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Indiana’s Premier Bilingual Magazine

DECEMBER 2013

Impact of Diversity in Sciences - Dr. David CedeĂąo Page 7 Chicago Bears help prevent Breast Cancer - Methodist Hospitals Page 28

Emmy Award Winning diversity of thought Lourdes Duarte

Anchor/Reporter -- WGN Chicago

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DECEMBER 2013

Indiana’s Premier Bilingual Magazine Que Viva! , LLC 219-973-5488 / www.QueVivaIndiana.com The Que Viva! Team in Coordination with: Guest Columnist

Daniel O. (Danny) Lopez

Guest Columnist

Jerry Davich

Guest Columnist

Raul Ramos y Sanchez

Health Segment Contributor SCIENCE CONTRIBUTOR

David Carrillo

Dr. David L. Cedeño

Art and Layout Director

Domi Edwards

COVER / Feature story photos

Domi Edwards

Sales/Ventas

Sales@QueVivaIndiana.com Editorial & Submissions/Editorial y Presentaciones

ContactUs@QueVivaIndiana.com

We approach the freshness of the holiday season with the theme of diversity. This edition dovetails with our Diversity Matters! Conference which will address the topic of diversity from a multi-faceted perspective. We are excited to have folks from media, health, government, higher education, manufacturing and the energy sector represented. Most importantly, we will have the community at-large present to witness and learn from some who actually make the discipline of diversity and inclusion their life-long passion and endeavor. In this issue we highlight Lourdes Duarte, WGN’s 5PM Anchor. She shared her background with us and her energetic and infectious “can-do” attitude is evident and without doubt, a great contributor to her ascent and stellar performance in the media. Her involvement at all levels of the community and society has allowed her “a front seat to the unfolding of current events from a local, national and global perspective. We are also proud to have her as our keynote speaker at the Diversity Matters! Conference on December 12, 2013 at the Avalon Manor in Merrillville, IN. Dr. David Cedeño, teaches some of the most profound courses available at the university level. He is professor of chemistry at Illinois State University. In this issue, he artfully and graciously shares one of the hidden secrets that explains one of the many reasons the United States has been at the forefront of science. His thesis is that the crossfertilization of thoughts through an ideal environment for an exchange of ideas and information in this country has catapulted the nation to its prominent scientific position on a global basis. His ability to illustrate scientific accomplishments to everyday language is particularly refreshing. We also take a moment to thank our friend Mr. Danny Lopez, our faithful Guest Columnist and former Special Assistant to Governor Mike Pence. Danny has been recruited to be Director of State Office Operations for Senator Dan Coats. We wish Danny the best in his new set of responsibilities and thank him for his friendship and partnership over the past several years. Danny represents the best of the best and we are proud and happy to count him as our friend. Our typical and standard stories related to business, health and education continue to grace our content. We hope you enjoy reading this edition of Que Viva! Wishing you a safe, happy and wonderful holiday season and a happy new year! Feliz Navidad y Prospero Año Nuevo! Your friends at Que Viva! Magazine We welcome your comments and thoughts at:

Que Viva! Magazine Team contactus@quevivaindiana.com facebook.com/quevivaindiana


DECEMBER 2013

3 Que Viva! Editorial Guest Column 5

Preventing employment discrimination lawsuits - Jamal Smith

Education Section 7 The Impact of Diversity in the Sciences - David Cedeño, Ph.D 8 Diversity of Thought in the Workplace - Alison Griswold

Diversity in Society 12

Diversity does Matter - Jerry Davich

13

Young Latinos Attitude Toward Money

14 Who you are is where you draw your strength - Jimmy Cabrera, Educator, Speaker, Author

Recipe Section 25 Roast Pork Shoulder; Goya Foods

business Section 26 Avoiding Profitability Sink Holes - Michael Sobus, Ph.D.

business Section 28 Chicago Bears help further Breast Cancer Detection - Methodist Hospital

18 feature article

Emmy Award Winning Diversity of Thought - WGN’s Lourdes Duarte


“A Pragmatic Approach to Indiana’s Ongoing Demographic Shifts” GUEST COLUMNIST

Danny Lopez I can only imagine the number of opinion pieces running over the past couple of weeks referencing Census data showing that, for the first time in our nation’s history, births from minority populations have in totality overtaken those by non-Hispanic whites. The new figures indicate a shift of nearly 14% since 1990, a significant change in a relatively short amount of time. If you’ve been paying any attention at all, this newly released information shouldn’t shock you. One would, however, expect this sort of change to move more slowly here in Indiana, and yet our state has also experienced considerable growth by minority populations that have changed the faces of many Hoosier communities. The Hispanic population alone has nearly doubled since 2000, inflating to more than 6.5% of the overall population and establishing itself as a growing economic, political, and cultural force. Beyond that, more than 17,000 Burmese call Indiana home, along with budding communities of Somalians, Iranians, and Asians of various ancestries. So, to me, the question isn’t whether or not these populations will continue to flourish here. In fact, the discussion about whether or not this is a good thing is moot, as well, though

I believe the transformative influence of new populations is quickly helping Indiana become one of the most attractive states in the union. The real question is simply this: How can we pragmatically capitalize, as a state, on the growth of new communities?

