com/quiz/4733
Sample Questions
Q1) Amie is studying for an exam by mentally "saying" the definitions repeatedly. Which mental process is Amie using to help remember the material?
A) repetition
B) dual coding
C) meaningful encoding
D) back translation
Q2) Kayli was going to have her first baby and was happy when the nurse attending to her was very nice, attentive, and motherly in nature. The nurse's demeanour fit the type of person Kayli expected in this environment. Which part of her associative network did the nurse coincide with?
A) episodic memory
B) social schema
C) script
D) declarative knowledge
Q3) Dual coding occurs when two different sensory traces are available to remember something.
A)True
B)False
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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
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131 Verified Questions
131 Flashcards
Source URL: https://quizplus.com/quiz/4734
Sample Questions
Q1) A school guidance counsellor is the organizer for a school trip that can accommodate only 10 students. She is trying to determine how to select the students who will get to go in a manner that is fair for all those applying. Which type of cognitive appraisal is the counsellor using?
A) agency
B) equity
C) outcomes
D) fairness
Q2) The "emotional effect on memory" refers to relatively superior recall for information presented with mild affective content compared to similar information presented in an effectively neutral way.
A)True
B)False
Q3) Which of the following is NOT a type of cognitive appraisal?
A) outcomes appraisal
B) equity appraisal
C) anticipation appraisal
D) visceral appraisal
Q4) Describe Maslow's hierarchy of needs and give an example of each type of need.
Q5) Compare and contrast the different types of involvement.
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
Source URL: https://quizplus.com/quiz/4735
Sample Questions
Q1) The external self refers to the beliefs that a consumer has about how he or she is seen by others.
A)True
B)False
Q2) There are only a few personality traits that are relevant to consumer research.
A)True
B)False
Q3) Typical variables in the study of demography include age, ethnicity, income, family size, and occupation.
A)True
B)False
Q4) Bob plays videogames all the time. He's not satisfied until he "beats" his online buddies in a game. This behaviour implies that Bob is high on which trait?
A) compulsiveness
B) materialism
C) competitiveness
D) need for cognition
Q5) Explain self-congruency theory and its relevance to consumer behaviour.
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
Source URL: https://quizplus.com/quiz/4736
Sample Questions
Q1) The placement of information in a specific message at the beginning, middle, or end of the message impacts the recall of the information. Which effect is this the basic tenet of?
A) contrast
B) congruency
C) linear progression
D) serial position
Q2) Attitude change tends to be relatively enduring when it occurs in the central route.
A)True
B)False
Q3) The matchup hypothesis states that a source feature is most effective when it is matched with relevant products.
A)True
B)False
Q4) The hierarchy of effects in the low-involvement hierarchy is affect-behaviour-belief.
A)True
B)False
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9
Chapter 8: Consumer Culture
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118 Verified Questions
118 Flashcards
Source URL: https://quizplus.com/quiz/4737
Sample Questions
Q1) How is culture learned? List the quartet of institutions responsible for communicating CSVs and discuss which one or ones had the greatest influence on your learning of your native culture and/or a new culture.
Q2) The acronym BRIC refers to the collective economies of Brazil, Russia, India, and one other country. What is the country?
A) Canada
B) Chile
C) China
D) Colombia
Q3) What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?
Q4) Which term refers to the process of learning by imitating others' behaviour?
A) shaping
B) modelling
C) parroting
D) transference
Q5) Canadians typically place a high value on time and timeliness.
A)True
B)False
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Chapter 9: Microcultures
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127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/4738
Sample Questions
Q1) Convergence is a situation in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.
A)True
B)False
Q2) Each consumer belongs to only one cultural group.
A)True
B)False
Q3) Refer to Baby Boomer Scenario. Many retiring Baby Boomers are choosing to live in planned retirement communities that allow them to continue an active lifestyle. Which type of research focuses on the fact that people with similar demographics tend to live close to one another?
A) geodemographics
B) habitus
C) homogamy
D) social stratification
Q4) List the four major cultural, microcultural, and demographic trends affecting consumer behaviour.
Q5) Compare and contrast age-based groups and generational groups. How is this distinction important to marketers?
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Chapter 10: Group and Interpersonal Influence
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154 Verified Questions
154 Flashcards
Source URL: https://quizplus.com/quiz/4739
Sample Questions
Q1) Fred has an analog television without cable or satellite and will not switch to a digital TV until the old one breaks. His motto is, "If it ain't broke, don't fix it!" Which adopter category best describes Fred?
