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BRISBANE HEAT

WHO ARE WE

We are Queensland’s Big Bash League club who compete in the BBL & WBBL competitions

OUR VISION

To be a globally recognised sports brand bringing big ideas to life to deliver showstopping entertainment, experiences and performances that unite and delight

OUR PURPOSE

We bring families together

QUEENSLAND CRICKET

OUR PURPOSE

To promote and grow cricket ensuring all Queenslanders can play, participate and enjoy the game.

QUICK SINGLES

SOCIAL MEDIA LEADERS

• Brisbane Heat - most followed sporting club on social media in Oceania (7 years in-a-row)

WE ARE SUMMER

• 537M total audience reach 2023-24 - Brisbane Heat media coverage (print, online, TV, radio)

• Big Bash owns Australia’s summer sporting window

NATIONAL FOOTPRINT

• Men’s Big Bash (BBL) - most-watched domestic competition (per-game basis)

• Women’s Big Bash (WBBL) - fifth mostwatched domestic competition (per-game basis)

CLEAN ENVIRONMENT

• Big Bash provided the most clutter-free environment for sponsors

TV Hours Viewed Per Match Source: Nielsen’s, 2023

Nielsen’s Source: Nielsen’s Total Followers Source: Emplifi # Commercial partners at Tier 2 or Above Source: Analyst Economy, 2023 1MIL 2MIL 2.3MIL

Source:

ON-FIELD

4 TIME CHAMPIONS

3RD MOST SUCCESSFUL BIG BASH CLUB ALL-TIME

BBL|13 CHAMPIONS

BBL|13 MINOR PREMIERS

2X BBL CHAMPIONS

SECOND CHAMPIONSHIP FIRST-TIME 3RD MOST SUCCESSFUL TEAM

WBBL|09

GRAND-FINALISTS

2X WBBL CHAMPIONS

WBBL Win Percentage

Source: Emplifi

OUR BROADCAST AUDIENCE

Kayo short-form BBL content (2023-24)

Most-streamed BBL season ever (2023-24)

Most-watched league in every state (2023-24)

Cumulative TV Viewership - Women

Source: Nielsen’s, 2023

Cumulative TV Viewership - Mens

Source: Nielsen’s, 2023

QI Media Value (combined men’s & women’s)

759K average TV audience

LEAGUE AVERAGE

Brisbane FTA audience

AUS metro TV audience

$2.61M QI value per game

166,184 average TV audience

WBBL final TV audience

Source: Nielsen’s

↑112 NO.1

% YOY

2ND

↑19%

↑40 ↑45.8 ↑48 ↑8 ↑2.38 28.8M+ % YOY % YOY % YOY % YOY % YOY HEAT MEN’S HEAT

WOMEN’S

OUR DIGITAL AUDIENCE

SOCIAL MEDIA INSIGHTS

2.3M+

Cross platform followers

• Only club in Oceania

• ↑8% YoY

357M+

Impressions 2023-24

• ↑92%

251M+

Video views 2023-24

• ↑67% YoY

↑19 % YOY

31% of posts aligned to sponsors

WINNER

2023 Australia and New Zealand

Sports Technology, ‘Social & Fan Engagement’ award

1 .1 BILLION

VIDEO VIEWS

BBL CLUB VIDEO VIEWS SINCE 2017

Source: Emplifi



OUR FANS

1.1 MILLION FANS

• Brisbane Heat is the most popular BBL franchise

• 773k avid fans representing 68% of fan base

BBL club fans

Source: Nielsen Sportslink, 2023

WE ARE FAMILIES

• 57.5% male & 42.5% female

*2022-23 ticket purchases

• Millennials are the largest demographic

*26.9% of ticket purchases are 25-44yo males & 20.5% are 25-44yo females

Heat ticket purchases

Source: Nielsen Sportslink, 2023

HEAT FANS RECEPTIVE TO SPONSORS

Source: Nielsen Sportslink, 2023

HIGHER HOUSEHOLD INCOME

• 33% of Heat fans are in the $140k income bracket, compared to 22% of the general population

Heat fans over index with ihgher household income

Source: Nielsen Sportslink, 2023

WBBL|09

SEASON

MOST-WATCHED

Domestic league (per-game basis)

Source: Nielsen's

5TH HIGHEST PAID

FEMALE DOMESTIC ATHLETES

Salary cap doubled

WBBL|09 SUMMARY

$4.67M

TOTAL QI MEDIA VALUE

↑36% YoY

Source: Nielsen's

↑

46%

WBBL MEDIA COVERAGE

163M total audience media reach

Source: Isentia

BBL|13

SEASON

25,763

AVERAGE ATTENDANCE

↑34.3% YOY

↑21.8% BBL average

Source: Ticketek

759K

AVERAGE TV AUDIENCE

↑19% BBL average

Source: Nielsen's

↑40% ↑45.81%

BRISBANE FTA AUDIENCE

AUS Metro TV Audience ↑8%

Source: Nielsen's

PER GAME MEDIA VALUE

$2.61M per game QI Media Value

$24.13M Total QI Media Value

Source: Nielsen's

BBL|13 HEAT SUMMARY

ATTENDANCE OVERVIEW

121,763

Total BBL attendance (excl. Finals)