tic and international companies seek the very best talent they can get their hands on, and these same companies reward a comprehensive skill set that includes the ability to navigate professional relationships with subsidiaries, vendors, and customers all over the world. Certainly, the best schools in One easy answer rests in the realm Indiana already teach students about of economic development. As Latino other cultures and ways of life. As communities continue to thrive here, someone born and raised in a city for example, new opportunities for most Americans consider to be more economic and business development in foreign than not, there is no substitute partnership with countries throughout for experiencing that diversity and Latin America should most certainly multiculturalism first-hand. be explored. Such partnerships are not only natural given the state’s important I am not and never have been and significant agricultural presence an advocate for the “diversity for but critical to the fostering of new diversity’s sake” principle. Still, it is industries. The Daniels Administration clear that Indiana, and indeed the rest has done a phenomenal job of pursuing of the country, will continue to shift similar exchanges in Japan and China, demographically away from a large, and Latin America represents some- dominant majority as minority populawhat unexplored territory through tions continue to expand in numbers which to put more Hoosiers to work. and influence. My hope is that we will embrace these changes and see them Education presents yet another for what they are: a chance to forge opportunity to tap into growing di- together a stronger state built on the versity. One of the things I tell parents talents and drive of people from all and groups all around the state with over the world. People who, despite whom I speak is that our children are their cultural differences, all have no longer competing with Hoosiers what’s most important… a passion or even Americans. Our students are for American ideals and a love of our competing in a global marketplace shared Hoosier State. with talent from Europe, Asia, Latin America, and everywhere else. Domes-

Danny Lopez is Director of State Office Operations for Senator Dan Coats.


Our power is in our diversity. Our diversity brings us new perspectives and new solutions to the challenges of providing reliable power to Northern Indiana. Join our team and be a part of our community’s future. Apply today at www.NISOURCE.jobs. NIPSCO is proud to be an Equal Opportunity Employer.


The Impact of Diversity in the Sciences By David L. CedeĂąo, Ph.D.

Que Viva! Science Contributor I was born in South affinity toward diversity is reflected in the most recognized America and am proud achievement in the sciences -- the Nobel Prize. to have received my post From all Noble Prizes awarded in chemistry after World graduate education in the United States. Indeed, many graduate students and professionals in the STEM (science, War II, which totaled 125, sixty eight (68) were awarded to technology, engineering, and mathematics) disciplines in the scientists working in the U.S. and Twenty two the recipients were foreign born. In a similar fashion, from the 147 Nobel U.S. have come from overseas. Prizes awarded in Physics, eighty-eight (88) went to scientists Many of us came to this wonderful country because it who were working in the US since 1946, and twenty nine provides the best graduate education system in the world. (29) of those were foreign born physicists. When I arrived, in 1994, I was unaware of how diverse the Albert Einstein, the most recognized scientist of all times, field was . I soon realized that the diversity of individuals and ideas within the graduate education system in STEM disciplines was born in Germany, but immigrated to the U.S. in 1933 has been of great benefit to scientists and science at-large. when the Nazis took over Germany. He ended his days as a Scientists, for example, seek to find out the laws of Nature Professor at Princeton University in New Jersey. by the application of a methodology that is iterative and, In spite of the many issues related to immigration, the overall, inclusive. Ideas are generated and thought out better when people with different perspectives participate. Thus, U.S. continues to welcome talent from overseas. The cultural discovery and innovation processes benefit from the interaction tendency to embrace diversity has helped us achieve significant of scientists and engineers with different backgrounds, cultural milestones in science and technology. I feel, however, that any changes in immigration policies that restrict the flow beliefs and experiences. of talent will likely jeopardize American leadership in the The immigration of talented scientists prior to and during sciences. Such flow restriction of immigrant scientific talent World War II helped the U.S. become a world-wide leader in to the U.S. obstructs the requisite diversity in the field that science and technology. Prior to the war, Europe had the lead has minimized the unhealthy myopic bias that may be caused from a scientific standpoint, but the welcoming nature of U.S. by the dominant position of any one particular group in any culture attracted many who viewed this country as the land society. It is most important that the benefits of diversity be of opportunity. American universities greatly benefited from well understood by our country’s leaders so they can support the talent of immigrant scientists, who proceeded to train and and strengthen policies that throughout the many facets of inspire young American scientists, who in turn have trained our society. many of us from different and diverse cultures and countries. The impact of this accepting and inclusive philosophy and Dr. Cedeno is Professor of Chemistry at Illinois State University.


Why ‘Thought D Future Of The by Alison Griswold - Septembe3r 27, 2013

The future of workplace diversity is here, and it’s not what you think. In fact, it’s how you think. While we’ve long known that gender, race, and cultural diversity create better organizations, the newest workplace frontier is all about our minds. According to a recent study by consulting and professional services company Deloitte, cultivating “diversity of thought” at your business can boost innovation and creative problem-solving. People bring different cultures, backgrounds, and personalities to the table — and those differences shape how they think. Some people are analytical thinkers, while others thrive in creative zones. Some are meticulous planners, and others love spontaneity. By mixing up the types of thinkers in the workplace, Deloitte believes companies can stimulate creativity, spur insight, and increase efficiency. Varying the types of thinkers in a company also helps guard against “groupthink,” a dangerous tendency in groups to focus first and foremost on group conformity, often at the expense of making good decisions. “A lot of organizations drive toward consensus, but we’re trying to say, ‘hey, that’s not the best way of doing things,’” says Nes Diaz-Uda, senior consultant at Deloitte Consulting LLP and one of the study’s authors. Diversity of thought, or “thought diversity” is still an emerging field, but the authors expect it to grow, since new neurological technologies that assess how people think are beginning to hit the marketplace. In the meantime, here are five simple steps the folks at Deloitte suggest managers can 8

¡QUE VIVA! | DECember 2013

take to increase the thought diversity in their companies: Hire the unconventional candidate.

You’ve just interviewed three candidates; let’s call them Jeff, Rose, and Spencer. When you asked all three the same 10 questions, Jeff answered seven right, Rose six, and Spencer only five. Naturally, you’re inclined to hire Jeff and Rose. But then you notice that Spencer answered correctly all the questions that your two other candidates missed. In his book “The Difference,” Photo by: http://www.flickr University of Michigan economist Scott Page uses precisely this scenario to illustrate how managers could vary their practices to hire for more thought diversity. Page found that most companies would have hired Jeff and Rose — the two candidates with the highest scores. But the smarter move might be to higher Spencer, Page says, because he was able to answer questions the other two missed, suggesting he brings a different way of thinking to the table.


