Quinn Gormley | Writing Samples.

Quinn Gormley

Writing Samples

SAMPLE ONE

DEBRIEF

Headline: ♻ Agents of Change: How Influencer Marke7ng Drives Sustainability Forward Wri1ng Type: Ghostwri7ng (Consul7ng) Publica1on: Open Influence Company Blog Summary: Consumers are more environmentally aware than before, and brands are paying aIen7on. This piece discusses the marke7ng advantage that brands can experience when incorpora7ng sustainability into their strategy.

SAMPLE TWO

DEBRIEF Headline: The Effec)veness of Pets in Influencer Marke)ng Wri0ng Type: Ghostwri)ng (Consul)ng) Publica0on: Open Influence Company Blog Summary: Pets are the latest demographic to be cashing in on their ability to promote and sell goods and services via social media. This blog post dives into the highlights and interes)ng aspects of this growing corner of the digital landscape.

SAMPLE THREE 10/26/2020

F

D

F

A

ED

F D N

N F N

T L W

S e ha Rabi

A

T

C

B I

NE

ORK NE

i e ab

ORK GE

eme gi g ma ke , fa hi

EP EMBER

IMAGE FOR N F

,a

,a dc l

e.

A

N

F

HE HO

As far as pop ri alries go, Ne York and London ha e enjo ed hree and a half cen ries of crea i e one- pmanship in m sic, li era re, ele ision, and fashion. The Bri ish-American c l ral alignmen is responsible for some of he mos iconic momen s and mo emen s in s le his or . Ho e er, be

een

inep pandemic response and persis en Bre i drama, he USA and he UK ://

.

.

/

/

/2020/09/30/

-

-

- -

-

-

-

-

-

-

-

/#6652 9 5 0

1/10

DEBRIEF Headline: From New York to London: Digital Fashion Week Are The New Norm Wri1ng Type: Co-Authored Publica1on: Forbes.com Summary: COVID 19 has changed the world, and fashion is no excepIon. This co-authored arIcle covers the industry march towards a digital offering for both London and New York.

SAMPLE FOUR 10/26/2020

H

E

D

I

I

AG

B

CHANNEL MO E

MEN

Read

e 10

e

BUSINESS & TECH

H B

E c Daha T e

ed I f e ce I

A G ba

I f e ce a e a e e f be e e f e ee e e a d ca e a d a ed a. L'Off c e A a a d CEO a d C -F de f O e I f e ce E c Da a e f e ce a e , a e ee a e a ea f d ,a e a a 2020 a bee

ea

f

e fa

f e ce c

.

09.06.2020 b S e a Rab Read

://

.

e 10

. / /B

/

e

-

-

-

-

-

- -

-

1/11

DEBRIEF Headline: How Eric Dahan Turned Influence Into a Global Business Wri1ng Type: Ghostwri:ng (Consul:ng) Publica1on: L’Officiel Austria (Print and Online) Summary: Eric Dahan opens up to L’Officiel about the interes:ng, and dynamic world of influencer marke:ng.

SAMPLE FIVE

THE THE RESPONDER RESPONDER Spring, 2021

DEBRIEF Media Type: Non-profit quarterly newsle3er Wri2ng Type: Corporate Communica8ons Publica2on: First Responders Children’s Founda8on website.

Summary: A quarterly newsle3er aimed at both donor recipients, and well as individuals and organiza8ons involved with the Founda8on. craEed in the early days of the COVID 19 Pandemic, with the goal of empathy, and pa8ence being woven throughout.

TEAM FUNDRAISING

HIGH SCORE HEROES

In tribute to first responders and those who lost their lives on 9/11, First Responders Children’s Foundation has partnered with Enesco, LLC to offer a collection of keepsakes that share our patriotic pride and gratitude. 10% of net sales will be donated to the Foundation.

Enesco, LLC is a global leader in the giftware and home and garden décor industries.

Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, mass market chains and online retailers.

The Tribute Collection is available now at shop.Enesco.com/9

On April 28th, First Responders Children’s Foundation kicked off a livestream fundraising campaign on the Tiltify platform that connects with streamers and donors to raise money through interactive, telethon-style fundraising broadcasts.

The Foundation has set a goal of raising $25,000 to financially assist firefighters, EMTs, paramedics, emergency room medical staff and police officers who are facing financial hardship.

The heroes highlighted on April 28 will be “High Score Heroes” throughout the month of May and pay tribute to: • National Nurses Week: May 6-12 • National Police Week: May 9-15 • National EMS Week: May 16-22

A Bright Opportunity with MAGLITE For a limited time, MagLite will be creating First Responders Children’s Foundation branded products with a portion of sales donated to the Foundation. When this partnership is ready to launch in June, we will be emailing everyone in our community a preview of the collection as well as a link to purchase these items before they sell out. For more information about MagLite, visit www.maglite.com.

From flashlights to roadside safety bundles, MagLite is a leading manufacturer of flashlights which have been popular with police officers, firefighters and mechanics since the 1970’s.

1strcf.org

You can choose to support this fundraising effort in several ways: live stream your musical talent, challenge everyday gamers, and/or create your own unique, superhero fundraiser. All the options can be found on our dedicated Tiltify page: https://tiltify.com/firstresponders-childrens-foundation

@1stRCF

The Greenbrier Concours d’Elegance

First Responders Children’s Foundation was the beneficiary of The Greenbrier Concours d’Elegance The Greenbrier Concours d’Elegance is an annual vintage automobile showcase at the historic Greenbrier resort in White Sulpher Springs, West Virginia.

Two award recipients of First Responders Children’s Foundation scholarships spoke and shared their personal stories with guests at the gala dinner, and auctioneer Kathleen Guzman from the television program, “Antiques Roadshow,” sold several auction lots including a Thanksgiving Day Parade Experience and scholarship support.