A) early adopter
B) early majority
C) late majority
D) laggard
Q2) Explain the three types of reference group influence. For each type, explain how a reference group is able to influence your behaviour using that type of influence.
Q3) What is the term for families consisting of previously married spouses and children from the marriages?
A) secondary families
B) blended families
C) extended families
D) constructed families
Q4) An aspirational group is a group in which a consumer desires to become a member.
A)True
B)False
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Page 12
Chapter 11: Consumers in Situations
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126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/4740
Sample Questions
Q1) Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.
A)True B)False
Q2) Periodical cycle refers to the rhythm of the human body that varies with the time of day.
A)True B)False
Q3) Around which quality does Walmart position itself when it claims it is the low-price leader?
A) legitimate B) verifiable C) functional D) affective
Q4) Pop music used in the background contributes to discount store perceptions. A)True B)False
Q5) Outshopping is an experiential shopping activity. A)True B)False
Page 13
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/4741
Sample Questions
Q1) The rational decision-making perspective fits very well with the concept of utilitarian value.
A)True
B)False
Q2) External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.
A)True
B)False
Q3) Which term refers to the perceived state toward which a consumer strives?
A) actual state
B) extended state
C) ideal state
D) desired state
Q4) What is the term for the practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions?
A) satisficing
B) minimalizing
C) decision inertia
D) internal search
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/4742
Sample Questions
Q1) Which of the following do consumers NOT make judgments about?
A) value associated with the benefit
B) product categories
C) presence of features
D) benefits associated with features
Q2) When absolute rules are used, strict guidelines are set prior to selection, and any option that does not meet the specifications is eliminated from consideration.
A)True
B)False
Q3) Tess is comparing dishwashers and has decided to select the brand that she believes is the quietest, which is the most important attribute for her. Which decision rule is Tess using?
A) superordinate
B) conjunctive
C) disjunctive
D) lexicographic
Q4) Name and describe the four types of noncompensatory decision rules.
Q5) List the factors that determine the type of evaluative criteria that consumers use.
Page 15
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/4743
Sample Questions
Q1) Which of the following is a way of measuring service quality that captures consumers' disconfirmation of service expectations?
A) PAD
B) SERVQUAL
C) ATO measures
D) AIO statements
Q2) To the manufacturers of GoPro the product isn't just a camera. It's a tool to inspire you to live your life as a thrilling adventure worth documenting. If you want to "Go Pro" then you get a GoPro. Which emotion was does GoPro want customers to experience?
A) joy
B) hope
C) satisfaction
D) value
Q3) Expectations do not affect performance perceptions.
A)True
B)False
Q4) Non-durable goods are consumed quickly.
A)True
B)False
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Chapter 15: Consumer Relationships
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120 Verified Questions
120 Flashcards
Source URL: https://quizplus.com/quiz/4744
Sample Questions
Q1) Fewer than half of customers experiencing some dissatisfaction complain to management.
A)True
B)False
Q2) Internet-only retailers have successfully built up relational switching costs.
A)True
B)False
Q3) In which situation could a business be most vulnerable to consumers switching?
A) high competitive intensity and low switching costs
B) high competitive intensity and high switching costs
C) low competitive intensity and high switching costs
D) satisfied customers and low switching costs
Q4) The more you do business with the Kawartha Credit Union the more affinity shares you will earn; in 2012, these shares paid a cash dividend of 4.5%. What kind of program is this an example of?
A) switching
B) loyalty
C) satisfaction
D) customer commitment
Q5) Describe each component of true consumer loyalty.
Page 17
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Chapter 16: Marketing Ethics and Consumer Misbehaviour
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175 Verified Questions
175 Flashcards
Source URL: https://quizplus.com/quiz/4745
Sample Questions
Q1) Canada is the only country that has banned cellphone use while driving.
A)True
B)False
Q2) Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.
A)True
B)False
Q3) Dysfunctional fan behaviour refers to abnormal or impaired functioning relating to sporting event consumption.
A)True
B)False
Q4) What is the term for advertising that contains or omits information that is important in influencing a consumer's buying behaviour and is likely to mislead consumers who are acting "reasonably"?
A) unfair advertising
B) unsubstantiated advertising
C) illegitimate advertising
D) deceptive advertising
Q5) Describe consumer misbehaviour and discuss how it affects the exchange process.
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