Diversity’ Is The e Workplace Know your team, and leverage their unique talents.

The first step any manager should take, says Deloitte specialist leader Carmen Medina, is to assess the team. Who’s a creative thinker? Mathematically inclined? Good with words? Strong managers know which particular skills their employees have, and use that knowledge to assign work that plays to specific employee’s strengths. Having a staff of employees who each contribute in unique ways and maximizing the value of their individual talents r.com/photos/orphanjones/ will bolster the company as a whole.

exactly, their boss wants to hear. Instead, it’s important for managers to ask clear, specific questions that are designed to elicit constructive criticism and diverse opinions. Rather than asking employees what they think, for example, Medina says a manager could ask something like, “What part of my proposal did you like the least?” Encourage “reverse mentoring” on your team to get a mix of perspectives. With new technology constantly rolling out, it’s increasingly common to see younger workers teaching older ones how to use the new tools. This process of “reverse mentoring” helps younger employees feel like their ideas are valued and provides a fresh perspective for more established office members. Managers can help encourage reverse mentorship among their teams, or company leaders can put a formal program in place like networking and communications manufacturer Cisco Systems did. Create a culture that is open to new ideas, and start with yourself.

Thought diversity is about how people think, and that’s a reflection of who they are. If your employees don’t Rephrase your questions to encourage honest feedback. feel comfortable being themselves in the office, then their varied ideas and ways of thinking won’t come to the fore. A common question for a boss to ask his team at the It’s important for managers not to stifle conversations or end of a presentation is: “What do you think?” Well, this be close-minded to suggestions, even on their own ideas. question is a death knell for thought diversity. It’s broad, vague, and often leaves the listeners wondering what,


Diversity does Matter! Jerry Davich, GUEST COLUMNIST

There are lies, there are damned lies, and then there are statistics, as the old adage says. But the cold hard truth facing this country – and our region – is an emerging statistical truth about our future. By 2023, more than half of all children in this country will be minorities.

either punting, passing or kicking it to the sidelines instead of tackling it on a level playing field.

interact with other ethnic groups. Other churches have also sermonized a similar homily: Diversity does indeed matter.

A broad survey of communities across the country was conducted by the Knight Foundation and Gallup to determine what keeps residents attached to a particular community. Known as “Soul of the Community,” the study concluded that several “drivers” motivate people to cling to their community, including one key driver: The acceptance of diversity.

Yes, these sorts of public awareness campaigns have helped bridge the gaps of intolerance, but only to those who have been converted to believing in its worth.

By 2039, our united straits of America will brim with 400 million people, half of them minorities.

We are the true cooks in the kitchen who must contend with this political hot potato. Problem is, too many of us want to be served rather than serve for a greater good.

By 2042, the U.S. will become a “minority-majority,” making non-Hispanic whites (such as myself) the new minority, statistically speaking. Such national stats, however, will also play a telling role in Northwest Indiana, a region that publicly trumpets diversity while privately grappling with it on a daily basis. It’s no secret that the phrase “diversity matters” is too often an oxymoron in this fragmented corner of the state, with those two words going together like repelling magnets. But this doesn’t excuse us from an emerging and inevitable “new reality” – population diversification. In other words, our complexion is changing. Still, historically, albeit conveniently, we treat the issue of diversity as a white-hot football in this region –

Forget about public officials, policy makers and church leaders. Instead, it’s up to people like you and me to deal with the simmering subtleties of accepting diversity in this region’s so-called melting pot.

Using another analogy, too many people would rather we continue to live on different ethnic islands, separated from each other, than to swim halfway to reach a common ground of understanding.

Do we truly accept diversity here? Hardly, though we’ve made attempts through baby steps through the years.

Why? Under the misguided rationalization that diversity doesn’t matter. Well, the numbers are.

A decade ago, the Race Relations Council of Northwest Indiana (remember that dusty organization?) hosted a news conference to proudly proclaim a renewed commitment toward diversity. Since then, the Catholic Diocese of Gary has often preached against the “sins of racism,” asking Catholics to talk, pray and

Jerry Davich is a journalist, freelance writer, public speaker, radio show host, and author of the book, “Connections: Everyone Happens for a Reason.” Find him on Facebook, Twitter, and his blog, www.jerrydavich.wordpress.com. Listen to his “Casual Fridays” radio show on Lakeshore Public Radio, 89.1-FM.


Young Hispanics’ Changing Attitudes About Money As April 15th approaches, everyone who has earned money this year is making sure they’ve given Uncle Sam his due. As a result, it’s that time of year for reflecting on matters of money — a particular concern for young adults, who have come-of-age during a recession and have been disproportionately affected by it. At an age when previous generations were establishing careers, starting families, and buying houses, today’s young adult is still await the expansive opportunities that were promised to them. For many – Hispanics in particular – those prospects have yet

it’s a source of resentment — they connote frivolous spending, which they blame for our current economic problems, with poor judgment. This is true not just for young Hispanics, but young adults in general.

When it comes to employment, Hispanic young adults have it rough. Hispanics 18 to 34 overall have an unemployment rate that’s 25% above that of non-Hispanic whites, according to a recent analysis of Bureau of Labor Statistics data by the think tank Demos. Research indicates, 1 out of 7 Hispanics ages 18 to 24 are looking for a job but can’t find one. The lack of job growth in the market is hitting the youngest adults especially hard: in 2012, labor force participation for total 18 to 24-year-olds fell to its lowest point in over four decades.

Hispanic young adults want to do better than their parents. Being financially better off than their parents is very important for 7 out of 10 Hispanic young adults, according to the 2012 Maximo Report. They’re almost twice as likely as white non-Hispanics to have this desire.