Proceeds from the charity auction will support first responders and their families through financial assistance, scholarships and programs that support first responder agencies.

Carillon Cares: Summer of Heroes The Carillon Miami Wellness Resort has partnered with First Responders Children’s Foundation to launch Carillon Cares: Summer of Heroes, which includes a donation to the First Responders Children’s Foundation for each stay booked to give back to those who selflessly serve on the frontlines and support their communities.

Created to show appreciation towards first responders across the country, the Carillon Cares: Summer of Heroes package includes:

“We are honored to partner with First Responders Children’s Foundation through our Carillon Cares program and to give back to the families of frontline heroes across the country,” said Patrick Fernandes, Executive Managing Director of Carillon Miami Wellness Resort.

“Gratitude is at the heart of the Carillon

• Access to 45+ weekly group and virtual fitness classes

• 10% donation to First Responders Children’s Foundation • 10% savings on stay • Two touchless wellness treatments per person (max. four treatments)

Miami experience which is what led to the launch of our Carillon Cares program. With travel resuming, we are proud to introduce a package that gives back to our frontline workers for each stay booked.”

• Available now through August 31, 2021 For more information about Carillon Miami Wellness Resort, please visit www.carillonhotel.com/en

SAMPLE SIX

From our mill in Japan, to our warehouse in New York, the safety of our teams is a top priority. Where feasible, everyone at Ultrafabrics is working remotely to maintain customer connections. To ensure the well-being of our teams and customers, Ultrafabrics has closed our London showroom until further notice. We apologize for any inconvenience this may cause.

We are pleased to say, we have had no interruptions to our supply chain for raw materials or finished goods, and we have sufficient inventory to meet the demand, in both the US and UK, for all customer needs. Additionally, there has been no interruption to our logistics, and we will continue to meet your needs as we always aim to do.

Operationally, our service teams will be available to manage all memo requests, so do not hesitate to contact us. For sampling or other enquiries, you can contact us at customerservice@ultrafabricsinc.com or call 877.309.6648 we’d be delighted to help. All other sample requests can be submitted through our website or by contacting your local representative.

DEBRIEF Headline: From Our Family To Yours Wri1ng Type: Corporate Communica6ons (Company Statement) Publica1on: Ultrafabrics Inc. website.

Summary: A statement craAed in the early days of the COVID 19 Pandemic, with the goal of empathy, and pa6ence being woven throughout.

SAMPLE SEVEN

In 2000 I was mountain biking in Moab, Utah after completing my oral and written exams 2 years into my Ph.D. With a little too much risk taking I fell off a cliff and fractured my pelvis. When I became conscious, I knew I was getting out of that desert that day before sundown. That resilience reminded me of professional challenges I’ve faced as well.

John Calhoun Director, HCP Promotion Pennington, NJ

I grew up in a family of doctors, my father, brother, uncle, and cousin are all accomplished MDs. Our dinner table conversations were interesting. Whether we were discussing cancer surgeries or trauma surgeries it was anything but traditional. Following my undergraduate degree, I pursued a Ph.D. in Biochemistry and Molecular Biology. A few years into the degree I decided to change research labs, effectively starting over. Everyone told me it was a mistake, and I would fail, but I bet on myself. Working in a startup incubator space I was part of a team that cloned cows and isolated 4 human embryonic stem cell lines that were approved for research with federal funds.

While the journey was a long one, I was able to complete the Ph.D. while participating in some cutting-edge science.

While I have seen medicine change drastically from when I was a child watching my father's practice, I have also personally witnessed how it’s helped and changed peoples’ lives. My grandfather died from a brain tumor at a time when there were no therapies for that type of cancer. My mother-in-law was diagnosed with Non-Hodgkin's Lymphoma and participated in a trial for a new drug that saved her life. My mother was diagnosed with the same illness and the same treatment that had saved my mother-in-law also saved her life. I saw how the development of novel treatments so drastically affected my family and loved ones and allowed them to live for many more years. Diagnoses that were considered death sentences during my father’s time as a doctor are now survivable due to the power of science and innovation in healthcare today.

At the end of my Ph.D., I decided I did not want to work in academic science, but in industry. I took a chance and moved to NC for a Fellowship offer. My wife and I did that for 2.5 years, and then moved to Danbury, CT for another opportunity I had with a German pharmaceutical firm. For 2 people who had only lived in the southeast we bet on ourselves. From there, I got the opportunity to join BMS. I relied on what I learned during my physical and professional challenges to keep moving and things would be ok. Six years later I have had different roles and grown and learned so much from the people I have been fortunate enough to work and collaborate with here at BMS. Successfully facing challenges was in large part, due to being able to surround myself with people and mentors who understood my path. I try to bring this forward and approach my role at BMS with empathy, compassion and accountability. Everyone has life 'crop up' or some type of issue that they are managing. I like to think of my management style as empathetic accountability. I think we all find we can do more than we anticipate when held accountable with empathetic support. We all have a job to do, and naturally have a contribution to make, but I have found in my experience when you can allow people to live their authentic truth, and be transparent about their challenges, and issues, you often have a greater return and loyal team in the long run.

Immunology

DEBRIEF

Highly Confidential

Media Type: Yammer series for Bristol Myers Squibb Intranet suppor8ng recruitment, and highligh8ng diversity and inclusion.

Wri2ng Type: Corporate Communica8ons Publica2on: Both, Bristol Myers Squibb internal and external communica8ons channels.

Summary: Ini8ally this series of in-depth interviews was created for Immunology, and then as the campaign gained popularity, it was incorporated into a company wide ini8a8ve, which included various public facing social media plaDorms.