Iconic Fashion Brand Installation Project - Levi’s
Winnie Ma
VISUAL MERCHANDISEPORTFOLIOPRESENTATIONS
Focal Point Project - Bath & Body Works
Soap Bar Display Project - LOGAIA
Products: Levi’s
Company: Levi Strauss & Co.
Iconic Fashion Brand Installation Project PROJECT 1
Goal: To create a display that tells the story and the history of a chosen theme in visuals. Facts and in-depth research are key to the success of this project.
Description: Design and create a dimensional exhibition installation (in elevation and plans) to indicate the story of a fashion brand.
Research Information Timeline Levi’s Influences Iconic Products
Iconic Fashion Brand Installation Project
Sketches
Iconic Fashion Brand Installation Project
#ffffff#003595#c32032 MoodboardIconic Fashion Brand Installation Project
10’ 20’ BACKDROP Backdrop & FloorplanIconic Fashion Brand Installation Project 4 A B 3 21 65 78 910 14131211 15 16 E GF C D H S BS B Single Sided Panels Archived Frames Archived Tables Brand BackdropSign FLOORPLAN
PANEL #9 PANEL #10 PANEL #11 PANEL #12 PANEL #13 PANEL #14 PANEL #15 PANEL #16
PANEL #5 PANEL #6 PANEL #7 PANEL #8
7’ 2’ Graphic PanelsIconic Fashion Brand Installation Project
PANEL #1 PANEL #2 PANEL #3 PANEL #4
Sherpa Jacket 1960s 501 earlyJeans1960s 506xx Big E Trucker Jacket Levi’s Red Tabs and Back Patches Levi’s 125 Years Article 5011800sJeans Vintage 1950s Levi’s “Big E” Hidden Rivet 701 Selvedge Denim Jeans Leather Sherpa Jacket Type II JacketTrucker Type I JacketTrucker ARTIFACTS Artifacts & ArchivesIconic Fashion Brand Installation Project
AUDIENCE
CONCLUSIONPARTICIPATION
This pop-up exhibition is inspired of the Levi’s - The History of American Style exhibition, so I want to create a colorpop space in stead of rebuild a small Levi’s store. The classic red and classic blue are two signature Levi’s colors as well the US flag. All creates an American vibe. Levi’s is also known are archived items which still exist, and have been
being collected and conserved until now. This is an open space for people to come and see the archives with the
ISOMETRIC & PERSPECTIVE VIEWS Isometric & Perspective ViewsIconic Fashion Brand Installation Project
This pop-up exhibition is inspired of the Levi’s - The History of American pop space in stead of rebuild a small Levi’s store. The classic red and well the US flag. All creates an American vibe. Levi’s is also known are being collected and conserved until now. This is an open space for people item’s stories going along. The space is open but private at the same corner to finish each story and admire them.
AUDIENCE CONCLUSIONPARTICIPATION
R
Our new store will launch soon, and this is our turning point of Can Clean, Co. within the past 5 years. This store is not only a store, it is a social place where people can come to discuss the products, the environment and share tips that they apply for organic life to other customers. Our store provides a warm, cozy space like what we can imagine from the love of the earth’s mother - Gaia. We have 3 sections in our store that represent 3 stages: Beginner, Intermediate and Professional. The beginner level is the first step for those who just start with organic products, you can purchase full sets of products and learn how to use them as new habits. The intermediate level section sells items for you to refill like empty bottles of shampoo, conditioner,... that are running out from your house. The professional stage is the place for you to create new products with an assist from our product development experts. Also, you can comment and review our products to contribute to the growth of the company. We commit to creating a place where you would feel at home.
PROJECT 2
Goal: These are for pop up presentations in a department store.
Products: LOGAIA
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Soap Bar Display Project
Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays INTRODUCTION COVER PAGE
C
We are the company that provides organic, plant-based products with eco-friendly packaging. We believe that our mission in this world is creating love and spreading love. The love from the mother of the earth should be refillable and recyclable. Love cannot waste. The greener we get, the healthier we are.
Description: Create a series of 2 renderings for retail display presentations that announce the launch of a Soap brand based on a Branding project from Communication Design II. Design the presentations to reflect the enthusiasm and energy of a product.
Company: Clean Co.Pantone 7725 100 M21 Y85 K8 0 G133 B87 5575 46 M23 Y37 K0 144 G171 B160
Pantone
LOVE ORGANIC, LOVE EARTH.
Branding & PackagingSoap Bar Display Project
Our new store will launch soon, and this is our turning point of Can Clean, Co. within the past 5 years. This store is not only a store, it is a social place where people can come to discuss the products, the environment and share tips that they apply for organic life to other customers. Our store provides a warm, cozy space like what we can imagine from the love of the earth’s mother - Gaia. We have 3 sections in our store that represent 3 stages: Beginner, Intermediate and Professional. The beginner level is the first step for those who just start with organic products, you can purchase full sets of products and learn how to use them as new habits. The intermediate level section sells items for you to refill like empty bottles of shampoo, conditioner,... that are running out from your house. The professional stage is the place for you to create new products with an assist from our product development experts. Also, you can comment and review our products to contribute to the growth of the company. We commit to creating a place where you would feel at home.
We are the company that provides organic, plant-based products with eco-friendly packaging. We believe that our mission in this world is creating love and spreading love. The love from the mother of the earth should be refillable and recyclable. Love cannot waste. The greener we get, the healthier we are.
INTRODUCTION COVER PAGE
LOVE ORGANIC, LOVE EARTH.
Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays
ElevationsSoap Bar Display Project Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays ELEVATIONS12’4’’11’3’ 6’’ 3’1 1/2’ 1 1/2’ Shampoo AllConditionerProductsProductsPurposesCleanser Products Facial Cleanser Products Bar Soap Products Focal Point Logo
Sand
Sample Board (Paint Colors & Materials)Soap Bar Display Project
Plywood
Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays SAMPLE BOARD
Paint Colours Materials
Glass
Brown Tinted Plexi
and
Groundcover Raked
Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays SAMPLE BOARD Fixturing and Props 3 Level Laster Shelf Ceramic Vases High and Low Grass Rocks Gloves TowelsRags PlantsTropicalYucca ChrysanthemumsWildDraceanaLineCaneEpipremnumAureumCandlesCandlesWaterPlants Monstera TreeLivistona Palm Tree Sample Board (Fixturings & Props)Soap Bar Display Project
Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays
RENDERINGS Winnie Ma - DSGN 2255 - Project 03: Soap Bar Displays PLATFORM Final PresentationsSoap Bar Display Project Showcase Platform Display
SHOWCASE
Company: Bath & Body Works
Description: Design and create a complete showcase that featured a toy, household or non-perishable, packaged product using white blue jay paper and tracing paper only.
PROJECT 3
Focal Point Project
Products: Fairytale skincare products
Goal: Marketing new products of a local or global company that draws people’s attention. This is a dimensional display showcase that reflects the branding of the chosen products.
Sketches (Compositions)
Iteration
Point Project
Focal
Point Project Iteration Sketches
Focal
Point
Manually Cutting
Focal Project
Background
Processing
Focal
Point Project Final Showcase