Money as a protective talisman is “in.” Because anything can happen, money in the bank is an insurance policy against tough times that might lie ahead, according to Tr3s research. For many, that savings account will also make it possible to move out of their parents’ house someday.

In spite of their difficulties, they’re optimistic about the future. The Maximo Report found that 6 in 10 Hispanic young adults feel the recession is getting better (a 116 index vs. white non-Hispanics). Tr3s also found that 61% of Hispanics 18 to 29 considers themselves to be Combining findings from its 2012 research very happy. study “Hispanic 18-34s Living the ‘Next Normal’” with information from other sources, Tr3s has Source: Tr3s 2012 “Hispanic 18-34s Living prepared some research on young Hispanic adults The ‘Next Normal’”; Maximo Report 2012, NGLC, and their changing attitudes toward money. Motivo Insights, and Tr3s; Demos, “Stuck: Young America’s Persistent Jobs Crisis,” 4/4/13; The New Ostentatious wealth is “out.” For Boomers York Times, “ Do Millennials Stand a Chance in and Xers, brand names and high-priced products the Real World?,” 3/26/13 were status symbols. Tr3s found that young adults today don’t have that luxury. Money is tight, so overspending is not really an option. In addition,


Who You Are Is Where Yo By Jimmy Cabrera, CSP I have been asked countless times, “How do you get our youth motivated and believing in themselves?” There is no short answer to this question. When working with the youth of all ages I can only draw from my own experiences, challenges, and successes to establish credibility. If there is one thing I have learned working with youth, it is that you cannot manipulate them or fake your way through any presentation. Our youth have a keen sense of reading adults like a book. I have learned to be real and transparent. Remember the old adage, “People don’t care how much you know, until they know how much you care.” Once a student senses that you are real and honestly care, they will do whatever it takes to respond in a positive way to please you. I conduct special assembly type presentations to help motivate, ignite, and empower our diverse youth populations throughout our communities. Knowing what I know now as an adult, I wish there would have been an inspirational speaker visit my school when I was young. I was a young boy with low-esteem, insecure, no dreams, and no thoughts of higher education. As a Latino, I was reared in a predominatelysegregated community in north Texas. Except for my parents, I always had the feeling that no one

cared. The system certainly didn’t challenge me to be expressive nor think about setting goals. Instead I experienced bitter rejection and prejudice from a society that labeled me different. It would have been a life changing moment to have had a speaker that shared some encouraging words and challenge me to believe in myself. I know firsthand the impact a speaker can make. I remember the place and moment that I attended a presentation and heard a speaker that changed my life for the better. I was 29 years old and truly felt that the speaker was only speaking to me. One of the ideas I learned was ten ‘very’ powerful words, “If It Is To Be, It is Up To Me.” I left that session, a changed person and empowered to know that I could achieve my goals and dreams. How much more successful would I be today – if – I would have heard that speaker when I was in elementary, middle, or high school? Back in the mid 1980’s, as a new speaker, I conducted presentations and workshops in the area of sales. I was asked by one of my clients if I would speak at a school where his wife was a teacher. I agreed to speak in a few of her classes. I did have some doubts whether or not I could deliver the right presentation to students and would they even relate

to me? To my surprise I received positive feedback and that was when I knew, I would be speaking to youth. I developed a program that students could easily relate too. Nearly every student has some sort of a backpack or book bag. So, I came up with a title, “What’s In Your Backpack? Packing for Success in Life,” using the ‘backpack’ as a metaphor. As individuals, we choose to build our lives on negatives or positives. We do not have the luxury of waiting for something to happen. All of us have a ‘backpack’ that becomes our ‘backpack’ of life


ou Draw Your Strength For example the ‘B’ in ‘Backpack’ represents, “Believing in Yourself.” Here I address the impact of believing in oneself. The importance of, “Who you are is where you draw you strength.” Being proud of who you are… proud of their heritage. The impact of, “I Can.” The passion that ensures our motivation to succeed. The power of the ten words; If It Is To Be, It Is Up To Me. Helping every student to realize that when it comes to the subject of diversity, it is all about respect and embracing our commonalities. and what we put in our backpacks will determine our success. Throughout our lives we fill our backpack with the values and skills that shape our lives and future.

I share with students that we’re all going to hits walls in life and face many challenges. It is not so much what we experience or what happens to us, it is how we respond and react to what happens to us. Not allowing our challenges to become crutches, but allow our challenges to become stepping stones to ensure success.

In my presentation I use personal stories and analogies to paint word pictures that every student in the audience will be able to relate too. If we can buildup the ‘esteem’ in every child and have them believing in themselves… think, how much better our world would be.

The impact I have in working with students is defined by my ability to engage the audience through stories, humor, and transparency. At the end of every presentation the students leave with an affirmation of their self-esteem, a validation that they ‘can’ achieve their goals/dreams, and a challenge to become an amazing creative and productive citizen. A person that

is ready to meet their tomorrows with an attitude of determination and commitment to succeed. At the end of each presentation I ask students to write me a letter and share what they learned. In my opinion, I believe our youth are global learners. That is, the students will experience the presentation by seeing it, being engaged, having fun, and writing about what is important to them. Then, the message will be internalized.

To learn more about me: Please visit my website: www. JimmySpeaks.com or email: Hola100@JimmySpeaks.com. As a professional speaker for over 31 years I have presented in over 1,500 schools, colleges, and universities throughout the country where over 1.5 million students, teachers, and parents have experienced my high energy, motivational, and educational presentations. Also, “What’s In Your Backpack? Packing for Success in Life” is the title of my book.


