Guerrilla marketing is an advertising tactic that positions a novel concept as the upcoming big thing. Need a good example? Consider the vegetable kale, which American retailers had trouble moving in 2014. So businesswoman Oberon Sinclair set out to make the leafy green more well-known, and she was incredibly successful. Guerrilla marketing was utilised by her to promote the advantages of this vegetable at well-known restaurants
I remember looking up sourdough bread only a short while ago because it wasn't common in my neighborhood. Then, seemingly overnight, everyone began producing it in their houses as though it were a necessary talent. People were making kimchee, fermenting away, salting eggs, cleaning cabbage for it, and discussing probiotics and gut health. The house's coffee enthusiasts were busy rushing around the kitchen preparing foamy cups of bitter coffee in the meantime. After the lockdowns were over, we started preparing for a baby shower. Cake pops were mentioned, but it was quickly disregarded as a quaint idea. Why, you inquire? Food Trends, Cake popsicles were the only option, therefore. Furthermore, if you didn't get that memo, you were on the outside. This raises the question of why some cuisines are viewed as hip and others as being out of date. It turns out that there are several factors at work, which is the answer. Let's examine each one in turn.
Food trends: blending marketing with wokeness
Marketing a food trend into motion
Food firms frequently decide to sell delicacies that are easily found in Eastern shops in an effort to advertise their goods as unique rarities. With posh packaging, they sell them for three times their original cost. To learn more about some of these goods, I enjoy watching Sortedfood's "Pretentious Ingredients" segments. The market worth of some goods can also be increased through online cookery tutorials, which explains why Oreos and Nutella are likely so popular. The use of social media marketing and narrative advertising has a significant impact on its prevalence.
Marketing a food trend into motion
Guerrilla marketing is an advertising tactic that positions a novel concept as the upcoming big thing. Need a good example? Consider the vegetable kale, which American retailers had trouble moving in 2014. So businesswoman Oberon Sinclair set out to make the leafy green more well-known, and she was incredibly successful. Guerrilla marketing was utilised by her to promote the advantages of this vegetable at well-known restaurants. From there, the kale craze just took off, becoming well-liked by influencers, celebrities, and vegans. It was just a matter of time before National Kale Day was established after kale chips were promoted by Bon Appetite magazine, Gwyneth Paltrow, and Ellen Degeneres. Everyone has avocado on their toast and OJ in the morning due to this marketing technique.
The gluten-free and dairy-free trends are also being driven by celebrities. Nevertheless, following these trends might occasionally go beyond trying to emulate your favourite actor or model. For your health, the health of the environment, and the welfare of animals, plant-based diets (such as vegetarian, vegan, ovo-vegetarian, lacto-vegetarian, piscatorial, and flexitarian) are the best option. Additionally, meat alternatives made of plants are now available everywhere on the market. Although the Ron Swanson in me still rejects such a ridiculous idea, it appears that this tendency will continue to develop significantly in the years to come.
You'll see items in a celebrity's "What I Eat in a Day" film that you've never heard of or have just fleetingly noticed on the supermarket's international aisle. The influencer will discuss the advantages of goji, acai, yuzu, or moringa for wellness.
You'll soon start to associate these exotic miraculous foods (also known as superfoods) with their attractiveness. Meanwhile, non-Westerners who have grown up eating these foods might feel that the claims about their tremendous magical abilities are a little overdone (as was the case with me and moringa).
A star’s touch
Sugar is an additional food that has been removed from the list. It appears that all types of sugar are being painted as the bad guys. Furthermore, there is a tonne of false information on social media concerning the effects of sugar and its dangers. The majority of smoothie recipes from celebrities use substitute sweeteners, which may be much more harmful. Artificial sweeteners have been linked in studies to obesity, diabetes, and depression (ironically, conditions they are intended to treat). Despite the validity of these arguments, it often appears as though we can find something to offend or condemn in anything.
The ‘wokeness’ of food trends
I know that saying makes me sound very ancient, but I'll say it anyhow: When I was a child, I only had access to one type of milk. the kind of milk produced by an animal, such as a cow or a person. Even camel and goat milk sounded strange back then. So I still think it's ridiculous that we call nut juice or grain starch "milk." As unbelievable as it may sound, potato milk will be the next great milk. New varieties of milk occasionally appear on the market. After some time, new study emerges claiming that this is bad for you and that you should switch to another milk. Drinking cow's milk is generally regarded as being irresponsible and uncaring of the environment.
Food trends to live by Food trends develop for a variety of reasons, including marketing plans and ecological considerations. Some trends have already passed their prime (cronuts, zoodles, bulletproof coffee, rainbow-colored things), but others should be around for a while:Fruit in season: Instead than purchasing imported fruit or the same variety of fruit all year long because it's the newest superfood, opt for fruit in season. It not only promotes sustainable agricultural methods, but it also has great flavour and is reasonably priced.Homegrown: Growing your own food is the best method to be sure of what you're putting in your body. Another highly calming and satisfying pastime is gardening. People are utilising their rooftops to produce herbs and other garden-variety plants as urban farming is becoming more popular.
Let's go a step further and discuss food appropriation, which occurs when a culture's food is not represented appropriately. It's normal practise for someone to take a dish, remove its authenticity and, occasionally, even its flavour, and then transform it into something that appeals to Western palates. Despite how annoying that is, it is not a universal cultural issue. Food's origins are not so easily traceable because it has been appropriated, altered, and modified repeatedly. Food should be the final topic of contention.
Fusion cuisine: Not being such a food purist can open the door for imaginative fusions that delight the palate. Who doesn't enjoy some Tex-Mex or Chinese food? Please do that more often.Have you developed a passion for any cuisine trends? or abhor? Which underrated meal would you most like to see become popular? Please let us know.
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