• ↑4.1% YoY

• x2 less games

14,507

Membership record

• ↑69% YoY

BBL Qualifier Final

• New Gold Coast Cricket attendance record (20,919)

55.8

• 2x games sold-out % YOY

Corporate hospitality

SOLD OUT ↑

67 NPS SCORE

31%

HOME GAMES

+9 YoY

NPS *: Rating of how likely fans are to recommend a Brisbane Heat home game. Scores over 50 are considered exceptional Fans attended thier first ever Heat game

“It was a great night out for the family with awesome entertainment on and off the field.”

“Great added entertainment such as fireworks and music. That adds a great excitement to the game for the kids - on top of the cricket. Well done.”

“Your organisation did a fantastic job from we arrived to the great giveaways, in game entertainment was amazing with the fireworks .. my kids loved every minute of it! They are only 6 and 4 and were never bored. Thank you for a great night!”

“A great game for all the family to enjoy.”

X2 MARQUEE FIXTURES

227 <35YO

43.2% FEMALE % YOY

Highest BBL Opening Night attendance in four years

Both fixtures attracted highest percentage under 35yo attendees

Highest percentage of female ticket purchases (New Year’s Bash)

↑

DIGITAL

SOCIAL MEDIA

PLAYER GROWTH COLLABORATORS

Collaborated with over 40 different channels with a total audience reach of 27M+ followers

DIGITAL CONTENT STRATEGY

AMAZING GRACE

HOW SWEET THE SOUND MEDIA SOCIAL MEDIA

WORDS WRITTEN ABOUT GRACE

NEWS OUTLETS COVERED THE STORY

TV APPEARENCES

ONLINE NEWS ARTICLES

EARNED SOCIAL CHANNELS

VIEWS AUDIENCE

RADIO MENTIONS Source:

42M 278K 545 64 554 202 655K 27.8M 29.2M 7.7M 20.4M

TOTAL MEDIA REACH SHARES EARNED MEDIA OWNED CHANNELS

Emplifi

Isentia WATCH HERE

Source:

HOTTEST TICKET IN TOWN

10.5M+

Combined social media audience

3.4M+

Video views on ‘celebrity’ content

*Brisbane Heat social media

102

Total audience reach Influencers attended Heat games

6.1M

299

Social media posts

PR & MEDIA

PR & MEDIA

537 MILLION

Total Audience Reach - Brisbane Heat Media

Coverage (Print, Online, TV, Radio)

Source: Isentia

19 Front pages Back pages

Audience reach (BBL|13)

Audience reach (WBBL|09)

↑

↑46

42 % YOY % YOY

↑

LINKING PARTICIPATION WITH THE BRISBANE HEAT

30% GIRLS PARTICIPATION YOY

10K+

BLAST REGISTRATIONS RECORD HIGH

300K TOTAL PARTICIPANTS (2023)

13K COMMUNITY VOLUNTEERS

2.1M+ PARTICIPATION CONTENT SOCIAL MEDIA IMPRESSIONS

2023-24 QUEENSLAND CRICKET FOUNDATION

Helping us make cricket in Queensland more accessible. Projects funded include: $166K

QCF FUNDRAISING FY24

Indigenous Health & Well-Being

• Yarrabah Cricket travel subsidy

• Stan Alberts Shield (Queensland biggest First Nations cricket carnival)

• Metropolitan First Nations gala day

• Far North Queensland community impact tour

All-Abilities, Female and Multicultural Programs

• Nepalese Cricket winter tournament contribution

• Blind Bats donation (blind cricket tournament)

• Jodie Purves scholarship (helping Queensland female regional cricketers)

• Valley’s all-abilities program for kids with intellectual disabilities

• Springfield nets refurbishment Infrastructure & Facilities

Supporting Experiences for Disadvantaged Youth

• Donations of sporting equipment & services to community clubs and charities valued at $29,000

PARTNERSHIPS THAT WORK

“For the past 12 years, Betta has been the proud major sponsor of the Brisbane Heat. The collaboration has allowed us to extend the reach of our brand to our key target audience of families right across Australia.

A partnership of this length is only possible when both parties are achieving mutually beneficial outcomes, and this underpins the relationship that we have enjoyed. Not only have we been able to enjoy the success of the Heat on the field, but also have benefited immensely fromt heir superior off field activations and fan engagement.”

-Chief Customer Officer, Betta Home Living