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Emmy Award Winning Diversity of Thought

Lourdes Duarte Que Viva! Magazine Staff

2013 Chicago White Sox/Ron Vesely


J

umping off an airplane during the Chicago Air and Water Show, under the expert guidance of the prestigious Golden Knights, is an experience Lourdes Duarte WGN’s 5PM Anchor will likely remember for a long time. The jump symbolizes the decisive, focused and systematic manner by which she has managed her career. Duarte launched into journalism as a summer intern for Telemundo Chicago doing freelance reporting in contrast to her original goal of public relations and advertising. Soon after earning her B.A. in Communications from DePaul University in Chicago along with her newly acquired media “bug”, Duarte enrolled at Florida International University in the Master’s in Spanish Language Journalism. Her academic work in South Florida helped her land work in radio to report on traffic, weather and news. After a brief period of time, she submitted some tape showcasing her reporting skills. Her first television reporting job would land her in Peoria, IL followed by Indianapolis, Detroit and eventually Chicago in 2007. Once in Chicago, and two years of being a full time reporter, she would be promoted to Anchor the 5PM news for WGN. “Interviewing needs to be very much of a conversation with people” says Duarte “it is especially challenging to maintain a level of composure while interviewing someone who has just experienced a traumatic event, such as losing a loved one to a tragic death.”

She recognizes that depending on the individual personality of the person being interviewed, a good reporter adapts and uses listening and people skills to collect enough information for a solid story.

delineates the process by which stories are chosen and covered. “during these sessions we encourage these kids to pick a story every day, research and then dig into a variety of topics” says Duarte “journalists need to cover a wide range of topics which can include Duarte’s involvement in the com- health, politics, science, business, you munity is supported by her show Ad- name it.” elante, which airs every other Saturday morning. She has showcased commuShe knows that traditionally people nity events and organizations involved who are voracious readers tend to be in the health, education, cultural and good writers . Her personal experience other disciplines in the Chicago area. was that during high school she was She is the winner of three Emmy chosen to be editorial director for her awards based on her talent and hard school newspaper. She sees herself work related to general and investiga- as a fast writer, which is a real asset tive reporting. Her first Emmy was in her current set of responsibilities. for work she did in Indianapolis as she Another great program is “Pasos al produced and hosted a show named Futuro” which brings youngsters to“Hoy en Dia”, a public affairs show gether who are interested in television highlighting the Latino community. or print media and provides insight into the nuances of media. Duarte’s investigative reporting earned her a second Emmy while in Economic development has been at Detroit as she unearthed restaurant es- the forefront of Duarte’s mind. “The tablishments that had illegally acquired economic vigor of the Latino Comcompetitive advantages by not paying munity is real and tangibly evident taxes. The documentary was named right here in Chicago” she adds “it has “Unlicensed and Serving”. In Chicago, been documented that within Chicago, during Hispanic Heritage Month in the Little Village Neighborhood (La 2012 a number of families from within Villita) generates revenues second the community were highlighted. The only Michigan Avenue.” She asserts quality, vibrancy and poignant content that this is an example of the level of of her work won her a third Emmy. achievement, talent and excellence that the Latino community contributes not A program designed at DePaul only to the great city of Chicago, but University called “Dare to Dream” also nationwide. Conference invites junior high girls whose next step is high school, accomHer parents were not rich by any panied by their moms to learn about stretch, but without hesitation, they journalism . The program touches were the staunchest of supporters upon critical thinking skills and the toward her obtaining her formal ¡QUE VIVA! | DECember 2013


education. Her father Adalberto and recently also an emcee at a LULAC four of his friends, originally from Women’s Conference where Rosie Cuba, hand-crafted a raft in the cover Rios, United States Treasurer was the of dark during a fateful night in the keynote speaker. When asked what it late 1960’s. AS they floated toward feels like to rub elbows with individuthe U.S. Mainland, they were all als like this, Duarte enthusiastically were subsequently rescued by the quips “it is such an honor and humbling U.S. Coastguard. Adalberto would eventually be given political asylum. Duarte’s mother, Gisela, was raised by relatives in the U.S after arriving on a visa given that her parents had passed away in Cuba. Duarte was born in Chicago but spent from the ages of one to eleven in Puerto Rico where she learned to fully appreciate her Latino roots, food, culture and heritage including her favorite “telenovelas”. Given that a significant proportion of young Latinos are American born and bred, Duarte is eager to witness how the media will address this demographic from now into the future. This segment of society is primarily English dominant, yet retains its Latino roots and pride. By comparison, the Latino population that is Spanish dominant seems to be contracting year-afteryear. In spite of these cultural and assimilation dynamics, the Latin roots remain alive and the community shares common and wonderful centuries old traditions. to be included in the same category as Duarte has made significant these distinguished individuals and it achievements. She counts Google is an especially good feeling to be a executives and playwrights as peer Latina and having been able to live alumnae from DePaul. She was this”, she adds, “but it also speaks to 20 ¡QUE VIVA!

| DECember 2013

the greatness of this city of Chicago. It has such great institutions of higher learning to produce these kinds of people with so much to contribute to society” Duarte has chosen a career path that “allows her to have a front seat toward witnessing history unfold”. She has covered a kaleidoscope of stories at all levels -- National, State and Local politics and other stories ranging from guiding and helping a young man in Peoria who needed a heart transplant obtain one, to helping a family replace the sole source of medical transportation for a family member, an old van, which was stolen. She would ultimately prevail in persuading an auto dealership to donate a brand new one for the family. Duarte’s trajectory is underpinned by a strong dedication to excellence, a thirst for knowledge and is adept at people. These personal traits have paved the way for her to secure her spot as WGN’s News Anchor in Chicago, the number three media market in the nation. Her ability to connect with people of many backgrounds has been one of her most valuable strengths. We look toward following the many unwritten chapters in Lourdes Duarte’s path.


