The official student newspaper of Quinnipiac University since 1929. Proud Recipient of the New England Society of Newspaper Editors’ Award for 2015-2016 College Newspaper of the Year
OCTOBER 19, 2016
VOLUME 87, ISSUE 8
ARTS & LIFE: PARENTS WEEKEND P. 10
SPORTS: MEN’S SOCCER P. 14
QUCHRONICLE.COM OPINION: TAKING ACCOUNTABILITY P. 7
University set to release new website
Residential Life making changes to RA/CA hiring policy By OLIVIA HIGGINS Staff Writer
By VICTORIA SIMPRI Staff Writer
The biggest question for prospective students when applying for higher education is “what am I buying?” Quinnipiac’s Brand Strategdy and Integrated Marketing Communications team set out to answer this question directly on their newly branded website that will be released at noon on Thursday, Nov. 20. With the launch of its new website, Quinnipiac is planning to show the public the value of its education directly on the website, according to Vice President of Brand Strategy and Integrated Communi-
cations Keith Rhodes. Rhodes (‘92) has returned to Quinnipiac to challenge conventions in the higher education industry. The website that is currently in place fails to answer the question, “Why would I come here? Or what am I buying?” according to Rhodes. “Nowhere else in the world do you buy something when you’re not sure of what you are buying,” Rhodes said. “You can look at the campus, but that is not the product. Your degree is the product.” Quinnipiac is one of the very first in higher education to build a website on Adobe Marketing Cloud, according to Rhodes.
“This is the same technology that runs most of Fortune 500 companies in the country,” Rhodes said. Quinnipiac has coined and copyrighted the term “a world-sized classroom” for their exclusive use. The concept of a worldsized classroom exemplifies all of the practice and experience students will get from an education at Quinnipiac. “It is the opportunity of going out and getting your hands dirty in labs, clinics and study abroad,” Rhodes said. Sophomore psychology major Morgan See WEBSITE Page 5
A bond through broadcasting See page 16 for story
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SCREENSHOT COURTESY OF QUINNIPIAC UNIVERSITY DEPARTMENT OF BRANDING AND STRATEGY
The university challenges higher education with its next generation website.
For the 2017-2018 academic year Residential Life will only hire undergraduate students for resident assistant (RA) and community assistant (CA) positions, according to Director of Residential Life Mark DeVilbiss. In previous years, the department also hired graduate students to fill those positions. Lisa Fallahi, a graduate student in physical therapy school, is a senior area CA in Eastview on the York Hill campus. She has roughly 85 seniors as her residents and lives in a single in a suite with residents. Fallahi says she generally enjoys being a CA, and she likes the responsibility of holding a leadership position in her community and enjoys the benefits of the job itself. But to her, this job comes with a price. “I think most RAs and CAs will attest to the fact that they kind of feel underappreciated more often than not. [Residential Life] will say that we are replaceable because there are a lot of people trying to be RAs and CAs,” Fallahi said. Applying for RA and CA positions has been competitive in recent years, due to the benefits it offers. The university pays for RA’s and CA’s meal plan and covers room costs. Yet Fallahi feels as though this pressure carries on even when you get an RA or CA position. “It’s like a ‘Catch-22,” like we want to do our job and do it the best way possible, but we kind of feel like we can’t step out of bounds in any way because if we do, they might just say, ‘Alright, well, you’re gone,’” she said. When asked about her interactions with Residential Life and the professional staff, Fallahi immediately asserted that it has been negative. However, she also said that working with Residence Hall Directors (RHDs) has been a good experience for her. “Last year, we had a big meeting because everyone was concerned that our input wasn’t being heard and what we wanted wasn’t being heard,” Fallahi said.“They [Residential Life] said that they were going to be more transparent, they said that they were going to really try to keep our best interest at heart, and yet time and time again, they show us that they’re not doing those things.” There was no indication or hint of this new policy coming, especially after ending the year with Residential Life promising to be more transparent, according to Fallahi. Residential Life has full staff meetings a few times every semester. During a meeting in early October, the staff was going over some very difficult topics and covering a lot of information, and then suddenly things took a turn for the worse. “The head of Residential Life stood up in front of all of us without any indication,
Opinion: 6 Arts & Life: 10 Interactive: 13 Sports: 14