The official student newspaper of Quinnipiac University since 1929. Proud Recipient of the New England Society of Newspaper Editors’ Award for 2015-2016 College Newspaper of the Year
FEBRUARY 22, 2017
VOLUME 87, ISSUE 18
ARTS & LIFE: QU’S GOT TALENT P. 10
SPORTS: JA’KWAN JONES P. 16
QUCHRONICLE.COM OPINION: JOURNALISM LIVES P. 6
Putting the ‘UNIVERSITY’ in Quinnipiac University releases new wordmark aligned to higher education industry convention
Students crowd portal for tickets to Yale game By JEREMY TROETTI Staff Writer
By STAFF REPORTS
The once lowercased ‘university’ in the Quinnipiac wordmark has been changed to ‘UNIVERSITY.’ In a university statement, vice president of brand strategy and integrated communications Keith Rhodes said that after gaining more design knowledge, the Branding and Strategy team determined that the primary wordmark gave too much weight to the word “university.” “We are announcing a new ‘Quinnipiac University’ full wordmark that achieves significantly better alignment with our primary wordmark, which simply uses ‘Quinnipiac,’” Rhodes said in a statement. “This new wordmark design structure is also more closely aligned to higher education industry convention — namely how other prestigious institutions apply the word ‘university’ to their primary wordmarks.” After the lowercased ‘university’ wordmark design was revealed to the Quinnipiac
LOGO COURTESY OF QUINNIPIAC BRAND STRATEGY & INTEGRATED COMMUNICATIONS
community, the Branding and Strategy team received backlash as the logo became a controversial topic. Senior marketing major Brett Segelman issued a petition ‘Revise the New Quinnipiac University Logo,’ with the intent to have to lowercased ‘university’ capitalized. The petition was created in September 2016 to present how many people were unhappy with the logo change. Now that the university has responded to the feedback, Segelman is voicing his approval. “I’m pleased with the outcome. It’s a lot more professional, it sends the right message which was exactly what we were going for in the beginning,” Segelman said. “I’m overjoyed to see the change and that it actually happened.” The purpose of the petition was to get a conversation started within the community; a conversation that would be strong enough to have an impact on the logo. The petition did just that.
“I closed the petition. I declared victory,” Segelman said. Primarily, the logo will just use ‘Quinnipiac’ but in certain areas where ‘university’ is necessary, the all capital ‘UNIVERSITY’ will be implemented, according to Segelman. “They can do whatever they want... just use ‘Quinnipiac,’ that’s fine, but if you’re going to have it with the little ‘university...’ that was outrageous and it was on our homepage forever. People Google ‘Quinnipiac’ and that’s the first thing that see? It’s embarrassing.” Sophomore biology major Zachary Taylor believes that the new logo accurately portrays what Quinnipiac represents as a university. “I love [the new wordmark], it’s fantastic,” Taylor said. “I like the original logo a lot better than the one they changed it to. I didn’t think [the old wordmark] was very representative of our school itself.” See WORDMARK Page 5 CHRONICLE FILE PHOTO
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The university released the secondary and full wordmark on Friday, Feb. 17.
One thousand tickets. More than 6,500 undergraduate students. A race for the hottest ticket in town to Friday night’s men’s hockey game, featuring Quinnipiac against rival Yale. Many Quinnipiac students spent this past Sunday evening doing exactly the same thing as so many others: Refreshing the webpage in hopes of getting a ticket to the Yale game. Athletic ticket manager Matt Calcagni explained how those who manage the Quinnipiac athletic ticket website prepared for the influx of students trying to get tickets to the game. “This year, we are working with our ticketing provider… they are adding servers,” Calcagni said. “For students, they are linked to the student portal. It would hit maybe one or two servers, but they have up to four servers this year [to manage the large number of students trying to get tickets].” The number of students trying to get tickets to the Yale game has increased steadily over the past few years, as the student body at Quinnipiac has risen, according to Calcagni. “With the Yale game itself, we do understand the size of classes are getting a little bit larger each year, and this year we do have more [tickets] available than previous years because of the demand for it,” Calcagni said. Calcagni explained that the focus of the ticket department was making the experience for students trying to get tickets as easy and fair as possible. “We realize that a lot of people are sitting moments before the release itself, just doing a refresh of the page,” Calcagni said. “This year, we [introduced] a CAPTCHA page, and it’s to make sure you’re not a robot… to prevent anyone who is good with algorithms to generate multiple refreshes to give them an advantage over others.” While this year, much like previous years, saw significant traffic on the ticket portal, students who were able to secure a ticket to the game were ultimately satisfied. “At first, the website crashed. I probably filled out about 50 CAPTCHAs, but it ended up working,” said sophomore George Rozea. Sophomore Nicolas Sosa felt fortunate to be able to secure a ticket to the game. “I think [the process] went pretty well. In the beginning, [the website] didn’t load… it kept saying it was sold out when it wasn’t, but luckily I got the ticket,” Sosa said. Sophomore Andrew O’Donnell was also able to get his hands on a ticket, despite ex-
Opinion: 6 Arts & Life: 8 Interactive: 11 Sports: 12