Lourdes Duart Premios Emmy a través de la Diversidad del Pensamiento

POR EL PERSONAL DE ¡QUE VIVA! INDIANA

El lanzarse de un avión durante el Chicago Air and Water Show, bajo la guía experta de los prestigiosos Golden Knights , es una experiencia cual Lourdes Duarte, la conductora titular de la estación WGN , tal vez tendrá presente a largo plazo. Tal lance simboliza la manera decisiva, enfocada y sistemática mediante el cual ha logrado en su carrera.

Duarte se inició al periodismo como un pasante de verano para Telemundo Chicago como reportera independiente en contraste a su objetivo original de perseguir las relaciones públicas y la publicidad. Poco después de obtener su B.A. en Comunicaciones de la Universidad De Paul en Chicago. Junto con un gran entusiasmo para perseguir una carrera dentro de los medios de comunicación, Duarte se inscribió en la Universidad Internacional de la Florida persiguiendo una Maestría de Lengua Española para el Periodismo . Su trabajo académico en el sur de la Florida le ayudó el obtener un puesto en la radio para informar sobre el tráfico , el clima y las noticias . Después de un breve período, presentó una cinta mostrando sus habilidades como reportera. Su primer trabajo como tal la llevaría a Peoria, IL, luego a Indianápolis, Detroit y entonces a su actual localidad en Chicago en el año 2007. A los dos años después de su llegada a Chicago como miembro de WGN, desempeñando su rol como reportera, se le ascendió al puesto de conductora titular de las noticias WGN de las 5 de la tarde. “Las entrevistas deben ser casi como

una conversación natural con la gente”, dice Duarte “es bastante difícil el poder mantener un nivel de serenidad cuando se le entrevistar a alguien quien acaba de vivir un evento traumático , como la pérdida de un ser querido a una muerte trágica.” Ella reconoce que dependiendo de la personalidad de cada persona entrevistada , un buen periodista se adapta y cuidadosamente escucha, para así poder reunir la suficiente información para escribir un buen reporte.

La calidad, la vitalidad y el contenido conmovedor de su obra le permitieron ganar su tercer Emmy.

Una conferencia anual diseñada en la Universidad De Paul llamada “Atrévete a Soñar ” invita a las niñas de secundaria cuyo siguiente paso es la escuela secundaria. Las niñas son acompañadas por sus madres al aprender la grandeza del periodismo. El programa promueve la disciplina del pensamiento crítico y subraya el proceso por el cual los temas se eligen, se cubren y La participación de Duarte en la co- se reportan. “durante estas sesiones animamunidad Latina se ampara en su programa mos a estos niños a que lean un reporte al Adelante , que se emite dos veces por diario e investiguen los sus antecedentes mes durante los sábados por la mañana. del reporte. Es también importante que Ha exhibido eventos y organizaciones aprendan sobre una variedad de temas”, involucradas en los temas como la salud , dice Duarte “los periodistas necesitan la educación, la cultura y otras disciplinas cubrir una amplia gama de temas cuyos que impactan a la comunidad Latina en el pueden incluir la salud , la política, la área de Chicago. Ella es la ganadora de ciencia, la empresa, y un sinfín de temas.” tres premios Emmy en base a su talento e incesable trabajo con respecto a informes Ella comparte que es lógico que generales e informes de investigación. Su aquellos que leen vorazmente suelen ser primer Emmy se fue basado en el trabajo buenos escritores . A Duarte se le eligió que logro en Indianápolis. Ella produjo y directora editorial de su periódico escolar presentó un programa llamado “Hoy en durante la escuela secundaria. Con tal Día.” Tal programa le dedico un enfoque experiencia pudo adiestrar su habilidad a los asuntos públicos el cual mostro como como escritora y lo hace con gran rapidez, se destaca la comunidad latina en tal ciudad. algo que le da una gran ventaja en su actual conjunto de responsabilidades. Otro gran Debido a su reportaje investigativo se programa es “ Pasos al Futuro “, reúne a gano un segundo Emmy mientras trabaja- jóvenes interesados en los medios teleba en Detroit. Ella logro exponer algunos visivos o impresos para darles ideas de la restaurantes que habían tomado ventaja extensiva variedad que existe dentro de al no pagar impuestos. El documental los medios de comunicación. fue nombrado “Sin Licencia y Sirviendo.” En Chicago, durante el Mes de la HisEl desarrollo económico ha estado a panidad en 2012 se puso de relieve una la vanguardia de la mente de Duarte. “El serie de familias dentro de la comunidad. dinamismo económico de la comunidad


te


latina es real, tangible y muy evidente aquí en Chicago ”, añade “se ha documentado que en Chicago, el vecindario de La Villita genera ingresos para la ciudad superados solamente por el área de la Avenida Michigan.” Ella afirma que tales ingresos son ejemplo del nivel del logro , del talento y de la excelencia que la comunidad latina no sólo contribuye a la gran ciudad de Chicago, sino también a nivel nacional.

Dado que una proporción significativa de los jóvenes latinos son nacidos y criados en Estados Unidos , a Duarte le llama mucho la atención el presenciar cómo los medios de comunicación enfrentaran a esta demográfica a partir de ahora hacia el futuro. Este segmento de nuestra sociedad aunque domina el Inglés, aún conserva sus raíces y su orgullo latino. A comparación, la población latina que solo domina el español, al parecer ha Sus padres no eran ricos por cual- contraído de año tras año . A pesar de estas quier tramo , pero sin duda alguna, fueron dinámicas culturales y de asimilación, las firmes partidarios de que ella obtuviera raíces latinas siguen vivas y la comunidad una educación formal. Su padre Adalberto comparte comunes y antiguas tradiciones y cuatro de sus amigos , originario de maravillosas. Cuba , durante una fatídica noche en la segunda parte de la década de 1960, en Duarte ha logrado alcances significala portada de la oscuridad, construyeron tivos. Ella se destaca junto con personas una balsa a mano. Mientras flotaban tales como algunos ejecutivos de Google hacia Estados Unidos la guardia costera y dramaturgos puesto que todos ellos son del mismo los rescato y los transporto graduados de la Universidad de De Paul. a la Florida. Después de un tiempo, a Recientemente fue también un maestro de Adalberto se le daría asilo político. La ceremonias en la Conferencia de Mujeres madre de Duarte , Gisela , fue criada desde de LULAC donde Rosie Rios , Tesorera pequeña por sus parientes en los Estados de Estados Unidos fue la oradora princiUnidos después de llegar con una visa ya pal. Cuando se le preguntó qué se siente que sus padres habían fallecido en Cuba. al codearse con este tipo de individuos, Duarte es originaria de Chicago y tuvo Duarte respondió con gran entusiasmo al la oportunidad de vivir en Puerto Rico decir “es un gran honor el ser incluida en entre la edad de uno a los once años. Fue la misma categoría que estas distinguidas en Puerto Rico donde aprendió a apreciar personas. Me es muy grato y me siento sus raíces latinas, la comida , la cultura y muy bien el ser una latina quien ha podido el patrimonio inclusive sus “telenovelas” vivir estas experiencias”, añade, “pero también habla de la grandeza de la ciudad favoritas . de Chicago. Cuenta con fuertísimas insti-

tuciones educacionales para poder habido producir este tipo de personas , con tanto por aportar a la sociedad.” Duarte ha elegido una carrera que “le permite sentarse al frente y ser testigo del cómo se desarrolla la historia.” Ha cubierto un caleidoscopio de reportes en todos los niveles - nacional, estatal y de la política local. Hay otros reportes desde el poder habido orientado y ayudado joven de Peoria quien necesitaba un trasplante de corazón el obtener uno. También ayudó a una familia quien contaba con una vieja furgoneta como transporte medico para un familiar, que fue robada. Ella finalmente prevalecerá en persuadir a un concesionario de automóviles el donar una marca nueva para la familia. La trayectoria de Duarte se sustenta en una fuerte dedicación a la excelencia, una sed de conocimiento además de una destreza hacia la gente. Estos rasgos personales han allanado el camino para ella y le ha proporcionado su lugar como conductora titular de las noticiero WGN News de Chicago. Chicago es el mercado numero tres dentro de los medios dentro del país. Su habilidad para conectar con la gente de una gran variedad de orígenes ha sido uno de sus más valiosos puntos fuertes. Con gran anticipación, esperamos ver los muchos capítulos no escritos en el futuro de Lourdes Duarte.


Recipe Page

Roast Pork Shoulder - A Roast Pork Shoulder Recipe For The Ages!

Roasted pork shoulder bliss, here you come. All it takes are a handful of GOYA® products and a few simple techniques to make this authentic Puerto Rican dish more delicious than ever! To make this roast pork shoulder recipe, you peel back the skin and make incisions in the meat, which allows the garlicky marinade to seep in. Then, you rub the skin with salt to draw out moisture, so it gets super crispy in the oven. The results--deliciously moist roasted pork shoulder with skin that transforms into crunchy chicharrón. ¡Perfecto!

Serves 8 Active time: 20 minutes Inactive time: 5 hours, 30 minutes, plus marinating time

Ingredients • 1 bone-in, skin-on pork shoulder (8 – 9 lbs.) • ¼ cup GOYA® Extra Virgin Olive Oil • 1 tbsp. GOYA® Minced Garlic, or 3 cloves garlic, finely chopped • 2 tsp. GOYA® Adobo All-Purpose Seasoning with Pepper • 2 tsp. GOYA® Lemon Juice • 2 packets Sazón GOYA® with Coriander and Annatto • 1 tsp. GOYA® Oregano • ¼ tsp. GOYA® Ground Black Pepper • 1 tsp. salt

Directions 1. In a bowl, mix together the olive oil, garlic, Adobo, lemon juice, sazon, oregano and black pepper; set aside. 2. Using a small, sharp knife, make a cut on the side of the roast where the skin meets the flesh. Continue cutting, separating the skin from the flesh, leaving one end of the skin attached. Using the knife, make ½” deep incisions in the flesh, under the skin. Place the pork on a tray. Using your hands, rub spice mixture over flesh, pushing some of the mixture into the cuts. Place the skin on top of meat; wipe the skin clean. Rub skin with salt. Cover tray with plastic wrap; transfer to refrigerator to marinate at least 4 hours, or overnight. 3. Heat oven to 350°F. Transfer pork, skin side-up, to roasting pan; bring to room temperature, about 1 hour. Pat skin dry. Cover pan tightly with aluminum foil. Cook pork until meat is fork-tender and internal temperature registers 145°F, 3 - 3½ hours; discard foil. Increase oven to 450°F. Cook pork, uncovered, adding water in ¼ cup measures if pan becomes dry, until skin is brown and crisp, 20 - 35 minutes, checking pan every 10 minutes. 4. Transfer pork to cutting board; let rest 20 minutes. Remove skin and cut into pieces. Drain fat from drippings. Cut meat from bone. Serve with skin and pan juices.

Crispy, Crunchy Chicharrón

After cutting the skin off the pork, if you find the skin isn’t as crispy as you’d like, simply transfer it to a foil-lined baking sheet, increase the oven temperature to broil, and cook, rotating the pan once, until crisp, about 10 minutes. Then, discard foil and oil.


Could a Profit Hole

Swallow Up Your Business By Michael Sobus | Published: March 12, 2013 Sinkholes are nothing new in Florida. Thousands of them develop each year. you greatly. Dozens of them swallow buildings. Wouldn’t it be nice to have only one place to look to find every single profit Deaths, however, are very rare. hole in your company? Well the good news is that place does exits, it is your company’s Income Statement or Profit and Loss Statement, also called you P&L. Authorities believe a man near Tampa died recently when a sinkhole opened up When you call up your company’s P&L detail report, you’ll see where every single under his house, swallowing the bed in which he was sleeping. Jeffrey Bush, 37, penny comes in and goes out. could not be found, even after his brother and emergency officials raced to save him. Now every P&L is divided into two sections, Income and Expenses; there are Anthony Randazzo, former professor profit holes in both of these sections. For at the University of Florida says that the Income section the profit hole is price.  deaths from sinkholes are rare.  As Of the companies that I work with, 75% the  owner of  Geohazards, Randazzo of them had set their prices too low; you analyzes sinkholes and seals them up. heard me correctly, 75%.  And their pricing was sucking out the profits in their business Small Businesses are threatened also before those profits had a chance. by the ground underneath them giving away, but for a business it’s not limeSo why don’t business owners raise prices, stone that’s at fault but rather profits even a little?  One word answer to that holes that undermind the business by one- fear.  They fear that even raising prices sucking out the hard-earned profits. by a mere 3% will drive customers away and into the arms of competition.  Now let’s Now of course like most business owners say you are sell custom websites for $1000 you’ve identified large profit holes and each and  your Net Profit (after all expenses sealed them pretty quickly.  These are the big problems that were so alarming including overhead) is 5% or $50.  Now you raise your website design price 3% and which have such an obvious impact on the survival of the business that they to $1030, the Net Profit will be $80 (13%of Revenue).  Instead of making $50 get quick attention. per website, you’re clearing $80, a 60% increase. But most companies I’ve dealt with have many small profit hols that money tricles through every single month.  Taken individually, none of these holes have a tremendous impact on the business.  But collectively, they amount to a small fortune! In many companies these little holes cost them more money thanthe companies earn in profits each year.

If you normally sell 500 websites in a year your Net Profit is $40,000 instead of $25,000. But let’s say you lose 20% of your clients because of your new pricing.  Even with losing those clients your Net Profit is $32,000 well above $25,000 you earned with the lower price.  Kind of a no-brainer, isn’t it.

Price, an unnecessarily low price, is a hidden little profit hole. How are your No matter if you want to double your profits, or for once even make a profit, prices? Have you raised them lately? identifying and plugging the many little profit holes in your company will help Dr. Sobus is President of Next Level Business Development. He can be reached at wwww.nextlevelbizdv.com


Methodist Hospitals has been Community outreach is an awarded a $25,000 grant by Bears Care, the charitable beneficiary of essential element of Methodist the Chicago Bears. The award will Hospitals’ mission. help Methodist provide at-risk women with access to essential breast cancer Dr. Michael Davenport, detection and diagnostic services. President & Interim CEO of Methodist Hospitals said, “This Made possible by Bears Care’s grant will enable us to establish annual “Real Bears Fans Wear Pink” a program to provide annual free campaign, the grants were awarded screening mammograms for high to nine Chicagoland and Northwest risk, low income and/or minority Indiana organizations. women in Northwest Indiana.” “This is such an amazing opportunity for Methodist Hospitals and for our Breast Center,” observed Methodist Hospitals Radiologist and Fellowship-trained Breast Imager, Dr. Anastasia Siatras. “We are honored and thrilled that the Bears Foundation recognized our vision to serve the people of our community in the best manner possible.” 28

¡QUE VIVA! | DECember 2013

BEAR D

BEARS CARE GR BREAST CANCE FOR AT-RISK, LOW

As part of a program named “No Woman Left Behind,” the hospital will be matching the grant. This will double the total number of mammograms provided from 250 to 500.

among this group of women,” Dr. Davenport said.

“Lake County, which is one of the counties we serve, has one of the “Our program’s long-term goal is to provide early diagnosis and improved highest mortality rates from breast outcomes for breast cancer treatment cancer in the State of Indiana,” ex-


Methodist Hospitals mammography manager, Jennifer Sanders (left), mammography technician, Laureen Pilla and radiologist, Dr. Anastasia Siatras welcome Staley, the Chicago Bears mascot, to the Northwest Indiana Breast Care Center at Methodist Hospitals.

DOWN!

many women will need additional follow-up,” said Methodist Hospitals Mammography Manager, Jennifer Sanders. “Thanks to the Methodist Hospitals Foundation, we can offer that follow-up care”

department and we treat people with respect. We’re making a difference in a woman’s life.”

Methodist Hospitals has achieved the Breast Imaging Center of Excellence designation from the American One of the Methodist College of Radiology. The designation Foundation’s auxiliaries, Krewe guarantees the highest level of care for Athena, is dedicated to fund- patients. Our high standard of care raising for the breast center. includes the use of 3-D mammography Through this krewe, the foun- at both the Southlake and Northlake dation raised $15,000 last year, campuses. 3-D mammography greatly $10,000 of which has been ear- improves cancer screening and detecmarked for covering additional tion. views and ultrasounds for lowNorthwest Indiana women are income women. plained Dr. Siatras. “We need to reach invited to call 219-981-5440 to learn out to these women because they do “When women come in for these if they qualify for a screening mammonot have the means of getting screen- screenings, we want them to know gram, and to schedule an appointment. ing mammograms. The key to breast we really care and will do what we cancer is early detection.” can to help them stay on track with their screening guidelines,” Sanders “When we screen, we know that said. “We are a very compassionate

RANT FURTHERS ER DETECTION W-INCOME WOMEN

¡QUE VIVA! | DECember 2013

29


Jump Start Your Business! Become a certified MWBE

State of Indiana Division of Supplier Diversity www.in.gov/idoa/mwbe Phone: 317-232-3061 Fax: 317-233-6921 Email: mwbe@idoa.in.gov


Mr. Barreda is president of La Union Benefica Mexicana based in East Chicago, IN.

December 2013 QueViva  
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